Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced that Gary Stanley has been appointed product manager for the company’s Lifestyle Luxury RV division for both its Lifestyle and Alfa Gold fifth-wheel brands.
According to a press release, Stanley will oversee sales teams, marketing, product development and dealer relations for the two brands. He brings more than 20 years of experience in the RV industry in a variety of areas, including product management, national sales management, RV retail sales and dealership management.
“The superior quality and attention to detail of the Lifestyle and Alfa Gold fifth-wheels impressed me from my first visit,” said Stanley, who attended Oklahoma State University. ”At Lifestyle Luxury RV, exceptional quality is the key to maintaining such great relationships with new and legacy customers and dealers nationwide. The fact that these products are built from the frame up, in-house, exhibits Lifestyle’s clear commitment to quality and innovation. I am finding this a tremendous work environment and look forward to growing these brands.”
“Gary brings a valuable array of experience to our team,” said Dymon Farrer, general manager of EverGreen’s Lifestyle Luxury RV Division. ”With his long and diverse history in the RV industry, from dealership development, to manufacturer’s rep and product development, we’re confident in Gary’s abilities to expand the Lifestyle and Alfa Gold brands and help our division reach its full potential.”
EverGreen Recreational Vehicles LLC and its Lifestyle Luxury RV division announced that the year-end numbers compiled by Statistical Surveys Inc., Grand Rapids, Mich., showed that EverGreen is the fastest growing company of the top 15 manufacturers in the towable RV segment for 2013.
According to a press release, the Middlebury, Ind.-based company showed the highest growth statistics for both unit growth (85.5%) and market share growth (60.4%) among the top 15 towable RV manufacturers.
The momentum for EverGreen was significant as the firm’s top position in the towable segment moved from 74.7% unit growth and 52.2% market share growth in September to the year-end numbers – an increase of over 10% in the fourth quarter alone.
“We’ve shown significant momentum throughout 2013 and it continues in 2014,” said EverGreen President and COO Mark Boessler. “We attribute our leading position to attracting and partnering with the best dealers in the business. Our entire manufacturing and sales team must also be commended, as we now have 10 unique brands to choose from. Our dealers are profiting from both our innovative designs and the variety of price points we are hitting.”
Boessler also noted that EverGreen’s policy of providing its dealers with true protected trade territories and rejecting the industry norm of selling similar brands in the same marketplace is also key to dealer success.
“We understand that our dealers have a dramatically higher rate of success and capture far more market share in their territories, without having to deal with cloned products being sold right across town,” Boessler added.
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Lifestyle Luxury RV, a division of EverGreen Recreational Vehicles LLC, announced that Chris Grathen has been appointed regional sales manager for the Midwest region.
According to a press release, Grathen will oversee all sales activities in the Midwest region for the Lifestyle Luxury RV and Alfa Gold fifth-wheel brands.
“We are very excited to have Chris as a key member of the Lifestyle Luxury RV sales team,” said Dymon Farrer, general manager of Middlebury, Ind.-based Lifestyle Luxury RV. “He knows the Midwest and will help increase our sales here. Chris is also an excellent product trainer and understands how to handle high-end customers and premier brands.”
Grathen noted, “The quality craftsmanship, ingenuity and attention to detail in these products are amazing. I am very excited to be a part of the Lifestyle Luxury RV team and look forward to contributing to the growth and success of the company.”
The United States Army veteran resides in Elkhart.
EverGreen Recreational Vehicles LLC and its Lifestyle Luxury RV division set new sales records during last week’s National RV Trade Show in Louisville, Ky., according to a press release.
Evergreen and Lifestyle Luxury RV entered the Louisville Show with significant growth statistics, the company said. According to Statistical Surveys Inc., the Middlebury, Ind.-based towable builders showed the highest stats from January to September for unit growth (74.7%) and market share growth (52.2%) among the Top 15 towable RV manufacturers.
“We acquired significant momentum throughout 2013,” said EverGreen President and COO Mark Boessler. “So we pulled out all the stops this year, and it has really paid off. We are extremely pleased with our sales at the show. Sales to both our existing and new dealers are up from last year.”
EverGreen and Lifestyle expanded their floor space for this year’s show to over 20,000 square feet with 26 units on display – its largest investment ever. Growing to 10 brands, the company introduced three new brands at the show: the Lifestyle Alfa Gold fifth-wheel brand built on its Titan Structure chassis; the new luxury Tesla fifth-wheel toy hauler; and the reintroduction of the Element travel trailer at a new, more affordable price point.
“All the new brands were very well received,” stated Boessler, “Dealers appreciated both our innovative designs and the variety of price points we are hitting. With some of the new dealer relationships we formed at the show, we are taking EverGreen and Lifestyle to the next level. Our upgraded dealer appreciation event at the Hard Rock Café was also a success with 600 plus dealers and guests attending — an impressive number considering you had to pick up a VIP pass at our booth on the first day of the show to attend.”
He added, “It was a night to remember. A great night of pure fun and team building with our dealer partners. We’d also like to thank our sponsor suppliers for making this a very special evening.”
EverGreen RV LLC announced Thursday (Oct. 3) that Jim Kaylor has been appointed to the position of regional sales manager. Kaylor will be in charge of all sales activities and retail training for the central portion of the United States.
Kaylor, who will be selling all Lifestyle Luxury and Alfa Gold fifth-wheel models, is a sales veteran with more than 31 years of experience, having worked for some of the best-known brands in the RV industry.
“I enjoy selling a product that consumers buy with high expectations and we are able to deliver what they are looking for,” said Kaylor. “We’ve assembled a great team here and it’s an exciting time to be at Lifestyle RV.”
Kaylor attended Indiana University. In his spare time, he enjoys running and cycling.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC and Lifestyle Luxury RV recently hosted the 37th Annual Carriage Travel Club Grand National Rally in Goshen, Ind., from September 9 – 13. According to a press release, there was a full schedule of events during the week for the Carriage Travel Club members.
Activities included plant tours, a chicken dinner hosted by Tiara RV Sales, craft sale, garage sale and a golf tournament. The highlight of the week was “Lifestyle Day” on Sept. 11 that featured vendors, Lifestyle owner testimonials, and a hog roast with surprise entertainment. The event was hosted by Kelly L. Rose, chairman and founder of EverGreen RV and Lifestyle Luxury RV.
EverGreen reported there were several vendors who participated in this event over the course of the week, including: Techno RV, TCC Verizon Wireless, Precise Satelllite, DG RV Products, Damon Enterprises, Sky Med, Thermo Shield, Sunrise Bedding, RVSEF RV Weighing, Bigfoot, Mor/ryde, Fox RV, Dexter Axle, ASA Electronics,Thetford, Richloom Fabrics, Mobile Outfitters, Norm’s Power Washing & Detailing, Tiara RV Sales, Infinity Product Group and Wear Haus Designs.
Middlebury, Ind.-based EverGreen Rercreational Vehicles LLC announced that it is “resurrecting a Western classic” with its new line of Alfa Gold fifth-wheels built by its Lifestyle Luxury RV division. According to a press release, the company plans to debut its new classic fifth-wheel for the first time at the Elkhart County RV Open House, Sept. 17-19.
Built in-house on the Lifestyle Titan Structure frame, providing quality control and seamless integration with the chassis, the new Alfa Gold fifth-wheel incorporates a double-stacked, box-steel tube frame that is designed for superior strength and durability.
“The Alfa Gold is built for travel and the ultimate in comfort,” said EverGreen President and COO Mark Boessler. “Our ability to replicate and improve upon the quality and innovation of some of the industry’s strongest legacy brands resulted in the resurrection of this western classic-the Alfa Gold. We are very proud of this new affiliation.”
The company stated that inside the Alfa Gold the luxury and attention to fit and finish is worthy of its namesake. Floorplans with a residential feel, high-end kitchens and plush furniture and appointments are included in the new Alfa Gold by Lifestyle Luxury Vehicles.
EverGreen has doubled its participation in this year’s RV Dealer Open House with over 50 units on display next to the RVMH Hall of Fame. The company will also hold its annual Hog Roast on Sept. 18, 11:30 a.m. to 1:30 p.m. Call (574) 825-4298 for details. Plant tours are also available.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced today (Sept. 13) that Dymon Farrer has been appointed general manager of its Lifestyle Luxury RV Division. He will be responsible for manufacturing, sales and distribution of all Lifestyle Luxury RV brands, including the new Alfa Gold fifth-wheel, and the EverGreen Bay Hill and Tesla fifth-wheel brands.
According to a press release, Farrer brings over 20 years of RV industry management and sales experience, having worked for some of several high-profile towable builders including Keystone RV Co., SunnyBrook RV and Dutchmen Manufacturing Inc. Prior to his experience in the RV industry Farrer worked in the financial and banking industry in Chicago.
“Dymon and I have a business relationship that spans more than 15 years in the RV industry,” said EverGreen President and COO Mark Boessler. “We are excited to have him as key member of the EverGreen team.”
Farrer graduated from Carthage College in Kenosha, Wis., with a bachelor’s in business management and marketing. He is a graduate of Concord High School in Elkhart where he currently resides.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC and Lifestyle Luxury RV are hosting the annual Carriage Travel Club week-long rally at the Elkhart County 4-H Fairgrounds in Goshen, Ind., Sept. 9 – 13.
According to a press release, there will be several events during the week for members to attend, beginning with Lifestyle plant tours and ending with a golf tournament.
The schedule for the 37th Annual Carriage Travel Club Grand National Rally includes:
Sept. 9-10: Lifestyle plant tours – a shuttle bus will be available for transporting members to and from the plant.
Sept. 11: Lifestyle Day — Lifestyle owner testimonials; Hog roast hosted by EverGreen Chairman and Founder Kelly L. Rose featuring surprise entertainment
Sept. 12: Crafts sale – Crafts made and sold by Carriage Travel Club members; Carriage Travel Club member garage sale; Barbecue dinner hosted by Tiara RV Sales.
Sept. 13: Golf tournament.
Vendors offering demos and RV solutions include Techno RV, TCC Verizon Wireless, Precise Satellite, DG RV Products, Damon Enterprises, Sky Med, Thermo Shield, Sunrise Bedding, RVSEF RV Weighing, Bigfoot, Mor/ryde, Fox RV, Dexter Axle, ASA Electronics, Thetford, Richloom Fabrics, Mobile Outfitters, Norm’s Power Washing & Detailing, Tiara RV Sales, Infinity Product Group and Wear Haus Designs.
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In the year-and-a-half since EverGreen Recreational Vehicles LLC launched its Lifestyle Luxury RV division, the high-end fifth-wheel builder has continued to grow sales and market share.
According to a report by the Elkhart Truth, more than 40% of the units have sold, it’s received recognition from RV trade publications and, following the demise of Carriage RV, the National Carriage Travel Club switched allegiance to Lifestyle.
“These are phenomenal total retail numbers for the sale of a single branded product from just 18 months of its launch,” said Dymon Farrer, general manager of Lifestyle Luxury RV, in a press release.
Last December, Lifestyle was recognized at the Recreation Vehicle Industry Association (RVIA) trade show in Louisville, Ky., with awards from industry publications RV Business and RV Pro. That recognition led to a growing dealership network, according to the company.
La Mesa RV, with a dozen dealerships in four states, reported great success with the brand.
“Lifestyle is doing well,” said Jason Kimbrell, head of towable sales for LaMesa. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
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