Lance Camper Manufacturing Corp. participated in the 7th annual Overland Expo May 16-18 in Mormon Lake, Ariz., southeast of Flagstaff.
According to a press release, the expo is a unique event for do-it-yourself adventure travel enthusiasts, with classes offered for 4-wheel drive and adventure motorcycling, inspirational programs, the Overland Film Festival, roundtable discussions, demonstrations, food, and a large expo featuring over 180 vendors of adventure travel gear, bikes, vehicles and services.
This was Lance’s first experience displaying at the Expo and according to Director of Marketing Bob Rogers, it won’t be the last. “I have known of the Overland Expo for a few years now and have watched it grow into a world class event with over 7,000 in attendance this year,” he said. “I was a bit apprehensive as to how many Lance customers and prospects would be there and was blown away with the number of truck campers, and the interest our new Lance 1052 Truck Camper with the ultraDECKplus bumper, generated.”
He added, “It was also very cool to be able to partner in our display with one of our customers, Brian Towell, who was conducting a seminar on ‘How to Select a Truck and Truck Camper,’ Brian is extremely knowledgeable about the technical side of things, especially while using a flat bed truck as a platform as well as how to prepare for extreme cold weather camping, which he and his wife LaDawn have done often.”
Lance also had an “Enter-to-Win” lead-generating sweepstakes, with the winner receiving a Tundra 45 cooler by YETI, valued at $350.
The event had everything from tents to $500K extreme off road ready rigs. Land Rover was also a major sponsor and prepared a driving course to showcase their products’ attributes.
“We stayed extremely busy showing the all-new 1052 model, which surprised a lot of people with how much room our newest double slide, dry bath floor plan provides” Rogers added. “I talked to customers who own a Lance, people that have product on order, as well as folks that had never considered a truck camper until they saw the quality and creature comforts of the unit we had on display, now some are seriously considering purchasing a Lance”.
The group, comprised of dealer principles, sales managers and sales associates from 63 dealerships, earned the all-expenses paid trip by selling Lance’s truck campers, travel trailers and toy haulers over a six-month time period.
“We have hosted over 30 fabulous vacations over the last 23 years to the same resort, getting to know their staff as family members. The trip offered our sales associate guests a week of off-shore fishing, golf, side trips to Cabo San Lucas and Todos Santos, ATV riding, snorkeling and the ever popular just hanging out poolside or oceanside option,” said Norm Jacobson, special projects manager for the Lancaster, Calif.-based builder.
Jack Cole, president and CEO added, “The annual Baja trip not only rewards those who sell Lance products every day, it also gives the Lance staff an opportunity to get to know our dealer partners on a deeper level and as a result, is a very special time for us.
“Lance is somewhat known for carrying on a tradition of hosting our dealers over the years on trips to some pretty awesome destinations. In addition to this annual Baja trip which is targeted for sales associates, Lance has and will continue to host our outstanding dealer principle partners who obtain established sales goals each year, to memory-making locales that have included Costa Rica, Alaska, Hawaii, Cancun, Portugal and others, with this year’s selection being Dublin, Ireland.”
This year’s contest for dealer principles will award a trip to Ireland based on sales performance from October through May, and will be announced by Lance in mid-June. The trip will also have extension options to other “bucket list” destinations including London, England and Scotland.
Lance Camper has announced the launch of its all-new consumer website featuring the 2013 travel trailer and truck camper product lines. The 2013 literature is available for download on the website, according to a news release.
“The timing was right for a bold new site and literature,” said Mark Hovanec of Lance Camper’s marketing department. “With sweeping product changes from new interiors, flooring, fabrics, counter tops and interior paneling – and especially the new aerodynamic nose cap on the campers – the marketing matches the product perfectly.”
The new Lance site provides in-depth information about both the travel trailer and truck camper products lines. There is also a new “Lifestyle” section on the website. A “Newsroom” provides news releases, images, logos and floorplans for easy downloading for the media.
For more information, contact Hovanec at (661) 949-3322 Ext. 229 or email him at MarkH@LanceCamper.com.
Founded in 1965, Lancaster, Calif.-based Lance Camper is the largest and leading manufacturer of truck campers in North America – and their line of ultra-light travel trailers is one of the fastest-growing RV lines in the American West.
Specializing in the design and construction of high-quality RVs, Lance’s recent 10-year win of the RVDA’s prestigious and coveted Dealer Satisfaction Index Quality Circle Award is a direct reflection of this quality in both their products and the service provided to Lance dealers and consumers these past 46 years.
Lance Camper Manufacturing Corp. announced the addition of Randy Hunter as engineering product development manager. Hunter joined the Lancaster, Calif.-based company on June 6.
According to a press release, Hunter has 36 years of experience in product development and engineering in the RV industry. His past history includes working with Fleetwood Industries Inc. (campers and trailers), Weekend Warrior Trailers Inc. and Komfort Corp.
In his new position, Hunter will be responsible for the management of, and product development oversight in the engineering department. Les Fowler, whom Hunter is succeeding as Fowler prepares for retirement, will be working directly with Hunter during the orientation process.
“I couldn’t be more pleased to be a part of Lance,” said Hunter. “This is a great time for the RV industry, and I look forward to being a contribution for Lances’ evolution over the next decade.”
For more information, contact Mark Hovanec at 661-949-3322 x 229 or email him at MarkH@LanceCamper.com.
The new 1575 travel trailer from Lance Camper Manufacturing Corp. has proven to be a popular favorite for both dealers and consumers, according to a press release.
The 1575 is one of the newest in the Lance travel trailer lineup. With a length of just over 15 feet, it features a residential queen size bed, Lance’s “Super-Slideout” dinette and a dry bath. According to Lance, the interior is open and “feels even more spacious with several large windows.”
“This model offers a lot of value in an RV,” says Gary Conley, national sales manager for Lancaster, Calif.-based Lance. “Add to that the small size, and it’s no surprise it’s become an overnight success.”
The 1575 sleeps four and has a dry weight of just 2,480 pounds making it an easy tow for many of today’s smaller SUVs and light-duty pickups.
For more information, contact Norm Jacobson at 661-949-3322 or email at NormJ@LanceCamper.com.
Lancaster, Calif.-based Lance Camper Manufacturing Corp. announced the winner of a Lance travel trailer awarded during last month’s California RV Show.
According to a press release, Phil Feeney, age 69 of Oceanside, Calif., was the grand prize winner of a Lance 1575 travel trailer.
“This is the second year that a Lance product has been the grand prize”, says Gary Conley, National sales manager for Lance. “The response is always excellent and we’re looking forward to participating again in 2012.”
The 1575 is the newest in the Lance travel trailer lineup. With a box length of just over 15 feet, it features a residential queen size bed, Lance’s “Super-Slideout” dinette and a dry bath. “The interior is open and feels even more spacious with all the large windows,” said Conley.
The 1575 sleeps four and has a dry weight of 2,480 pounds, allowing it to be towed by many of todays’ smaller SUVs. “A lot of folks have wanted to RV and a coach of this weight makes it easy for them with their existing vehicle”, adds Conley.
When Brian Brawdy goes camping in his recreational vehicle, he doesn’t have to search for an electrical outlet.
He hauls his own power with him.
Brawdy, a self-described adventurer and explorer, travels the United States in a “green” truck camper – a unit that he developed as a showcase for what humans can do to protect the outdoors, according to the Kansas City Star.
Looking for a way to harness the energy that nature provides, he went to work to fabricate an environmentally friendly RV.
Much sweat, many hours and many dollars later, he came up with a futuristic vehicle that features solar panels, a wind turbine, rain gutters and a water-filtration system, and biodiesel fuel.
The energy that he stores in four 100-amp batteries is enough to power an air conditioner, microwave, refrigerator and television – without hurting the environment.
“This is my mobile base camp,” he said while leaning on his green RV at the recent Outdoor Writers Association of America national conference in Grand Rapids, Mich. “With this, I can camp anywhere.
“To me, it’s a vision of the future. When I was a kid, I always wanted to be an astronaut and build my own spaceship.
“This is my spaceship.”
Brawdy started by purchasing a Ford F-350 topped with a Lance camper. Then he went to work to turn them “green.”
His adventure began in 2007, when he was diagnosed with a form of skin cancer. Doctors were able to remove tumors on his lip, but he was unable to speak for a month.
As he recovered, Brawdy did some soul-searching.
“It was a very humbling experience,” he said. “I got to thinking: I am 48 and my gig is half over.
“This was a wake-up call. It was time to go for the things I really wanted to do.
“I had loved the outdoors, but I wanted to do something different. I wanted to take adventure to a new level.”
Brawdy, a former police officer in upstate New York and television reporter in Chicago, found that niche in his RV.
He went on an extended road trip, living fulltime in his RV and traveling the country. He hit every one of the lower 48 states, covering more than 60,000 miles.
During his “Conservation Through Exploration” tour, he endured everything from 140-degree heat in Death Valley to camping next to alligators in the Florida Everglades.
“I slept 320 nights in my camper last year,” he said. “This is my home, my new address.
“It’s my mobile base camp. I have gone mountain climbing, hiking, kayaking, backpacking and mountain biking in places I never thought I would be camping.”
Brawdy had developed a passion for the outdoors more than 20 years ago after his dad committed suicide. That experience was hard on Brawdy, but he found peace in the outdoors, off by himself.
Many years later, he drew on that passion when he developed his green RV. He admits that coming up with such a unit wasn’t cheap: He estimates that he put $140,000 into it.
Still, he considers the RV a bargain. He points out that he saves on the cost of campground fees. And he has no utility bills in this home.
“I think there could be a future in this,” he said. “Companies like Lance have shown an interest in manufacturing a green RV.
“For me, this was a way of proving that we can enjoy the outdoors without depending on an outside source. I am concerned about the environment and what we’re doing to it.
“I wanted to do more than just recycle old newspapers. I wanted to do something different.
“We have the sun, the wind, the rain. Why not put it to good use?”