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SSI: Coach Sales Rise in December, Flat for 2011

February 13, 2012 by · Leave a Comment 

Year-over-year motorhome sales ended 2011 on a strong note, up 12.8% for December, but were flat for the full year with a 1.9% gain.

According to the latest report from Statistical Surveys Inc., Thor Industries Inc. was the overall motorhome sales leader for the 12 months with a 20% market share followed by Winnebago Industries Inc. (19%) and Forest River Inc. (12%).

In the Class A category, overall sales in December rose 7.9% compared with 2010 and edged up 1.6% year-to-date. Tiffin Motorhomes Inc. held the No. 1 position for the year, holding a 21.1% market share, just edging out Winnebago with a 20.2% share. Thor was No. 3, owning a 17.3% market share.

Class C sales soared 23% for the month and increased 2.3% for the full year. Thor was the leader for 2011, holding a 23.6% market share, followed by Forest River’s Coachmen division (18.2%) and Winnebago (17.5%).

Last year, Statistical Surveys also began tracking units sold for rental fleets, which reflected a 520% increase for the year. All but one of the rental units sold was a Class C motorhome.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

 

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TMC Sees 40% Increase in Sales at Tampa Show

January 30, 2012 by · Leave a Comment 

TMC's new Palazzo motorhome

Thor Motor Coach (TMC) showcased a host of new motorhomes and features at the Jan. 10-15 Florida RV SuperShow in Tampa, providing a strong kickoff for the 2012 show circuit as the Elkhart, Ind.-based builder reported a 40% increase in retail sales compared to last year’s show.

“The Florida Super Show always gives us some indication of how the spring show season will go and it looks like it’s going to be a great year. The consumer reaction to our 2012 line-up was very positive,” Dana Simon, vice president of sales and marketing, said in a press release.

TMC said that the all-new 2013 Palazzo rear diesel “stole the show,” drawing crowds throughout the event. The industry received its first look at the Palazzo when it was unveiled in November at the RV National Trade show in Louisville, Ky. The Palazzo’s compact low-profile design makes it easy to drive while providing the amenities a premium motorhome shopper expects – as well as several they might not, according to TMC.

Palazzo kitchen area

“The Palazzo, like the A.C.E., is a game changer creating a new segment in the market – attracting many buyers who thought a full-featured rear diesel coach was out of reach. While talking with new potential Palazzo owners at the show, it was clear the market has been waiting for this coach,” stated Adam Gudger, national sales manager for the Thor Motor Coach’s diesel division.

The A.C.E. continues its success as a crossover Class A motorhome. Recent additions include the 29.2 and all-new 30.1 floorplans. The 30-foot, 10 inch 30.1 model adds a second slideout, larger shower and more bedroom storage, in addition to the already well-equipped offerings of the entire A.C.E. lineup.

Making its debut, the 45-foot, 450-hp tag axle 45LT Tuscany also was well received. The 45LT offers a full-wall slide, expandable sofa, half bath with washer dryer option, dual vanity master bath, fireplace, and Sony electronics at a price point far less than its competitors.

For more information on Thor Motor Coach motorhomes, call (800)860-5658, or visit http://ThorMotorCoach.com.

 

 

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Stat Surveys: Motorhome Sales Flat in November

January 11, 2012 by · Leave a Comment 

Year-over-year motorhome sales were flat in November and the 11 months, up 1.5% and 0.3% respectively, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. remained the overall motorhome sales leader through November with a 20.4% market share followed by Winnebago Industries Inc. (18.8%) and Forest River Inc. (12%).

In the Class A category, overall sales in November dipped 0.8% compared with 2010 and showed no change year-to-date. Tiffin Motorhomes Inc. again held the No. 1 position for the 11 months, holding a 20.9% market share, just edging out Winnebago with a 20.1% share. Thor was No. 3, owning a 17.5% market share.

Class C sales increased 5.9% for the month and 0.7% year-to-date. Thor was the leader through November, holding a 24.1% market share, followed by Forest River’s Coachmen division (18.4%) and Winnebago (17.2%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

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TMC Names Gudger to Spearhead Diesel Sales

December 19, 2011 by · 2 Comments 

Adam Gudger

Thor Motor Coach announced the promotion of veteran sales executive Adam Gudger to the position of national sales manager for the diesel division. According to a press release, Gudger brings with him 11 years of diesel motorhome sales experience.

A graduate of the University of Oregon, Gudger and his family recently relocated to Northern Indiana in 2011 to be based out of the Thor Motor Coach sales headquarters in Elkhart, Ind.

“I am elated to have the opportunity to work for the best company in the RV industry. Our intense focus developing the most innovative and value-driven products is really paying off. There is no doubt our dealer partners are going to reap the benefits of these efforts in 2012 and beyond, said Gudger.

“Adam’s energy, knowledge, relationships, and most importantly his passion makes him a natural fit to lead the Thor Motor Coach diesel sales team.” stated Dana Simon, vice president of sales and marketing for Thor Motor Coach.

The Thor Motor Coach diesel line-up includes the Serrano, Astoria, Tuscany, and the all-new Palazzo rear diesel motorhome.

Gudger can be reached at 574-584-3646 or AGudger@TMCRV.com. For more information on Thor Motor Coach motorhomes, call (800)860-5658, visit ThorMotorCoach.com, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.

 

 

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Winnebago Profits Decline in 1Q, Sales up 6.6%

December 15, 2011 by · Leave a Comment 

Winnebago Industries Inc. today (Dec. 15) reported financial results for the company’s first quarter of fiscal year 2012, ended Nov. 26.

Revenues for the first quarter were $131.8 million, an increase of 6.6%, versus $123.7 million for the first quarter of fiscal 2011. Included within consolidated revenues was $10.1 million associated with towable products. Winnebago reported an operating profit of $627,000 for the quarter versus $4.9 million the previous year. Net income for the first quarter fell 73% to $1 million from $3.8 million for the first quarter of fiscal 2011. On a diluted per share basis, the company had net income of $0.04 for the first quarter of Fiscal 2012 compared with $0.13 for the first quarter of fiscal 2011.

The first quarter was negatively impacted by lower motorhome deliveries, as well as lower plant utilization due to shortened work weeks, and positively impacted by an increased average selling price due to a shift of mix within the higher-priced Class A products.

“While we are disappointed that wholesale shipments within the RV industry are fairly flat with shipments in calendar 2010, we have seen overall market share improvement, driven by our growth in the Class A diesel market segment,” said Winnebago CEO and President Randy Potts. According to Statistical Surveys Inc., Winnebago’s combined market share for U.S. Class A and C motorhomes was 18.8% calendar year to date through October compared to 18.4% for the same period in 2010.

“We were pleased with traffic and dealer interest in our products at the National RV Trade Show in Louisville, Ky., which was held Nov. 29 through Dec. 1, 2011,” continued Potts. “The Winnebago Industries display featured our Winnebago, Itasca and Era motorhomes, as well as our Winnebago and SunnyBrook brand towables. We had a number of new 2012 floorplans on display, including the spacious new Class A diesel Winnebago Journey and Itasca Meridian 42E tag-axle models that made their debut at the show. Our towables display was also very busy with many dealers viewing the new and/or redesigned Winnebago and SunnyBrook products for the first time.”

To view the entire report click here.

 

 

 

 

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SSI: Motorhome Sales Retreat 17.6% for October

December 12, 2011 by · Leave a Comment 

Year-over-year motorhome sales retreated 17.6% in October as the Class A and Class C markets both endured double-digit declines. For the first 10 months, overall motorhome sales were down just 0.3%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. remained the overall motorhome sales leader through October with a 20.7% market share followed by Winnebago Industries Inc. (18.8%) and Forest River Inc. (11.9%).

In the Class A category, overall sales in October fell 15% compared with 2010 and dipped 0.5% year-to-date. Tiffin Motorhomes Inc. again held the No. 1 position for the 10 months, holding a 20.9% market share, just edging out Winnebago with a 20.1% share. Thor was No. 3, owning a 17.5% market share.

Class C sales dropped 21.7% for the month and were just two units down year-to-date. Thor was the leader through October, holding a 24.6% market share, followed by Forest River’s Coachmen division (18.7%) and Winnebago (17.1%).

Totals included rental fleet sales, which were marginal due to seasonal trends.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

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Stat Surveys: Sept. MH Sales Dip, C’s Fall 10%

November 14, 2011 by · Leave a Comment 

Year-over-year motorhome sales fell 3.3% in September, as Class C registrations dropped 10.4% while the Class A market remained flat. For the first nine months overall motorhome sales edged up 1.5%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. remained the overall motorhome sales leader through September with a 21.1% market share followed by Winnebago Industries Inc. (18.8%) and Forest River Inc. (12.0%).

In the Class A category, overall sales in September rose 1.3% compared with 2010 and were up 1.2% year-to-date. Tiffin Motorhomes Inc. held onto its No. 1 position for the nine months with a 20.8% market share, just edging out Winnebago which posted a 20.2% share. Thor was No. 3, owning a 17.6% market share.

Class C sales dropped 10.4% in September and were up 1.8% for the first nine months. Thor Industries Inc. was the leader year-to-date, holding a 25.3% market share, followed by Forest River’s Coachmen division (18.9%) and Winnebago (17.1%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

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MVP to Extend Motorhome Line, Hires Inkrote

November 4, 2011 by · Leave a Comment 

Veteran recreation vehicle sales expert Mark Inkrote has joined MVP RV Inc. as regional sales manager for the company’s line of motorhomes, which MVP said will soon be including Class A offerings.

“We are very lucky to have someone with Mark’s experience, reputation and dealer relationships join our team,” said Niles Whitehouse, MVP’s motorhome national sales manager. “He has tremendous product knowledge across all tiers of the motorhome business. With his industry experience, Mark will play an integral role as we continue to expand our Class C lineup and move into Class A’s in the near future. We are expecting great things from him.”

Inkrote’s 28-year career in the recreation vehicle industry includes serving in senior sales roles with Fleetwood RV Inc. and Support Product Services.

“I couldn’t be more excited to join MVP RV’s sales team and assist them in their rapid growth,” said Inkrote. “Having the ability to bring my experience to the table and influence not only the Tahoe Class C line, but to be intimately involved in the launch of other motorhome lines was a big factor in my decision to join the team. Being located in the West, which is home for me, is also a big plus. I’m looking forward to getting started and proud to be a part of the MVP family.”

In addition to the Tahoe Class C, Riverside, Calif.-based MVP RV builds travel trailers under the brand names Coast and Summit, Jazz and Destiny fifth-wheels, and toy haulers under the brand names Impact, Vortex and Envy.

For more information about MVP RV’s products, visit to www.mvprv.com. For more information regarding MVP RV’s motorhomes, contact Niles Whitehouse at 951-870-6653 or nwhitehouse@mvprv.com or Mark Inkrote at 951-318-2054 or minkrote@mvprv.com.

 

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Reuters: Volatility Dampens Winnebago Sales

October 14, 2011 by · Leave a Comment 

Winnebago Industries Inc.’s profit topped Wall Street estimates, but hopes of a nascent recovery in the recreational vehicle industry earlier this year skidded as the largest U.S. motorhome maker warned of ebbing consumer confidence.

Reuters reported that shares of the company, known for its large, luxurious motorhomes that provide home-like comfort on the road, rose as much as 11% to $8.50 in early trading Thursday (Oct. 13) following the company’s financial report, but pared most of those gains to trade up 1%.

“While we experienced improved market conditions in the first half of fiscal 2011, we were disappointed to see the negative effects caused by falling consumer confidence throughout the remainder of the year,” CEO and President Randy Potts said in a statement.

Sales of Winnebago’s motorhomes, which can sell for as much as $300,000, are heavily dependent on discretionary spending by consumers. A fragile economy and slow jobs growth have dampened consumer confidence in recent months.

In September, U.S. consumer confidence dropped to near 2 1/2-year lows, pointing to weak spending in the months ahead.

Speaking to Reuters, Potts said the industry had a sense of optimism in the most recent spring.

“Things were starting to look better. Everybody in the RV industry, all the way down to the dealer level, was hoping this was going to be beginning of a bigger change, and it just didn’t develop,” Potts said. “Now it’s time to get through the fall season, which is always a tougher time of year from a wholesale perspective.”

Forest City, Iowa-based Winnebago, which sells its motorhomes under the Winnebago, Itasca and ERA brands, said motorhome deliveries during the quarter fell 6.5% to 1,088 units. Dealer inventory slipped 4.2%. Backlog at quarter-end fell 10% to $74.7 million, suggesting demand was weak for the company’s motorhomes, some of which include beds, kitchens, toilets and showers.

The company is expecting to see growth in its Winnebago Towables Division, formed when the company acquired SunnyBrook RV Inc. in December of 2010.

“Fiscal 2011 was a year of investment in the towables subsidiary,” said Potts in a statement. “As anticipated, we incurred operational losses in towables during the year in part related to the integration of systems, expansion of the distribution network, the updating of existing SunnyBrook product and the development of a new Winnebago branded towable product line. We are very excited about the future growth potential this new market holds for us.”

 

 

 

 

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Baird: Volatility, Gas Slow August Coach Sales

October 13, 2011 by · Leave a Comment 

Robert W. Baird & Co. issued a client newsletter to investors following the motorhome sales report for August by Statistical Surveys Inc. The following offers a summary of the results.

U.S. motorhome retail flat in August. Motorhome sales were flat in August, according to Statistical Surveys Inc.. Elevated gas prices and weak consumer confidence continue to put pressure on results. Looking to the remainder of 2011, consumers seem less active and dealers are not looking to restock aggressively; however, promotions at recent manufacturer open houses could be causing dealers to order units earlier in the season.

Motorhome retail registrations in the U.S. were flat in August. Class A registrations fell 4%, while Class C registrations increased 7%. Low consumer confidence and a fear of debt continues to hurt demand.

Gas/Diesel. Class A cas units were weak in August, down 6% following over a year of significant outperformance. Class A diesel units were down just 1%, following six months of double-digit declines.

Retail SAAR. The seasonally adjusted annual rate of U.S. motorhome retail registrations for August before revisions, increased to 18.5K units, from 17.5K units in July. In 2010, U.S. dealers sold 19.5K motorhomes.

Dealer inventory. Motorhome dealer inventory bottomed a year ago, and in 2010 wholesale unit shipments outpaced retail sales by roughly 6%. Dealers held inventory relatively stable in August.

This summary of a Baird research report is not intended as investment advice. To participate in Baird surveys and receive research reports, contact Craig R. Kennison, CFA, at ckennison@rwbaird.com.

 

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SSI: Motorhome Sales Stay Flat in August, YTD

October 11, 2011 by · Leave a Comment 

Year-over-year motorhome sales were flat in August, up just 0.4%, as a rise in Class C registrations was offset by a dip in the Class A market. For the first eight months overall motorhome sales edged up 1.4%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. remained the overall motorhome sales leader through August with a 21.5% market share followed by Winnebago Industries Inc. (18.5%) and Forest River Inc. (12.2%).

In the Class A category, overall sales in August retreated 3.6% compared with 2010 and were up 0.7% year-to-date. Tiffin Motorhomes Inc. again held the No. 1 position for the eight months, holding a 20.8% market share, just edging out Winnebago with a 20.2% share. Thor was No. 3, owning a 17.4% market share.

Class C sales rose 6.9% in August and were up 2.4% for the first eight months. Thor Industries Inc. was the leader year-to-date, holding a 26.3% market share, followed by Forest River’s Coachmen division (19.0%) and Winnebago (16.6%).

SSI noted that it has added the capacities to track motorhomes that were sold as rental fleets, which reflected a 25% increase in July from the previous year, primarily in the Class C category.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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Baird: July Coach Report Reflects Soft Market

September 15, 2011 by · Leave a Comment 

Editor’s Note: Robert W. Baird & Co. issued a client newsletter following the July motorhome sales report from Statistical Surveys Inc. Excerpts from the Baird newsletter follow.

U.S. motorhome retail demand was down again in July. Motorhome sales fell 6% in July, according to Statistical Surveys Inc. We believe the drop was driven by high gas prices, unfavorable weather and weak consumer confidence. Looking to the back half of 2011, consumers seem less active and dealers are not looking to restock aggressively – likely resulting in fewer RV orders, consistent with our models.

Motorhome retail registrations in the U.S. fell 6% in July: Class A registrations fell 5%, while Class C registrations fell 8%. High gas prices and low consumer confidence hurt demand.

Gas/Diesel: Class A-Gas growth (+9%) was more than offset by weak demand for Class A-Diesel units (-21%).

Retail SAAR: The seasonally adjusted annual rate of U.S. motorhome retail registrations for July before revisions, fell to 17.4K units, from 18.2K units in June. In 2010, U.S. dealers sold 19.5K motorhomes.

Dealer inventory: Motorhome dealer inventory bottomed a year ago, and in 2010 wholesale unit shipments outpaced retail sales by roughly 6%. Dealers lowered inventory in July, a trend we expect to continue for the balance of the year as dealers manage inventory more conservatively into the off-season.

Used RV values on the rise: Used RV prices are rising, according to The Black Book. Used motorhomes are up 4% to $42,146, on average. Used towables are up 2% to $10,455. We note that a rise in used prices on Harley-Davidson appears to have spurred better demand as trade-in consumers have something of value to trade. Meanwhile, retail lenders can become more comfortable lending when the underlying collateral is appreciating.

Dealer convention registrations up: Dealer registrations at the RVDA dealer meetings in Las Vegas Oct 3-7 are up so far.

This summary of a Baird research report is not intended as investment advice. To participate in Baird surveys and receive research reports, contact Craig R. Kennison, CFA, at ckennison@rwbaird.com.

 

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Fleetwood RV CEO: ‘There is Business Out There’

August 25, 2011 by · 1 Comment 

Fleetwood RV's John Draheim

In a rather eloquent address to his company’s dealers, staff and key suppliers, Fleetwood RV Inc. President and CEO John Draheim discussed the market, his company’s quest for quality and the health of the two-year-old firm during Fleetwood’s 2011 National Dealer Meeting Wednesday (Aug. 24) at the Grand Wayne Center in Fort Wayne, Ind.

Indeed, within seconds of stepping to the stage at Fleetwood’s dealer meeting, which took place Tuesday through Thursday in Indiana’s second largest city and about a half hour north of Fleetwood’s headquarters in Decatur, Ind., Draheim set out to dispel negative perceptions about the economy as it relates to the U.S. motorhome arena.

“I visited with several of you last night and, of course, have been in touch with many dealers and customers at events in the past 60 to 90 days, and it’s a tough market,” said Draheim, before a crowd that included about 85 dealer personnel. “We’re flying into very difficult economic headwinds today. Retail traffic is spotty. In some areas it’s pretty good; in other areas it’s not so good. I talked to a dealer last night who said for two weeks he didn’t see enough (traffic), then, all of the sudden, he was covered up (with business) over the weekend.”

As for Fleetwood itself, which was established in 2009 when American Industrial Partners Capital Fund IV LP of New York acquired the Decatur operation for $53 million from its bankrupt predecessor, Fleetwood Enterprises Inc., Draheim said Fleetwood and its sister divisions in Allied Specialty Vehicles (ASV) are all profitable.

ASV is a billion-dollar-a-year, 3,000-employee network of ten companies and 13 brands located throughout the country into which Fleetwood was integrated in February. ASV is comprised of divisions for fire and safety (fire trucks and ambulances), RVs (Fleetwood and its high-end American Coach division) and commercial and industrial products (including bus companies, Gold Shield fiberglass and sweeper products).

Draheim said Fleetwood’s retail turn rates right now remain respectable, averaging 100 to 110 days, and with the company’s best selling Discovery Class A posting a mean turn rate of closer to 84 days.

And he insisted that business exists for those willing to work hard enough to get it.

To illustrate that point, he said that July was Fleetwood’s best retail month in the past year. “We’ve lowered our dealer inventories 12% in the last 90 days,” he said. “That’s over 180 units that have come out of the channel in these economic times. We had high water marks set in record sales on American Eagle, Expedition, Bounder Classic, Storm, the new Tioga Jamboree DSL’s and Searcher Montera. All had their highest sales since we’ve launched those products in the new company in the month of July – in this economy.

“There is business out there,” he added. “You’ve got to fight for it, and, yes, we’re all under margin pressures. But there is business to be had.”

Meanwhile, he says, Fleetwood’s pursuit of a lean manufacturing format, a “cultural transformation” the company has pursued for 18 months, continues today.

“Lean is about limiting waste, not being a batch manufacturer and building one unit at a time,” said Draheim. “Thankfully we’ve made this investment in this process in the last 18 months because, when you’re in an economy like today’s, it would be very difficult to run our plants the way we used to. We can respond to market demand very quickly now because we no longer build batches of products. We build one at a time.”

As part of this transformation, they’re involving suppliers and have implemented an internal certification process for their associates, who are recognized for becoming certified.

Draheim, in turn, commented on the general quality of industry products, Fleetwood’s included.

“You’re not satisfied,” he told the dealers. “We’ve done some research on all this, and we know that you’re not satisfied with us or with some of our competitors. Sometimes, it’s (product quality) good, and sometimes it’s not so good. It’s inconsistent. The fact of the matter is that we’re also not satisfied. This is all part of the journey, the process. To have quality product, you’ve got to have quality people and suppliers. We’re working on this on our journey as well.”

In an effort to elevate expectations at Fleetwood, Draheim is promoting the use of Customer Response Teams that inspect every unit, and he even closed plants last week because he didn’t find some of the quality audits acceptable and he wanted “to recalibrate everybody on what we will accept and what we won’t accept.”

 

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FMCA Reunion Offered Full Gamut of Activities

August 18, 2011 by · Leave a Comment 

Except for a brief intrusion by Mother Nature, last week’s Family Motor Coach Association (FMCA) 86th Family Reunion and Motorhome Showcase offered attendees an inviting setting to interact with fellow members, take advantage of the slate of activities and enjoy the hospitality in Madison, Wis.

“Overall, the show was a tremendous success,” noted Jerry Yeatts, FMCA director of member services. “We did everything we could to make sure it would be a successful event for our members and the public, and I think we succeeded.

“There were so many special events and we offered just two nights of entertainment on site, allowing members a night out on the town to enjoy the restaurants and evening tours in Madison. That was a big hit.”

Centered at the expansive Alliant Energy Center, Yeatts reported that 1,809 member rigs transporting over 4,000 people motored into Madison for the Aug. 10-13 gathering. “There were also 101 exhibitors that stayed in coaches, along with 194 motorhomes on display and 39 demo units for test rides,” he said. “Overall, we had 2,143 rigs, which was down about 30 from our last two conventions.”

Yeatts related there would be a new strategy in the scheduling of national shows for the next two years. “We normally do two national shows, but in 2012 and 2013 we will just hold one,” he said. “We are going to put more emphasis on regional shows. The one national event in 2012 will be in Indianapolis, running Aug. 27-30 at the Indiana State Fairgrounds.”

In addition to the hub of activity at the Alliant Center – spurred by steady gate traffic – Yeatts said that around 400 families set up camp at nearby Lake Farm Park. “It was a beautiful setting on Lake Waubesa,” Yeatts said. “It was a great location to enjoy camping the way it’s supposed to be.”

With one exception. “On Monday, when people were arriving, a funnel cloud formed in the distance,” Yeatts said. “It quickly dissipated and proved to be no cause for alarm. Besides that, the weather was fantastic.”

In addition to member activities, the FMCA national convention annually offers dealers, suppliers and manufacturers a venue to show and sell new product. “The indoor exhibitors, which included 330 displays, were very pleased,” Yeatts said. “It was basically non-stop every day from open to close. In speaking with some of the coach exhibitors, they said there was activity and they were making some sales.”

Yeatts noted that the majority of the display coaches, which included several 2012 introductions, were Class A units. “I’m of the opinion that a lot of folks are looking at Class B and Class C motorhomes that will either introduce them to the lifestyle or offer them an alternative in the face of fuel costs and the economy,” he said. “I guess I was hoping for more representation for those types of products.

“For our members that are full-timers, I’d say most are going to remain in the Class A’s because of the amount of storage and overall room. But there are a lot of people these days looking for ways to save.”

The event annually provides a bellwether of sorts for the motorhome sector, but Yeatts said that although the overall mood was very upbeat, “it was hard to gauge how the motorhome market is faring these days.” He added, “I still believe that people who are in the lifestyle are going to continue being motorhome buyers.”

Yeatts noted there were 140 seminars scheduled throughout the event covering a full gamut of topics including healthy cooking and nutrition, motorhome lifestyle, hobbies and crafts, motorhome maintenance, photography and motorhome safety. Evening entertainment featured several acts, including Double Grande, featuring pianists Deborah Johnson and Wayland Pickard, and Street Corner Symphony, an a cappella group that finished runner-up during the 2010 season of NBC’s hit show, “The Sing-Off.”

As is a tradition at FMCA national events, members were also involved in local charities, collecting $2,435 in a silent auction for the local Big Brothers Big Sisters along with “overwhelming response” to a blood drive by the Red Cross. “To me, that’s what FMCA is all about,” said Yeatts

 

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SSI: June Motorhome Sales Flat, Decline 1.5%

August 16, 2011 by · Leave a Comment 

Year-over-year motorhome sales edged down 1.5% in June, while registrations for the first six months were up 2%, according to the latest report from Statistical Surveys Inc. (SSI).

Overall sales in the Class A category were flat compared with 2010, up 1.8% for the month and 1.9% year-to-date.

Tiffin Motorhomes Inc. remained the Class A leader through the second quarter with a 21.5% market share, edging Winnebago Industries Inc., which posted a 19.6% market share. Thor Industries Inc. was No. 3 in sales, recording a 17.5% market share.

Class C sales fell 5% in June but rose 2.2% for the first six months. Thor Industries Inc. was the leader year-to-date, holding a 29% market share, followed by Forest River Inc.’s Coachmen RV division (20.2%) and Winnebago (16.3%).

SSI noted that it has added the capacities to track motorhomes that were sold as rental fleets, which reflected a 40% increase in June from the previous year.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

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