Lance Camper Partnering with Cruise America

February 13, 2016 by · Leave a Comment 

Cruise America truck camper by Lance

Cruise America T17 truck camper by Lance

Lancaster, Calif.-based Lance Camper Manufacturing Corp. announced it has entered into a partnership with national rental firm Cruise America RV. Lance will be supplying truck campers that will be available for rent at four North American locations in Los Angeles, San Francisco, Vancouver and Calgary. 

 “We are happy to be partnering with Cruise America on this project. We believe the truck camper market has substantial growth potential and the additional exposure these units will provide at national parks and campgrounds in key markets will help foster this growth” stated Jack Cole, Lance president and CEO, in a press release. “Another benefit of the partnership is now prospective truck camper buyers will have the option to try before they buy, just as customers have with other types of RVs.”      

 Lance will be supplying the Cruise America T17 model based on the Lance 650 truck camper released last year in the U.S. and Canada, which is designed specifically for half-ton short bed trucks. 

 Michael Smalley, vice president for Cruise America, noted, “We are pleased to add the Cruise America T17 truck camper to our RV fleet. With the growing popularity of small campers, the T17 will allow us to provide our customers with a vehicle that’s easy to drive, simple to operate, gets great gas mileage and still has all the amenities of a full-size motorhome. Especially for those who’ve never tried an RV vacation, this will be an excellent adventure vehicle.”

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Lance Camper Partners With AmeriGO RV Club

November 28, 2014 by · Leave a Comment 

      Lance Camper Manufacturing Corp., currently marking its 50th year of operations, announced a new partnership with the AmeriGO RV club. According to a press release, Lance will be offering all new owners membership into the nation’s newest RV club. As a member of AmeriGO, Lance owners will enjoy all of the benefits of this new and growing association.

“All of us at AmeriGO are thrilled to be partnering with Lance and providing their customers with the host of great benefits and information that the club offers,” said Mike Schneider, CEO of AmeriGO. “Thanks in large part to the great support we’re getting throughout the RV industry from companies like Lance, we are very encouraged by the start to our new club.”

With AmeriGO membership Lance owners can enjoy benefits such as:

• Exclusive 10% savings at hundreds of AmeriGO affiliated campgrounds.

• Savings on accessories and services at AmeriGO’s nationwide network of premier dealers.

• Discounted dining, shopping, attractions and events across North America.

• Access to an exclusive member’s only electronic “Lifestyle Group” with features aimed at sharing interests such as tailgating, fishing, Nascar, vintage RV’s and full timing.

• Discounted RV insurance coverage.

Lance Director of Marketing Bob Rogers added, “We want our owners to get the very most out of their new truck camper, travel trailer or toy hauler and this partnership provides some great benefits to allow them to capitalize on their ownership”.

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Lance Rolls Out ‘Red Carpet’ for Owners Group

October 25, 2014 by · Leave a Comment 

On Oct. 3, Lance Camper Manufacturing Corp. literally rolled out the red carpet to host the Lance Camper Owners of America (LCOA) for a plant tour and barbecue.

Truck Camper Magazine reported that Lance Campers went all-out putting on a full display of 2015 truck campers and travel trailers for the LOA attendees.

Sixty Lance Camper rigs and 140 Lance Camper owners were in attendance at Lance’s Lancaster, California headquarters.

The event ran in conjunction with the LCOA rally held at the nearby Acton KOA campground.

To view photos from the event that ran in the latest issue of Truck Camper Magazine click here.

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Lance to Display Product at Sand Sports Show

September 19, 2014 by · Leave a Comment 

Screen Shot 2014-09-19 at 8.09.57 AMLance Camper Manufacturing Corp. announced it will be displaying key models from its complete product lineup at this year’s Sand Sports Super Show, Sept. 19-21 at the Orange County Fair & Event Center in Costa Mesa, Calif.

“This show is the unofficial kickoff to the desert recreation season in the Southwest,” said Bob Rogers, director of marketing for the Lancaster, Calif.-based builder. “This show is where desert and off-road enthusiasts come to check out what’s new for the year and get fired up for the upcoming season.

“The toy hauler was invented and continues to be refined here in California and we are excited to be showing off our newest models, including the 2612 (which easily accommodates the RZR 4EP 1K) at the show this year, along with our 2015 truck campers and ultralight travel trailers.”

Lance products will be featured in the Richardson’s RV display. 

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Lance Enhances Truck Camper Lineup for 2015

September 10, 2014 by · Leave a Comment 

Lance truck camper

Lance truck camper

Lance Camper Manufacturing Corp. today (Sept. 9) announced significant enhancements to its 2015 truck camper lineup.

The Lancaster, Calif.-based company reported that on the exterior, the most obvious change is the all-new graphics, done in tasteful tones of copper, maroon, beige, grey and blue, and designed to match today’s most popular truck colors. 

Other significant exterior enhancements include available power side awning with LED lighting and keyless entry system w/key fob, while dual pane windows have been made standard on all models. Remote battery charging ports are also standard on most models. 

Interiors feature three all-new designer decors with reversible cushions in the U-shaped dinette that offer two distinctive looking decors. Other additions include fabric wrapped and radius pull-out storage drawers in the dinette and an all-new slideout fascia design.

Rounding out the list of standard interior enhancements are USB charging ports in the bedroom area and a new bluetooth compatible audio system. Model-specific interior changes include a standard privacy door on the 1172 and a 24-inch TV on the 855S and 1050S truck campers.

The new models will be on display along with Lance’s upgraded travel trailers and toy haulers at the annual Elkhart County RV Open House, Sept. 16-18.

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Lance Makes Significant Upgrades to ’15 Trailers

September 4, 2014 by · Leave a Comment 

Lance ultra-light travel trailer

Lance ultra-light travel trailer

Lance Camper Manufacturing Corp. announced significant enhancements to its successful 2015 ultra-light travel trailer lineup. According to a press release, Lance “took what is currently a very hot seller in the marketplace and added even more value.”

On the exterior, the distinctive gray color coordinated front nose cap now features a large dual pane, tempered dark tinted radius window, as well as a aerodynamic lower gravel guard made of super tough TPO with integrated battery tray and hitch light. The LP cover and electric tongue jack are black and the exterior sports all-new graphics and gray wheel skirts along with a lateral arm power awning with LED lighting. Also, a keyless entry w/key fob is now available on all models.

On the inside, Lance offers three new designer decors featuring reversible cushions in the U-shaped dinette that offer two distinctive looking decors. Other additions include a residential styled overhead LED light along with fabric wrapped pull-out storage drawers in the dinette. Rounding out the interior enhancements are standard LED mood lighting in the bedroom area, a new bluetooth compatible audio system, dual pane windows and available 15,000 Btu air conditioner.

“Building on the success of our current ultra-light travel trailer lineup, Randy Hunter and his design staff have done an outstanding job of adding even more innovation and value to the line up”, said Director of Marketing Bob Rogers.

“As we celebrate our 50th anniversary, we continue to partner with successful dealers who take great care of their customers,” says Gary Conley, national sales manager. “We once again are experiencing year-over-year sales increases with our travel trailers.

“These significant enhancements will guarantee our dealers continued success with Lance travel trailers and ensure more and more customers get a chance to ‘Discover The Lance Difference’ for themselves.”



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Lance Announces New Retail App To Aid Sales

August 22, 2014 by · Leave a Comment 

Lance app screen view

Lance app screen view

Lance Camper Manufacturing Corp. announced the official launch of their all-new retail product app, designed for all Windows 8-based devices.

Gary Conley, national sales manager, said in a press release, “The app is designed to provide the retail salesperson and Lance customers, no matter where they are, the latest information on Lance Camper Mfg. Corp., our products and our services, and ultimately help customers ‘Discover The Lance Difference’.”

Designed to be used on any Windows 8 touch-screen device including tablets, PCs and larger monitors, the Lance Camper product app is built using the Windows 8 platform, the most common platform for laptop devices in use today and also used in some mobile and tablet devices. Versions for use on other devices, including Apple and Android hardware, will be developed in the future, the company said.

“This easy-to-use app is a natural extension of the website by providing Lance product information including the latest model floorplans, standard- and optional-feature information and images, full product specifications and Lance Look décor images” said Bob Rogers, marketing director. “It also features our very informative and popular Factory Tour video, detailed information on Lance’s key features like the Four Seasons All Weather Package, Lance Eco Green Certified, two-year limited warranty and LanceLock construction.”

But the Lance Camper app’s best feature, the company said, might just be its price, which is free. Conley added, “Lance has invested significantly in this app and knows it will help our dealers close more business, so we want it in every Lance sales professional’s hands. It’s that simple.”

Additionally, to help get the new app into dealership staff’s hands, for a limited time, Lance is adding eligible hardware purchases to their industry leading co-op marketing program.

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Lance will Display at ‘Elkhart RV Open House’

August 5, 2014 by · Leave a Comment 

              Lancaster, Calif.-based Lance Manufacturing Corp. announced it would be attending this year’s Open House event in Elkhart, Ind. 

“This event has become such a key show for manufacturers and dealers, we felt we really should be here this year,” Gary Conley, national sales manager, said in a press release. “This show allows our Midwest and East Coast dealer partners a chance to see the new product. With sales continuing to break records, and as a manufacturer who distributes truck campers, travel trailers and toy haulers throughout the entire U.S. and Canada, we have great opportunities for the right dealer partners in exclusive territories we would like to fill.”

The Lance product display will be located adjacent to the Chubby Trout restaurant at the southwest corner of Cassopolis Street and Hwy. 6. The display will be open Sept. 16-17, 9 a.m. to 8 p.m. and Sept. 18, 9 a.m to 4 p.m. 

Lance representatives will be on hand to discuss details of the all new 2015 products, as well as available territories and wholesale programs. Food and beverages will also be served.

To get additional details and to schedule a business meeting during the show, call Gary Conley at (661) 949-3322, ext. 211.

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Lance’s 2nd Toy Hauler Boasts 12-Ft. Garage

July 17, 2014 by · Leave a Comment 

New 2612 toy hauler from Lance

New 2612 toy hauler from Lance

Production has started on the second floorplan in Lance Manufacturing Corp.’s new toy hauler lineup, which launched earlier this year. Lance reported in a written release that the new 2612 will be hitting dealers’ lots this week.

The full-featured 2612 boasts a 12-foot-2-inch cargo bay, which easily accommodates today’s full-sized four place side-by-sides, and sleeps eight people. Standard features include: air conditioning, 100-gallon fresh water tank, 40-gallon fuel station, electric 20-foot side and 7-foot rear awning with LED accent lighting, aluminum wheels, frameless dark tint windows, residential cabinet construction with hardwood doors, removable carpet kit, microwave, fiberglass front cap with LED accent lighting and pillowtop master suite mattress.

Optional equipment includes: keyless entry, 4K Onan generator, central vacuum system, premium Kicker stereo system w/subwoofer, 32-inch LCD flat-screen monitor, auto-tracking satellite dish, 160-watt solar panel, ramp door railing system, roof rack system, pull-out storage tray and enclosed, and heated and insulated holding tanks.          

2612 toy hauler interior

2612 toy hauler interior

“With the popularity of the side-by-side sport utility market, and specifically the larger four place SXS’s like the Polaris RZR XP 4 1000, as well as large road bikes, utility quads and other toys, our customers are asking for a functional 12-foot cargo area, which we made sure the 2612 had,” stated Marketing Director Bob Rogers.

Gary Conley, National Sales Manager noted, “Our dealers and customers love what they see in the 2212, and the 2612 is the perfect floorplan for those needing a bit more cargo and/or sleeping capacity. The 2616 is really a ‘No Compromises’ toy hauler with a lengthy list of both standard and optional features, built to Lance’s high level of quality.”

“I have been involved in numerous toy hauler product development programs,” says Randy Hunter, manager for research & development at Lance, “and can tell you this is the highest quality product I have ever seen and am very proud to put the Lance chevron on it.”

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Lance Marks 50th With Rollout of 2015 Models

June 17, 2014 by · Leave a Comment 

Screen Shot 2014-06-17 at 12.49.37 PMLance Camper Manufacturing Corp. is officially marking its 50th anniversary with the release of the company’s 2015 models.

“From our beginning in North Hollywood, Calif., and the first cab-over model, and with moves to larger facilities to accommodate our growth – first to Pacoima, Calif., and to our current state of the art facility in Lancaster, Calif. – our goal is and remains the same: build the highest quality product possible,” said Jack Cole, president and CEO, in a press release. 

He added, “Although Lance has always been known as the leader in truck camper manufacturing, since the introduction of ultra-light travel trailers in 2009, our trailers have become the fastest selling models in the $20,000 to $30,000 price range, enjoying 53% growth in the first quarter of this year. And with the introduction of the all-new toy haulers, we have demonstrated the ability to adjust to consumer demand and market conditions, while staying true to our brand, true to our customers and committed to our dealer business partners.” 

Bob Rogers, director of marketing, noted, “We are also very proud to have earned our 12th RV Dealers Association DSI Quality Circle Award at the National RV Trade Show in Louisville, Ky., and RVDA’s Sue Caldwell Memorial Award for Outstanding Achievement in membership recruitment for adding members to RVDA’s membership ranks during 2013. We are working very hard to earn our 13th DSI Quality Circle Award this year.”

To help celebrate its 50th anniversary, Lance has designed a special product logo for its 2015 models to commemorate the milestone.

“We celebrate not ourselves with this milestone anniversary; rather, we celebrate our relationships and this industry that has been so very good to so many,” said Cole. “It will be a year-long celebration of looking back as well as looking forward, revising policies and procedures, refining what is working well and innovating to stay ahead of the competition. What we hope will be obvious throughout is how one thing has never changed: Our dedication to providing our customers the best built RV’s in the business.”

The Economy and The Future

Rogers stated, “As the economy continues to show steady growth with all key indicators moving in a positive direction, the Lance team is more experienced and stronger than ever, with technological capabilities that will keep us ahead of the competition.”

A brief list of benefits Lance and their business partners enjoy includes:

• 50-year record of profitable success.

• Advanced CNC based manufacturing facility.

• Fast selling ultra-light travel trailers.

• Industry leading co-op programs with digital emphasis.

• Brand image known for industry leading quality and innovation.

• 12 years earning DSI Quality Circle Award.

• Large protected dealer territories.

• Three profitable product segments now available.

• Industry leading order fulfillment and on-time delivery.

“I’d like to thank our customers, dealers and business partners for their past and continued support, and the confidence you continue to place in us each year,” Cole said. “With great affection, everyone here at Lance wishes you the best of everything in 2014 as we continue to work help our customers ‘Discover The Lance Difference’.”

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Lance Camper & Sawyer Motorsports Partner

June 4, 2014 by · Leave a Comment 

Lance Camper Manufacturing Corp. announced a partnership with Sawyer Motorsports and motocross rider Tanner Sawyer.

The Lancaster, Calif.-based company reported in a press release that the relationship is designed to promote its recently introduced toy hauler lines. Tanner is a local professional currently campaigning a Honda CRF450 on the Lucas Oil Pro Motocross Championship outdoors series.

“Lance is excited to be able to help Tanner pursue his passion by providing the ultimate ‘no-compromises’ toy hauler to use as his home away from home while on the pro circuit,” said Bob Rogers, director of marketing for Lance.

Tanner noted, “The Lance 2212 toy hauler has everything we need to effectively run our program and lets me concentrate on racing. The 4,000-watt Onan generator powers everything, including our power washer. We also like the convenience of the two powered awnings, and the 120-watt Kicker Stereo is awesome.”

This month, Lance is introducing the all-new 2612 toy hauler model with enough cargo space to haul the biggest “side-by-sides,” including the RZR 1000 dune buggy or multiple touring motorcycles.

For more information visit

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Lance Hires Bob Rogers as Director of Marketing

November 20, 2013 by · Leave a Comment 

Bob Rogers

Lance Camper Manufacturing Corp. announced it has named Bob Rogers as director of marketing. According to a press release, Rogers brings 25 years of marketing, sales and product background to Lance, including experience in the automotive, RV and motorsports industries with Nissan, Fleetwood RV Inc. and Kawasaki.

“I am honored and excited to be returning to the RV industry, joining the very strong leadership team in place at Lance,” Rogers said. “I have always admired the Lance brand, its products and their relationship with their dealer and supplier partners. They are known for producing and servicing a very high quality product, that continues to be developed based on customer input.”

Lance President and CEO Jack Cole stated, “While talking to Bob, it became clear, that along with a long track record of success in marketing, he also has a real passion for the RV industry and we feel fortunate to have recruited Bob to Lance. He understands how important it is to be close to the customer, and brings a wealth of proven, as well as innovative concepts to the team.”

Rogers added, “Obviously Lance builds outstanding truck campers and the ultra light towable products introduced in recent years have established themselves as great successes, but I am also fired up about their recent entry into the toy-hauler segment and look forward to bringing the Lance quality experience to that very unique customer as well.”

For more information about Lanceand its full-line of ultralight towables, truck campers and toy hauler recreational vehicles, call (661) 949-3322 or visit

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Lance Garners DSI Awards for Trailers, Campers

November 8, 2013 by · Leave a Comment 

Lance Camper Manufacturing Corp. announced that it is the recipient of two separate Dealer Satisfaction Index (DSI) Awards for 2013.

According to a press release, the Lancaster, Calif.-based company was honored with the prestigious award for both its truck camper and travel trailer lines. Lance will be presented with the award on Dec. 2 during the RVDA Dealer Reception at the Crowne Plaza Hotel the evening before the opening of the National RV Trade Show in Louisville, Ky.

Jack Cole, president of Lance Camper noted, “We’ve been committed to quality for almost a half a century and this honor not only confirms all of our efforts, but further motivates us to achieve new levels of excellence.

“Lance Camper is known for quality and leading-edge designs and production techniques. With extensive customer feedback and interaction with dealers, products evolve based from ‘on-the-ground’ input. The result is products that address customer needs and demands, and dealers’ concerns for quality.”

Gary Conley, national sales manager for Lance, added, “We are constantly striving to achieve new levels of quality. The input we receive is key in developing products that are timeless. In fact, while we are penetrating new markets and first time buyers, Lance still benefits from word-of-mouth referral. The company is also proud that we have customers that have owned numerous Lance RVs.”

The DSI survey report data is comprised of the input from dealers from a series of questions related to sales support, territory, design, reliability/quality, competitive price/value, parts support, warranty support and overall dealer communications. Conley reported that in the question concerning “How likely would you be to recommend this brand to another dealer friend to handle at their dealership?” Lance scored 72.2% versus an industry average of 32.1%.

“Lance is a true leader in every respect,” said Conley. “The numbers show Lance preference at our dealers, which means happy customers and a great referral base. We expect to see this trend continue well into the future.”


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Lance Camper Earns RVDA Recruitment Award

November 6, 2013 by · Leave a Comment 

Lance Camper Manufacturing Corp. has received the prestigious RVDA Sue Caldwell Award for outstanding achievement in membership recruitment.

According to a press release, the award was presented to the company Oct. 3 during the Recreation Vehicle Dealers Association (RVDA) Annual Meeting in Las Vegas. The meeting was held in conjunction with the RV Dealers International Convention/Expo.

RVDA Chairman Jeff Hirsch noted that Lance was instrumental in adding 15 dealers to the association’s membership ranks during 2013. This award is presented to an individual or organization that recruits at least five new members in a 12-month period. National Sales Manager Gary Conley accepted the award on behalf of Lance.

Hirsch noted, “This is a great example of what happens when industry partners work together.”

Conley added, “Our dealer body is an important component in our success. Having our dealers become members of RVDA creates an even greater opportunity for growth. The RVDA provides productivity tools and many more opportunities for their members that are essential to success in today’s marketplace.”




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Lance Camper Earns RVDA Recruitment Award

October 10, 2013 by · Leave a Comment 

The Recreation Vehicle Dealers Association’s (RVDA) Sue Caldwell Memorial Award for outstanding achievement in membership recruitment was presented to Lance Camper Manufacturing Corp. on Oct. 3 during the RVDA Annual Meeting in Las Vegas.  The annual meeting is held in conjunction with the RV Dealers International Convention/Expo.

RVDA Chairman Jeff Hirsch noted that Lance was instrumental in adding 115 dealers to the association’s membership ranks during 2013. This award is presented to an individual or organization that recruits at least five new members in a 12-month period.  National Sales Manager Gary Conley accepted the award on behalf of the company.

Hirsch noted, “This is a great example of what happens when industry partners work together.”

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