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‘Unbelievable Action’ at FRVTA’s Tampa RV Show

January 15, 2010 by · Leave a Comment 

Florida RV SuperShow logoAttendance at the 2010 Florida RV SuperShow continued to pleasantly surprise exhibitors Thursday with an 18% increase over last year, according to the sponsoring Florida Recreation Vehicle Trade Association (FRVTA)

“And we are having a strong day today,” said FRVTA Executive Director Lance Wilson, who reported that 12,375 people passed through the gates on Thursday at the Florida State Fairgrounds in Tampa. According to FRVTA, 26,059 people attended the show the first two days.

Rain predicted for late Saturday wasn’t expected to put a damper on attendance, Wilson said. “We should have a good day on Sunday, too,” he told RVBUSINESS.com.

Marcus Lemonis, president of the Camping World RV Sales dealership chain, said traffic during the early stage of the pivotal Florida show has been ”unbelievable.”

”We are surprised,” said Lemonis, who reported selling 72 RVs — including 19 Four Winds and Damon motorized units — during the show’s first two days. ”It feels like ’06 and ’07 as far as traffic. We only did 98 (units) last year through five days.”

”We’re not just talking (to customers),” said Bill Fenech, president of Four winds International Corp. and Damon Motor Coach, both of which are divisions of Thor Industries Inc. ”We’re selling motorhomes. In fact, we’re selling a ton of diesels. What’s really nice is that there’s just very upbeat attitudes at the show. Customers are listening. They’re showing up, and they’re buying. It’s not doom and gloom. It’s very encouraging. We anticipate blowing away last year’s numbers.”

Customers are both newbies and seasoned RV enthusiasts with trade-ins, says Fenech, and his staff is seeing more demand for diesels than gas at the moment — in the Damon Tuscany and Four Winds Montecito price range on the diesels, generally in the high $100,000’s to the low $200,000’s. “It’s just exciting to hear the optimism again and the fact that people are getting out there again and buying,” added Fenech.

Lemonis said that national retail lenders Bank of America and Bank of West, which have booth space — along with regional lender BB&T — seem to have eased their lending policies some.

”They seem a little hungrier to do business,” Lemonis said. ”And customers aren’t scared to put cash down.”

Terry Elias, president of Canada-based Class B and C manufacturer Leisure System Travel Vans Ltd., also reported strong sales during the opening days of the show. ”We sold six or seven the first day,” Elias said.

Lemonis said that early shows in Cleveland and Syracuse, N.Y., also were generating good sales.

”I’m not going to tell you that the world is fixed and that everything’s in a good place again,” Lemonis said. ”But the bar got set pretty low last year, so everything feels better right now.

”With everybody having fresher inventory and the customer not thinking that everything is falling apart, its seems that things are trending back toward normal.”

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