MCD Innovations Appoints Taylor as President

January 6, 2014 by · Leave a Comment 

McKinney, Texas-based RV shade supplier MCD Innovations announced the appointment of Matthew A. Taylor as president. According to a press release, Taylor will be responsible for directing and controlling the company and all day-to-day operations.

“I am very enthused with the potential I see at MCD,” Taylor said. “Facilitating and directing the explosive growth I foresee in the RV and commercial markets as well as looking at possible acquisitions or mergers will be quite exciting.”

Taylor brings extensive operating experience having worked in large multinational companies, family run businesses and private equity ventures, including Deloitte Consulting and as president and CEO of Medco Sports Medicine, Resource Satellite and Scrip Cos.

Dave Townsley, founder of MCD, has chosen to limit his daily involvement and time in the office to focus on providing input and counsel to Taylor on new products, innovations and developments, and market strategies going forward.

“I am extremely pleased to have found someone of Matt’s caliber to lead MCD into the future and help take the company to the next level,” Townsley said. “He will be a tremendous asset to the company. My family and I have enjoyed taking MCD from its very humble beginnings in 2003 and growing it to where it has now become North America’s largest roller shade manufacturer.

He added, “I believe the future of our company is very bright indeed. We expect to experience phenomenal growth in 2014 due not only to our dominance of the recovering/growing RV market but also due to the success of our commercial shade division in landing contracts with such clients as Dunkin Donuts, Baskin Robbins, Staples, Advanced Auto Parts, and others.”

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MCD Shades Showcased by OEMs At Louisville

December 6, 2013 by · Leave a Comment 

MCD Innovations’ shade systems were a featured item in many of the 2014 and 2015 recreational vehicles displayed at this week’s Recreation Vehicle Industry Association (RVIA) National RV Trade Show in Louisville, Ky.

“A growing number of RV manufacturers at this year’s RVIA show certainly recognized the importance of quality over price when choosing shade systems for their RVs, and have selected the MCD product line.  They chose MCD because of the company’s high standards, quality control, service and innovation,” said Dave Townsley, CEO of MCD Innovations. “Most manufacturers want to provide a quality, trouble-free system to their customers that is known by name and is truly backed by the manufacturer.”

Brands currently carrying MCD shades in selected models include Brookstone, Coachmen, DRV, Dynamax, Fleetwood, Forest River, Heartland, Holiday Rambler, Jayco, Keystone, Leisure Vans, Lifestyle RV, Newmar, Palomino and Winnebago.

Headquartered in McKinney Texas, MCD Innovations also operates a warehousing facility in Elkhart, Ind.


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MCD Grows Capacity as Part of Expansion Plan

August 14, 2013 by · Leave a Comment 

Responding to increased sales during the past year, shade supplier MCD Innovations is expanding its production capacity. According to a press release, the move is part of the McKinney, Texas-based firm’s 2013-2014 Strategic Expansion Plan that will also position MCD for future growth.

The comprehensive plan calls for a significant investment in additional leading-edge manufacturing equipment, more than doubling its engineering group, making significant additions to its production management team and enlarging its production footprint size. When the current plan is fully implemented over the next six months, MCD will have expanded its production capacity four-fold.

“MCD will increase its overall production capacity by some 400% over the next six months,” said Senior RV Market Manager Travis Townsley. “The newest RV product line from MCD, the Gold Series Shade System introduced in 2012, has been wildly accepted by OEMs across the country. The first six months that the product line was on the market were great, but sales over the past six months have been absolutely phenomenal. The expansion of our production capacity will allow us to continue to meet and exceed the increased demand from OEMs, dealers, and retail customers for the Gold Series products as well as our market-leading American Duo Series day/night roller shade line.”

Townsley said that MCD is heavily investing in resources to strategically grow the business, especially in research and innovation for both the RV and commercial markets.

“Developing and leading the market through innovation has been the hallmark of our success,” he said. “We will maintain our position as the acknowledged leading supplier of day/night roller shades to the RV and commercial markets we serve.”

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MCD to Participate in FMCA Gillette Convention

June 5, 2013 by · Leave a Comment 

RV shade supplier MCD Innovations will participate in the Family Motor Coach Association’s (FMCA) Family Reunion & Motorhome Showcase in Gillette, Wyo., set for June 19-22.

According to a press release, representatives from Mckinney, Texas-based MCD will be on hand to discuss how its products block solar heat and UV rays while also providing privacy and light blockage.

“Installing an MCD roller shade system that includes both day and night shades is one simple way RVers can improve the energy efficiency of their coach by reducing air conditioning use during the hot summer months and limiting the use of generators while dry camping, saving both fuel and energy,” said MCD Senior RV Market Manager Travis Townsley.

Company representatives will also demonstrate the Dual-Range Safety System for interior windshield shades. This feature ensures that the switch-controlled power windshield shades cannot be lowered far enough to block the driver’s view of the road while the ignition key is on.

MCD offers both the deluxe American Duo and value-priced GOLD Series shades for most motorcoaches and fifth wheels.


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MCD Celebrates 10th Anniversary With Workers

May 28, 2013 by · Leave a Comment 

RV shade supplier MCD Innovations celebrated its benchmark 10th anniversary on May 18 with with over 200 employees and family members in attendance. According to a press release, activities included bounce houses, obstacle courses, water balloon tosses,line dancing and an old fashioned picnic. In addition, families were treated to a factory tour as well as a look at engineering projects and cycle testing of new products. MCD began operations in May 2003 in a 7,500 square-foot building then relocated to a 26,000 square-foot space. In 2010, the Mckinney, Texas-based firm moved to its current 9.6 acre campus which includes 56,000 square feet of climate-controlled manufacturing and office space. Employees presented a plaque to founders Dave and Carla Townsley to commemorate the milestone. “We believe the next 10 years will be even more exciting in terms of growth and innovation as the first ten,” said CEO Dave Townsley. “We are thankful to our employees and our valued customers for their support and commitment in helping us reach this milestone.”


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MCD Conducts Training for Shade Installation

May 20, 2013 by · Leave a Comment 

Technicians attend MCD training session

Technicians from a number of RV dealer and renovation companies attended MCD Innovation’s latest training session for cockpit installation on May 9 at the company’s headquarters in McKinney, Texas.

According to a press release, an intensive three-day course provided technicians the opportunity to properly measure and install MCD Day/Night Shade Systems in RV windshield, cockpit and living areas.

“We limited the class size so we could offer the best one-on-one training possible,” said training organizer Peggy Grich. Extensive classroom instruction, as well as hands-on retrofit sessions working side-by-side with MCD factory installation technicians, helped the trainees better understand how the various shade components are engineered to function harmoniously together.

Dealerships represented included: Coachlight RV, Carthage, Mo.; Russ Dean RV, Pasco, Wash.; Motorhomes of Texas, Nacogdoches, Texas; Apache RV, Las Vegas; Cordova’s Mobile RV service, Moriarty, N.M., and Kingman, Texas; and Lazydays, Seffner, Fla. The company reported that 30 dealers from coast to coast that have had MCD training.

Travis Townsley, senior RV market manager, noted, “MCD was the first in the industry to provide a motorized windshield day/night roller shade system incorporating a dual-range motor that provides secondary stop points to allow the shades to be used as a full-width side-to-side visor while driving.”  In addition to motorized windshield shades, any window in a Class A, Class B, Class C motorhome or fifth-wheel and travel trailer may be retrofitted with MCD manual shades or remote-controlled power shades.

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MCD Innovations Marks 10th Year This Month

May 1, 2013 by · Leave a Comment 

RV shade supplier MCD Innovations is currently marking its 10th anniversary, according to a press release.

The McKinney, Texas-based company was conceived by full-time RVers Dave and Carla Townsley, and was incorporated in May 2003, beginning business as a manufacturer of private-label upscale exterior solar protection products for RV OEMs as well as for the aftermarket.

From the Townsley’s original vision, MCD has evolved and successfully grown into the largest roller shade manufacturer for the RV industry. The company’s natural evolution saw MCD apply the technology used in its exterior solar protection products to the company’s American Duo Shade System. MCD worked with RV manufacturers to incorporate MCD-powered windshield shades into Class A coaches, providing full side-to-side visor and complete windshield coverage, along with all other windows in the vehicle.

The company’s first facility was housed in a 7,500-square-foot building and employed a total of six people. Two years later MCD relocated to a 25,000-square-foot facility and grew to 45 employees and  improved production with state-of-the-art manufacturing equipment. In 2011, MCD expanded again, moving to a 9.6 acre campus with 56,000 square feet of climate-controlled manufacturing and office space along with a Research and Innovation division, extensive machine shop capabilities utilizing computer-controlled equipment, a complete fabrication department, 24-hour-a-day testing processes, and the highest level quality control standards applied to every shade manufactured by the company.

“We believe the next 10 years will be as exciting in terms of growth and innovation as the first 10,” said CEO Dave Townsley. “We are thankful to our employees and customers for their support and commitment to helping us reach this milestone.”

MCD has also expanded to include the manufacture of shades for commercial and residential applications including well-known retailers such as Dunkin’ Donuts (in over 8,000 locations), Baskin Robbins (soon to exceed 1,100 locations) and others.

For more information regarding the benefits and features of MCD Shade technology, contact MCD Innovations at (800) 804-1757, visit or e-mail

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MCD Offers Three-Day Dealer Training School

March 15, 2013 by · Leave a Comment 

Responding to numerous requests, MCD Innovations has scheduled a new dealer training school for May 7-9. According to a press release, the intensive three-day course is designed to provide classroom and hands-on experience in the measurement and installation of MCD shades for the cockpit areas of a motorcoach.

Upon satisfactory completion of the course, these dealers will earn Authorized MCD Dealer status, and will be able to order and install windshield shades for their customers.

The course will be filled on a first-come, first-served basis and will be limited in size. RV businesses who wish to expand their services and actively market their ability to install MCD cockpit shades should contact MCD to reserve their space in the school.

“The addition of MCD shades is one of the most asked for renovations in RVs today. Becoming an Authorized MCD Dealer is a tremendous way to increase sales and visibility to the RVing public,” noted MCD Senior RV Market Manager, Travis Townsley.

As the largest RV roller shade manufacturer in the world, MCD is the preferred brand for many of the industry’s high-profile RV manufacturers. For more information about the dealer training school, call MCD directly at (800) 804-1757.

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MCD Hires Dietzen to Head Up Elkhart Offices

March 4, 2013 by · Leave a Comment 

McKinney, Texas-based RV shade supplier MCD Innovations announced it has appointed Kyle Dietzen to head up its regional offices in Elkhart, Ind.

According to a press release, Dietzen comes to MCD with over 10 years of experience in the RV industry. MCD said that his talents include “developing relationships and building sales cycles as well as offering proven success in consistently growing revenue.”

Dietzen was formerly the Coleman Brand Sales Manager for Dutchmen Manufacturing Inc. in Goshen, Ind. He has also worked for National RV in Perris, Calif., and for Coachmen RV Group in Middlebury, Ind. In these positions, he has consistently increased regional and national sales, dealer networks and increased market-shares.

“We are proud to have Kyle on the MCD team and look forward to developing new relationships with RV manufacturers in the area as well as enhancing our current associations,” noted MCD Senior RV Market Manager Travis Townsley.

Dietzen will be providing sales, full design, engineering and technical support assistance to OEMs. This will allow MCD to respond quickly to the needs of the OEMs and assist with the introduction and development of even more innovative product lines, according to the company.

Dietzen is a graduate of Indiana University, Bloomington, and resides in Syracuse, Ind.


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MCD Posts Record Sales at Tampa SuperShow

February 4, 2013 by · Leave a Comment 

McKinney, Texas-based shade supplier MCD Innovations reported record sales at the Florida RV SuperShow in Tampa, Fla.

According to a press release, the Tampa show “set the tone for 2013″ and sales expectations are they will continue to be strong for the rest of the year.

“We were talking to people every moment of the show, highlighting both the American Duo/Solo Line and the new value-priced GOLD Series Shades,” said MCD spokesperson Peggy Grich. “We worked diligently to provide our customers with all the information they needed to make the best possible decisions for their lifestyle.”

Grich also noted that many of the new and used brands on display at the show already feature factory-installed MCD shades including Winnebago, Foretravel, Kibbi-Renegade, Newmar, Phoenix, KZ, Excel, Dynamax, Coachmen, Coach House, New Horizons, Holiday Rambler, Fleetwood, Heartland, DRV and Monaco.

“Many of the individuals and couples I visited with came to the booth because they saw the MCD shades in the new coaches,” said Grich. “We’re happy to see the RV industry turn around and are looking forward to a more healthy economy that allows the public to feel good about improving their RV lifestyles.”


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‘The Racing Guy’ Chats With MCD’s Townsley

December 19, 2012 by · Leave a Comment 

MCD Innovations, manufacturer of day/night roller shades for the RV, commercial and residential markets, was recently profiled by Pat Patterson, host of ESPN “RaceDay.”

Patterson, known as “The Racing Guy,” interviewed MCD owner Dave Townsley while touring the company’s facility in McKinney, Texas, and having American Duo Day/Night Shades installed in his motorcoach. According to a press release, ESPN “RaceDay” airs on Saturdays and Sundays from 6-7 p.m. on ESPN Radio. Patterson also hosts “Front Stretch” on NASCAR Radio Sirius/XM Channel 90.

During the interview, Townsley talked about the evolution of MCD Innovations, the new MCD factory campus and his involvement in different forms of racing over the years.

To listen to the interview on “The Racing Guy” home page click here.



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MCD Shades Featured by OEMs at Open House

September 20, 2012 by · Leave a Comment 

MCD Innovation shade systems are being showcased by a range of manufacturers during this week’s Elkhart County RV Open House, according to a press release.

The McKinney, Texas-based company said that MCD shades offer ease of use while also blocking UV rays and heat, and still providing clear outward vision during the day and total privacy at night.

MCD reported the list of RV builders employing MCD shades includes: DRV Luxury Suites, Fleetwood RV Inc., Forest River Inc.’s Coachmen and Dynamax divisions, Forks RV Inc., Entegra Coach Inc., KZRV LP, LIFESTYLE Luxury RV, Navistar RV, Newmar Corp., Renegade/Kibbi LLC, Heartland Recreational Vehicles LLC and Winnebago Industries Inc.

For more information call 800-804-1757, visit or email



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MCD Appoints Davis Elkhart Regional Manager

August 1, 2012 by · Leave a Comment 

Matt Davis

RV shade supplier MCD Innovations has named Matt Davis to head up its regional office in Elkhart, Ind. The appointment is in conjunction with MCD’s recent opening of a warehouse facility in the Elkhart area.

According to a press release, Davis has spent his entire career within the RV industry, starting with Dexter Axle and most recently with Lippert Components Inc. He has extensive experience in selling and servicing directly to the OEM’s. Davis will be providing sales, full design, engineering and technical support assistance to OEMs.

“Having a full time manager in Elkhart will allow MCD to provide an even higher level of service to our customers,” said Travis Townsley, senior RV market manager for McKinney, Texas-based MCD. “Matt’s skills in sales, technical applications and his understanding of design constraints in the RV marketplace are a big asset to MCD. His strong relationship with manufacturers will allow MCD to respond quickly to the needs of the OEMs and assist with the introduction and development of even more innovative product lines.”

Davis noted, “It is important to me to work with a company with a high level of integrity that produces a high-quality, industry-leading product. I’m looking forward to this exciting new opportunity to expand the MCD market.”

Davis is a native of Middlebury, Ind., and attended Ball State University in Muncie. He, his wife and their two children reside in Middlebury.

Davis can be reached directly at or 574-538-9931 (cell).


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MCD Adding ‘Night Shade Fabrics’ to Duo Line

July 10, 2012 by · Leave a Comment 

McKinney, Texas-based MCD Innovations announced that it has added the first in a series of new decorator style Night Shade fabrics for its American Duo Day/Night Shade product line.

According to a press release, the first new fabric, the Deco line, comes in four colors – white, ivory, sand and beige – and is now available at no additional charge on the American Duo product line in an array of 100% light-blocking vinyl fabrics.

MCD said that the polyester Deco fabrics “provide an appearance of depth and softness to complement any RV décor,” as the 100% light-blocking fabrics will look lighter or darker with subtle lighting changes within the RV. Customers will also appreciate the easy care of these new fabrics and the fact that they are fire-retardant.

In addition, the new Deco line of fabrics will substantially reduce heat build-up while blocking 100% of the UV rays, and are a perfect partner to the MCD proprietary Clearview II Day Screen material.

The American Duo Shade System is found as original equipment on most of the major brands of Class A, B, and C motorized RVs as well as many fifth-wheel brands.

For more information visit or call (800) 804-1757.


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MCD’s GOLD Shade Popular at Good Sam Rally

June 28, 2012 by · Leave a Comment 

MCD Innovations’ GOLD Series Day/Night Shade System enjoyed strong sales during the recently completed Good Sam Rally in Louisville, Ky., according to a press release.

“Everyone was excited to try out the new shades,” said Peggy Grich, a spokeswoman for the McKinney, Texas-based company. “We talked to hundreds of people, and they really liked the new innovations in the shades. We were delighted to be able to show RVers a way to gain solar and heat protection while still maintaining privacy. The easy operation was another plus for all the customers we spoke with.”

According to MCD, the GOLD Series is a new line that offers the same quality as its popular American Duo Day/Night Shade System, but at a lower cost. Its advanced window shade technology provides solar protection with Clearview Day Screens and privacy through its 100% light-blocking four-ply vinyl night shade fabrics.

Grich said that one of the popular features of the GOLD Series is the ability to raise the shades with a slight pull-to-release motion, eliminating broken strings.

“Now everyone in the RVing world can enjoy the same great benefits of MCD American Duo Shades, regardless of what kind of camping vehicle they own,” said Senior RV Market Manager Travis Townsley. “We listened to our customers and developed a product line that offers the same excellent quality that MCD is known for, and made it more affordable.”


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