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New KOA Directory Features Microsoft Tags

February 23, 2011 by · Leave a Comment 

2011 KOA directory cover

2011 KOA directory cover

Campers flipping through the pages of the all new printed edition of the 2011 Kampgrounds of America Directory will now be able to use Microsoft Tag technology and their smart phones to access enriched content such as photographs and special deals on the Internet, according to a news release.

“Adding nearly 500 Microsoft Tags to our new directory gives our campers a way to directly access more information about our campgrounds than we would ever be able to print,” said Mike Gast, vice president of communications for Kampgrounds of America Inc. (KOA). “Our directory includes more Microsoft Tags than any other publication, and we’re very proud of that fact.”

Microsoft Tag is a kind of customizable 2D barcode that can be displayed anywhere and connects almost anything in the real world to information, entertainment and interactive experiences on a mobile phone. They can be black and white or color. Tags are scanned using the free downloadable Microsoft Tag Reader on a smart phone (available at www.gettag.mobi).

“We’re excited that Kampgrounds of America is using Tag to extend their directory beyond the printed page,” said Bill McQuain, director of Tag product management at Microsoft Corp. “Microsoft Tag makes the world around you clickable, and now with the scan of Tag in KOA’s directory, campers will unlock even more information and a rich interactive experience.”

The new KOA directory, which also includes more than 20 popular camping recipes from the test kitchens of Better Homes & Gardens, is currently available at any open KOA location in North America. Directories have also been shipped directly to the homes of campers who are members of the KOA Value Kard Rewards program.

The directory includes complete descriptions of all 474 KOA locations in North America, as well as detailed driving directions and locator maps. Each campground listing includes a Microsoft Tag that will take campers directly online to view additional content about each campground, such as photographs, videos and up-to-date “Hot Deals” at each park.

“We chose the Microsoft Tag technology because we are quickly able to change a Tag’s destination on the Internet, if need be,” Gast said. “Tags allow us to keep the experience fresh for our campers. This is just the beginning of the blending of our printed Directory and our online content.”

In the next few weeks, KOA will be adding a digital, downloadable edition of the directory to its KOA.com website.

“This will give our campers a paperless alternative to the printed Directory,” Gast said. “They will be able to download all 250 pages of the Directory right to their computers or mobile devices, and take it with them on their travels.”

You can follow KOA on Facebook at http://www.facebook.com/KOAKampgrounds.

More information about how Microsoft Tag can power digital marketing is available at http://tag.microsoft.com. People can follow the Tag community on Facebook at http://www.facebook.com/microsofttag or on Twitter at http://www.twitter.com/microsofttag.

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