Keystone RV Co.’s Laredo is targeting a fast growing segment of the RV market as it continues to add half-ton towable, lightweight travel trailers to its product line. According to a press release, the latest installment is Laredo’s new 30-foot 274RB island kitchen travel trailer.
“What we’ve done here at Laredo is roll out some fantastic floorplans with our ‘Life-Size Lightweight’ package,” says Product Manager Adam Smith. “We’ve put together a list of features that are important to our customers — including bigger refrigerators, taller ceilings, residential showers, bigger beds and larger TV’s — and bundled them with what is probably the strongest travel trailer floorplan lineup out there.”
Smith said that Laredo’s three new floorplans cater to customers who need a lightweight option, but something a little nicer and well appointed than the “ultra-light” offerings currently on the market.
“The 274RB is loaded with features, but the floorplan is what will really turn heads. This floorplan lives large, even though it is only 30-feet in length.” Smith added.
The large master bathroom in the rear of the unit features a 50-inch residential shower, large linen closet and an upgraded porcelain toilet. The kitchen includes a large island with huge sink and pull-down faucet, abundant storage with several drawers and cabinets, and several outlets throughout. The living room boasts a 40-inch LED TV, and the bedroom includes a Laredo staple – the 6-foot 8-inch pillow top mattress.
Keystone General Manager Kyle Kwasny noted, “We intend to make quite a splash at Open House this year. Laredo has some game-changing floorplans on the docket, and I fully expect they’ll continue to fuel Laredo’s growth.
For more information on Laredo’s “Life-Size Lightweight” floorplans, visit www.keystonerv.com/laredo.
Strong first-quarter retail shows coupled with aggressive dealer orders have created growing demand for Keystone RV Co.’s Laredo travel trailers, fifth-wheels and super-light fifth-wheels, according to a news release.
To meet this demand, Keystone is ramping up production at its new Laredo facility while continuing to produce the brand in existing plants. Laredo Product Manager Adam Smith reported the retooled manufacturing facility is gradually getting on stream with full production to begin in the second quarter.
Smith noted the Laredo line has undergone a complete facelift over the past year with all new exteriors, interiors and 13 all-new floorplans.
“We felt it was time to really reposition the product at a place where the growth was happening in our segment,” he said. “Higher-end features along with style in the mid-profile and laminated trailer market is where the market is exploding. People want creature features and Laredo gives it to them.”
Smith said that an emphasis in the Laredo’s remodel was adding room and convenience with “life-sized features across the entire model line.”
Depending on the model, features include industry-leading 60-inch showers, king beds, 42-inch TVs, double-door refrigerators and 7-foot vaulted ceilings. In addition, Laredo has introduced new and innovative models to round out its floorplan offerings, targeting buyers interested in smaller travel trailers with models ranging from 27 feet up to 36 feet and weights as low as 5,300 pounds.
“This is a major reason for our success,” said Smith. “Customers don’t have many choices when looking for a smaller but well equipped travel trailer or fifth-wheel,” Smith said. “Laredo now gives them not just one choice, like most brands, but multiple choices. We are committed to giving our dealer partners and mutual customers something out of the ordinary.”