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New Monaco Dynasty Targets Luxury Segment

November 20, 2012 by · Leave a Comment 

2014 Monaco Dynasty

Navistar RV, a subsidiary of Navistar International Corp., announced the introduction of its 2014 Monaco Dynasty, a Class A diesel model designed for the full-time enthusiast that returns the company to its roots as a luxury coach builder.

“Our new Dynasty represents a reentry into the luxury market for Monaco,” said Bill Osborne, president, Navistar RV. “For much of its existence, Monaco has been known as a luxury coach brand. In recent years, we’ve focused on more of the middle market. Now, we’re expanding at both ends to satisfy the needs of the entry-level and the top-end customer, with even more luxury and sophistication planned for the coming year.”

In addition to the Dynasty, Monaco also recently launched the Monarch SE and Montclair Class C B-plus style motorhomes, which offer leading-edge design, styling and value for today’s diverse RV consumer. Monaco will release another top-of-the-line luxury model this coming calendar year.

Like a fine residential home, the Dynasty is equipped with all the modern amenities an owner needs to be confident and comfortable. Distinctive LED lights decorate the signature front chevron design, and the streamlined body is fully covered by five-color paint with a Durashield front mask and integrated roof mounted awnings. The air-sealed entry door has an illuminated handle with numeric key pad while the exterior mirrors are heated, power controlled and feature cameras. There’s also an available exterior entertainment center with 40-inch Sony LCD TV and DVD player.

The living room boasts a 40- or 46-inch Sony LCD TV and Blu-ray home theater system, along with rich cherry wood cabinetry, crown molding, porcelain flooring and ornamental ceiling details. An optional iPad controller can run the entertainment system and lighting. The cockpit is ergonomically designed for unmatched visibility, reach and legroom, while the chairs, beds and décor extend the residential feel. Solid-surface countertops with LED accent lighting and stainless-steel appliances in the kitchen, plus an oversized shower and tile inlays in the bathroom, provide even more at-home luxury.

The Dynasty is powered by a 475-hp MaxxForce 13 engine providing 1,700 lbs./ft. torque, three-stage engine brake and aluminum side mount radiator. The coach rides on a custom built Roadmaster chassis with 10 airbag Cushion Air Glide suspension system, adjustable tag and lifting tag axle, all standard.

“The Dynasty aims to help customers realize their retirement or recreational dreams of exploring the country through a luxury RV experience,” said Osborne. “Along with our other new Monaco introductions, and planned future launches, this coach proves that we continue to innovate for tomorrow and provide our customers with the best possible RV experience.”

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Newmar Sales Training Debut Set for Louisville

November 19, 2012 by · Leave a Comment 

Newmar Corp. announced it will introduce the Newmar Professional Product Institute (NPPI) at the Recreation Vehicle Industry Association (RVIA) National RV Trade Show, Nov. 27-29 in Louisville, Ky. According to a press release, the comprehensive training program will be on display and demonstrated in the Newmar exhibit Booth No. 3501 at the Kentucky Exposition Center in Louisville, Ky.

The Newmar Professional Product Institute is an online training academy and certification program designed for retail salespersons selling Newmar motorhome brands at dealerships across the U.S. and Canada. NPPI was developed by Newmar in conjunction with CVC Communications based in Fort Wayne, Ind., which has developed online training curriculum for dozens of companies nationwide, including several Fortune 500 companies.

“Newmar’s objective was to develop a new standard in product training in the RV industry that embraces the salesperson new to selling Newmar product, while still challenging the seasoned Newmar sales professional,” said John Sammut, vice president of sales and marketing for the Nappanee, Ind.-based builder. “With the expertise of CVC Communications, we feel we’ve accomplished our goal with the Newmar Professional Product Institute.”

The Newmar on-line training will consist of 14 modules covering many elements of the company, as well as courses on each of its nine motorhome lines. Newmar retail sales personnel completing all 14 modules and passing each course will earn exclusive Newmar apparel. Other premiums for NPPI graduates are also being developed.

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Jayco Growing Entegra, Adding 65 Jobs by ’15

November 5, 2012 by · Leave a Comment 

Jayco Inc. announced plans today (Nov. 5) to expand its headquarters in Middlebury, Ind., creating up to 65 new jobs by 2015.

According to a news release, Jayco will invest $2.9 million to add a 77,000-square-foot extension to an existing 62,000-square-foot facility in Middlebury. The new addition, slated to be complete in May, will house production for Entegra Coach, the company’s high-end motorhome line.

Jayco, which currently employs more than 1,700 workers on its 373 acre-campus in Middlebury, plans to begin filling additional manufacturing positions this spring.

“Northern Indiana has been our primary base of operation since the company was founded in 1968,” said Wilbur Bontrager, chairman and CEO of Jayco. “The strengthening economy, Jayco’s market share growth, available labor force and Indiana’s business-friendly environment all combine to give us the confidence to make this expansion move now. We look forward to continuing to work with both state and local government to create jobs and to boost our company’s momentum.”

Founded in 1968 by Lloyd J. Bontrager in two chicken coops and a barn, Jayco has grown to become the third largest recreational vehicle manufacturer in the United States and Canada, selling to more than 500 dealers around the world. With the goal of being landfill free by 2015, Jayco recycled 5,438 tons of wood, 1,332 tons of scrap metal and 793 tons of cardboard last year.

The Indiana Economic Development Corp. offered Jayco up to $775,000 in conditional tax credits based on the company’s job creation plans. These tax credits are performance-based, meaning until Hoosiers are hired, the company is not eligible to claim incentives. The town of Middlebury supports this project at the request of the Economic Development Corp. of Elkhart County.

“The town of Middlebury is pleased to see that Jayco is doing well,” said Mark Salee, town manager of Middlebury. “The town is committed to supporting all the businesses in Middlebury, especially a company such as Jayco. This expansion of the Jayco facilities is a good sign of economic growth in our community.”

Indiana Gov. Mitch Daniels noted, “Jobs announcements from RV manufacturing leaders like Jayco further prove that Elkhart County is coming back stronger than ever. Elkhart remains the RV capital of the world and is a major center of economic strength for Indiana thanks to our state’s enterprise-friendly policies and remarkably skilled workforce.”

 

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Newell Stays in Step with Luxury Coach Market

October 29, 2012 by · Leave a Comment 

Newell customized luxury motorcoach

Karl Blade, president of Newell Coach Corp., took a wait-and-see attitude in late August to an uptick in sales of the $1 million-plus motorcoaches his Miami, Okla., company builds.

”We hope it continues,” Blade said. ”But we are not going to increase production until we see some solid evidence that the market is improving. We endured a market that plateaued on us after we got out of the depths of the Great Recession and we are now back on a regular production schedule.”

That means that Newell is on schedule to build 24 luxury motorcoaches this year, six to eight of which will be customized ”production” models for buyers who don’t want to wait the six months it takes to design and build a personally customized Newell motorhome.

”We’ve done a lot of product upgrades, the most recent was new styling front and back,” Blade said. ”There’s a lot more chrome trim.”

Additionally, Newell recently began installing electronic steering and an active suspension system in its coaches, and earlier this year designed a new centralized control system that can be operated with an iPad.

Newell, a legendary brand in the luxury motorcoach segment, was founded in 1967 by L.K. Newell, who purchased California-based Streamline Trailer Co. and moved it to Oklahoma.

Blade, who bought the company in 1979, said Newell has adapted as the luxury coach market changed over the last decade. ”The use pattern has gravitated toward destination luxury resorts and less toward clubs and rallies that are sponsored by the manufacturers,” Blade said.

Newell has sales locations at the Motorcoach Country Club and Desert Shores Motorcoach Resort, both in Indio, Calif., where Blade spends the winter promoting Newell products.

Newell also has a sales representative in Florida who travels the state displaying Newell Coaches at high-end resorts. ”Florida has a greater geographic dispersion of high-end resorts, while California resorts are centered in Indio,” Newell said.

Newell earlier this year signed an agreement with Tom Johnson Camping Center, Marion, N.C., to act as a Newell agent and provide service for Newell motorcoaches. ”They work with the prospect, but it is a Newell Coach sale directly from the factory,” Blade said.

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Barron’s Blog: Why Buy a Luxury Motorhome?

September 18, 2012 by · 1 Comment 

Interior of Entegra Coach's Anthem Class A

Editor’s Note: The following blog appears in Penta, a publication of Barron’s magazine, offering a tongue-in-cheek critique of the high-end, luxury motorhome market authored by Richard Rescigno. According to the Barron’s website, Penta provides the affluent with advice on how to find the hidden value in wealth management, how to make savvy acquisitions ranging from vintage watches to second homes, and how to smartly manage family dynamics.

Other than a crater on Mars or the interior of Mr. Met’s mascot outfit, there are few spaces I’d ever considered myself less likely to occupy than the driver’s seat of a 43-foot-one-inch-long, 12-foot-10-inch-high, 450-horsepower, diesel-engined recreational vehicle.

But that’s where I sat briefly last week, while examining the interior of a $437,444 Entegra Anthem motorhome, parked at one of the most imposing vehicle emporiums on the planet—the Lazydays supercenter in Seffner, Fla., five miles east of Tampa.

The mission: Glimpse the allure of upscale RVs.

These vehicles have it all: huge wraparound windshields that provide panoramic views; fine wood cabinetry; quartz countertops; plush bathrooms; electric fireplaces, and standard-size fridges to keep that 1999 Dom Perignon chilled. And most have at least one side that can slide out when the vehicle is parked, expanding the interior. Two slides provide a space bigger than some New York studio apartments; four, enough room for Octomom’s brood.

The Anthem, built by the Entegra Coach division of privately held RV maker Jayco, features an electrically operated outside awning, beneath which sits a 32-inch TV, attached to the vehicle’s side. (When not in use, it’s protected by a flip-down cover.) Toss in a Direct TV receiver and a couple of lawn chairs, and you, o rugged pioneer, could enjoy the evening air somewhere in the Rockies while watching Keeping Up With the Kardashians or Mob Wives.

Who said American ingenuity is dead?

To read the entire article click here.

 

 

 

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New American Coach Site Touts Brand Essence

September 11, 2012 by · Leave a Comment 

American Coach, the luxury coach division of Fleetwood RV Inc., has launched a new website, www.AmericanCoach.com. According to a press release the site has been redesigned to “capture the brand essence of American Coach.”

The new site features a new look and feel to the American Coach luxury brand, larger product images, easy navigation and an improved owner center portal including downloadable brochures and direct links to the American Coach parts and service center, owners club and upcoming rallies and events.

“After months of brand and website development, American Coach has created a website that details the company’s brand essence of ‘Driving Your Passion,’” stated Kyle McCrary, vice president of Decatur, Ind.-based American Coach. “Our brand essence is based on the important principles of integrity, reputation and commitment.”

American Coach’s new website, which also includes a “Build Your Own” application for visitors, was developed by LaBov & Beyond in Fort Wayne, Ind., with programming completed by Pivot & Levy in Seattle, Wash.

For more information call 1-800-854-1344 or visit www.americancoach.com.

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Newmar Corp. Builds 1,000th Essex Motorhome

August 21, 2012 by · Leave a Comment 

Steve Biddle (center) accepts the keys to Newmar's 1,000th Essex motorhome

Newmar Corp. handed off the keys to the new owner of the 1000th Essex built at its Nappanee, Ind.-based complex.

Shown in the photo, 2013 Essex owner Steve Biddle proudly accepted the keys to the coach from CEO Richard Parks (R) and Vice President of Sales & Marketing John Sammut.

Biddle noted: “I am very proud to own a Newmar product built by wonderful craftsman and in such a wonderful community. Newmar’s dedicated high-end service is what keeps me coming back.”

The Essex line evolved from the Mountain Aire Limited in 2003. The luxury motorhome features high-end cabinetry and exquisite paint finishes. According to Newmar, the Essex “redefined the high-end market and has stood the test of time.”

Established in 1968, Newmar is privately owned company with a dealer network that spans across the United States and Canada. For more information about Newmar products, visit www.newmarcorp.com.

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Newell Goes Extra Mile(s) to Deliver on Service

June 8, 2012 by · Leave a Comment 

Responsive customer service and a fast-moving field service team are important for any business. But, as reported by TheSmartVan.com, not all products are created equal: When a microwave shorts out, most people don’t really expect the manufacturer to move mountains in an effort to get their machine back up and running ASAP.

But what about a multi-million dollar private jet, or a luxury motorhome? It’s safe to say expectations are a little higher there.

“At $1.5 million a coach, our buyers rightfully expect us to do whatever it takes to keep them on the road and happy,” says John Clark, vice president of customer service for Newell Coach Corp., which makes luxury motorhomes.

For businesses that trade in super-expensive, luxury items, having personalized customer service and a field operations staff ready to cross the country at the drop of a hat is practically a must. A repairman at the ready is part of what customers expect when they drop that kind of cash.

Clark says his company has flown techs out for some pretty out of the ordinary service requests — it once sent techs to Saudi Arabia to work on a high-end RV for a Saudi prince’s wives. Recently, it sent techs to Italy last-minute to help a racing crew traveling from one event to the next when their RV had trouble. Hard to imagine that level of support from your dishwasher manufacturer.

To read the entire article on TheSmartVan.com click here.

 

 

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Newell Rolling Out Porsche-Designed Coach

June 4, 2012 by · Leave a Comment 

Newell Coach partners with Porsche Design

Miami, Okla.-based Newell Coach Corp., a manufacturer of custom luxury motorhomes, announced it has just completed production of its first coach featuring an updated and innovative redesign by legendary Porsche Design GmbH, a subsidiary of Porsche AG. According to a news release, the new coach is now available.

The model features high-intensity-discharge (HID) xenon projector headlights that are supplemented by “string-of-pearl” LED daytime running lights. It also includes a handsome rear-taillight redesign inspired by the “cathedral” taillights of the 1955 and 1956 Packard. Genuine hard-chrome finishes add a jewel-like quality to the new design elements.

This is Newell’s second successful collaboration with Porsche Design. The first resulted in Newell’s “ground-breaking” 2006 model, according to the company.

“The new design is very impressive,” said Newell Coach President and CEO Karl Blade. “Customers are giving us excellent feedback on its sleek, original styling. We’re also very pleased with how the project was handled. Even though it included cutting-edge innovations in materials and other design elements, Porsche completed the entire project without a hitch. We’re very glad to work with Porsche Design and to again see their stunning design contributions added to our coaches.”

Newell has been manufacturing custom coaches since 1967. For more information, visit http://www.NewellCoach.com, e-mail sales at newellcoach.com, or call 1-888-363-9355.

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Liberty Coach Offering Discount on Two Models

March 27, 2012 by · Leave a Comment 

Liberty Coach is offering discount prices on two of its luxury motorhomes, the No. 733 double-slide Cambria and the No. 734 triple-slide Sorrento.

According to a press release, the Cambria boasts a camel leather sofa and two matching recliners, Amtico antique wood floor, convenient breakfast bar/computer workstation combo, king-size bed and ample hanging and drawer storage space. The triple-slide Sorrento features tan laminate cabinetry mixed with Zebrawood, mahogany-finish Amtico wood floor, leather-upholstered living room furniture, and a Tempur-Pedic king mattress. Both coaches are powered by a Detroit diesel engine and Allison transmission.

In addition to the Cambria and Sorrento, Liberty’s current inventory includes a pair of 2012 editions featuring the all-new Volvo D-13 engine, as well as several pre-owned coach models ranging form 2001 to 2009.

“Whichever coach you choose, you get Liberty’s exclusive commitment to service and satisfaction,” company Vice President Frank Konigseder noted.

Liberty Coach operates a showroom and service center in Stuart, Fla., and a manufacturing facility with a service center in North Chicago, Ill. For more information or to see the new models go to www.libertycoach.com.

 

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