KZRV Inc. recently received the Quality Circle Award for the 11th time in the last 12 years from the Recreational Vehicle Dealers Association (RVDA).
The Shipshewana, Ind.-based towable RV manufacturer won the award for receiving over 80% on RVDA’s Dealer Satisfaction Index (DSI) survey for its Coyote, Durango, Inferno, MXT, Sportsmen, Sportsmen Classic, Spree and Spree Escape brands of travel trailers, fifth-wheels and toyhaulers. The survey rates manufacturers’ performance in product reliability and quality, parts support, dealership warranty support, product design, sales support and territory, competitive price and value, and overall dealer communications.
KZRV said that the company regularly tracks industry trends to stay “better equipped to provide dealers with products customers want to buy.”
“While RVers are still buying, they’re looking for different things than they used to,” said Andy Baer, KZRV vice president of sales. “Most were found to be leaning toward travel trailers they can tow with the family vehicle, or conversely, home-like fifth wheels they can live in.”
Tim Veurink, owner of Veurinks’ RV Center in Grand Rapids, Mich., has been a KZ dealer since 1998 and acknowledged the manufacturer’s efforts to keep its fingers on the pulse of the market. “They build a good product with good value. They build a product that sells,” he said. “They always try to figure out a way to say ‘Yes’ to the customer, and they’re very responsive to what dealers are asking for.”
Baer said he was humbled by the award and the positive feedback from the surveyed dealers. “We’ve always enjoyed taking good care of our dealers. They are the crucial conduit between us and the customers,” he said. “We have a top-notch dealer body, so it’s very meaningful that they rated us so highly so as to be given the DSI award again this year.”
KZRV will celebrating its 40th anniversary in 2012. The company was founded in Middlebury, Ind., by Daryl Zook as a small truck camper manufacturer. Today, it produces a full line of towable RVs, including toyhaulers, hybrid travel trailers and fifth-wheels.