Horizon RV Resorts has hired Pamela Wright of Sioux Falls, S.D.-based Focused Words to develop and manage their social media outreach program.
“I hired Pamela to create and manage our social media outreach program not only because of her expertise in this field, but because I knew that I could not personally dedicate the time and attention that this kind of outreach effort requires,” said Randy Hendrickson, Horizon RV Resorts president, stated in a news release. “The results we’ve achieved so far have been incredible.”
Wright initially created a blog for Horizon’s Las Vegas RV Resort property, which focused on current guests at the resort. A Facebook page was then created using the parks website design and a Twitter profile followed.
By integrating the three different social media tools, Wright has been able to achieve a synergy of users. She then prepared an email blast that went out to all of the guests of Las Vegas RV Resorts. Reaffirming the loyalty that the Las Vegas RV Resorts guest feel, the email blast resulted in a 7% click through rate.
“Working with Pamela has been spectacular,” Hendrickson said. She is truly an expert with handling the various components of social media, and the impact of her program on Las Vegas RV Resort has been immediate and substantial. We will be implementing her program at our other parks in short order! She is a joy to work with and takes the time to really understand our brand, the particular nuances of our parks, and target solutions accordingly.”
Through her company, Focused Words, Wright has been working with RV parks for the last two years assisting them in setting up their marketing programs, analyzing their social media needs and helping them increase their RV Rally group business. Her blog, www.FocusedWords.com/blog, addresses issues directly related to the issues of managing RV parks.
A former workamper and full-time RVer, Wright previously managed parks ranging from 185 to over 300 sites. She can be reached by email at pwright@FocusedWords.com, or by phone (800) 478-0516.
Wright is founder and president of FocusedWords, a social media and marketing company serving the outdoor hospitality industry. She has been involved with the RV industry for the past eight years, and has extensive experience within the industry. Pamela’s marketing efforts have been recognized by the National Association of RV Parks and Campgrounds.