EverGreen Recreational Vehicles LLC and its Lifestyle Luxury RV division set new sales records during last week’s National RV Trade Show in Louisville, Ky., according to a press release.
Evergreen and Lifestyle Luxury RV entered the Louisville Show with significant growth statistics, the company said. According to Statistical Surveys Inc., the Middlebury, Ind.-based towable builders showed the highest stats from January to September for unit growth (74.7%) and market share growth (52.2%) among the Top 15 towable RV manufacturers.
“We acquired significant momentum throughout 2013,” said EverGreen President and COO Mark Boessler. “So we pulled out all the stops this year, and it has really paid off. We are extremely pleased with our sales at the show. Sales to both our existing and new dealers are up from last year.”
EverGreen and Lifestyle expanded their floor space for this year’s show to over 20,000 square feet with 26 units on display – its largest investment ever. Growing to 10 brands, the company introduced three new brands at the show: the Lifestyle Alfa Gold fifth-wheel brand built on its Titan Structure chassis; the new luxury Tesla fifth-wheel toy hauler; and the reintroduction of the Element travel trailer at a new, more affordable price point.
“All the new brands were very well received,” stated Boessler, “Dealers appreciated both our innovative designs and the variety of price points we are hitting. With some of the new dealer relationships we formed at the show, we are taking EverGreen and Lifestyle to the next level. Our upgraded dealer appreciation event at the Hard Rock Café was also a success with 600 plus dealers and guests attending — an impressive number considering you had to pick up a VIP pass at our booth on the first day of the show to attend.”
He added, “It was a night to remember. A great night of pure fun and team building with our dealer partners. We’d also like to thank our sponsor suppliers for making this a very special evening.”
EverGreen RV LLC announced Thursday (Oct. 3) that Jim Kaylor has been appointed to the position of regional sales manager. Kaylor will be in charge of all sales activities and retail training for the central portion of the United States.
Kaylor, who will be selling all Lifestyle Luxury and Alfa Gold fifth-wheel models, is a sales veteran with more than 31 years of experience, having worked for some of the best-known brands in the RV industry.
“I enjoy selling a product that consumers buy with high expectations and we are able to deliver what they are looking for,” said Kaylor. “We’ve assembled a great team here and it’s an exciting time to be at Lifestyle RV.”
Kaylor attended Indiana University. In his spare time, he enjoys running and cycling.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC and Lifestyle Luxury RV recently hosted the 37th Annual Carriage Travel Club Grand National Rally in Goshen, Ind., from September 9 – 13. According to a press release, there was a full schedule of events during the week for the Carriage Travel Club members.
Activities included plant tours, a chicken dinner hosted by Tiara RV Sales, craft sale, garage sale and a golf tournament. The highlight of the week was “Lifestyle Day” on Sept. 11 that featured vendors, Lifestyle owner testimonials, and a hog roast with surprise entertainment. The event was hosted by Kelly L. Rose, chairman and founder of EverGreen RV and Lifestyle Luxury RV.
EverGreen reported there were several vendors who participated in this event over the course of the week, including: Techno RV, TCC Verizon Wireless, Precise Satelllite, DG RV Products, Damon Enterprises, Sky Med, Thermo Shield, Sunrise Bedding, RVSEF RV Weighing, Bigfoot, Mor/ryde, Fox RV, Dexter Axle, ASA Electronics,Thetford, Richloom Fabrics, Mobile Outfitters, Norm’s Power Washing & Detailing, Tiara RV Sales, Infinity Product Group and Wear Haus Designs.
Middlebury, Ind.-based EverGreen Rercreational Vehicles LLC announced that it is “resurrecting a Western classic” with its new line of Alfa Gold fifth-wheels built by its Lifestyle Luxury RV division. According to a press release, the company plans to debut its new classic fifth-wheel for the first time at the Elkhart County RV Open House, Sept. 17-19.
Built in-house on the Lifestyle Titan Structure frame, providing quality control and seamless integration with the chassis, the new Alfa Gold fifth-wheel incorporates a double-stacked, box-steel tube frame that is designed for superior strength and durability.
“The Alfa Gold is built for travel and the ultimate in comfort,” said EverGreen President and COO Mark Boessler. “Our ability to replicate and improve upon the quality and innovation of some of the industry’s strongest legacy brands resulted in the resurrection of this western classic-the Alfa Gold. We are very proud of this new affiliation.”
The company stated that inside the Alfa Gold the luxury and attention to fit and finish is worthy of its namesake. Floorplans with a residential feel, high-end kitchens and plush furniture and appointments are included in the new Alfa Gold by Lifestyle Luxury Vehicles.
EverGreen has doubled its participation in this year’s RV Dealer Open House with over 50 units on display next to the RVMH Hall of Fame. The company will also hold its annual Hog Roast on Sept. 18, 11:30 a.m. to 1:30 p.m. Call (574) 825-4298 for details. Plant tours are also available.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced today (Sept. 13) that Dymon Farrer has been appointed general manager of its Lifestyle Luxury RV Division. He will be responsible for manufacturing, sales and distribution of all Lifestyle Luxury RV brands, including the new Alfa Gold fifth-wheel, and the EverGreen Bay Hill and Tesla fifth-wheel brands.
According to a press release, Farrer brings over 20 years of RV industry management and sales experience, having worked for some of several high-profile towable builders including Keystone RV Co., SunnyBrook RV and Dutchmen Manufacturing Inc. Prior to his experience in the RV industry Farrer worked in the financial and banking industry in Chicago.
“Dymon and I have a business relationship that spans more than 15 years in the RV industry,” said EverGreen President and COO Mark Boessler. “We are excited to have him as key member of the EverGreen team.”
Farrer graduated from Carthage College in Kenosha, Wis., with a bachelor’s in business management and marketing. He is a graduate of Concord High School in Elkhart where he currently resides.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC and Lifestyle Luxury RV are hosting the annual Carriage Travel Club week-long rally at the Elkhart County 4-H Fairgrounds in Goshen, Ind., Sept. 9 – 13.
According to a press release, there will be several events during the week for members to attend, beginning with Lifestyle plant tours and ending with a golf tournament.
The schedule for the 37th Annual Carriage Travel Club Grand National Rally includes:
Sept. 9-10: Lifestyle plant tours – a shuttle bus will be available for transporting members to and from the plant.
Sept. 11: Lifestyle Day — Lifestyle owner testimonials; Hog roast hosted by EverGreen Chairman and Founder Kelly L. Rose featuring surprise entertainment
Sept. 12: Crafts sale – Crafts made and sold by Carriage Travel Club members; Carriage Travel Club member garage sale; Barbecue dinner hosted by Tiara RV Sales.
Sept. 13: Golf tournament.
Vendors offering demos and RV solutions include Techno RV, TCC Verizon Wireless, Precise Satellite, DG RV Products, Damon Enterprises, Sky Med, Thermo Shield, Sunrise Bedding, RVSEF RV Weighing, Bigfoot, Mor/ryde, Fox RV, Dexter Axle, ASA Electronics, Thetford, Richloom Fabrics, Mobile Outfitters, Norm’s Power Washing & Detailing, Tiara RV Sales, Infinity Product Group and Wear Haus Designs.
For more information visit www.GoEverGreenRV.com.
In the year-and-a-half since EverGreen Recreational Vehicles LLC launched its Lifestyle Luxury RV division, the high-end fifth-wheel builder has continued to grow sales and market share.
According to a report by the Elkhart Truth, more than 40% of the units have sold, it’s received recognition from RV trade publications and, following the demise of Carriage RV, the National Carriage Travel Club switched allegiance to Lifestyle.
“These are phenomenal total retail numbers for the sale of a single branded product from just 18 months of its launch,” said Dymon Farrer, general manager of Lifestyle Luxury RV, in a press release.
Last December, Lifestyle was recognized at the Recreation Vehicle Industry Association (RVIA) trade show in Louisville, Ky., with awards from industry publications RV Business and RV Pro. That recognition led to a growing dealership network, according to the company.
La Mesa RV, with a dozen dealerships in four states, reported great success with the brand.
“Lifestyle is doing well,” said Jason Kimbrell, head of towable sales for LaMesa. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
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Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced that Brian Coyle has been appointed East Coast sales manager for subsidiary Lifestyle Luxury RV, selling the company’s line of high-end fifth-wheels.
According to a press release, Coyle brings over 10 years of sales experience, having worked for some of the best-known brands in the RV industry. He graduated from the University of North Carolina.
“We’ve assembled a great team here and it’s an exciting time to be at Lifestyle RV,” said Coyle. “With custom frames built in-house, along with exceptional quality, and new lines coming soon, dealers and retail customers are taking notice. I’m excited to be in on the ground floor to help build on Lifestyle’s solid foundation.”
For more information on Lifestyle Luxury RV visit www.lifestylelrv.com.
Lifestyle Luxury RV announced it has expanded its social media presence with new sites on Facebook, Twitter, YouTube and Pinterest. According to a press release, the company’s website, www.lifestylelrv.com, now has links to all of the platforms.
Lifestyle Luxury RV, a division of EverGreen Recreational Vehicles LLC, said that the move is designed to connect with the Carriage Owners Club, offering new avenues for information on its luxury fifth-wheels, dealer locations, entertaining and educational videos, and faster customer service.
The Middlebury, Ind.-based builder also utilized its brand throughout the social media sites to “create a branding image that is consistent with its reputation for luxury and quality.”
New platforms include:
• Facebook - www.facebook.com/
• You Tube - www.youtube.com.
• Pinterest - pinterest.com/lifestylel.
• Twitter - twitter.com/LifestyleLLRV.
High-end fifth-wheel builder Lifestyle Luxury RV, a division of EverGreen Recreational Vehicles LLC, announced that based on consumer vehicle registrations of fifth-wheels sold at dealerships coast-to-coast, over 40% of the company’s units have been sold since the brand was founded in February of 2012.
“These are phenomenal total retail numbers for the sale of a single-branded product from just 18 months of its launch,” said Dymon Farrer, general manager of the Middlebury, Ind.-based builder, in a press release. “In my previous life as a full-time sales representative, I was happy to have a brand retail 15% to 20% off sales lots in one year. We are extremely pleased with the consumer response to the Lifestyle Luxury RV fifth-wheels and so are our dealers.”
Lifestyle said that its lineup gained early recognigion at last year’s Louisville Show, included among RVBusiness Magazine’s Top RV Debuts for 2013 and RV Pro Magazine’s Best of Show for 2013. Since that time, the company has steadily grown its dealer base across the country.
Bucky Moree, president of the National Carriage Travel Club, recently stated his groups’ dedication to the legacy Lifestyle Luxury RV brand.
“The members of the Carriage Travel Club are enthusiastic about the upcoming one year anniversary of our affiliation with Lifestyle Luxury RV,” he said. “This relationship has greatly benefited both the travel club and Lifestyle Luxury RV. Our members are very appreciative of Lifestyle’s commitment to quality and design.
“A number of our members have purchased new Lifestyle fifth-wheels to replace their older model Carriage trailers and are extremely happy with the quality Lifestyle builds into each of their luxury units. We, as potential new customers, are excited to learn Lifestyle is continuing to improve their floorplans and launch new products in the near future.”
Family owned La Mesa RV, with 12 dealerships nationwide in the states of California, New Mexico, Arizona and Florida, is having great success selling Lifestyle’s fifth-wheels.
“The Lifestyle brand is doing well,” said Jason Kimbrell, head of towable sales. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
He added, “It’s just a really well-built product. Lifestyle offers some unique features that no one else in the industry has. The fact that Lifestyle manufacturers its own Titan chassis is key. This allows them to build full-wall slides, use Big Foot jacks, and include pass through storage in the rear of the unit-all uniquely designed by Lifestyle.”
Kimbrell spoke to the type of consumer purchasing Lifestyle. “This is definitely a niche product,” he said. “It’s almost exclusively retirees. And a very large percentage of these buyers are full-timers. They are living out of the Lifestyle 12 months out of the year or using it as primary vacation home. And they just don’t park them, they travel.
“We’ve been real happy with the product and the folks at EverGreen that build the Lifestyle. It’s a great company. They build a great product, they stand behind what they build. We are thrilled and honored to have the relationship we have with EverGreen.”