The city of Elkhart, Ind., expects to spend $40,000 to promote an RV show scheduled for Aug. 13-15 on the city’s Civic Plaza that is expected to draw 8,000 people.
According to a news release from the city, a total of $80,000 will be spent to promote the show, formerly known as the Midwest RV Super Show, which was canceled last year because of economic conditions.
Elkhart Mayor Dick Moore said the city he leads with a population of 52,000 has been drafting a plan with the Indiana Manufactured Housing Association/Recreation Vehicle Indiana Council (IMHA/RVIC) to host the show in downtown Elkhart.
“It is right that we show our support for our mobile home, RV and manufactured housing industry,” Moore said in the release. ”In the year of the 100th anniversary of providing recreational vehicles to the world it is fitting that we host this show in the birthplace of the industry.”
RVIC will devise a strategic marketing and communications plan that will include television and radio commercials, along with print and online advertising.
”The desire to purchase an RV never went away,” Moore said. ”Now that the economy is moving forward again, credit markets have loosened, fuel prices have somewhat stabilized, it is creating the perfect atmosphere for RV buyers to come to our city and see the best the industry has to offer.”
Moore will send a request to the Elkhart Common Council to support the event by appropriating $40,000 from the Greater Elkhart Fund. RVIC will partner with the city by providing an additional $40,000.