In the year-and-a-half since EverGreen Recreational Vehicles LLC launched its Lifestyle Luxury RV division, the high-end fifth-wheel builder has continued to grow sales and market share.
According to a report by the Elkhart Truth, more than 40% of the units have sold, it’s received recognition from RV trade publications and, following the demise of Carriage RV, the National Carriage Travel Club switched allegiance to Lifestyle.
“These are phenomenal total retail numbers for the sale of a single branded product from just 18 months of its launch,” said Dymon Farrer, general manager of Lifestyle Luxury RV, in a press release.
Last December, Lifestyle was recognized at the Recreation Vehicle Industry Association (RVIA) trade show in Louisville, Ky., with awards from industry publications RV Business and RV Pro. That recognition led to a growing dealership network, according to the company.
La Mesa RV, with a dozen dealerships in four states, reported great success with the brand.
“Lifestyle is doing well,” said Jason Kimbrell, head of towable sales for LaMesa. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
To read the entire article click here.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced that Brian Coyle has been appointed East Coast sales manager for subsidiary Lifestyle Luxury RV, selling the company’s line of high-end fifth-wheels.
According to a press release, Coyle brings over 10 years of sales experience, having worked for some of the best-known brands in the RV industry. He graduated from the University of North Carolina.
“We’ve assembled a great team here and it’s an exciting time to be at Lifestyle RV,” said Coyle. “With custom frames built in-house, along with exceptional quality, and new lines coming soon, dealers and retail customers are taking notice. I’m excited to be in on the ground floor to help build on Lifestyle’s solid foundation.”
For more information on Lifestyle Luxury RV visit www.lifestylelrv.com.
Lifestyle Luxury RV announced it has expanded its social media presence with new sites on Facebook, Twitter, YouTube and Pinterest. According to a press release, the company’s website, www.lifestylelrv.com, now has links to all of the platforms.
Lifestyle Luxury RV, a division of EverGreen Recreational Vehicles LLC, said that the move is designed to connect with the Carriage Owners Club, offering new avenues for information on its luxury fifth-wheels, dealer locations, entertaining and educational videos, and faster customer service.
The Middlebury, Ind.-based builder also utilized its brand throughout the social media sites to “create a branding image that is consistent with its reputation for luxury and quality.”
New platforms include:
• Facebook - www.facebook.com/
• You Tube - www.youtube.com.
• Pinterest - pinterest.com/lifestylel.
• Twitter - twitter.com/LifestyleLLRV.
High-end fifth-wheel builder Lifestyle Luxury RV, a division of EverGreen Recreational Vehicles LLC, announced that based on consumer vehicle registrations of fifth-wheels sold at dealerships coast-to-coast, over 40% of the company’s units have been sold since the brand was founded in February of 2012.
“These are phenomenal total retail numbers for the sale of a single-branded product from just 18 months of its launch,” said Dymon Farrer, general manager of the Middlebury, Ind.-based builder, in a press release. “In my previous life as a full-time sales representative, I was happy to have a brand retail 15% to 20% off sales lots in one year. We are extremely pleased with the consumer response to the Lifestyle Luxury RV fifth-wheels and so are our dealers.”
Lifestyle said that its lineup gained early recognigion at last year’s Louisville Show, included among RVBusiness Magazine’s Top RV Debuts for 2013 and RV Pro Magazine’s Best of Show for 2013. Since that time, the company has steadily grown its dealer base across the country.
Bucky Moree, president of the National Carriage Travel Club, recently stated his groups’ dedication to the legacy Lifestyle Luxury RV brand.
“The members of the Carriage Travel Club are enthusiastic about the upcoming one year anniversary of our affiliation with Lifestyle Luxury RV,” he said. “This relationship has greatly benefited both the travel club and Lifestyle Luxury RV. Our members are very appreciative of Lifestyle’s commitment to quality and design.
“A number of our members have purchased new Lifestyle fifth-wheels to replace their older model Carriage trailers and are extremely happy with the quality Lifestyle builds into each of their luxury units. We, as potential new customers, are excited to learn Lifestyle is continuing to improve their floorplans and launch new products in the near future.”
Family owned La Mesa RV, with 12 dealerships nationwide in the states of California, New Mexico, Arizona and Florida, is having great success selling Lifestyle’s fifth-wheels.
“The Lifestyle brand is doing well,” said Jason Kimbrell, head of towable sales. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth-wheels like the Lifestyle.”
He added, “It’s just a really well-built product. Lifestyle offers some unique features that no one else in the industry has. The fact that Lifestyle manufacturers its own Titan chassis is key. This allows them to build full-wall slides, use Big Foot jacks, and include pass through storage in the rear of the unit-all uniquely designed by Lifestyle.”
Kimbrell spoke to the type of consumer purchasing Lifestyle. “This is definitely a niche product,” he said. “It’s almost exclusively retirees. And a very large percentage of these buyers are full-timers. They are living out of the Lifestyle 12 months out of the year or using it as primary vacation home. And they just don’t park them, they travel.
“We’ve been real happy with the product and the folks at EverGreen that build the Lifestyle. It’s a great company. They build a great product, they stand behind what they build. We are thrilled and honored to have the relationship we have with EverGreen.”
Middlebury, Ind.-based LIFESTYLE Luxury RV, a division of EverGreen Recreational Vehicles LLC, announced the release of its newest luxury fifth-wheel floorplan, the LS38RS.
According to a press release, the LS38RS is designed “with the luxury fifth-wheel customer in mind and offers an impressive array of standard and optional features, and luxury amenities.” Key features include a spacious side-aisle entry with a large, full walk-around bedroom; spacious kitchen layout designed for ease of use and functionality; residential shower; and massive main pass-through basement storage.
“Our customers continue to provide us invaluable insights and ideas on what they want to see in a luxury fifth-wheel, and the LS38RS is another exciting example of how that input drives our engineering, design and product development,” said Elliott Bond, director of sales and marketing for LIFESTYLE Luxury RV. “Inside and out, the LS38RS embodies what we’re known for – spacious interiors and an abundance of luxury features and amenities.”
Additional features of the LS38RS include:
• Spacious, full walk-around bedroom.
• Large main pass-through basement storage.
• Residential shower.
• Ample kitchen countertop space.
• Large kitchen island with stainless steel double sink.
• Large, multi-functional pantry and closet in kitchen.
• 80-inch hide-a-bed sofa in rear with two end tables
The new LS38RS floorplan from LIFESTYLE Luxury RV, along with all current floorplans, may be viewed online at www.LifestyleLRV.com.
Middlebury, Ind.-based LIFESTYLE Luxury RV, a division of EverGreen Recreational Vehicles LLC, announced today (Nov. 13) it has entered into a formal partnership with the Carriage Travel Club Inc. (CTC).
According to a press release, CTC is an independent owners’ club separate from former high-end fifth-wheel manufacturer Carriage Inc., and maintains an active, enthusiastic base of fifth-wheel owners. The group had been seeking a new fifth-wheel maker to partner with, and selected LIFESTYLE after a thorough, deliberate search and review process.
“After we had the opportunity to tour the LIFESTYLE Luxury RV facility and see the models in production, I had no doubt that this was the best engineered and designed fifth-wheel unit on the market, and that’s why I had no doubt that LIFESTYLE was the most logical partner for CTC,” Bucky Moree, president of the CTC, explained. “It’s clear LIFESTYLE has the entire DNA of what our members expect and want. LIFESTYLE has demonstrated to our membership that they care about what owners want, going so far as to implement certain ideas and recommended changes.”
He added, “It’s easy to see the commitment everyone at LIFESTYLE has to putting forth a quality-built product, which is why it’s clear to us that LIFESTYLE is supremely committed to designing fifth-wheels geared toward the unique and specific wants and needs of the market. This is, we expect, the beginning of a long and healthy partnership.”
In aligning with LIFESTYLE Luxury RV, the CTC and its members will support LIFESTYLE at several future industry and retail shows. In addition, LIFESTYLE will support the CTC and its members at its rallies and events, including its three national rallies it holds each year, including its Florida National rally and Texas National rally, both held in early spring, and the Grand National Rally, traditionally held in the Midwest in late summer or early fall.
“We are very excited about this relationship with the CTC and its wonderful membership,” said Greg Kitson, director of engineering and product development for LIFESTYLE Luxury RV. “For over 35 years, the CTC has provided its members a supportive, engaging, energetic forum in which they can gather and share their common interests and celebrate their love of luxury fifth-wheel living. We are honored that, after their exhaustive search, they chose LIFESTYLE as their new fifth-wheel representative. It’s a relationship we take seriously and a partnership we look forward to developing and building for years to come.”
The Carriage Travel Club was founded in 1976 by a small group of Carriage fifth-wheel owners with the goal of promoting “good fellowship and camaraderie for owners of Carriage trailer products.” In addition to the national chapter, there are more than 20 local CTC chapters located throughout the U.S. and Canada.
For more information on LIFESTYLE Luxury RV, its current floorplans, as well as standard and optional features, visit www.LifestyleLRV.com. For more information on the Carriage Travel Club, visit www.CarriageTravelClub.com.
LIFESTYLE Luxury RV continues to grow its line of luxury fifth-wheel models, today (Sept. 13) announcing the addition of its newest floorplan, the LS35SB.
According to a press release, the LS35SB floorplan offers customers a depth of unique features, highlighted by an entertainment center with pullout desk and angled hallway entry featuring a side-bath and round-front shower.
“The LS35SB is an exciting new addition to our growing model lineup and makes available to fifth-wheel customers innovative design, luxurious amenities and ample space,” said Elliott Bond, national sales manager for Middlebury, Ind.-based LIFESTYLE, a division of EverGreen Recreational Vehicles LLC. “Our goal at LIFESTYLE Luxury RV continues to be bringing about a refreshed version of fifth-wheel luxury living, and the LS35SB is a clear and impressive next step for us as we work toward that goal.”
Other key features of the LS35SB floorplan include:
• Galley slideout with optional kitchen island.
• Full-size sofa in opposing slideout and two recliners in rear.
• Large linen closet in bedroom.
• Room for stackable washer/dryer.
• Optional fireplace.
The LS35SB floorplan, along with LIFESTYLE’s six other floorplans and nine total variations, will be shown during next week’s Elkhart County RV Open House as part of the company’s display at Executive Parkway and Reagan Court on the way to the RV/MH Hall of Fame in Elkhart. For more information visit www.LifestyleLRV.com.
LIFESTYLE Luxury RV, a division of Middlebury, Ind.-based EverGreen Recreational Vehicles LLC, will be showcasing its new line of upscale fifth-wheels at its first-ever dealer open house Sept. 18-20.
Running in conjunction with the Elkhart County RV Open House Week, LIFESTYLE will be showing product at its display area on Executive Parkway at the entrance to the RV/MH Hall of Fame, just north of the intersection of County Road 17 and County Road 6 in Elkhart. According to a press release, the exhibit will open at 8 a.m. each day.
LIFESTYLE will show all seven of its models at the open house, demonstrating to dealers how its 2013 lineup offers buyers in the fifth-wheel segment “the year-round comfort buyers are looking for, backed by innovative design, exclusive luxury features and unmatched structural integrity.”
“LIFESTYLE Luxury RV has come a long way in less than a year since we began with the goal of bringing about a refreshed version of fifth-wheel luxury living,” said Elliott Bond, national sales manager for LIFESTYLE Luxury RV. “We have made unprecedented progress in a short amount of time thanks to the hard work of this experienced team and the innovative luxury fifth-wheel products we are developing.
“We see the excitement in both consumers and dealers as we continue to bring new floorplans and features to market, and we are excited to clearly demonstrate to dealers the new opportunities available to them when they offer LIFESTYLE Luxury to their customers.”
Dealers will get an up close look at all seven floorplans – with nine variations – available for the 2013 model year, as well as a chance to interact with the company’s experienced leadership, design and engineering teams.
The Open House will also feature a hog roast on Sept. 19, from 11 a.m. to 3 p.m. For additional information, visit www.LifestyleLRV.com.
Lifestyle Luxury RV continues to grow its line of luxury fifth-wheels, today (Sept. 4) announcing the addition of its newest floorplan, the LS32FW.
The LS32FW floorplan offers a number of unique features that demonstrate Lifestyle’s commitment to providing the comfort, luxury and amenities it is quickly becoming known for – and that dealers and consumers are getting excited about, according to a news release. Offering customers a more compact floorplan while still featuring immense interior living space, key features of the LS32FW include its innovative full wall-slide technology to maximize space and an 80-inch sofa in rear with two recliners in the slide as standard.
“For those consumers wanting a smaller floorplan footprint without sacrificing amenities, features, or space, the LS32FW is the perfect choice,” said Elliott Bond, national sales manager. “By utilizing an impressive array of design innovations, we are excited to bring this highly unique and functional floorplan to dealers and consumers.”
Additional key features of the LS32FW floorplan include:
- Spacious walk-around bed with recessed nightstands for extra room.
- Abundant wardrobe space.
- Available washer/dryer, either as two-piece side-by side or one-piece combo unit.
- Optional kitchen island for added convenience and functionality.
- Radius glass-door shower.
- Rear pass-through storage.
- Hershey RV Show, Booth #538, Sept. 12-16, in Hershey, Pa.
- Dealer Open House, Sept. 18-20, in Elkhart, Ind.
- Pomona California RV Show, Booth #1019, Oct. 12-21, in Pomona, Calif.
For more information on these events and the new LS32FW floorplan from Lifestyle Luxury RV, as well as all of the floorplans from its growing lineup, visit www.LifestyleLRV.com.
With its product lineup continuing to grow with new options and innovations, Middlebury, Ind.-based LIFESTYLE Luxury RV has released its first full-lineup RV brochure.
According to a press release, the brochure is available as a full-color download to dealers and consumers immediately on its website at www.LifestyleLRV.com. It conveniently brings together all details of each of the high-end fifth-wheel builder’s nine floorplans, as well as all standards and options – including wood and décor choices – for each floorplan.
The brochure presents the full breadth of the growing LIFESTYLE lineup with more than 30 large, full-color professional photographs, and includes detailed construction diagrams, information on innovative and exclusive features like LIFESTYLE’s “Full Wall Slide Technology” and “Rear Pass-Through Storage.”
The release of its first product brochure is well timed for LIFESTYLE, as it prepares for participation in several high-profile events in the coming months. These include America’s Largest RV Show in Hershey, Pa., in mid-September, where LIFESTYLE will be located at booth 538; and its Dealer Open House in Elkhart, Ind., to be held September 18-20.
LIFESTYLE Luxury RV is a subsidiary of EverGreen Recreational Vehicles LLC. For more information visit www.LifestyleLRV.com.