In a move designed to bolster its management structure, Heartland Recreational Vehicles LLC today (Nov. 9) announced the appointment of three industry veterans as general managers for the company’s portfolio of towable brands.
Offering a combined 46 years of experience in the RV sector, Mike Creech, Sean Ryan and Nick Eppert will head up three divisions for the Elkhart, Ind.-based builder, representing 14 travel trailer and fifth-wheel brands, according to a news release. The announcement follows Heartland’s recent naming of Coley Brady as vice president of sales.
Creech, formerly director of travel trailer sales for Heartland, will be charged with overseeing the builder’s four luxury fifth-wheel lines that include the Landmark, Bighorn, Big Country and Elk Ridge brands along with the North Trail lightweight laminated trailer series. The 39-year-old Osceola, Ind., native boast 12 years in the industry, previously serving as national sales manager for Monaco Coach Corp.’s McKenzie travel trailer division before joining Heartland four years ago.
“I look forward to the challenges and the opportunities with these new brands,” Creech said. “As with all of Heartland’s products, the mission is well-defined – make the product better, adapt to the marketplace, build what the consumer wants and, most importantly, listen to the dealer body.”
Ryan, 38, has logged 17 years in the industry, the past 10 ½ years with Keystone RV Co. as a group general manager. He will be responsible for the direction of a cross-section of brands, including North Country Sundance and Greystone travel trailers and fifth-wheels, ultralight MPG and Edge trailers, Country Ridge destination trailers, and the Cyclone and Road Warrior toy hauler/SUTs.
“It’s a pretty broad mix, but these are the same types of products that I’ve been involved with throughout my career,” Ryan said. “One of the challenges is that many of the products are in the most competitive pockets of the market. Our objective is to distinguish the lines with identifiable, salable features and floorplans, and pricing that offers a great value. That’s what the dealers are looking for, and that’s what Heartland has been doing ever since they entered the marketplace.”
Eppert will spearhead the revival of the iconic Prowler nameplate, which will debut at this month’s National RV Trade Show in Louisville, Ky. The 40-year-old brings 17 years of industry experience, the last six as product manager for Keystone.
He noted that the new generation of Prowler towables would “return to the full-line approach,” with travel trailers hitting three price points offering both wood-and-aluminum and laminated construction, along with two lines of mid-profile fifth-wheels featuring laminated fiberglass sidewalls.
“Prowler is the most popular towable brand of all times,” Eppert noted. “The anticipation and expectation from dealers and retail customers is high. Our team is utilizing all our resources and energy to create exciting new floorplans, features and overall value at each price point. Unique eye appeal and innovative use of available space will also separate Prowler from current brands on the market.”
He added, “Every dealer attending this year’s Louisville show is invited to come see the new Prowler. They will not be disappointed.”
Elkhart, Ind.-based Heartland Recreational Vehicles LLC today (Aug. 25) announced the promotion of industry veteran Mike Creech to director of travel trailer sales.
Creech, 39, has logged 12 years in the industry, the past four with Heartland as brand manager for the company’s North Trail, Edge, Focus and MPG lightweight travel trailer lines. Prior to joining Heartland, he served as national sales manager for Monaco Coach Corp.’s McKenzie travel trailer division.
“Heartland is a very fast growing, aggressive company,” said Creech. “My goal is to continue moving forward and pushing our market share higher in this highly competitive sector of the marketplace.”
Creech noted that Heartland entered the travel trailer market around three years ago and currently builds eight separate brands. “We cover the gamut, from stick-and-tin to lightweight laminated units along with extended stay/park model trailers,” he said.
Creech, a native of Osceola, Ind., earned his bachelor’s degree from Indiana University and a master’s from the University of Texas in sociology/criminal justice.
Heartland currently markets more than 15 brands of fifth-wheels and travel trailers and has captured the No. 3 market share in the fifth-wheel category. Heartland’s towable RVs are sold through an independent network of dealers throughout the United States and Canada. The company has more than 1,100 employees.