CORONA, Calif. — West Coast towable manufacturer Warrior Lifestyles, which went into production earlier this year, moved its factory in early October from Perris, Calif., to nearby Corona, and began making Legend and Legend Lite travel trailers — largely to a regional market.
Now, this 20-plus employee company has prototyped a Warrior Lifestyles Luxury Liner, a 45-foot triple-slide sport utility fifth-wheel (SURV) with a 17-foot-deep garage.
”The 45-footer is for a select crowd,” said sales rep Justin Tracey. ”Our market is somebody that has a long-rail (dune buggy) or a ton of motorcycles.”
While not yet into production, ”We are ready to build it now,” Tracey said, reporting that the prototype already has been sold to a retail consumer in Dubai, and is being readied for shipment.
Warrior Lifestyles was founded in 2008 as a dealership and service, parts and accessory supplier for Weekend Warrior products by Larry Broyles, former general manager of Weekend Warrior Inc., the California company credited with fueling the wide-spraed popularity of towable toy haulers.
Broyles, who helped liquidate Weekend Warriors’ assets, bought about 40 Weekend Warrior units along with the company’s parts inventory and opened retail dealerships with service centers in Perris and Lake Havasu City, Ariz. The Lake Havasu City facility subsequently closed, and the Perris parts and service department will be moved to Corona within the next month.
Warrior Lifestyles, meanwhile, is now working through a network of five independent dealers in California and Arizona. Although not factory-direct, the company also sells a line of Weekend Warrior clothing such as T-shirts, sweatshirts and caps along with parts and accessories, both online and at a retail location in Corona.
“We are looking to expand (dealerships) into Oregon and Nevada and the Southwest,” Tracey said, noting that the Desert Southwest is a popular place to play with dune buggies and ATVs. ”That’s where the core business is.”
Capacity at the new 25,000-square-foot plant in Corona is 10 units a week. Currently the company is building two travel trailers a week, Tracey said.
The new Luxury Liner fifth-wheel, retailing for about $90,000, has a side-aisle bath, center-island kitchen, 21-inch convection oven and 150 gallons of fresh water. ”The Luxury Liner is made for the desert crowd,” Tracey said.
The vacuum-bonded fiberglass-and-aluminum Warrior Lifestyles Legend and Legend Lite are available in three 24- to 29-foot SURV floorplans with garages that range from 12 feet to 16 feet. The Legend Lite series is less-well equipped. MSRPs for the Legend are in the low $40,000 range; for the Legend Lite, low $30,000s.
The former general manager of now-defunct Weekend Warrior Trailers Inc. intends to create a line of private-label travel trailers designed by former Weekend Warrior President Mark Warmoth.
“From a distance, we always had that in mind,” said Larry Broyles, president of Poker Clothing Inc., dba Warrior Lifestyles, Perris, Calif.
Warrior Lifestyles’ new Legend travel trailers will debut Aug. 7-9 at the “Dune Tour” in the Oceana Dunes near Pismo Beach, Calif., an event that should draw tens of thousands of outdoor recreationists to 5 1/2-miles of ocean-front dunes.
“We aren’t doing any RV shows,” Broyles said. “We are going right to the consumers. We are going to give something to a new generation of RVers and campers.”
To advertise the new trailers, Warrior Lifestyles will distribute 60,000 trash bags to people attending the event.
Warrior Lifestyles was founded in September 2008 two months after Warmoth shut down Weekend Warrior’s operation in Perris and returned its inventory of finished trailers and parts and components to its creditors. The company retails accessories and provides parts and service for Weekend Warrior — once a popular West Coast brand — Rage’n and Extreme travel trailers in stores in Perris and Lake Havasu City, Ariz.
Warrior Lifestyles currently stocks about 20 new Weekend Warrior SURVs at the two locations that were acquired from the bank.
“I helped liquidate the company so it was an opportunity to buy stuff during a distress sale,” Broyles said. “Right now, you can buy them back from the bank cheaper than you can build them, unfortunately.”
Warrior Lifestyles also acquired most of Weekend Warrior’s parts inventory and mailing lists. The company employs about 40 people at the two locations, about half of whom perform service on travel trailers.
Weekend Warrior, founded in 1988 and credited with starting the towable sport utility (SURV) trend, at one time employed about 2,000 people in four plants totalling more than 215,000 square feet in Perris.
The new line of trailers will be built in a factory that once housed Weekend Warrior subsidiary Extreme Warrior Manufacturing LLC in Caldwell, Idaho, under the direction of former Extreme President Don Day.
“We are writing a business plan right now,” Day told RVBusiness. “We are going back after that cult-like following that Warrior has. Mark is designing the product for us, but that’s as far as his involvement goes. There isn’t anybody better in the toy hauler market than Mark. He connects with that buyer.”
In addition to towable SURVs, Day said, the company also intends to build conventional travel trailers and fifth-wheels at some point in the future.
With an initial production schedule of five units a week, the first 400 trailers are to be sold at the Warrior Lifestyles stores in Perris and Lake Havasu City.
After that, Warrior Lifestyles dealers will be “factory certified” and need to agree to sell “branded consumables” such as Warrior Lifestyles trailer accessories, clothing and bottled water, much like Harley-Davidson motorcycle dealers who are an extension of the Harley-Davidson brand.
“We are going to start up very slowly and build from there,” Day said. “We’ve been contacting dealers, and we’ve had a lot of interest for obvious reasons — that Warrior name is so strong.”