KZRV LP expects to host 120 people representing 75 to 80 dealers during an open house May 14-16 at its Shipshewana, Ind. factory.
”Our message is ‘Come Home to KZ,”’ said General Manager Andy Baer. ”We’re here for our dealers and we’re here for our customers.”
Baer said that a number of new floorplans will be on display, including the first ultra-lightweight Spree Escape with a slideout. ”It still comes in under 3,000 pounds,” said Baer.
Also sporting new floorplans will be the KZ Inferno toy hauler and ultra-light Coyote travel trailer.
Meanwhile, Emmy-winning CBS news correspondent Don Teague will speak during a Sunday night dinner. Teague gave an inspiring speech to an an audience of 200 at the Prayer Breakfast on Dec. 1 in Louisville, Ky., held during the National RV Trade Show.
The Florida RV SuperShow set a new attendance mark with 53,117 people passing the gates of the Florida State Fairgrounds in Tampa when the show concluded Sunday (Jan. 16) — an increase of 4.7% over 2010.
”There was good attendance and good sales,” said Lance Wilson, executive director of the sponsoring Florida RV Trade Association (FRVTA). ”We’ve had good attendance all along (at other SuperShows) but sales at some of the others have lagged a little bit.
”Everybody that I talked to was well into double-digits on sales and some dealers were into triple digits as far as sales are concerned.”
The show missed by fewer than 18 hours severe weather that swept across the Sunshine State spawning rain, high winds and tornado warnings, which hampered workers Monday (Jan. 17) as they were disassembling show displays.
”Thank heavens, it didn’t happen yesterday,” said Andy Baer, general manager of KZRV LP, Shipshewana, Ind., who reported strong sales during the five-day show.
Billed as among the largest RV shows in the U.S. with more than 450 vendors and 1,065 display coaches registered this year, the Florida RV SuperShow often sets the stage for the late-winter retail season.
”I’ve been coming to the SuperShow since 1994, and I’d have to say this was one of the best I’ve been too,” Baer said. ”And I’m not talking just about sales. It’s so nice to talk to people who are so very positive. It’s like someone flipped a switch. Everybody was very upbeat.”
”There was a lot of buying going on,” said Andy Cripe, a division manager for Keystone RV Co., Elkhart, Ind. ”I’m not going to say it was record-breaking, but it was sustainable. We saw real prudent buyers and even with the more stringent financing terms, a lot of people put cash down and bought.”
”Hopefully, this is a sign of what is going to happen in 2011,” said Matt Thompson, Elkhart-based Thor Motor Coach diesel division vice president, who reported that the company’s new A.C.E Class A motorhome sold particularly well. ”If it is (a sign), it should be a very good year for the RV industry. Thor Motor Coach did very well at the show as a company.”
Ed Kinney, Carriage Inc., Millersburg, Ind., vice president of sales and marketing, termed attendance and sales ”incredible.”
”The high-line fifth-wheel market was really hot,” Kinney said. ”The SuperShow always sets the tone for the year. For Carriage, it’s going to be an unbelievably great year.”
Based on Tampa and initial returns from other early winter shows, meanwhile, 2011 is looking pretty good for Elkhart, Ind.-based Forest River Inc.
“Taking into account the first two weeks of shows, Pittsburg was a good show and the Cleveland Show was the best we’ve had in years,” National Sales Manager Jeff Babcock told RVBUSINESS.com. “And the Tampa Show, finishing up this past weekend, ended up better than years past. So, it’s a great start, and we’re looking for a good year.
“We think it’s going to break loose here this year.”
Roger Martin, Winnebago Industries Inc. vice president of sales and marketing, said the Forest City, Iowa-based motorized manufacturer, was ”thrilled with traffic and sales activity” at the show.
”Dealers representing us there reported sales activity nearly three times better than last year, Martin said.
Kings Campers, Wausau, Wis., is KZRV LP’s Top Dealer for the Mid Central Region for 2010.
The award was presented to King’s Campers President Ron Gajewski during a dinner this week at KZ RV’s annual Dealer Open House at KZ’s manufacturing plant and headquarters located in Shipshewana, Ind.
“This honor truly reflects all of the hard work King’s Campers staff does on a day to day basis,” said Gajewski. “From the moment the customer arrives until they drive off the lot with their new camper, King’s Campers staff works diligently to be kind, courteous and helpful. The award also reflects KZ’s efforts to find innovative new ways to keep weight down while still maintaining space. The Durango 1500 half-ton-towable series is a perfect example; several of the floor plans have two slide outs, and they’re beautiful inside, but they’re still light weight. KZ’s Sportsmen Classic mini-van-towable travel trailers are another example of great innovation by meeting current customer demands.”
For more information visit www.kingscampers.com.
He added, “I’m also enjoying the fact that I still deal with the original founder of the company, Daryl Zook. We go back a lot of years in this industry. This kind of experience is invaluable when it comes to running a lean ship while not scrimping on quality or customer care.”
King’s Campers has been locally owned and operated since 1990.
Daryl Zook, president of KZRV LP, fielded questions Tuesday afternoon (May 18) from some of the 90 RV dealers attending the KZ Dealer Open House May 16-18 at the towable manufacturer’s headquarters in Shipshewana, Ind.
At the open house, KZ introduced the new, full-profile Durango 2500 fifth-wheel retailing for about $38,000 that is intended for towing behind 3/4-ton pickup trucks.
”We’ve done a complete revamp (of the Durango line) and brought the price down considerably,” Andy Baer, vice president of sales and marketing, told RVBUSINESS.com, adding that dealers at the open house are optimistic about the future.
”We see a market poised for some growth,” Baer said. ”We definitely see an uptick. Our business has been much improved over last year, but we’re also concerned about what’s going on in the business environment. We think growth is going to be pretty consistent. We just don’t want any of us to overshoot the mark. We don’t want to be in the same position we were in a year ago.”
He said KZ dealers have reported 10%-20% sales increases over 2009. ”And inventories are in line,” he added.
In addition to the new Durango 2500, KZ also introduced a hybrid version of the Sportsmen Classic travel trailer, available with either one or two tent-type extensions. KZ also manufactures Escalade, Stone Ridge, Spree, Sportsmen and Coyote towable RVs, plus Inferno SURVs.
As many as 100 KZRV LP dealers are expected to attend a May 16-18 meeting at the towable manufacturer’s Shipshewana, Ind., headquarters at which they will see a lighter updated version of KZ’s top-of-the-line Escalade fifth-wheel.
”We are continuing to refocus our product line,” said Andy Baer, KZ vice president of sales and marketing. ”One thing that we are really trying to focus on is weight as we try to ascertain up front what consumers are going to use to tow our products. Through production methods, we’ve reduced the weight of the Escalade considerably.”
KZ’s product reshuffling includes turning the mid-priced Durango line into fifth-wheel-only lineup and reorienting the KZ Spree as a travel-trailer brand.
The 2011 Escalade initially will be available in two new 37-foot triple-slide floorplans with dry weights of 12,300 pounds — about 1,000 pounds lighter than the 2010 Escalade. One layout will feature a side-aisle bath, the other an L-shaped kitchen with more counter space.
Retail prices start at around $85,000 well-equipped.
KZ will offer two versions of the Durango in 26- to 36-foot lengths — the Durango 1500, towable with half-ton pickups, and the Durango 2500 built on a bi-level drop-frame for more storage designed for three-quarter ton pickups.
”The Durango has been revamped from head-to-toe with new cabinetry, new valances with wrought iron and new graphics,” Baer said.
MSRPs for the Durango range from $28,000 to $35,000.
Ramsey and Cheryl Dersken were the lucky winners out of 97 semi-finalists and won a new 2010 13FK KZ Sportsmen Classic travel trailer during Veurinks’ RV Center’s ”Big Event Open House ” Saturday (April 24). The event was sponsored by WLAV radio, KZRV LP, Shipshewana, Ind., and the Grand Rapids, Mich., RV dealership.
The Derskens’ were overjoyed as they shared with Tim Veurink, president of Veurinks’ RV, how their 20-year-old folding camping trailer had deteriorated to the point were they could not use it any more and now they were camping in a tent.
They also shared with Veurink their passion for camping and that they recently had a streak of camping for at least one day a month for 38 consecutive months.
The Derskens said that they love state parks and one of their favorite things to do is camp at Tahquamenon Falls State Park in Michigan’s Upper Peninsula on New Year’s Day. “Our motto is ‘Go RVing with Us’ so it was great to see the KZ Classic go to someone like Ramsey and Cheryl who really appreciate the RV lifestyle,” Verurink said.
The KZ Classic giveaway drawing lasted over a five-week period with a WLAV radio blitz along and 50 local billboards.
The contest was managed by the Paul Miles Agency of Grand Rapid. The event was also supported with direct mail and an e-blast. Both sales and lot traffic were brisk during this period and there were more than 300 people in attendance the day of the giveaway.
Photos of the event can be viewed at www.veurinksrv.com
Electric fireplaces are standard in KZRV LP’s new 2011 StoneRidge fifth-wheel series, including one floorplan with back-to-back fireplaces that divide the livingroom and the kitchen. ”Our market is the more mature RVer — someone who is at or near retirement,” said Andy Baer, vice president of sales and marketing. Introduced with four 34- to 38-foot floorplans at the 2009 Louisville Show, KZ will debut two new layouts during the company’s dealer open house May 17-18 at its Shipshewana, Ind., factory. The fiberglass-and-aluminum widebody StoneRidge, with three or four slideouts, features front and rear fiberglass caps, gel coat exteriors and Corian countertops for a $55,000 base MSRP. Also at the open house, KZ will reintroduce the high-end Escalade fifth-wheel which has been in hiatus and a redesigned version of the Durango fifth-wheel series.
The Recreation Vehicle Dealers Association (RVDA) will honor 18 RV brands built by eight manufacturers with its Quality Circle Award just prior to the opening of the National RV Trade Show in Louisville, Ky., on Nov. 30.
These brands/manufacturers received at least 15 dealer responses and scored 80% or above in overall dealer satisfaction in the association’s 16th Annual Dealer Satisfaction Index (DSI) survey, according to a news release.
“Dealers believe the DSI is a tool to help improve communication and the overall relationship with their manufacturers,” said Debbie Brunoforte, RVDA chairman of the board. “The survey measures dealer attitudes in key policy, product, and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers.”
The towable RV brands/manufacturers receiving awards are (in alphabetical order):
- Forest River Inc.– Rockwood/Roo & Rockwood folding camping trailers.
- Jayco Inc. –Designer, Eagle, Jay Feather, Jay Flight, folding camping trailers and SUTs.
- Keystone RV Co. –Fuzion/Passport/Springdale; Montana/Cougar; and Sprinter/Bullet/Outback.
- KZRV LP –Coyote/Spree, Inferno/MXT and Sportsmen.
- Open Range.
- Palomino travel trailers and fifth-wheels.
The three motorized RV brands/manufacturers receiving awards are (in alphabetical order):
- Tiffin Motor Homes Inc.
- Winnebago Industries Inc.
Additionally, two manufacturers of two towable brands, and one motorized brand received DSI Honorable Mention awards for receiving scores of 80% or above in overall dealer satisfaction from 10 to 14 responding dealers. They are (in alphabetical order): Airstream Inc. and EverGreen Recreational Vehicles in the towable category and Itasca in the motorized category.
When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on eight core issues:
- Sales support
- Sales territory
- Vehicle design
- Vehicle reliability/quality
- Competitive price/value
- Parts support
- Dealership warranty support
- Overall dealer communications
The 16th Annual DSI survey was conducted between August and October. Three hundred and twenty-two (322) dealers responded to the DSI this year, and provided 1,644 brand ratings, an average of almost five per dealer.
Daryl Zook, founder, chairman, CEO and majority shareholder of KZRV LP, is moving back into the roles of chief operating officer and president, according to a release from the Shipshewana, Ind.-based RV maker
He will fill the role previously held by Nick Nicholas.
Effective immediately, Zook will be in charge of the day-to-day operations and also oversee all product development and product aspects of KZRV LP, the operating entity and subsidiary of KZ Inc.
“This move will enhance KZRV’s ability to compete in the current marketplace,” the statement concluded.
Towables manufacturer KZRV LP will be hosting its 23rd annual dealer open house June 17-18 at its corporate office in Shipshewana, Ind. The combined product review and brief dealer meeting also will include a reception and awards dinner at Das Dutchman Essenhaus, an inn and conference center in nearby Middlebury.
“Having experienced several years of growth, we are now revisiting our history to guide what is the core of KZ and our brands,” said Andy Baer, vice president of sales and marketing, in a company press release. “With strong brands like Durango, Spree, Sportsmen, Coyote and Inferno, we have a solid foundation for the key market segments that are the strongest today.”
According to Baer, new products and floorplans scheduled for unveiling include the Durango 1500, a mid-profile fifth-wheel targeted to owners of half-ton trucks, and the Inferno SST, which Baer called a “value-focused edition of the successful Inferno.”
“Both products are within existing brand to avoid the confusion of adding any additional product lines,” he added.
KZ recently announced to its dealer body that the company is exiting the park model business and is placing a “hold” on the high-end Escalade and near-high-end Montego Bay fifth-wheel lines.
“While we have had tremendous success with both of these products, and have developed a sincere and supportive owner group, we feel that it is time to evaluate both market segments to ensure both ours and our dealers’ mutual success.” Baer added that KZ has a new product in development “that will address these segments and more accurately reflect the consumer’s needs and address the affordability question.”
KZ RV manufacturers fifth-wheel products under the Sportsmen, Spree and Durango brands, and travel trailers bearing the marquees Coyote, Coyote Lite, Sportsmen, Spree and Durango. Toy Hauler brands include Inferno, Inferno SST, Sportsmen Sportster, Coyote Rock Climber and MXT.