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McGeorge’s RV Growing Sales, Service Facilities

December 16, 2013 by · Leave a Comment 

Ashland, Va.-based McGeorge’s Rolling Hills RV continues to expand. According to a report in the Richmond Times Dispatch, owner Ed McGeorge started with nine acres when he moved to the dealership’s current site from a nearby location in 2001. Now the dealership sits on 31 acres.

And he is about to begin construction on a 30,000-square-foot sales center set to open next summer with offices and some of the area used for service. In addition, he will devote the current 22,000-square-foot facility to service bays, going from 12 to 24.

“Then we can service everybody who comes to us,” McGeorge said, “not just the people who buy their RVs from us. We hate to turn people away, but with the space we have now, we can’t house the staff to service everybody.”

Rolling Hills has 82 employees now and will increase staff to 105 after the expansion, he said. When all the work is done, Rolling Hills will have better display space, more parking space for customers — many of whom arrive in RVs — and will have tripled space for parts and accessories.

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Fleetwood Adds Virginia’s Largest Dealer

August 3, 2010 by · Leave a Comment 

Fleetwood RV Inc. today (Aug. 3) announced that it added McGeorge’s Rolling Hills RV (McGeorge’s), located in Ashland, Va., to its dealer network.

McGeorge’s will be a full-line Fleetwood RV motorhome dealer – carrying all brands from Jamboree up to Revolution LE – as well as an authorized Fleetwood RV service center, according to a news release.

“We are very pleased to welcome McGeorge’s Rolling Hills RV to the Fleetwood family,” said John Draheim, Fleetwood CEO. “Over the past 35 years, McGeorge’s has grown to become Virginia’s largest RV dealer because the honesty and integrity of the staff has earned them a tremendous amount of loyalty from their customers. This is why we are confident that McGeorge’s will be a great business partner that will bolster Fleetwood’s core values in the marketplace.”

“Our partnership with Fleetwood RV opens up a whole new world of opportunity for McGeorge’s so we are very excited to add them to our product offering,” said Ed McNamara, president of McGeorge’s Rolling Hills RV. “Fleetwood RV is the whole package: it’s a company filled with talented people who produce beautiful, high-value motorhomes that are backed by a strong warranty and one of the industry’s top service organizations.”

“One of the main reasons I am excited for McGeorge’s Rolling Hills RV to join the Fleetwood family is because they understand that we are in the business of selling fun,” said Mark Inkrote, national sales manager for Fleetwood’s entry-level Class A gas and Class C motorhome brands. “Everyone at McGeorge’s loves what they do – a feeling that is evident the second you step inside the dealership – which is just one of the many reasons why I know they will take great care of our customers.”

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‘Elbow to Elbow’ at Minneapolis RV Show Feb. 13

February 16, 2010 by · Leave a Comment 

Recreational vehicle shows in Minneapolis, Minn., and Richmond,Va., over the weekend continued the trend of higher attendance this winter than last.

”The dealers are enthused and they got a whole lot of sales to take home,” said Tom Gaither, senior vice president of Affinity Group Inc.’s (AGI) Affinity Events division, sponsor of the two shows.

The 43rd Annual Minneapolis/St. Paul RV, Vacation and Camping Show Feb. 11-14 at the Minneapolis Convention Center saw an attendance increase of 15%, while the number of people attending the 25th Annual Richmond Camping RV Expo Feb. 12-14 was up 5%.

”As we are getting deeper into the year, consumer confidence is getting better,” Gaither said. ”In Minneapolis, it was elbow to elbow on Saturday, which was a good feeling.”

Fifteen dealers displayed more than 300 units in Minneapolis, while eight dealers brought about 250 units to Richmond’s Race Complex.

”The (Minneapolis) show went very well,” said Mark Petterson of Coates RV Center,” Hugo, Minn. Both attendance and sales were up this year — back to pre-recession levels for us.”

In Virginia, ”Traffic at the show was very positive,” said Joe O’Caroll, sales manager for McGeorge’s Rolling Hills RV in Ashland, Va. ”Sales were higher than anticipated and there appeared to be a lot of pent-up demand. The key is selling at the right price points, and we have sold a lot of smaller, lightweight units.”

All in all, Gaither said, ”It really does feel like the RV business is coming back.”

Gaither said attendance might have been higher in Virginia had the show not competed on Sunday with NASCAR’s running of the Daytona 500. ”That’s NASCAR country,” Gaither said. ” And, of course, they had tons of snow out there, which they don’t usually get.”

AGI also is the publisher of RVBUSINESS.com.

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