Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC reported an 82% increase in sales for the first quarter of 2013 versus the same time last year.
“We knew we were having a great first quarter, but these numbers really blew away our projections,” said Scott Tuttle, president of Livin’ Lite in a press release.
Tuttle said that sales were spurred by the new models Livin’ Lite introduced at last year’s Louisville Show, including slideouts in its popular Camplite travel trailers and truck campers, and a rich new cherry wood look interior.
Consumer interest has also sparked heightened web activity on the company’s site as Livin’ Lite now welcomes nearly 3,500 unique visitors a day.
“Out of those 3,500 unique visitors each day, more than 700 are going to our Dealer Locator and typing in their information so they can find dealers who are carrying our brands,” said Tuttle.
Tuttle reported that top selling Livin’ Lite brands include the Camplite, the Axxess chrome-look toy hauler and the Official Jeep camper, which was made available through Livin’ Lite dealers starting in January.
“Across all spectrums of the automotive camper market, we are seeing an increase in retail sales activity,” reports Tuttle. “More and more consumers are driving smaller, fuel-efficient vehicles and our ultra-lightweight, long-lasting designs are attracting more interest each day.”
Tuttle noted that Livin’ Lite now holds over 100 Google No. 1 spots for key word searches, including the generic term “lightweight camper.”
For more information visit www.LIVINLITE.com.
Livin’ Lite Recreational Vehicles LLC, introduced a restyled interior cabinetry look in its line of ultra-light campers at the recent Louisville Show, resulting in a number of new dealers and orders.
“As Livin’ Lite continues to evolve our unique all-aluminum and composite-built product lineup to better fit in with mainstream buyers, we listened to both our dealers and customers about what we can do better,” said Scott Tuttle, president of the Wakarusa, Ind.-based builder, in a press release. “What we heard was we needed to soften up our interiors even more, and possibly eliminate some of the shiny, aluminum edges and trim on the cabinetry and walls. Well – we did just that.”
Livin’ Lite showed a new optional black powder-coated trim package, available in traditional maple cabinetry or new cherry cabinetry. Tuttle reported that “dealers were quick to respond with orders for the new interiors” as they prepared for their 2013 selling seasons.
“While we will still build a number of units with the bright aluminum trim, especially in our toy hauler lines, this new powder-coated look really helps our unique wood-free products attain a true residential look,” said Tuttle.
The new interior packages are available in the Livin’ Lite’s popular Camplite travel trailers and truck campers, and will also be featured in an ultra-light fifth-wheel that Livin’ Lite plans to launch in 2013.
For more information visit http://www.livinlite.com/.
Livin’ Lite Recreational Vehicles LLC recently received a No. 1 rating for ultra-lightweight towables from third-party, consumer-produced JR Consumer Resources.
According to a press release, Livin’ Lite was the only manufacturer to garner an overall rating of “10” – the highest possible rating – in the highly competitive category.
“A couple of months ago, we started hearing about consumers who were purchasing Livin’ Lite vehicles who actually carried this publication into the dealership with them,” noted Scott Tuttle, president of the Wakarusa, Ind.-based all-aluminum towable builder.
According to the JR Consumer Resources website, rankings are based on customer satisfaction, interviews with existing RV owners and monitoring RV discussion forums.
“We consider it an honor to be rated No. 1 by JR Consumer Resources in the premium ultra-lightweight trailer rankings,” said Tuttle, noting that there were also “above average” and “economy” categories.
Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC announced that the company is now able to sell its official Jeep-branded campers through the Livin’ Lite network of dealers.
“Previously, Chrysler/Jeep would only allow these campers to be sold through their official Jeep dealers, but honestly, that didn’t work out as well as any of us hoped it would,” said Scott Tuttle, president of Livin’ Lite. “We have been negotiating with them for over a year to get this in our dealers’ hands where dealers are much more comfortable selling campers, and where potential camper owners are much more likely to go and see one in person.”
According to Tuttle, Jeep was the No. 1 selling SUV last year. He noted that the Livin’ Lite campers have earned the prestigious “Trail Rated” badge from Jeep by passing not only the same tough 160,000 mile testing that Jeep vehicles have to go through on the famous Chelsea proving grounds, but taking the camper through twice to make it sure it could handle the wear and tear.
“That means our camper went through 320,000 miles of testing,” said Tuttle. “They also put it through a 24-hour saline bath test to test the durability of the metals we were using. When it came out of that test, the actual camper looked great. But the hitch and the safety chains, items that we add on to the camper, were rusted through. It was amazing the detailed testing our camper went through. They actually marked every screw in the camper to make sure that it didn’t turn. In the end, we earned Detroit’s respect and their nod of approval to carry the Jeep name.”
The Jeep camper is the first trailer ever to make the cover of Four Wheeler magazine. The MSRP of the Jeep campers range from $9,999 to $11,999, depending on options.
Livin’ Lite is showing two versions of the Jeep camper in their display at the Nov. 27-29 National RV Trade Show in Louisville, Ky., each featuring 17-inch Jeep rims with 32- to 35-inch off-road tires. The Trail Edition features Jeep fenders, tires, rear bumper, latches and automotive logos – the same as used on the actual Jeep SUVs, as well as Jeep-branded interior sofa/bed and tent.
The Extreme Trail Edition, which is designed for extreme terrain including rock climbing, has a steel underbelly and articulating pintel hitch that allows the camper to be towed at extreme angles. Each Jeep camper comes with a custom paint scheme to exactly math the owner’s Jeep paint.
For more information, contact Livin’ Lite at (574) 862-2228 or visit www.LIVINLITE.com.
Livin’ Lite Recreational Vehicles LLC announced it has secured space near the RV/MH Hall of Fame to display product during the Elkhart County RV Open House Week, Sept. 17-21.
In addition, the Wakarusa, Ind.-based lightweight trailer builder said that it has been named to INC. Magazine’s Top 500 Fastest Growing Private Companies for the third straight year.
“It’s exciting to make this list for the third straight year,” reports LIVIN LITE President Scott Tuttle. “They actually have a Top 5000 list, and just the top 10% of that, the Top 500, make it into the magazine. To make the magazine for the third straight year is a testament to the incredible consumer interest in Livin’ Lite’s unique products as well as the hard work of our team members here at the factory.”
INC. Magazine reports that Livin’ Lite sales have increased 1,793.1% over the last three years, placing them at No. 201 on the list of rapidly growing companies.
Tuttle said that Livin’ Lite will be introducing several new products during the open house, including: the 21-foot Camplite, the company’s first slideout model; an all-new new truck camper; and the Axxess ultra-lightweight toy hauler.
Livin’ Lite is going to be sharing a cul-de-sac with EverGreen RV LLC and Cruiser RV LLC on Executive Drive, which leads to the Hall of Fame.
“It’s nice to be sharing space with two other great companies that we really respect and we are confident that dealers who take the time to stop by and see our product displays will not be disappointed,” said Tuttle.
The RV industry is showing signs of improvement in Indiana’s Elkhart County, as evidenced by the latest report from the Recreational Vehicle Industry Association (RVIA) showing an 8.6% increase in year-over-year shipments through the first five months of 2012.
WSBT, South Bend, reported that the trend is a welcome change for workers like Barry Hyser who found himself without a job when the economy, and the RV industry, tanked in 2008. “A lot of the RV industry was closed and certainly a lot of us were unemployed for a period of time,” says Hyser. “It has changed a lot since then.”
Hyser is back to work, landing a position as the location manager at Campers Inn in Elkhart. The two-year-old dealership is seeing steady sales, including selling out of its Class C motorhome inventory in May.
“We are seeing about a 20% growth for May and June over last year, so it is picking up again,” says Hyser. “That is really good news for Elkhart, and of course good news for Campers Inn.”
It is good news for anyone in the RV industry. Especially for companies like Wakarusa, Ind.-based Livin’ Lite Recreational Vehicles LLC.
Livin’ Lite specializes in lightweight towables and General Manager Troy Andrews says families are looking for fuel and cost-efficient options.
“The big trucks are gone, everyone is driving more economic vehicles and our product leans toward that,” says Andrews. “It makes sense. They don’t have to go buy a big truck, they can use what they already have. A mini van is a perfect vehicle for most our products.”
In 2008 Livin’ Lite employed 13 people and produced one or two RVs a day. Now 100 people work in the two Wakarusa plants and they’re building seven to eight units every day.
Livin’ Lite Recreational Vehicles LLC, Wakarusa, Ind., reports substantially increased consumer interest and sales in response to their recent product upgrades, including a radius front profile on their all-aluminum and composite CAMPLITE travel trailer line, as well as a new “wood-look” interior package featuring Azdel composite material with a rich, wood-grain pattern laminated on the surface.
“Response has been tremendous from both consumers and dealers. Our website and Facebook pages have nearly doubled in traffic since we made these changes public,” Greg Dischler, national sales manager, said in a press release.
Dischler also noted that additions to Livin’ Lite’s all-aluminum and composite truck camper line have resulted in increased retail orders. “We have seen our truck camper production double in the last eight weeks as our new models and upgraded features hit the market,” he said. “When you combine our ultra-lightweight construction with metallic exterior colors that match the consumer’s truck, our campers really stand out from the crowd.
He added, “Both consumers and dealers alike are excited about the uniqueness of the product and we are doing everything we can at the factory to try to keep up with demand.”
Livin’ Lite has been named to the INC. Magazine’s Top 500 fastest growing privately owned companies each of the last two years, and owner Scott Tuttle reports that 2012 is shaping up to be yet another banner year.
“After three years of tremendous growth, we are set up now with four separate production lines that will allow us to better manage our increased production as we move into the 2012 season,” states Tuttle. “Our goal is to continue to get better at what we do and to continue to improve our campers. As we do that, our sales continue to increase. We believe it is in direct response to what we are doing to fine tune our already unique products, and making sure that our dealers have nice sized territories so they can protect their profit margins.”
For information on LIVIN LITE’s unique products, visit their website at: www.LIVINLITE.com or contact Greg Dischler at greg.d@LIVINLITE.com, or 574-340-2369.
Livin’ Lite Recreational Vehicles LLC has expanded its Camplite truck camper line with the new 6.8 model designed specifically for short bed, half-ton trucks.
According to a press release, the new model is a self-contained unit with all the amenities of a much larger truck camper while still fitting into a 6-foot, 6-inch bed with no overhang. The 6.8 Camplite truck camper also includes a unique exterior garage area that can hold a small generator and a number of other tools and items on its hanging rack system.
Other introductions by the Wakarusa, Ind.-based builder scheduled for the 49th Annual National RV Trade Show in Louisville, Ky., include:
• A new “Orbit” profile on the popular Camplite travel trailer series, which combines a painted exterior metal to “form a one-of-a-kind exterior look” in an ultra-lightweight camper.
• A “wood look” interior package featuring Azdel composites. The cabinetry is still framed with welded, tubular aluminum and the cabinet doors are still made of aluminum, but the faces feature Azdel with a wood-grain pattern. President Scott Tuttle noted, “While our all-aluminum construction remains the foundation of our long-lasting, ultra-lightweight design, we have had some customers ask for a richer interior look that only wood can provide.”
Five Indiana companies, including Wakarusa-based Livin’ Lite Recreational Vehicles LLC, were recognized as “Spotlight” award recipients at the fourth annual “Companies to Watch” ceremony in Indianapolis Thursday (Aug. 25), according to a news release.
The accolade, presented by the Indiana Economic Development Corp., its Small Business Development Center network, Purdue University and the Edward Lowe Foundation, recognizes past “Companies to Watch” honorees that have demonstrated continued growth, success and commitment to Indiana.
In addition to Livin’ Lite, Greenfield-based Lee and Ryan Environment Consulting Inc., a construction and environmental consulting firm, Indianapolis-based MainGate Inc., a sports merchandising and marketing firm, Columbia City-based Micropulse Inc., a medical devices firm, and Indianapolis-based POLARIS Laboratories LLC, a fluid analysis testing laboratory, were honored.
“‘Spotlight’ award winners are shining examples of the growth and ongoing impact that ‘Companies to Watch’ recipients have in their communities and beyond,” said Mitch Roob, Secretary of Commerce and chief executive officer of the Indiana Economic Development Corporation. “These five companies deserve our congratulations and our thanks for exemplifying the many strengths of Hoosier businesses.”
Livin’ Lite, a 2009 “Companies to Watch” recipient, weathered the RV industry storm and grew from approximately 51 to 77 employees in 2011. With 200% revenue growth in 2010, the RV manufacturer expects an 88% revenue increase this year due to its new light-weight RV model.
The second annual field of “Spotlight” award winners were honored along with this year’s 43 “Companies to Watch” recipients, that included Elkhart, Ind.-based RV supplier Dicor Corp., at a ceremony at the Indiana Roof Ballroom yesterday. Companies recognized as “Companies to Watch” are privately held businesses incorporated in Indiana, employ six to 150 full-time employees and have between $750,000 to $100 million in annual revenue or capital.
Livin’ Lite Recreational Vehicles LLC has launched a completely revamped website at www.LIVINLITE.com which showcases its now four distinctively different product lines in separate “sub-site” formats, Scott Tuttle, president of the Wakarusa, Ind-based manufacturer, announced in a news release.
“We have been working on this new site for a while now and are excited to finally have it go live,” reports Tuttle, “It will be much easier for customers who are interested in our all-aluminum construction to quickly chose between the four distinct product lines that we offer and click through to those particular areas of the site.”
Livin’ Lite, which was named to the INC Magazine’s Top 500 Fastest Growing Companies in America for 2009, builds Quicksilver automotive tent campers, Camplite travel trailers, VRV toy haulers and tthe recently introduced line of Camplite truck campers.
Tuttle reported that unique visitors to the Livin’ Lite site continues to grow dramatically each month as the company has experienced another 200% sale growth in 2010.
For more information, contact LIVIN LITE Recreational Vehicles at 574.862.2228, or visit their website at www.LIVINLITE.com.