About an hour north of Los Angeles, in Lancaster, Calif., Lance Camper Manufacturing Corp. makes truck campers and travel trailers. In one very specific sense, they are luxury items: Things you don’t need to buy, but things you will purchase when or if you’re feeling economically secure.
And by secure, we mean pretty darn secure: These campers and trailers can cost upwards of $20,000.
According to a Marketplace Business report, CEO Jack Cole has worked at Lance Camper since 1966. He says they felt the recession in 2008 immediately, when sales plunged.
“And when that happens, we have to downsize,” Cole says. He says they went from 460 employees to 120. The cuts, says Cole, were painful. But now, they’re feeling the recovery.
“We’ve added new equipment, we’ve added more people,” Cole says. “The fact that our business is back, it’s a sign that the consumer is back.”
Cole says he thinks the recovery is real and says, “you’ll see a sign of a really good economy where [interest] rates tick up a little bit and people will still go out and spend” on things like a camper that often times people pay for with credit.
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Gary Conley, national sales manager for Lance Camper Manufacturing Co., announced today (March 5) that the 2010 Lance ultralight trailer line is now available at Altmans Winnebago Southern California location in Carson.
“Altmans is well equipped to handle our Lance trailer line offering those customers the same Altmans advantages as their hi-line motorhome buyers,” Conley stated in a news release.
For over 45 years, Lancaster, Calif.-based Lance is known for its quality and dedication to each product produced and has won the Recreation Vehicle Dealer Association’s DSI (Dealer Satisfaction Index) Quality Circle Award eight times.
“When you consider Altmans’ 39-year reputation as a trusted RV dealer, buyers have the best of all combinations,” said Conley.
Lance will feature Ultralight models that are compatible with vehicles pulling 5,000 pounds or more. Not only can these light trailers be pulled by a Suburban, Expedition or other SUVs, but they can also be pulled by a wide variety of other vehicles as well.
“Winnebago motorhomes and Lance are a perfect marriage of product. We’re proud to offer the most celebrated name in motorhomes to our customers,” added Joe Altman, president of Altmans Winnebago, “and with the inclusion of Lance trailers, our sales professionals, factory trained technicians and our Priority RV Parts departments are standing by to assist our customers in making their RV dream come true.”