The strong performance of the RV market will continue in 2014, RVIA President Richard Coon told attendees at “Outlook 2014: Everywhere,” the launch event of the Recreation Vehicle Industry Association’s (RVIA) 51st Annual National RV Trade Show in Louisville, Ky. RV shipments in 2014 are expected to reach 335,500 units representing a 6.1% increase from the projected total for 2013.
Speaking to more than 1,000 RV manufacturers, dealers and industry representatives this morning (Dec. 3), Coon provided an optimistic look at the industry’s future, based on a new projection from Richard Curtin, director of consumer surveys at the University of Michigan, in RVIA’s quarterly forecasting newsletter RV Roadsigns.
The rise in shipments to 316,300 units by year-end 2013 would be a 10.7% gain over the 2012 total of 285,749 and include double digit gains in conventional travel trailers and Class A motorhomes. The industry is poised to surpass 300,000 shipments for the first time since the recession. The expected increase in 2014 would mean five consecutive years of RV market growth.
“RV shipments are growing,” Coon said. “Consumer confidence is growing, credit is available, and RVs are visible, popular and even cool. This is a good time to be in the RV business.”
Shipments are expected to rise in each product category, according to the new forecast, and motorhome growth is anticipated to be particularly strong. In 2013 and 2014, motorhomes are predicted to reach 12% of all shipments – up from 10% in 2012.
The growing strength in RV shipments is due to rising consumer confidence and improved economic conditions; however, lingering uncertainty about government policies and programs could affect the economic outlook, Coon cautioned.
“Our forecasts are affected by the economy,” Coon said. “The economy is improving, but that progress could be undone if our political leaders fail to behave responsibly.”
During his presentation, Coon walked the audience through RVIA’s 2014 projection for each of the major RV product types, which included: travel trailers, 206,100 units; fifth-wheels, 73,000 units; folding camping trailers, 11,000 units; truck campers, 3,500 units; combined towable, 293,600 units; Class A motorhomes, 21,000 units; Class B motorhomes, 2,600 units; Class C motorhomes, 18,300; all motorized, 41,900 units; all RVs, 335,500.
“This has been a good year for sales and for promoting RVs to our core audiences,” Coon said. “There is strong demand for RVs, and I am excited about our industry’s future.”
The RV industry opened the Recreation Vehicle Industry Association’s (RVIA) 51st National RV Trade Show at “Outlook 2014: Everywhere,” an informative, entertaining program that laid out details of the industry’s prospects for 2014 and provided an update on advertising and public relations efforts.
According to a press release, the breakfast event began at 7:30 a.m. this morning (Dec. 3) and was attended by more than 1,000 RV manufacturers, dealers and industry representatives. Following a talk from RVIA President Richard Coon about growth in RV shipments and presentation of the new projection for 2014 shipments, Go RVing co-chairs Bob Wheeler and Tom Stinnett partnered with RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst for a multimedia presentation recapping 2013 progress in advertising and public relations.
“Time is at a premium and household finances are being squeezed,” Thompson told the audience. “For many, RVs are an ideal solution that offer the flexibility to get away from the stresses of everyday life and have a great outdoor experience with loved ones – without breaking the budget.”
Thompson presented some of the industry’s media relations highlights, including coverage on TV networks including NBC, ABC, FOX News, FOX Business, and CNBC. He also discussed major print and digital placements, as well as a partnership with local dealerships around the country that resulted in media placements in more than 20 markets.
“There’s the old adage that all politics is local and the same can ring true in PR,” Thompson said. “The impact of local news cannot be overlooked. That’s why we worked with dealers in local markets. Who better to talk about the benefits of RVing than the people who sell them every day?”
Stinnett and Wheeler reported on results from the “AWAY” Go RVing advertising campaign. The pair emphasized the impact of the campaign’s promotional partnerships and the effectiveness of Go RVing leads.
“As the industry surged in 2013, Go RVing’s increased promotional spend over 2012 helped keep the RV lifestyle message everywhere,” Wheeler said. “We continued to work with partners who provided us the opportunity to go beyond traditional advertising so we could stretch our dollars even further.”
Wheeler discussed Go RVing’s successful partnership with the Outdoor Channel on a promotion that saw more than 162,000 entries for a folding camping trailer giveaway, as well as efforts to create RV experiences for more than 15,000 consumers at non-RVing events such as fairs and music festivals.
Stinnett reported that the improved and streamlined Go RVing Leads Plus Program has seen a 35% increase in leads downloads in 2013. In addition, Stinnett presented analysis by Polk research showing that Go RVing leads are actually purchasing RVs at rates higher than marketing industry standards.
Stinnett also revealed a new initiative to maintain Go RVing’s reach year-round. This year, Go RVing launched a tailgating initiative in partnership with Sports Illustrated and ESPN. The initiative included a new TV commercial designed to appeal to sports fans while showcasing the amenities of RVs.
“I don’t know about the rest of you in the room, but at my business, we don’t stop selling product just because September rolls around,” Stinnett said. “And that was the thinking about extending Go RVing’s promotional push later into the selling season – to keep the RV experience fresh in consumers’ minds.”
After a brief appearance by football legend “Mean Joe” Greene and remarks from respected Sports Illustrated NFL writer Peter King, Ashurst closed the presentation by discussing some of the plans for Go RVing in 2014.
“We plan to elevate our tailgating initiative, and we are currently in discussions with some third party brands to build on what we did with Sports Illustrated, ESPN and CBS Sports,” Ashurst said. “We’re going to expand event efforts in 2014 by sponsoring a huge, multi-day country music festival that draws tens of thousands, and we’ll continue to work with top-tier cable networks like Travel Channel – both in advertising and in working RVs into their programming.”
In addition, Go RVing will create a new AWAY advertising spot that will allow the campaign to evolve the message while reducing creative and production costs.
Monday (Dec. 2) was a busy day at the Kentucky Exposition Center as workers put the finishing touches on more than 4,200 exhibits at the Recreation Vehicle Industry Association’s (RVIA) 51st Annual National RV Trade Show in Louisville.
The South Bend (Ind.) Tribune reported that the three-day event officially gets under way this morning with what’s expected to be a very positive talk by Richard Coon, RVIA president, on the state of the industry.
More than 8,000 people are expected to attend the show, including about 2,700 dealers. A total of 61 manufacturers and 217 suppliers will be showing their wares in 720,000 square feet of exhibit space.
“This year’s show demonstrates the strength of our industry’s recovery,” said Coon in a recent release. “Shipments are up, employment is up, and optimism is up because our industry has showed its resilience.”
RVIA officials say Coon’s address today will focus on that recovery as well as a look to the future.
Although in the past several years the fall open houses by manufacturers in Elkhart County have lessened the show’s impact, it is still considered very important.
“For the industry, it’s the main show for the manufacturer side,” said Bob Martin, president and CEO of Thor Industries, who will be marking his 21st appearance at the show.
“The Open House is maybe bigger for some of the bigger manufacturers like Forest River and Thor,” he added. “For some of the smaller manufacturers, this is actually a bigger show for them.
“For us and the dealers, it’s still a big show.”
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The final adjustments were being made to recreational vehicles Monday (Dec. 2) afternoon as workers prepared the units for the 51st Annual National RV Trade Show that opens today in Louisville, Ky.
As reported by the Goshen (Ind.) News, hundreds of RVs, ranging from the tiny teardrop trailers to massive luxury motorhomes, have been arranged inside the Kentucky Exposition Center by manufacturers so their dealers can see and touch new features and make deals for the spring and summer sales seasons.
“We have pretty high expectations,” said Paul Campbell, marketing director for Gulf Stream Coach Inc. in Nappanee, Ind., who was at the company’s main display in the West Wing. “The year has been good — up substantially over last year. So we think there is still substantial demand in the market. We continue to refine our product and we have been very excited about the products we are putting out in the market.”
Gulf Stream has about 30 RVs on display at the show, including a few opposite competitor’s displays in the South Wing. There’s some strategy behind having two booths at the show Campbell said.
“It would be handy for dealers to step from some of our competitors’ units right into ours and see some of the differences,” Campbell said.
All the manufacturers at the show look for little advantages to lure dealers into their units, the first stop in signing them up to sell those units. Free ink pens, candy, chances to win cash and warm welcomes are things every dealer will be offered when they tour the three show halls.
Near the Gulf Stream display, Eric Burns and Ryan Spencer with New Paris, Ind.-based Travel Lite Inc. were sitting on the floor under some pickup truck campers making final adjustments to their units.
“We are definitely going to have an excellent Louisville show,” Spencer said, “because every product we have brought is new with new features. We have never brought so much new stuff.”
Like most other RV manufacturers in Elkhart County, Travel Lite took part in the industry’s open house in September. That event draws dealers to the county to tour manufacturing plants and view new units.
“We expect very good numbers,” Spencer said. “The Open House was strong and we expect to follow that with a great Louisville.”
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Thor Motor Coach will be introducing new floorplans in its Tuscany, Outlaw, Four Winds and Chateau models as part of the Recreation Vehicle Industry Association (RVIA) 51st Annual National RV Trade Show in Louisville, Ky.
According to a press release, the Tuscany 40KQ provides a new stylish island shaped kitchen that is perfect for entertaining with pendant lighting and built-in wine storage. A large side-aisle picture window offers great views while the living area features a 60-inch LCD TV.
A wall-slide 28F Class C model has been added to the Four Winds and Chateau lineups. The new coach offers a king bed along with an L-shaped sofa in the living area that is configured as a sofa, dinette and sleeping space. Large mega storage on the exterior of the coach makes sure everything can be loaded up for long trips.
The newest addition to the Outlaw toy hauler is the 29H floorplan. Built on the E-series chassis from Ford, the 29H has plenty of living space up front and a roomy on-board garage in the rear. The model is the most compact and affordable Outlaw with standard features that include an exterior patio with awning, 24-inch LCD TV with DVD player in the garage, Bluetooth enabled coach radio and 32-inch LCD TV in the living area.
“Floorplans continue to be the No. 1 reason people buy one motorhome over another. At Thor Motor Coach we strive to continue our reputation of building new and profitable models for our valued dealer partners,” said Vice President of Sales and Marketing Dana Simon.
Along with the three new floorplans, the industry-first Recreational Utility Vehicle (RUV) Axis and Vegas will be showcased. Sized like a large SUV, the 25-foot Class A is built on Ford E-Series chassis with powerful V-10 engine.
Thor Motor Coach’s display is located at Booth No. 1400 in the South Hall of the Kentucky Exposition Center.
RV industry leaders will meet this week for the Recreational Vehicle Industry Association’s (RVIA) 51st Annual National RV Trade Show in Louisville, Ky.
The Elkhart (Ind.) Truth reported that from Tuesday (Dec. 3) through Thursday, RV and parts and accessories manufacturers will show off their products while vehicle dealers will stock up on what they need for the coming year. RVIA anticipates 12,000 attendees to this year’s show.
The national show is a big deal for the Elkhart County area, which boasts about 83% of RV production according to the RVIA.
The show’s significance to area manufacturers has changed in recent years, however, with the emergence of September’s Elkhart RV Open House as a prime buying event. But the national show in Louisville remains the industry staple after more than a half-century.
One thing industry players can expect is an upbeat week. A recent release from RVIA said RV ownership stands at a record-high 8.5% of U.S. households, or 8.9 million households total.
“This year’s show demonstrates the strength of our industry’s recovery,” said RVIA president Richard Coon in a press release.
To read the entire article click here.
“Outlook 2014: Everywhere” will kick off the Recreation Vehicle Industry Association’s (RVIA) 51st National RV Trade Show on Dec. 3 with an energizing multimedia program that offers an overview of the industry’s successes over the past year as well as a look at the industry’s promising future.
According to a press release, the free event for registered attendees will begin at 7:30 a.m. with a breakfast in the KEC South Wing Mezzanine Ballroom. One of the most anticipated annual industry events with more than 1,000 RV dealers and show exhibitors expected to be on hand, “Outlook 2014″ will entertain and inform attendees with fast-paced, insightful presentations.
Hosted by RVIA Chairman Doug Gaeddert, “Outlook 2014: Everywhere” will feature RVIA President Richard Coon’s thoughts on the state of the industry and where it is headed in the year ahead in a presentation titled “Growing Everywhere.”
The industry’s Go RVing and public relations team will deliver “Seen Everywhere,” a multimedia report highlighting the most impactful advertising and public relations achievements in 2013 while previewing what’s in store for 2014. The presentation will feature Go RVing co-chairs Bob Wheeler and Tom Stinnett as well as RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst.
Attendees will also hear from Sports Illustrated senior writer Peter King, one of America’s premier pro football reporters. King, who toured NFL training camps this year in a motorhome provided by Go RVing and Jayco Inc., will share his thoughts on his RV adventure and provide an insider’s view of the NFL.
The “Outlook 2014: Everywhere” program and breakfast are free for attendees on a first-come, first-served basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. RV dealers who want to attend “Outlook 2014″ but have not preregistered will be able to do so at either of the badge holder pick up stations in the South Wing C lobby starting at 7:00 am on Dec. 3. These badges will be prepared and waiting for attendees at the badge holder pick up station at the foot of the escalators when they exit the program. Those attendees subject to registration fees will have to go to the main registration lobby to obtain their show badges. Registration in the main lobby will also be open at 7 a.m. on Dec. 3.
The National RV Trade Show is scheduled for Dec. 3-5 at the Kentucky Exposition Center. Show hours are 9 a.m. to 5:30 p.m. on Dec. 3-4 and 9 a.m. to 3:30 p.m. on Dec. 5.
Fueled by four consecutive years of growth in shipments, the Recreation Vehicle Industry Association’s (RVIA) 51st National RV Trade Show is “fully equipped” to be a first class spot where the industry’s manufacturers, suppliers and RV dealers will convene to see the latest RV products accessories and services.
According to an article appearing the latest edition of RVIA Today, the industry-only show will be held Dec. 3-5 at the Kentucky Exposition Center (KEC) in Louisville, Ky.
The show features 61 manufacturer and 225 supplier exhibitors displaying RV products across more than 720,000 square feet of exhibit space. More than 8,000 attendees, including RV dealers, warehouse distributors, accessory store owners, campground operators and exhibitor personnel, are expected to be on hand for the event.
“This year’s show demonstrates the strength of our industry’s recovery,” said RVIA President Richard Coon. “Shipments are up, employment is up, and optimism is up because our industry has shown its resilience. Louisville offers a one-stop site where attendees can see our industry’s best products, meet colleagues, and, most importantly, conduct business.”
Outlook 2014: Everywhere
“Outlook 2014: Everywhere” will kick off RVIA’s 51st National RV Trade Show on Tuesday (Dec. 3) with an energizing multi-media program offering an overview of the industry’s successes over the past year, as well as look at the industry’s promising future.
The free event for registered attendees will begin at 7:30 a.m. with a breakfast in the KEC South Wing Mezzanine Ballroom. One of the most anticipated annual industry events with more than 1,000 dealers and show exhibitors expected to be on hand, “Outlook 2014” will entertain and inform attendees with fast-paced, insightful presentations.
Hosted by RVIA Chairman Doug Gaeddert, “Outlook 2014: Everywhere” will feature Coon’s thoughts on the state of the industry and where it is headed in the year ahead in a presentation titled “Growing Everywhere.”
The industry’s Go RVing and media relations team will deliver “Seen Everywhere,” a multi-media report highlighting the most impactful advertising and public relations achievements in 2013, while previewing what’s in store for 2014. The presentation will feature Go RVing Co-Chairs Bob Wheeler and Tom Stinnett, as well as RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst.
Attendees will also hear from Sports Illustrated senior writer Peter King, one of America’s premier pro football writers. King, who toured NFL training camps this year in a motorhome provided by Go RVing and Jayco Inc., will share his thoughts on his RV adventure and provide an insider’s view of the NFL.
The “Outlook 2014: Everywhere” program and breakfast are free fro attendees on a first-come, first-served basis. All show attendees are welcome, and no reservations are necessary. Show registration will be available in the South Wing Lobby C Entrance prior to the event.
Seminars and Learning Opportunities
Attendees are offered a seminar schedule featuring two sessions designed to help dealers increase sales and boost their bottom line.
The show also offers attendees opportunities to learn about resources available to help them build their business, RVIA said. Industry members can visit the Go RVing booth to find out more about the industry’s national “Away” advertising campaign and how to use the program’s materials to bolster their own local promotional activities.
The Recreation Vehicle Dealers Association (RVDA) will host a member reception in conjunction with the National RV Trade Show on Dec. 2 at the Crowne Plaza Airport Hotel in Louisville, Ky.
The event will include presentation of the 2013 Dealers Satisfaction Index (DSI) Quality Circle Awards to RV manufacturers. Rick Horsey of Parkview RV Center and Matt Zimmerman of Keystone RV Co./Dutchmen Manufacturing Inc. will also receive RVDA Chairman’s Service Awards.
The awards ceremony, in the Coronet B room of the hotel, will begin promptly at 5 p.m. and the reception follows immediately after the presentations. The DSI Quality Circle Award recipients were announced in October and honor manufacturer brands based on a survey that gauges dealer satisfaction.
During the show, dealers are encouraged to stop by the RVDA/Mike Molino RV Learning Center display in booth 442-446, a new location which is on the floor of the Freedom Hall arena. Dealers can get more information on an array of RVDA and Learning Center programs and services, as well as a demonstration of the new RV technician certification prep courses.
“After many years in the foyer of Freedom Hall, the RVDA booth is moving down to where the action is, on the arena floor,” said RVDA President Phil Ingrassia. “This is an excellent opportunity for dealers and dealership employees to quickly get information on RVDA member benefits and activities during the show.”
Non-member dealers are also invited to stop by the booth to learn about the ways RVDA membership can provide dealers with support and services they need to compete and succeed in today’s marketplace.
For more information contact RVDA Dealer Services Manager Chuck Boyd at email@example.com or (703) 591-7130 x113.
Sports Illustrated senior writer Peter King will provide an insider’s view of the NFL and share tales from his three-week RV tour of NFL training camps this summer at the Recreation Vehicle Industry Association’s (RVIA) Outlook 2014: EVERYWHERE, the popular opening breakfast kicking off the National RV Trade Show on Dec. 3 from 7:30-9 a.m. in the Kentucky Exposition Center (KEC) South Wing Ballroom.
Go RVing teamed with Sports Illustrated to provide King with a Jayco Precept Class A motorhome for his Monday Morning Quarterback (MMQB) Training Camp Tour this summer. He and other Sports Illustrated writers and staffers enjoyed a three-week RV odyssey that visited 19 training camp sites. Along the way, King and other writers wrote and blogged about their RV adventures in addition to their normal football reporting on the widely-read MMQB.com site as well as other Sports Illustrated properties.
“John Madden used to say it all the time, and I am merely copycatting him by saying what a beautiful country this is, and I’m lucky over the past weeks to be driving through it instead of flying over it,” King wrote in one column.
King is one of America’s premier pro football writers and his MMQB column on SI.com, which began in 1997, has become a must-read for fans, league insiders and anyone who loves the NFL. The column regularly draws more than 12 million page views, and based on its popularity, Sports Illustrated and King expanded the column this summer to become a stand-alone site.
Hosted by RVIA Chairman Doug Gaeddert, Outlook 2014: EVERYWHERE will offer an overview of the industry’s successes over the past year as well as a look at the industry’s promising future.
RVIA President Richard Coon will share his thoughts on the state of the industry and where it is headed in the year ahead in a presentation titled “Growing Everywhere.”
The industry’s Go RVing and media relations team will deliver “Seen Everywhere,” a multimedia report highlighting the most impactful advertising and public relations achievements in 2013 and previewing what’s in store for 2014. The presentation will feature Go RVing co-Chairmen Bob Wheeler and Tom Stinnett as well as RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst.
The Outlook 2014: EVERYWHERE program and breakfast are free for attendees on a first-come, first-served basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show registration will be available in the South Wing Lobby C Entrance prior to the event.