Go RVing and MLB Network have partnered to present on-air baseball reports this spring from a motorhome from Jayco Inc., which will travel to ballparks around the nation to cover the MLB Game of the Week.
According to a press release, a Class C Seneca 37RB was offered by Jayco in response to a Recreation Vehicle Industry Association (RVIA) member lottery invitation. The motorhome will be used as the touring studio for a series of eight to 10 two-minute interviews to be conducted inside and outside the RV from April through June. The segments will air during On-Deck Circle, MLB Network’s signature show featuring major league baseball highlights and analysis.
The “Home and Away Tour” motorhome will be wrapped with visuals from the new Go RVing “AWAY” campaign as well as logos for GoRVing.com, MLB Network and Jayco.
“The sports category has been successful for Go RVing over the years, and this expanded promotion with MLB Network provides an interactive, hands-on RV experience for consumers centered around our national pasttime,” said RVIA Vice President of Public Relations and Advertising James Ashurst.
Go RVing announced another high-profile opportunity for a Recreation Vehicle Industry Association (RVIA) manufacturer member to receive product exposure this spring through a partnership with the MLB Network.
According to a press release, MLB Network has agreed to cosponsor a “Good to Get Away Game of the Week RV Tour” with Go RVing. According to RVIA, this will be a major public relations extension of its Major League Baseball ad buy, offering product exposure in a series of special on-air reports to be shot in and around an RV at MLB Games of the Week. Companies can enter a lottery that will determine the product to be showcased.
From April through June, a motorhome will be used as a touring studio for a series of eight to 10 two-minute reports from the MLB Network Game of the Week. Interviews will be conducted both inside and outside the RV, with the RV as the backdrop. A Class A or Class C motorhome from approximately 28 to 34 feet in length has been requested by the network. The RV will be wrapped to include the manufacturer’s logo along with Go RVing branded “AWAY” campaign elements and MLB branding.
If interested in this opportunity, RVIA manufacturer members need to respond by Friday, Feb. 17. For more details, contact RVIA Vice President of Public Relations and Advertising James Ashurst at (703) 620-6003, ext. 310, or firstname.lastname@example.org.
This spring, Go RVing is pitching RVs to fans of America’s Pastime with its new “Ambassadors of Affordability” ads airing on local broadcasts of Major League Baseball games, according to a news release.
A media buy with Fox Sports Net allowed Go RVing to secure ad spots on local broadcasts of games played by all 30 MLB teams. Over the first two weeks of the baseball season, eight 30-second Go RVing commercials will run with each team – for a total of 232 spots over 14 days.
Additionally, a customized Go RVing video message will appear on the on-screen scoreboard during each telecast, maximizing RV coverage.
Beginning April 19, Go RVing ads will also appear on a variety of Fox Sports Net programming including Final Score, Sport Science and weekly home team Insider and Access shows for a total of 405 additional 30-second spots.
Go RVing is bolstering its baseball ad blitz by taking advantage of opportunities to reach online audiences on the popular MLB.com. This season, Go RVing will have the opportunity to send customized RV content to MLB.com subscribers with an electronic newsletter co-branded with Major League Baseball. In addition, starting this month, MLB.com will promote Go RVing’s Family Road Trip Sweepstakes. One lucky family will win an RV road trip across the country, visiting three ballparks and blogging about their travels. Editorial and video content about the road trip will be featured weekly on MLB.com and all 30 MLB team sites.
“What is more American than baseball, apple pie, and RVing?” said Gary LaBella, RVIA vice president and chief marketing officer. “Families watching baseball games together will be exposed to our lively new ‘Ambassadors of Affordability’ ads, driving home the idea that RV vacations are a fun, affordable way to spend a summer vacation together.”