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Double-Digit Traffic Gains at Affinity Shows

February 17, 2011 by · Leave a Comment 

RV enthusiasts turned out in high numbers as the crowded show floors resulted in steady sales this past week at the 44th Annual Minneapolis/St. Paul RV, Vacation & Camping Show, as well as the 26th Annual Richmond Camping RV Expo, both sponsored by DISH Network and GEICO Powersports.

Both shows reported strong sales and increased attendance over 2010 with an 18% increase in Minneapolis and a 14% increase in Richmond, according to a news release.

According to Vilma Fraguada, regional manager of the Minneapolis/St. Paul RV, Vacation & Camping Show, “The show is an indication that the RV industry has emerged from its challenges in the past few years. The response from RV dealers and exhibitors alike was overwhelmingly positive.”

Mike Pearo, general sales manager of Hilltop Trailer Sales, commented, “Thursday was a fantastic day for us – the best Thursday we’ve ever had. We increased our sales over last year with a lot of good, quality buyers.”

Mark Pettersen of Coates RV agreed. “We were very pleased with the results of the show. Given the past few years, we were surprised to see many of our larger, more expensive units being purchased. This is definitely a sign that the RV business and consumer interest has bounced back.”

Jeff Nobbe of Shorewood RV concurred, “The show was great. Traffic was significantly up from last year with our sales increased by over 50%.”

Similar results were seen at the Richmond Camping RV Expo. John Patterson, owner of Southern RV said, “We had a tremendous show. Attendees came ready to buy and we sold double what we did last year. It was definitely exciting and encouraging to see the strong interest in RVing from customers.”

According to Jeff Haughton, regional vice president of the Richmond Camping RV Expo, “We believe we are seeing strong support for the RV lifestyle from the general public. RVing continues to be a superior and affordable vacation option for many families.”

Show Manager Dave Body added, “The attendance was great with a lot more selling than last year. Many dealers reported their sales were doubled.”

The shows are sponsored by Affinity Events, a division of Affinity Group Inc. (AGI), which owns and operates recreation-focused consumer shows throughout North America. AGI also is the parent company of RVBUSINESS.com.

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