The Go RVing market expansion program has played a key role in maintaining consumer awareness and demand, generating a half billion impressions, over 73,000 leads and roughly 2 million web visits to date in 2009, according to a letter by Gary LaBella, vice president and chief marketing officer for Recreation Vehicle Industry Association (RVIA), appealing for contributions from RV industry members.
Voluntary funding raised through RVIA’s Go the Extra Mile appeal has helped to supplement lower income from new unit assessments, keeping Go RVing as strong and effective as possible, LaBella wrote.
In 2010, the economy is expected to slowly recover. Go RVing is now producing new television spots, new consumer video and new website features to help the industry seize on pent-up demand as consumers begin to spend again. Contributions to Go the Extra Mile’s 2010 – 2012 pledge drive will provide additional Go RVing income as RV shipments recover, and visibly demonstrate the commitment to the entire industry.
Starting with this 2010-2012 pledge drive, Go RVining is introducing new incentives to Go the Extra Mile and more convenient payment options. These include:
- Special Recognition For First-Time Contributors. If this is your company’s first time contributing to the Extra Mile program, you will receive special recognition at the National RV Trade Show, including a listing in the Outlook market expansion showcase program.
- New On-Line Recognition For All Contributors. All contributors will receive special recognition on the RVIA.org website.
- Receive Additional Recognition in Your Booth in Louisville and in Your Own Corporate Offices. If you pledge to contribute a minimum of $10,000 between 2010 and 2012, you will receive a 5.5-inch-by-3.5-inch banner depicting images from the “What Will You Discover? Go RVing” advertising campaign for display in your corporate offices.
- Receive Quarterly Billing Statements. If you prefer, RVIA will be able to invoice contributors in each quarter of the three-year pledge. If at any time you’d like to increase your contribution, just let RVIA know and proper arrangements will be made.
These new incentives are in addition to the many Go the Extra Mile benefits already avaiable.
In order to receive recognition at the National RV Trade Show in Louisville, Ky., Dec. 1-3 make a pledge no later than Oct. 20. If you have any questions, contact RVIA Advertising Manager Margie Spence at 800-336-0154 ext. 357 or via email at Mspence@RVIA.org.