Monaco Dealers Congress Set for July 28-29

July 21, 2010 by · Comments Off on Monaco Dealers Congress Set for July 28-29 

Mike Snell

Mike Snell

Kay Toolson

Kay Toolson

In the first meeting since the Monaco, Holiday Rambler and R-Vision brands were acquired by Navistar International Corp., Monaco RV LLC, Coburg, Ore., will debut new towable and motorized RV lines during its Monaco RV Dealers Congress July 28-29 at the Westin Lombard Yorktown Center in the Chicago suburb of Lombard, Ill.

The dealer congress will include product displays at Navistar’s nearby Melrose Engine Plant, including the debut of the Vesta diesel pusher motorhome and the lightweight Monaco Onyx travel trailer.

”These are the first RVs developed with Navistar and their engineering, ergonomic and fuel people from the truck group,” said Mike Snell, Monaco senior vice president of sales and product development. ”Onyx and Vesta have all the technology that Navistar uses.”

As part of the development process, wind tunnel tests on the two lines were performed at Navistar facilities in Texas.

About 200 people are expected to attend the two-day congress that will include presentations July 28 by Navistar CEO Dan Ustain, Truck Group President Jack Allen, Monaco CEO Kay Toolson and Snell. Monaco currently has a network of about 200 towable dealers and 55 motorized outlets, Snell said.

Thirty products will be showcased at the Melrose factory on Thursday.

Snell said the congress will be a no-nonsense business meeting. ”In today’s business climate, we want to get the dealers in, show them our products and get them back home,” Snell said.

Monaco in May launched a print and online marketing campaign featuring the slogan ”Where to Next?” with a focus on Monaco RV’s connection to Navistar, including adopting Navistar’s MaxxForce EPA-compliant EGR diesel engines as standard on Monaco motorhomes.

The new Vesta motorhome with a tapered rear end to reduce drag and unique grill work, initially will be available in 32- and 36-foot single-slideout floorplans equipped with Navistar MaxxForce 7 diesel engines mounted on Monaco’s proprietary Roadmaster chassis.

”Vesta will be the first fully integrated motorhome since the GMC,” Snell said. ”We’ll be able to tell Joe Consumer that he will be able to make one phone call to take care of everything — the chassis, engine and box.”

A Holiday Rambler version of the new motorhome — the Trip — will debut in November at the Louisville Show. ”We are doing some things that will differentiate it from the Vesta,” Snell said.

The European-influenced Onyx will be available in 25- and 31-foot double-slide floorplans.

MSRPs for the Vesta and Onyx were not available.

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