Livin’ Lite Recreational Vehicles announced the addition of River City RV, located in Sherwood, Ark., to the builder’s dealer network.
“River City RV is the type of quality dealer that Livin’ Lite is proud to be associated with,” said Mike Tribble, national sales manager for Wakarusa, Ind.-based Livin’ Lite, in a press release. “Their commitment to customer service after that sale and their dedication to selling only quality-built vehicles gel well with what we are all about.”
River City will be representing Livin’ Lite’s Camplite travel trailers, Axxess and Quicksilver VRV toy haulers, Gameday tail-gating trailers and the new half-ton towable Camplite fifth-wheel line.
“Our ideal location in central Arkansas allows us to serve campers from all over the region,” said Joshua Wood, general manager for River City RV, noting the dealership has one of the largest RV inventory and accessory supercenters in Arkansas and just added a full collision facility with over 12,000 square foot of indoor space. “ We are very excited to carry the Livin’ Lite Brand and we feel that it’s a great fit with the way that we do business. With the all-aluminum construction and Azdel composites, we are very excited to offer a product that no one else can offer.
For more information, visit www.RIVERCITYRVS.com
Livin’ Lite Recreational Vehicles LLC has launched an online retail sales and certification program for its line of products.
“It is one of the first programs of its type in the industry,” said Scott Tuttle, president of the Thor Industries Inc. subsidiary, in a press release. “Retail sales personnel will not only learn how and what Livin’ Lite does, but they will also be educated on why Livin’ Lite does it.”
Tuttle noted that Livin’ Lite is “bringing an entirely new demographic of buyer onto dealers’ lots,” and the program helps salespeople address the needs of RVers looking for campers that can towed with the current family vehicle.
Every salesperson will have the opportunity to go through product-specific training, including an informative presentation and video. They will then take an online test, which is graded immediately by the program. Sale personnel who pass the product-specific training course will be certified to sell that Livin’ Lite product, as well as become eligible to receive sales spiffs from the factory.
“For a full line dealership, their sales personnel will earn up to four separate certifications – automotive tent campers, automotive travel trailers, toy haulers and truck campers,” Tuttle said.
To access the the online program, click here. The user name is livinlite and the password is training. That will take users to a screen where they click on the area that says ‘Not registered’ under the login button.
Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC, recently acquired by Thor Industries Inc., will be introducing its all-new, ultralight Camplite fifth-wheel during the upcoming Elkhart County RV Open House.
According to a press release, the official unveiling will take place at 5 p.m. on Sept. 16 at the company’s display on Executive Parkway – the main artery to Thor’s expansive exhibit at the RV/MH Hall of Fame. In conjunction with the fifth-wheel unveiling, Livin’ Lite is inviting dealers to enjoy a seafood and steak dinner, with live music from 5 p.m. until dark that same evening.
“We are very excited to enter the fifth-wheel marketplace, not only with the Camplite midprofile model, but also in our Quicksilver VRV toy hauler line,” said Scott Tuttle, president of Livin’ Lite. “These unique fifth-wheels are sure to be the lightest in their class and will provide the owners the ability to pull them with a half-ton pickup truck.”
Livin’ Lite is cosponsoring the seafood and steak dinner and live music with Augusta RV, which has a display next to Livin’ Lite. “We know that a lot of dealers will be in town early for this big week and we encourage them to kick it off right by stopping in to see some unique products while enjoying some great food and music,” said Tuttle.
With 450% growth over the last three years, Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC ranked in the top 1,000 in Inc. Magazine’s Top 5,000 fastest-growing companies for 2013.
The Elkhart Truth reported that the business, with $16.4 million in revenue, is the only Elkhart County RV maker to make this year’s list, coming in at number 965.
Livin’ Lite is different from much of the other representatives on the list. The company makes products that aren’t hidden in the back of the supply chain but instead are right there for customers to step in and enjoy.
To read the entire article click here.
Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC reported an 82% increase in sales for the first quarter of 2013 versus the same time last year.
“We knew we were having a great first quarter, but these numbers really blew away our projections,” said Scott Tuttle, president of Livin’ Lite in a press release.
Tuttle said that sales were spurred by the new models Livin’ Lite introduced at last year’s Louisville Show, including slideouts in its popular Camplite travel trailers and truck campers, and a rich new cherry wood look interior.
Consumer interest has also sparked heightened web activity on the company’s site as Livin’ Lite now welcomes nearly 3,500 unique visitors a day.
“Out of those 3,500 unique visitors each day, more than 700 are going to our Dealer Locator and typing in their information so they can find dealers who are carrying our brands,” said Tuttle.
Tuttle reported that top selling Livin’ Lite brands include the Camplite, the Axxess chrome-look toy hauler and the Official Jeep camper, which was made available through Livin’ Lite dealers starting in January.
“Across all spectrums of the automotive camper market, we are seeing an increase in retail sales activity,” reports Tuttle. “More and more consumers are driving smaller, fuel-efficient vehicles and our ultra-lightweight, long-lasting designs are attracting more interest each day.”
Tuttle noted that Livin’ Lite now holds over 100 Google No. 1 spots for key word searches, including the generic term “lightweight camper.”
For more information visit www.LIVINLITE.com.
Livin’ Lite Recreational Vehicles LLC, introduced a restyled interior cabinetry look in its line of ultra-light campers at the recent Louisville Show, resulting in a number of new dealers and orders.
“As Livin’ Lite continues to evolve our unique all-aluminum and composite-built product lineup to better fit in with mainstream buyers, we listened to both our dealers and customers about what we can do better,” said Scott Tuttle, president of the Wakarusa, Ind.-based builder, in a press release. “What we heard was we needed to soften up our interiors even more, and possibly eliminate some of the shiny, aluminum edges and trim on the cabinetry and walls. Well – we did just that.”
Livin’ Lite showed a new optional black powder-coated trim package, available in traditional maple cabinetry or new cherry cabinetry. Tuttle reported that “dealers were quick to respond with orders for the new interiors” as they prepared for their 2013 selling seasons.
“While we will still build a number of units with the bright aluminum trim, especially in our toy hauler lines, this new powder-coated look really helps our unique wood-free products attain a true residential look,” said Tuttle.
The new interior packages are available in the Livin’ Lite’s popular Camplite travel trailers and truck campers, and will also be featured in an ultra-light fifth-wheel that Livin’ Lite plans to launch in 2013.
For more information visit http://www.livinlite.com/.
Livin’ Lite Recreational Vehicles LLC recently received a No. 1 rating for ultra-lightweight towables from third-party, consumer-produced JR Consumer Resources.
According to a press release, Livin’ Lite was the only manufacturer to garner an overall rating of “10” – the highest possible rating – in the highly competitive category.
“A couple of months ago, we started hearing about consumers who were purchasing Livin’ Lite vehicles who actually carried this publication into the dealership with them,” noted Scott Tuttle, president of the Wakarusa, Ind.-based all-aluminum towable builder.
According to the JR Consumer Resources website, rankings are based on customer satisfaction, interviews with existing RV owners and monitoring RV discussion forums.
“We consider it an honor to be rated No. 1 by JR Consumer Resources in the premium ultra-lightweight trailer rankings,” said Tuttle, noting that there were also “above average” and “economy” categories.
Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC announced that the company is now able to sell its official Jeep-branded campers through the Livin’ Lite network of dealers.
“Previously, Chrysler/Jeep would only allow these campers to be sold through their official Jeep dealers, but honestly, that didn’t work out as well as any of us hoped it would,” said Scott Tuttle, president of Livin’ Lite. “We have been negotiating with them for over a year to get this in our dealers’ hands where dealers are much more comfortable selling campers, and where potential camper owners are much more likely to go and see one in person.”
According to Tuttle, Jeep was the No. 1 selling SUV last year. He noted that the Livin’ Lite campers have earned the prestigious “Trail Rated” badge from Jeep by passing not only the same tough 160,000 mile testing that Jeep vehicles have to go through on the famous Chelsea proving grounds, but taking the camper through twice to make it sure it could handle the wear and tear.
“That means our camper went through 320,000 miles of testing,” said Tuttle. “They also put it through a 24-hour saline bath test to test the durability of the metals we were using. When it came out of that test, the actual camper looked great. But the hitch and the safety chains, items that we add on to the camper, were rusted through. It was amazing the detailed testing our camper went through. They actually marked every screw in the camper to make sure that it didn’t turn. In the end, we earned Detroit’s respect and their nod of approval to carry the Jeep name.”
The Jeep camper is the first trailer ever to make the cover of Four Wheeler magazine. The MSRP of the Jeep campers range from $9,999 to $11,999, depending on options.
Livin’ Lite is showing two versions of the Jeep camper in their display at the Nov. 27-29 National RV Trade Show in Louisville, Ky., each featuring 17-inch Jeep rims with 32- to 35-inch off-road tires. The Trail Edition features Jeep fenders, tires, rear bumper, latches and automotive logos – the same as used on the actual Jeep SUVs, as well as Jeep-branded interior sofa/bed and tent.
The Extreme Trail Edition, which is designed for extreme terrain including rock climbing, has a steel underbelly and articulating pintel hitch that allows the camper to be towed at extreme angles. Each Jeep camper comes with a custom paint scheme to exactly math the owner’s Jeep paint.
For more information, contact Livin’ Lite at (574) 862-2228 or visit www.LIVINLITE.com.
Livin’ Lite Recreational Vehicles LLC announced it has secured space near the RV/MH Hall of Fame to display product during the Elkhart County RV Open House Week, Sept. 17-21.
In addition, the Wakarusa, Ind.-based lightweight trailer builder said that it has been named to INC. Magazine’s Top 500 Fastest Growing Private Companies for the third straight year.
“It’s exciting to make this list for the third straight year,” reports LIVIN LITE President Scott Tuttle. “They actually have a Top 5000 list, and just the top 10% of that, the Top 500, make it into the magazine. To make the magazine for the third straight year is a testament to the incredible consumer interest in Livin’ Lite’s unique products as well as the hard work of our team members here at the factory.”
INC. Magazine reports that Livin’ Lite sales have increased 1,793.1% over the last three years, placing them at No. 201 on the list of rapidly growing companies.
Tuttle said that Livin’ Lite will be introducing several new products during the open house, including: the 21-foot Camplite, the company’s first slideout model; an all-new new truck camper; and the Axxess ultra-lightweight toy hauler.
Livin’ Lite is going to be sharing a cul-de-sac with EverGreen RV LLC and Cruiser RV LLC on Executive Drive, which leads to the Hall of Fame.
“It’s nice to be sharing space with two other great companies that we really respect and we are confident that dealers who take the time to stop by and see our product displays will not be disappointed,” said Tuttle.
The RV industry is showing signs of improvement in Indiana’s Elkhart County, as evidenced by the latest report from the Recreational Vehicle Industry Association (RVIA) showing an 8.6% increase in year-over-year shipments through the first five months of 2012.
WSBT, South Bend, reported that the trend is a welcome change for workers like Barry Hyser who found himself without a job when the economy, and the RV industry, tanked in 2008. “A lot of the RV industry was closed and certainly a lot of us were unemployed for a period of time,” says Hyser. “It has changed a lot since then.”
Hyser is back to work, landing a position as the location manager at Campers Inn in Elkhart. The two-year-old dealership is seeing steady sales, including selling out of its Class C motorhome inventory in May.
“We are seeing about a 20% growth for May and June over last year, so it is picking up again,” says Hyser. “That is really good news for Elkhart, and of course good news for Campers Inn.”
It is good news for anyone in the RV industry. Especially for companies like Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC.
Livin’ Lite specializes in lightweight towables and General Manager Troy Andrews says families are looking for fuel and cost-efficient options.
“The big trucks are gone, everyone is driving more economic vehicles and our product leans toward that,” says Andrews. “It makes sense. They don’t have to go buy a big truck, they can use what they already have. A mini van is a perfect vehicle for most our products.”
In 2008 Livin’ Lite employed 13 people and produced one or two RVs a day. Now 100 people work in the two Wakarusa plants and they’re building seven to eight units every day.