With the help of strong name recognition, sales at Findlay RV in Las Vegas are up for the first half of 2011, according to a report in the Las Vegas Business Journal.
“If I had to sum it up in one word, I’d say it’s consistent at least,” General Sales Manager Reuben Figueroa said.
He said the dealership at has seen its ups and downs but that it’s holding its own in the Las Vegas market. In 2010, sales were up 40% from 2009.
“Last year was one of our better years,” Figueroa said. “We’re actually pacing about the same this year. We’re definitely on an upswing.”
Figueroa said Findlay RV’s success is directly connected to the dealership being the exclusive carrier of new Winnebagos and Fleetwoods in Southern Nevada.
In addition to Winnebago’s pull, Figueroa said the Findlay name also draws people to the lot. Findlay RV has been a valley mainstay for more than 30 years.
Although Figueroa’s business is up and seems to be holding steady, Findlay did have to restructure its price points a few years ago to stay relevant. In 2007, the dealer phased out its $500,000 and $600,000 models and instead primarily offers $150,000 models now.
“We’ve chosen not to be in that range any more,” Figueroa said. “We started seeing the market change.”
Since the dealership changed its inventory, people have been more inclined to make impulsive purchases, Figueroa said. For instance, about 50% of the dealer’s business comes from out-of-state customers who come in for service and fall for a new RV model.
“The next thing you know, they’re sitting in the office working on some numbers,” Figueroa said. “We’re not selling a need, it’s a want. Floorplans are what really sells for the average buyer.”
Findlay’s sales manager noted that the dealership has hosted three RV road shows this year, which also help the bottom line. When doing off-site sales, the company doesn’t want to bring inventory back to the lot, so they’ll make just about any profitable deal, Figueroa said.