Conflicting press releases have thrown into a quandary the title of who’s No. 1 in motorhome sales in California.
RVBUSINESS.com reported on Thursday (Feb. 17) that McMahon’s RV was the top California Dealer. Today, the site reported that Mike Thompson’s RV SuperStores was No. 1.
Both stories were based on press releases from the respective dealerships.
Both releases are correct, depending upon what time period is examined.
Statistical Surveys Inc. (SSI), upon which the Mike Thompson release was based, tracks retail sales for the calendar year — Jan. 1 through Dec. 31. It counted 414 Class A and C retail sales at Mike Thompson’s RV for 2010. That makes them the No. 1 motorhome dealer in California, Scott Stropkai, national RV sales manager for SSI, told RVBUSINESS.com.
In the same time period, McMahon’s was credited with 407 A and C sales, or seven less than Mike Thompson RV.
Throw in 59 Class B sales, which SSI also tracks but does not include in its A and C report, and Mike Thompson RV is credited with 473 motorhome sales.
McMahon’s is credited with 64 Class B sales, for a total of 471 motorhomes sales, making the overall sales difference between the two dealerships just two units.
However, as Stropkai explained, the California Recreation Vehicle Dealers Association (CalRVDA), which annointed McMahon’s No. 1 in Thursday’s news release, uses a mid-month-to-mid-month counting period, and he reckons that the difference in counting periods accounts for the discrepancy.
Paul Roberts, who tracks motorhome sales through the California Department of Motor Vehicles for CalRVDA, agreed that the different count periods is the likely answer.
“My report comes out sooner than theirs,” he said. He closes his count on the second Tuesday of each month, which is earlier than SSI’s cutoff. Further, unit sales reported by the DMV lag the date of sale by weeks or sometimes even months, said Roberts, who’s been counting sales and compiling a monthly “Market Report” for CalRVDA for seven years. He finds the process frustrating.
Roberts’ tallies for 2010 for the two big RV dealers
were as follows: McMahons, 408, and Thompson, 376.
It does not include sales to buyers outside of the state of California.
Meanwhile, Stropkai has come across the conflicting count periods in the past and stands by SSI’s methodology.
Mike Thompson RV remains No. 1 in California, Stropkai said, but the difference is razor thin. And, adds Roberts, the difference, whether it’s seven units or two units, is well within the margin of error, making the race for who’s No. 1 a dead heat.
MVP RV Inc. today (Feb. 7) announced that it has reached an agreement with Mike Thompson’s RV Superstores (MTRV).
MTRV will be the exclusive Tahoe Class C dealer for their four southern California locations, located in Fountain Valley, Santa Fe Springs, Colton and Cathedral City, according to a news release.
“We are very excited about this new line,” said Frank DeGelas, MTRV general manager. “We took our time during our due diligence process before making this decision. We visited their facility several times, walked their production line, test drove the product and met with their senior leadership team. In the end, we truly believe this is the best fit for Mike Thompson’s RV. The Tahoe fills a segment of the market we have not been participating in for several years.”
“We are proud to add Mike Thompson’s to our growing MVP RV family,” said Niles Whitehouse, Tahoe’s national sales and product manager. “MTRV is a family owned and operated RV dealership that has been in business for almost 40 years. Their companywide integrity, commitment to customer service and reputation for selling quality products made them the obvious choice for us.”
The all-new 2011Tahoe comes standard with a 4.0 Onan generator, three-burner range with oven, deep double bowl stainless steel galley sink, 83-inch interior height throughout, hard wood drawers with full extension roller bearing guides, pass-through storage on all models, Ford V-10 engine and 32-inch LCD TV. MSRP starting at $61,544.
MVP RV inc. builds travel trailers under the brand names Coast and Summit, fifth-wheels under the brand names Jazz and Destiny, and toy haulers under the brand names Impact, Vortex and Envy. For more information about MVP RV’s products, please go to www.mvprv.com.
Attendance was up and business was brisk at RVIA’s 58th Annual California RV Show, held Oct. 15-24 at the Fairplex in Pomona, Calif., the Recreation Vehicle Industry Association (RVIA) reported
Despite inclement weather during the opening weekend of the show and throughout the week, attendance climbed by 6%, with more than 20,000 people attending during the course of the 10-day event. Last year, the show drew just over 19,000 people.
“It was a very successful show,” said RVIA’s Western Region Show Director Marsha McInnis. “Although we had several rainy, overcast days, we saw attendance rise over last year. And, more importantly, attendees and exhibitors were enthusiastic. Our exhibiting companies reported a very positive mood among attendees and good sales conditions.”
“We were very pleased with our sales and the motivated buyers who came out in the rain to take advantage of show pricing,” said Mark Rosenbaum, sales director for Mike Thompson’s RV Superstores. “We had a great mix of first-time and veteran buyers, and our sales numbers jumped 27% over last year, which was a lot with the weather challenges. This is a good barometer for 2011.”
Mike Richardson of Richardson’s RV Centers added, “This year was very good for us compared to the last few years. We doubled our sales from last year.”
“Like the rest of the RV industry, the market in California is gradually gaining strength,” said RVIA President Richard Coon. “The California RV Show is reflective of that. This year’s show rebounded from last year with more attendees, more exhibitors and more display space sold. We’re looking forward to building on that next year.”
The California RV Show is the largest consumer show on the West Coast with exhibits this year spanning more than 460,000 square feet of exhibit space and 800 RVs on display.
The 59th California RV Show is scheduled to take place at the Fairplex from Oct. 14-23, 2011.