General Motors Inc. has launched a “Faces of GM” video featuring Truck Camper Magazine and their 2013 Chevy Silverado 3500 and 2013 Lance 855-S truck camper rig.
The GM-produced video was taped in September when Truck Camper Magazine visited the GM Vehicle Engineering Center in Warren, Mich., to thank GM for helping to make their new 2013 truck camper rig possible, according to a news release.
A complete behind-the-scenes story and photography of the “Faces of GM” video shoot is on www.truckcampermagazine.com.
The “Faces of GM” video is live on http://FacesofGM.com as well as the GM, Chevrolet and Silverado Facebook pages.
Lance Camper Manufacturing Corp., a leading U.S. RV manufacturer, has signed on as an advertising partner with Mattapoisett, Mass.-based Rollin’ On TV (ROTV) for 2012, reports ROTV Executive Producer Jose “Joe” Moniz.
Lance Camper, headquartered in Lancaster, Calif., is long known for its quality and workmanship in the manufacture of truck campers and, more recently, travel trailers.
“We look forward in working together with Lance’s Norm Jacobson and Mark Hovanec this year in creating and producing some interesting and effective television and Internet promotional packages,” said Moniz.
In other news, Moniz announced that complete episodes of Rollin’ On TV will be available for viewing starting later this week on RVBUSINESS.com, the Internet site that operates as an extension of RVBusiness magazine.
“We are happy to be working together with partners Sherman Goldenberg and Beverly Gardner and their staff at RV Business to help expand the RV lifestyle and market to as many mass media outlets as possible,” said Moniz. “Whether it’s Rollin’ On TV through its television and Internet market, print media or consumer trade shows, we all have to work together to expand awareness before we can enlarge the pie — as the saying goes — and this cooperative venture between Rollin’ On TV and RVBusiness is a good example of diversified media outlets working together on a common goal. We look forward to working with Sherman, Bev and their staff in finding new ways to expand the RV market.”
“We, likewise, look forward to working with Joe Moniz and the Rollin’ On TV crew,” adds Goldenberg. “We see this as a signal of the new directions we plan to be taking in 2012 with RVBUSINESS.com, which has been logging relatively sensational traffic since we purchased the site last spring from Affinity Group Inc. And we’ve got some more things in the works, along with our second season of ‘RV Capital Talk,’ a popular weekly Internet TV program produced by Elkhart, Ind.-based RVNN.TV that we want to take to a whole new level this year.”
Lance Camper Manufacturing Corp. announced that Mark Hovanec of RV Buddies has joined their marketing team and will be working alongside Marketing Director Norm Jacobson.
“I’m proud of RV Buddies, its contribution to the industry, and hope it continues to prosper,” said Hovanec, who adopted the stage name of Mark Summers while with RV Buddies. “Joining Lance Camper is a tremendous opportunity and I’m privileged to be a part of the team.”
According to a news release, Hovanec has a 30-year background in marketing, sales, film and television. Over the last decade, he has played key roles in the development and marketing of high profile entertainment websites with emphasis on SEO and social networking.
“We’re glad to have Mark aboard,” said Jack Cole, president of Lancaster, Calif.-based Lance Camper. “His specific talents and experience add to the mix in what we feel will be very beneficial to our long-term strategies.”
Lance Camper Manufacturing Corp., the leading U.S. manufacturer of truck camper and travel trailers, has been awarded its 10th Quality Circle Award based on the 18th Annual Dealer Satisfaction Index (DSI) survey.
According to a press press release, this year marks the first time that includes the company’s new line of ultra-lightweight travel trailers.
“Dealers believe the DSI is a tool to help improve communication and the overall relationships with their manufacturers,” said Mike Molino, president of the Recreation Vehicle Dealers Association (RVDA). “The survey measures dealer attitudes in key policy, product, and procedure areas that dealers say are the most important elements in their business partnerships with manufacturers,”
“We’re pleased to be acknowledged again,” says Jack Cole, president of Lancaster, Calif.-based Lance Campers. “And this award is especially meaningful given the inclusion of our new line of travel trailers.”