Camping World is quickly revving up a drive to take over the RV market in the Tampa Bay region.
The Chicago-based camping store and RV dealership chain is buying the Long View RV dealership property on Interstate 4, just a few miles down the road from archrival Lazydays RV SuperCenter, and executives boast that they’ll soon take employees and RV brand lines from Lazydays, too, The Tampa Tribune reported.
“We’re consolidating the market,” said Marcus Lemonis, chairman and CEO of Camping World. “This is just one of three deals we’re announcing in a week.”
The next move will be taking over a not-yet-disclosed RV dealer site in Clearwater, he said, where Camping World plans to bring in new RV and trailer brand names. After that, Camping World will take over an RV dealership in Holiday, just north of Tarpon Springs.
The company did not disclose the names or financial terms of any of those deals.
Perhaps the most extensive transformation will be at Long View RV in Seffner.
Camping World plans to overhaul much of the 17-acre site, add 40 service bays and build its largest retail store site — a 14,000-square-foot facility that will sell accessories, parts and equipment for outdoor life. The property sits almost exactly across I-4 from the Bates RV site that specializes in shiny aluminum Airstream trailers.
The Long View dealership employs about 30 people and Lemonis said they will likely expand to 70 to 80. The product lineup will range from $10,000 trailers to $500,000 motorhomes.
The deal only came together two weeks ago when Lemonis walked into the dealership and asked to see owner Frank Roberts, who started the dealership there in 2006.
“I planned on retiring here,” Roberts said. “I never thought anything would happen like this … My next move is to try and figure out how to sell all these units in the 10 days I have left.”
Otherwise, Roberts said, he has to ship them to his other location in New England.
This move puts into play the fate of the current Camping World retail store that’s located inside the Lazydays RV campus down the road. That site has operated there for years, even as the Lazydays RV dealership changed hands, because Lazydays founder Don Wallace still owns the land underneath and technically is the landlord to both the RV dealership and the Camping World store.
That relationship between Lazydays and Camping World recently turned sour, and the two remain in a legal tussle over that store.
Though Lemonis declined to offer details about the retail site in Lazydays, he did say “It wouldn’t make sense to have two facilities that close.”
CrossRoads RV Inc. announced today (Jan. 4) its partnership with Lazydays RV, a long-time dealer based in Seffner, Fla, with an outlet in Tucson, Ariz.
According to a news release, Lazydays will be offering CrossRoads RV’s Cruiser, Cruiser Air, Cruiser Sahara, Cruiser Patriot, Zinger and Z-1 product lines at its Florida store. The Arizona location will carry the Cruiser, Cruiser Air, Cruiser Sahara and Cruiser Patriot.
“Lazydays is a well established and respected RV dealership, offering first class sales and service,” said Don Emahiser, president of CrossRoads RV, a Topeka, Ind.-based Thor Industries Inc. subsidiary. “It really rocks to join with this great organization and offer their customers our ‘New Generation Vehicles’ designed to appeal to a new generation of RVers.”
Lazydays has been in business for over 35 years and features an award winning service department with experienced factory-trained technicians.
“We’re very excited to partner with CrossRoads RV,” said John Horton, Lazydays president and CEO. “The company has assembled a very creative, innovative team. We’re confident that the products they’re creating will be highly sought after by our customers.”
CrossRoads RV will also be displaying its products in booth #740 at the Florida RV SuperShow Jan. 11-15 in Tampa.
Lazydays RV SuperCenter in Seffner, Fla., has been named Tiffin Motor Homes Inc.’s No. 1 dealer for 2011 as the Red Bay, Ala.-based motorhome manufacturer announced its top dealers today (Aug. 1).
Lazydays RV opened in 1976 in a mobile home on a leased 1.75-acre lot with two travel trailers in inventory and $500 in capital. In 1996, Lazydays RV moved into its 126-acre SuperCenter, which has more than 1,000 motorized and towable RVs on display, 273 service bays and a 300-site RV park.
The other top Tiffin dealers for 2011 are: Mike Thompson’s RV Super Stores in Santa Fe Springs, Calif.; La Mesa RV in San Diego, Calif.; North Trail RV Center in Fort Myers, Fla.; Dixie RV Superstores in Hammond, La.; Vogt RV Centers USA in Fort Worth, Texas; Bankston Motor Homes in Huntsville, Ala.; Colton RV in North Tonawanda, N.Y.; Horizon Lussier, Montreal, Quebec, Canada; and DeMontrond RV in Houston, Texas.
Tiffin Motor Homes, founded in 1972, received one of three prestigious 2010 Quality Circle Awards presented by the Recreational Vehicle Dealers Association (RVDA) to Class A motorhome manufacturers for design, reliability, quality, value and competitive price. The company will celebrate its 40th anniversary in 2012.
Tiffin has earned the Quality Circle Award 12 of the 15 years it has been presented by the RVDA in connection with its Dealer Satisfaction Index (DSI). The 2010 survey included 2,125 brand ratings from 423 dealers. Quality Circle Awards are made to manufacturers receiving at least 15 dealer responses and scoring at least 80% in overall dealer satisfaction.
In addition to the consumer-related categories of the survey, Tiffin also was recognized with the Quality Circle Award for exemplary warranty, parts, sales and communications support to dealerships.
For additional information, including dealer locations, visit www.tiffinmotorhomes.com.
A bankruptcy court judge in Arizona has verbally approved the sale of assets of Beaudry RV Co. to Lazydays RV Center Inc. for $9,550,000, RVBusiness has learned.
Seffner, Fla.-based Lazydays, the nation’s largest single-site RV dealership, is acquiring Beaudry’s sales and service facilities, collision center and RV park, all located in Tucson, Ariz.
The purchase was court-approved Thursday (March 31), and the judge’s order is to be signed on Monday, according to an unnamed source.
Lazydays’ management declined comment.
This week’s development climaxes a long struggle for the former leading Southwest dealership, which filed for Chapter 11 reorganization bankruptcy more than two years ago.
A group of investors led by Greg Harrington and Peter Workum completed a series of transactions in mid-September to acquire Beaudry RV’s properties and operations in Tucson and Chandler. Harrington said at the time the new investors had plans to expand the company.
However, those plans quickly hit a snag and the turnaround proved impossible because of Beaudry’s current legal situation, the RV market and budget constraints.
Beaudry RV Co. subsequently suspended operations in October as bankruptcy creditors say the company’s recent sale forced its real estate loans into default. All the company’s employees were laid off and the inventory was cleared from its sales lot on East Irvington Road near I-10.
Attorneys for Bank of America, Wells Fargo and Comerica Bank — creditors in Beaudry’s 2008 bankruptcy — then filed a motion in U.S. Bankruptcy Court asking for immediate appointment of a liquidating trustee, arguing the sale violated loan documents and real estate loans in default.
Judge James Marlar of U.S. Bankruptcy Court then appointed Robert Burnand of Colliers International the liquidating trustee for Beaudry’s real estate collateral. The order gave Burnand “exclusive possession and control of all the real property and personal property” that comprises that collateral.
Burnard brokered the deal, which was revealed today.
The RV Cooking Show Goes Greek (Salad) in Tarpon Springs, Fla., can be seen at BetterRVing.com as well as read about in the Better RVing.com magazine. In addition to the virtual RV travel tour of the hidden-gem enclave of Tarpon Springs and the chopped Greek salad demonstration, BetterRVing.com visitors will find several cooking show exclusive Greek-inspired recipes perfect for the RV kitchen and campsite grill plus an interview, Food on the Road, with host and producer Evanne Schmarder.
“Lazydays RV and BetterRVing.com are institutions in the RV world. Working together to share the exciting RV lifestyle and healthy living possibilities was a natural. We couldn’t be more pleased to virtually mingle among their terrific viewers,” said Schmarder.
“Better RVing.com is pleased to have found such a wonderful resource; Evanne does a terrific job of pairing an area’s history and character with delicious, easy-to-prepare meals. We are excited to add RV recipes to our list of available expert information,” added Ann Cosentino, Better RVing.com managing editor.
The RV Cooking Show, bonus recipes and interview can be enjoyed on BetterRVing.com under the ‘RV Living’ tab. Comments and questions are welcome and will be responded to as Wi-Fi is available during Schmarder’s RV travels.
The men and women of Lazydays RV are once again proud to support Zach Bonner, 12-year-old philanthropist as he began his “March Across America” a 2,478-mile walk to raise awareness for the nearly 1.3 million homeless children in America, according to a news release.
The walk began Tuesday (March 23) at Lazydays dealership in Seffner, Fla., and will culminate in Los Angeles.
Zach and Lazydays share a passion for helping at-risk children. In 2007 Zach, the founder of the Little Red Wagon non-profit organization, met with the Lazydays Employee Foundation, a not-for-profit corporation funded by weekly payroll deductions volunteered by the employees of Lazydays. Realizing their missions were the same, Lazydays and the Lazydays Employee Foundation vowed to help Zach in his quest to help homeless children.
Since his first walk in 2007, Lazydays and its employees have supported Zach by providing him with a Class A motorhome to house Zach and his family on each of his walks.
“I owe it all to Lazydays,” claimed Zach upon being asked how he felt. “Without them believing in me and helping me I never could have done it, Lazydays is like family to me.”