Leisure Interactive LLC (LI), a leading outdoor recreation reservation and property management software as a service provider, announced it would not seek to extend its strategic alliance agreement with the California Association of RV Parks & Campgrounds (CalARVC) effective Aug. 1, 2013.
LI and CalARVC entered into the agreement in August, 2002, with the goal of delivering value for CalARVC members and helping to advance technology in the campground and RV Park sector, according to an LI news release. In addition to discounts and enhanced exposure for CalARVC members, LI provided the association with free reservation software and hosting for Camp-California.com.
In October 2007, LI announced significant strategic changes with the introduction of Hercules – a comprehensive suite of software to manage reservations and front office operations. This continued strategic focus has ultimately led to the decision to end the alliance. LI will continue to expand its outreach to commercial and public park operators and outfitters.
“We consider our alliance with CalARVC very successful and it has provided both organizations with a variety of benefits,” said Gary Pace, president and CEO of LI. “While we will not have a formal alliance or working relationship with our colleagues and friends at CalARVC, we are committed to continuing to provide CalARVC members with what we think is the best campground management software in the industry. Plus, we remain supportive and invested in many of the initiatives of CalARVC. This decision is purely about focusing our resources on the continued build-out of our software for individual operators and outdoor recreation systems.“
“Since inception of the agreement in August 2002, CalARVC and LI have enjoyed a mutually beneficial relationship,” according to Debbie Sipe, executive director of CalARVC. “We have learned a lot from each other over the years and LI and CalARVC remain committed to enhancing the camping lifestyle in California. It is likely we will find our organizations working side-by-side in the future.”
LI has offered to provide the same level of service for CalARVC on a month-to-month basis to help the association with a smooth transition to a new service provider. Benefits to members remain unchanged.
Orange, Calif.-based Leisure Interactive LLC, the developer of Hercules software (LI), and GuestRated LLC, creator of GuestReviews satisfaction survey tools, announce the industry’s first “full-featured” consumer-generated review system for campgrounds and RV parks.
The GuestRated program recently launched on the Leisure Partner Network including, guestrated.com, camping.com, rvparks.com, campgrounds.com, camp-california.com, and ksrvparks.com. With the integration of GuestRated features into the LI online campground directory with its real-time online reservation system, campers and RVers are now able to search for parks, read individual consumer comments and ratings, and submit their own campground reviews.
“The GuestRated joint venture is another example of LI’s commitment to delivering the most comprehensive marketing solution for campground operators to connect with online consumers,” said Deb Kohls, executive vice president, business development for LI. “Reviews and ratings will enhance the consumer trip planning experience delivering a single source for researching, trip planning, instant access to book a campsite, and get immediate confirmation. Plus unlike other review sites the GuestRated program offers park management the opportunity to respond to reviews and quickly connect with the online consumer.”
When used with the GuestReviews survey management tools, park operators will have a detailed understanding of total guest satisfaction. GuestReviews offers business owners an automated system to manage consumer feedback and satisfaction. To learn more about these tools visit www.guestreviews.com.
After eight years the Friend Communications name will be retired and the business will now officially be known as Leisure Interactive LLC.
The new company name establishes a clearer link with the broader mission of the company – to deliver best-of-breed software, management and marketing solutions for the leisure lifestyle industry, according to a news release.
The legal structure of Friend Communications has also changed, from a corporation to a limited liability company.
Leisure Interactive founder and CEO Gary Pace named the company Friend Communications in 2002 when he launched the first real-time online reservation system for the campground and RV park industry.
“At the time we launched Friend, companies like Orbitz and Expedia were successfully changing the way consumers booked business and pleasure travel for airlines, hotels and rental cars,” he stated. “But no one was doing that for the campground industry. As long-time industry veterans, we decided to change that – the name Friend Communications reflected the connection we wanted to create with our customers and consumers. The concept of ‘Friend’ will always be at the heart of what we do but as our company grows and expands into different markets and industries we needed a name that would better reflect our future vision.”
Hercules, the company’s flagship product has rapidly gained market share in the campground and RV park industry. Product enhancements are currently underway for planned expansion into other leisure lifestyle industries, such as marinas and RV rentals.
With the name and legal structure change, all brands and products formerly owned by Friend Communications and parent company Leisure Holding, including ReservationFriend.com, CampingFriend.com, Hercules Front Office, PARCS software, the CampingAds network, Camping.com, and RVSales.com, will live under the Leisure Interactive umbrella.
Leisure Interactive LLC is a leading provider of online reservation, property management software and marketing solutions for the Leisure Lifestyle industry. Leisure Interactive LLC also operates a large network of consumer focused leisure travel and information websites, including camping.com campground.com, RVparks.com and rvsales.com.