Despite recent attempts to correct a prior press release issued by McMahon’s RV, statistical data unequivocally establishes that McMahon’s RV was California’s top selling motorhome dealer for 2010, the dealership stated in a news release.
“Likewise, statistical data further establishes that McMahon’s RV was the top selling dealer of Class B motorhomes for the state of California in 2010. The statistical data, based upon DMV registration records, was compiled by Cal-RVDA, and is uncontroverted,” the release continued.
“There’s no disputing the fact that McMahon’s RV is the top ranking motorhome dealer in the state of California for 2010,” commented Brent McMahon, president of McMahon’s RV. “Our success is a testament to the hard work and dedication of our talented men and women.”
McMahon’s RV, based at Traveland in Irvine, has been a fixture in Southern California since its inception in 2000 and has recently expanded into Arizona.
Conflicting press releases have thrown into a quandary the title of who’s No. 1 in motorhome sales in California.
RVBUSINESS.com reported on Thursday (Feb. 17) that McMahon’s RV was the top California Dealer. Today, the site reported that Mike Thompson’s RV SuperStores was No. 1.
Both stories were based on press releases from the respective dealerships.
Both releases are correct, depending upon what time period is examined.
Statistical Surveys Inc. (SSI), upon which the Mike Thompson release was based, tracks retail sales for the calendar year — Jan. 1 through Dec. 31. It counted 414 Class A and C retail sales at Mike Thompson’s RV for 2010. That makes them the No. 1 motorhome dealer in California, Scott Stropkai, national RV sales manager for SSI, told RVBUSINESS.com.
In the same time period, McMahon’s was credited with 407 A and C sales, or seven less than Mike Thompson RV.
Throw in 59 Class B sales, which SSI also tracks but does not include in its A and C report, and Mike Thompson RV is credited with 473 motorhome sales.
McMahon’s is credited with 64 Class B sales, for a total of 471 motorhomes sales, making the overall sales difference between the two dealerships just two units.
However, as Stropkai explained, the California Recreation Vehicle Dealers Association (CalRVDA), which annointed McMahon’s No. 1 in Thursday’s news release, uses a mid-month-to-mid-month counting period, and he reckons that the difference in counting periods accounts for the discrepancy.
Paul Roberts, who tracks motorhome sales through the California Department of Motor Vehicles for CalRVDA, agreed that the different count periods is the likely answer.
“My report comes out sooner than theirs,” he said. He closes his count on the second Tuesday of each month, which is earlier than SSI’s cutoff. Further, unit sales reported by the DMV lag the date of sale by weeks or sometimes even months, said Roberts, who’s been counting sales and compiling a monthly “Market Report” for CalRVDA for seven years. He finds the process frustrating.
Roberts’ tallies for 2010 for the two big RV dealers
were as follows: McMahons, 408, and Thompson, 376.
It does not include sales to buyers outside of the state of California.
Meanwhile, Stropkai has come across the conflicting count periods in the past and stands by SSI’s methodology.
Mike Thompson RV remains No. 1 in California, Stropkai said, but the difference is razor thin. And, adds Roberts, the difference, whether it’s seven units or two units, is well within the margin of error, making the race for who’s No. 1 a dead heat.
McMahon’s RV was recently recognized by the California Recreation Vehicle Dealers Association (Cal-RVDA) as California’s top-selling motorhome dealer for 2010.
“We’ve come a long way in just 10 years,” said Brent McMahon, president of McMahon’s RV, upon learning the news. “I can recall starting the company with an inventory of three used motorhomes and a used pickup truck. To be here after the tumultuous times that everyone in the industry has endured is a tremendous tribute to the great men and women who work at our dealerships.”
According to a news release, Cal-RVDA also recognized McMahon’s RV as the top-selling dealer of Class B motorhomes for the state of California in 2010. “We have been the pre-eminent dealer of Class B motorhomes for several years running,” said McMahon. “It’s a niche product in our industry and we are fortunate to have many veteran van and B+ salespeople who have been selling these products for years.”
McMahon’s RV, based at Travel Land in Irvine, prides itself on being home to the world’s finest motorhomes. McMahon’s RV has been a fixture in Southern California since its inception in 2000 and has recently expanded into Arizona. McMahon’s RV carries an extensive inventory of Class A, B and C motorhomes, travel trailers and fifth-wheels.
Editor’s Note: The following news release comes from John A. Belcher, principal of the law offices of John A. Belcher, who recently received a favorable verdict in the Orange County Superior Court in Santa Ana, Calif.
McMahon’s RV, an Irvine-based retailer of recreational vehicles, was hit with an age-discrimination verdict by an Orange County jury on Feb. 4.
The jury found that Robert Liemandt, a former employee of McMahon’s RV, was terminated in violation of public policy, and that age was a motivating factor in the termination. The total award against McMahon’s RV was over $300,000.
The jury also found that the conduct of McMahon’s RV toward Liemandt constituted oppression, fraud or malice, justifying punitive damages in the amount of $50,000.
Testimony in the case included a former employee who quoted Brent McMahon, the president of the company, as saying, “(Robert Liemandt) has had a heart attack, he’s a liability, we need to get rid of this guy.”
Another former employee quoted senior management at McMahon’s RV as saying, “We need to get rid of that old f***er.”
Before the trial, McMahon’s RV had advanced the defense that Liemandt was not entitled to any recovery because he had failed to follow “internal grievance procedures.” At trial, however, Brent McMahon admitted that at the time of the termination, there had been no “internal grievance procedures” in place. McMahon claimed that he had not read the verified discovery responses containing the defense.
In addition to finding against McMahon’s RV on the violation of public policy and age discrimination counts, the jury also found that McMahon’s RV had improperly withheld a commission due and payable to Liemandt, and that the failure to pay Liemandt his commission justified waiting time penalties under the labor code.
The findings of age discrimination, violation of public policy and denial of commission were unanimous verdicts by a 12-0 jury vote.
The case was tried before Judge Ronald Bauer.
Belcher commented that he was delighted with the verdict.
Light rain and even lighter attendance at the McMahon RV show in Pomona, Calif., on Sunday (Jan. 2) did not discourage Dianne Stewart, a saleswoman with more that 27 years of experience, according to the Inland Valley Daily Bulletin.
“If they come in the rain, they want to buy something,” said the Redlands woman while pacing around some 225 RVs parked at Fairplex since Christmas.
It’s a buyer’s market out there – with more than 100 recreational vehicle dealers going out of business around the state last year, their bank-repossessed inventory is up for grabs at steep reductions, according to Mike Lankford, a vice president of Irvine-based McMahon RV, which is hosting the show until Jan.9.
“This way we are able to bring discounts to our customers,” Lankford said. “Savings are about $25,000 to $30,000. It’s going great. We sold 100 RVs in the first week.”
Deann Rankin of Hacienda Heights agreed.
“It’s a good time to buy anything right now, if you have the money,” Rankin said while touring a new RV on sale for $79,000, down from $120,000.
Krista Gump of La Verne said she was looking to purchase an RV because the interest on payments is tax deductible – the Internal Revenue Service considers boats and RVs second homes as long as they feature sleeping, cooking and bathroom amenities.
“In this economy, it’s the best thing to do,” Gump said. “If you take a trip to Hawaii you can’t write that off. People don’t realize that.”
With a full house of hockey fans at the Honda Center looking on, Brent McMahon of McMahon’s RV recently presented a ceremonial oversized check for $100,000 to CHOC Children’s, a regional healthcare system providing superior pediatric care.
Accepting the check on behalf of the CHOC Foundation was Zach Moonitz, manager of special events/cause marketing, who was accompanied by former CHOC Children’s patient Kenny Montes. The presentation took place on the ice at the center just prior to the start of the Anaheim Ducks professional hockey team versus Kings match on Nov. 29, according to a news release.
“We are extremely grateful for the support of McMahon’s RV – providing a great example of corporate citizenship,” said Moonitz. “In addition to their $100,000 pledge, which will help us build our state-of-the-art patient care tower, set to open in 2013, McMahon’s RV is the presenting sponsor of the CHOC Cherishes ‘We Believe in Miracles’ gala in January 2011. Their commitment to the children and families in our community is inspiring!”
Several months ago, McMahon issued a public push-up challenge to resolve a legal dispute with a pop star who had rented an RV from McMahon’s and offered to donate all funds from the push-up challenge to charity. That challenge has led to the formation of Push-Ups For Kids, a charitable organization dedicated to raising money for sick children. Push-Ups For Kids is in the final stages of becoming a 501(c)(3) tax exempt nonprofit corporation.
The well being of young children is particularly important to McMahon whose own son was born prematurely and required special care at CHOC Children’s. Affiliated with the University of California, Irvine, CHOC’s regional healthcare system includes a state-of-the-art 238-bed main hospital facility in the City of Orange, a hospital-within-a-hospital in Mission Viejo, and several primary and specialty clinics — plus over 100 additional programs and services. CHOC is the fastest-growing children’s hospital in California.
“I am delighted to present this check to demonstrate our commitment to CHOC Children’s for 2010 and 2011 to help ensure that all kids get the best pediatric care,” said McMahon. McMahon’s RV is a sponsor of the Ducks and is supporting CHOC Children’s with donations from every Ducks penalty kill, as well as donating a portion of the proceeds from the sale of each RV.
“The Push-Ups For Kids charity is a way we can encourage each other to help sick children while having fun at the same time. We believe that push-ups symbolize the daily struggle that each sick child endures.”
Push-Ups For Kids will sponsor several charitable events over the coming year with a major event scheduled for early 2011 to raise money to benefit organizations that treat sick children.
As the 58th Annual California RV Show turns toward the home stretch of its 10-day run at Pomona’s Fairplex, the weather appeared to be clearing on Friday (Oct. 22) for the finale weekend.
And that’s a good thing, because six days of on-and-off rain have tested the nerves of participating dealers and the 43 RV manufacturers who have stepped up to show some 800 units at the Fairplex show, the Recreation Vehicle Industry Association’s (RVIA) only sponsored retail event.
On the other hand, there were encouraging signs at the 460,000-square-foot exposition — versus 420,000 square feet of exhibit space last year — that the Southern California marketplace is gradually coming back to life.
As Marsha McGinnis, RVIA’s western show director, pointed out: “The shoppers have been here. They’ve come out with their rain gear.”
Statistically speaking, attendance by Friday was probably running a bit ahead of last year’s show, which ultimately registered 18,200 attendees, according to McGinnis.
And the weekend weather forecast was looking rather good, as were some of the visitors’ buying habits. “Everybody has the notion that we save our best prices for the weekend,” said McGinnis. “The banks are here and the credit companies are here and the sales have been up. The buyers have been coming out in the inclement weather and buying in a greater percentage over 2009. That’s reflected on the move-out lists.”
The dealers with whom we spoke came down on both sides of the fence with regard to Pomona.
Of course, given the weather, show reports were mixed at week’s end.
Bob Barouti, of Montclair, Calif.-based Giant RV, which had several displays incorporating about 125 to 150 Fleetwood, Thor, Heartland, Forest River and MVP lines, didn’t sound all that enthused.
“We are not totally happy, but are thankful for what we are doing,” said Barouti, who had sold about 75 units by Friday. “Of course, we are not doing what we did several years ago. We used to do 300 to 400 units at the show. This year, we’re doing much better than last year, but the economy is still sluggish here in Southern California, which has put a damper on sales.”
“You would think we’re in the Pacific Northwest,” noted Mike Lankford, general sales manager at McMahon’s RV, with stores Colton, Irvine and Palm Desert. “It’s been damp, cool and misty. People in California are fair weather fans, but the buyers do come out. This separates the buyers from the shoppers, which isn’t necessarily a bad deal at all,”
Despite the rain, Lankford says he’s meeting his goals for the Pomona Show. “We’ve had an even selection of interest,” said Langford, who was showing everything from entry-level towables to Monaco Class As. “Nothing has dominated. Our target was (to sell) 300 units, and we’re tracking about 250. We’ve sold about 15 diesels, 20 Class A’s and 30 C’s. The weather has circumvented some of our business we had targeted, but we are up significantly from last year. For example, on Thursday, we sold five diesels in the rain.”
“Before the rain, we were substantially ahead of last year,” added Frank DeGelas, president of Mike Thompson’s RV Super Stores, Santa Fe Springs, Calif. “And, frankly, we’re ahead of last year, despite the rain. It’s a pretty positive show, but it would have been a very good show if it hadn’t been for the rain. The buyer interest is high. The credit quality is good. I think we’re seeing all the indications of a pent-up buying demand. It will be real interesting to find out what happens this final weekend if, in fact, we get good weather.”
DeGelas, for his part, can’t ever remember rain like this, keeping in mind that there were times when torrential rains washed out the show back when it was located at Dodger Stadium. But no one can remember sustained rain like this. “This is unprecedented for California,” he noted, “and I think that if this thing were happening in Washington State, where rain is commonplace, I don’t think the rain would have hurt it so badly. Around here, we just don’t go out in the rain.”
Weather aside, DeGelas sees the cup half-full in a business sense because he sees a turnaround in Southern California. “This year is a whole different ballgame than it was a couple of years ago,” says DeGelas. What I’m trying to say is that the volume is up, but the margins are up more significantly.
“Now, I’m not saying that it’s unleashing vigorously,” he told RVBUSINESS.com. “I’m convinced it will. What will trigger it? I don’t know. You know, the local politics and economic situation are pretty tough. But, that said, we see things coming back. Our dealership is significantly ahead of last year.
“But what’s the old saying? ‘It’s hard to fall out of bed when you’re laying on the floor. So, we have no way to go but up, and we are up.”
Barring the unforseen, DeGelas says 2011 looks to be a decent year.
“For Mike Thompson, next year will be decent,” he said. “We’re now well-positioned with our product and we’re profitable — certainly not much, but profitable — and going into next year, not competing with the new and used distressed merchandise like last year, it’ll be better. The question is how much.
“One of my concerns is whether we’re in a position as an industry to ramp up next year quickly enough. You know, I’ve been doing this a number of years and I see the back end of recessions generate pretty good sales when the pent-up demand unleashes. Granted, this downturn seems different because there’s such high unemployment. But we don’t want to endure all this pain and not be positioned for the upswing when it does occur, as it will sometime. The question is when.”
RV manufacturers can make beds fold out of walls, TVs swivel and couches collapse into kitchens all with the push of a button.
But, as the Los Angeles Times reported, one thing they can’t do with a button: make people buy.
Salespeople were trying their best Sunday (Oct. 17) at the 58th Annual California RV Show, which runs through next Sunday at the Fairplex in Pomona, Calif. Salesmen rubbed their hands in the cold as families strolled, sipped beer and stopped to watch the football games on the flat-screen televisions that seem built into every recreational vehicle.
Dealers rolled out deluxe vehicles with tile floors and posh beds, compact campers that can be pulled by small cars and 14-foot-high trailers that can fit motorcycles, small cars and all-terrain vehicles inside, thanks to the magic of hydraulics. But that doesn’t change the fact that the economy is still sluggish and many consumers aren’t yet ready to make big-ticket purchases.
“There’s more browsers than buyers,” said Noel Rooney, a salesman with McMahon’s RV in Irvine, who was standing at the show in front of a shiny RV that costs more than $100,000. “It’s because this is something they want, not something they need.”
The market has been sluggish for three years, he said. His former employer recently went out of business.
RV manufacturers have seen slight gains in 2010. They shipped 21,500 units in August, making it the 13th straight month of increased shipments, according to the Recreation Vehicle Industry Association (RVIA). But even that growth is projected to bring shipments to 239,900 this year, a significant drop from the 2006 peak of 390,000 units.
Peripheral industries are affected too.
Ken Scully sells Porta-Bote, a foldable boat that can be attached to the side of an RV and, if you believe the brochures, has been floated in a lake on Mt. Everest. “It seems a little slow,” he said.
In a giant tent next to Scully, vendors hawked foldable bicycles, a portable satellite gadget and an extendable flagpole that can be adorned with flashing lights.
“I just don’t want to spend any money,” said Darren Pullan, an Acton resident who already has an RV.
Douglas and Laura Shewfelt of Sylmar have a small RV without the fancy push-button gadgetry of some of the vehicles at the show. They call it their entry-level RV and use it for trips with their three children.
“Maybe we’ll upgrade in a few years,” Douglas Shewfelt said.
But there will always be people like Kathy and Warren Taylor, of Orange, who were ogling a $550,000 RV at the show (on sale for $450,000!).
They bought their fourth RV in July and have already traveled in it to Grand Teton National Park in Wyoming. For $175,000, they got tile floors, a diesel generator and a Sleep Number mattress. But it wasn’t the gadgets that clinched the deal.
“We wanted to get it while we could afford it,” said Warren Taylor, of the couple’s decision to make the purchase before they retired and had less income. Added his wife, “It’s a lifestyle we love.”
The owner of an RV dealership sued by Taylor Lautner over a customized vehicle challenged the “Twilight” star Monday (Aug. 30) to use his muscles instead of his lawyers to resolve the case, the Associated Press reported.
Brent McMahon, who owns McMahon’s RV in Irvine, Calif., offered to compete in a push-up contest to settle the breach of contract lawsuit that Lautner filed Aug. 23 claiming the dealership failed to deliver a $300,000 RV on time for use as a dressing room on the set of the actor’s latest film.
McMahon and his attorney denied wrongdoing and said they will vigorously defend the case in court if Lautner, 18, doesn’t accept the challenge.
Lautner’s attorney Robert Barta said the challenge was indicative of problems with the dealership.
“McMahon RV’s response to our client’s legitimate claim further demonstrates the lack of professionalism that Mr. McMahon, his company and his employees have exhibited from the outset, and that compelled the filing of this lawsuit in the first place,” the statement read.
The push-up contest was a “facetious suggestion,” it said.
The dealership said Lautner’s camp had sought a $40,000 settlement to resolve the case, leading to the unorthodox proposal by McMahon. The 47-year-old businessman said if he won the contest, he would donate the settlement money to Children’s Hospital of Orange County.
Barta’s statement said the matter might be settled if McMahon made a $40,000 donation to a charity of Lautner’s choosing.
Lautner’s lawsuit also claimed the RV needed additional work after it was delivered. Barta’s statement claimed the vehicle wasn’t in a safe, drivable condition when it was handed over.
It was unclear what upgrades Lautner sought. McMahon said the vehicle was given a custom paint job.
Lautner gained fame for his role as Jacob Black in the “Twilight” movie series. He is currently filming “Abduction” and will reprise his role as Black in the two-part “Twilight” finale.
Taylor Lautner is suing an RV dealer for “emotional distress,” contactmusic.com reported
The ‘Twilight’ star planned to buy a customised 2006 Country Coach motorhome for $300,000 to use while filming new movie “Abduction” but has launched legal action over his “annoyance” that the vehicle wasn’t delivered on time.
The actor filed a lawsuit at Los Angeles Superior Court on Monday (Aug. 23) against McMahon’s RV after the dealership failed to have the vehicle delivered by the agreed date of June 21.
Taylor, 18, has claimed breach of contract and fraud and is demanding unspecified damages from the company.
The hunky star recently admitted despite his role as werewolf Jacob Black in the ‘Twilight Saga’ propelling him to stardom, he is still down-to-earth enough to help out with domestic chores around the home.
He said: “I help out with the lawn, garbage, dishes. When I come back, I have extra mowing to do. It’s very important to me. I describe it as I live two different lives. I have this life and do what I love to do, but I also have the same exact life as before and nothing has changed.”
The crowds and exhibits were smaller than last year, but manufacturers reported brisk sales at the California RV Show that ended Sunday (Oct. 24) at the Fairplex in Pomona.
”We saw a definite upswing in retail traffic,” said Bryan Walczak, product manager for Heartland Recreational Vehicles LLC’s Elk Ridge and Big Country fifth-wheels. ”The biggest thing that we sensed this year over last is that there were more qualified buyers than people who were coming just to look and see.”
Walczak reported that Heartland’s dealer — McMahon’s RV, Los Angeles — sold a considerable number of the Elkhart, Ind.,-based manufacturer’s fifth-wheels during the show.
Attendance at the 11-day Pomona Show was 19,194, a drop of 9% from 2008. And spacewise, this year’s show booked 404,360 square feet of space compared to 857,904 last year, according to Mary ” Mike” Hutya, vice president of meetings and shows for the sponsoring Recreation Vehicle Industry Association (RVIA).
And 21 dealer were represented at the show. ”I was pleased that the dealers started reporting right away that they were making sales and that they were seeing more qualified buyers,” Hutya said.
”We did well; we were up over last year,” said Mark Rosenbaum, sales director for Mike Thompson’s RV, Santa Fe Springs, which represented Keystone, Itasca, Tiffin, Forest River Georgetown and Fleetwood brands at Pomona.
”We didn’t know what to expect. We had better buyers and we saw much better credit than we saw at Pomona last year. People came in with the intent to buy.”
”It was a tough crowd, but we were able to hold our own,” said David Middleton, Gulf Stream Coach Inc.’s national sales manager for motorized. ”We sold a few. It’s all about price right now.”
The Nappanee, Ind.-based manufacturer’s dealer — RV Peddler, Bakersfield, Calif. — displayed 10 Gulf Stream Conquest Class C and Montaj Class A motorhomes.
Sid Johnson, marketing director for Jayco Inc., Middlbury, Ind., said it was apparent that attendance was down.
Nonetheless, he said, Richardson’s RV Center, Los Angeles, sold more than twice the Jayco units than it did at the 2008 Pomona Show.
”The people who did attend the show were very interested in buying,” Johnson said. ”The interesting thing is that interest was across the board — from motorhomes to folding camping trailers. There didn’t seem to be any product type that was moving faster than any other. It was pretty encouraging.”
After years of popping up a tent for camping trips, Tom Carlson of West Covina, Calif., is ready for an RV.
But as it turns out, the years of “tenting-it” may have been worth the wait for Carlson, who with his son Alexander walked among mobile giants on Tuesday (Aug. 18) next to the Rose Bowl in Pasadena, Calif.
McMahon’s RV — a large RV dealer based in Irvine — is currently holding its second RV show and blow-out sale, an event that runs through Sunday, according to the San Gabriel Valley Tribune.
That attracted Carlson and his son.
“Everybody’s looking for a good deal,” said Carlson, as his son browsed the inside of a trailer. “And nowadays, with the way the economy is …”
The way the economy is has created a market for buyers, who by 11 a.m. at the lot adjacent to the Rose Bowl began trickling in for the 10-day sale, which started Aug. 13.
Families looking to take a year off of work and roam the country meandered among 40-plus-foot motorhomes. Others looked for more modest trailers. The dealer was even offering “clunker” deals.
It helped that prices were completely slashed. Many of the 200 or so motorhomes and trailers on the lot were repossessions or liquidated inventory that McMahon’s bought up and put back on the market at greatly reduced prices.
In the midst of recession, well known companies such as Fleetwood Enterprises Inc. and Monaco Coach Corp. filed for bankruptcy had to liquidate, and McMahon’s swooped in to pickup the inventory. All told, RVs from about 17 manufacturers were on the lot.
And salesmen were looking to make some deals.
One RV – a Providence Class A – would have sold for $280,000 last year. But this year it’s going for $130,000, one of the salesmen said. While foot traffic to the event is slow during the week, the weekends have been busy, owner Brent McMahon said.
And he and others say they are seeing signs of life in the RV market, which has been hit hard during what is now a year-and-half-long recession. By December, sales of RVs had decreased more than 50% compared to the year before.
But salesman Dennis Hickman said the market is beginning to reset itself, and customers are beginning to come back, as the market begins to make its way up from the bottom.
One sign is that customers are beginning to buy more expensive motorhomes instead of trailers, salesmen said.
“It’s been tough, just like any industry,” McMahon said. “People are going to put off their dreams for only so long.”
The event continues until Aug. 23.