Messe Düsseldorf is expanding its activities in China, hosting two trade shows Aug. 10-12 including ALL in CARAVANNING 2012 and an event focused on professional car tuning.
According to a press release, the shows will take place at the National Agricultural Exhibition Center in Beijing on over 215,000 square feet of display space. More than 150 exhibitors will present innovations in car tuning, concept cars, personalized vehicle construction, racing cars and accessories as well as motorhomes, RVs, caravans, off-road vehicles and base vehicles. A total of 10,000 visitors are expected to attend.
The two trade fairs will be held annually, jointly organized by Messe Düsseldorf, its subsidiary Messe Düsseldorf (Shanghai) Co. Ltd. and the Chinese company YASN, the organizer of China’s largest automotive accessory exhibition.
At All in CARAVANING 2012, well-known Chinese companies such as Great Wall and Zhengtai Xier will present their latest caravan models while ZOEMO und Zhongyu will introduce their innovations based on Mercedes Benz chassis. Internationally distinguished brands such as Knaus Tabbert (Südwind), Hobby with their series Premium and Excellent and the models of its subsidiary Fendt from Germany, Giotti from Italy, River Forrest and Jay Feather from the U.S. as well as Jurgens Ci from South-Africa will be represented by their Chinese business partners. The trade fair organizers are working closely with China’s biggest tour operator China Travel Service (CTS).
China’s market for caravans, motorhomes and camping has developed rapidly over the last three years. As an information and order platform, All in CARAVANING 2012 focuses on a market segment that is still relatively young. Exhibits will include vehicles, camping equipment and accessories. In addition, more than 20 campsites will offer their services to visitors and a range of seminars will discuss the different aspects of mobile leisure activities.