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TMC Appoints Davidson as VP Customer Service

November 23, 2011 by · Leave a Comment 

Thor Motor Coach has named Ron Davidson the new vice president of Quality Control and Customer Service, according to a press release.

“Ron has been a valuable member of the Thor Motor Coach team. His attention to detail and his dedication to improving the daily quality of our products made him the obvious choice.” said Jeff Kime, president of Thor Motor Coach, a division of Thor Industries Inc.

Davidson has served on the Thor Motor Coach staff for seven years in various quality related positions along with 20 years experience in the motorhome industry.

“I look forward to the challenge of this new opportunity, and feel the combination of customer service and quality are the core of our success,” said Davidson. “Building on the strengths of the “Shield of Protection” including programs like Concierge Connection, Access 24-7, Rapid Response Parts and Gold Star inspection, we will lead Thor Motor Coach into the future.”

For more information on Thor Motor Coach, call (800)860-5658 or visit http://ThorMotorCoach.com.

 

 

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Thor’s Fuel-Efficient Serrano Driving up Sales

November 15, 2011 by · Leave a Comment 

Serrano diesel motorhome

The Thor Motor Coach Serrano has moved into the “Top 10” best selling diesel motorhomes as of August 2011, according to Statistical Surveys Inc. (SSI), Grand Rapids, Mich.,

In a press release, spokesmen for the Thor Industries Inc. subsidiary indicate that the diesel-powered Serrano has increased by 20% in overall retail sales, which equates to a market share increase of 18.3%.

“Our fuel-efficient Serrano continues to be a hit with motorhome enthusiasts and has had great appeal with consumers looking to buy gas or diesel models,” said Adam Gudger, Thor Motor Coach’s Serrano product manager. “We have recently introduced two great new floorplans which include a 34-foot bath-and-a-half model and a 33-foot model with a full-wall slide and an option for a stackable washer and dryer.”

The 2012 Serrano product offering includes five floorplans ranging from 31- to 34-feet. Built on the reliable Workhorse W-series chassis, the Serrano is powered by a Navistar MaxxForce diesel engine rated at 230-hp with 620 ft.-lb. of torque. With a gross vehicle weight rating starting at 20,500 pounds, Thor Motor Coach said the Serrano has a great power to weight ratio – lower weight overall weight, plus big torque output, equals a smooth running motorhome designed to conserve fuel.

Interior of Serrano by Thor Motor Coach

“Consumers are looking for a fuel-efficient diesel with the power to handle mountainous terrain and the Serrano provides these diesel benefits for the price of a typical high-end gas unit,” said Gudger. “Users are getting significant fuel economy increases compared to gas motorhomes while the 36% increase in torque keeps the engine running quieter and more efficiently than comparable gas powered models”.

New interior amenities include an MCD solar and blackout roller shade with ClearView technology, helping keep solar light and heat out of the coach during the day while providing complete darkness for sleeping at night. Sliderooms feature custom hardwood fascia, adding a finished look to the Serrano’s living area, while optional heat pumps for the air conditioners take the chill out of the interior on cool mornings and brisk evenings. Three new exterior paint packages along with two interior decors packages are also available.

For more information visit http://Serrano-RV.com.

 

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Fleetwood RV Debuts 2 New Loyalty Programs

November 4, 2011 by · Leave a Comment 

Decatur, Ind.-based Fleetwood RV Inc., a leading producer of Class A and Class C motorhomes, announced two new programs to reward customer loyalty.

“Our customers foster a sense of community and family,” said John Draheim, president and CEO of Fleetwood RV, in a press release. “We value their loyalty, and for this reason, we have introduced two new programs – the Owner Loyalty Program and the Owner Referral Program.”

Current Fleetwood RV and American Coach motorhome owners can receive up to a $10,000 instant discount savings at the point of purchase of a new Fleetwood RV or American Coach motorhome through the Owner Loyalty Program.

With the Owner Referral Program, current owners can earn a $500 referral bonus for each referral that subsequently purchases a new Fleetwood RV or American Coach motorhome. Additionally, the referral also qualifies for an instant discount savings of up to $10,000 at the point of purchase of a new Fleetwood RV or American Coach motor home.

Both programs run through March 31, 2012, and the savings discounts apply to the purchase of an eligible new 2012 or older model year Fleetwood RV or American Coach motor home currently in-stock.

Program details are available at http://WelcomeToFleetwoodRV.com.

 

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Winnebago Rolls Out 31-Foot Sightseer Coach

October 11, 2011 by · Leave a Comment 

2012 Winnebago Sightseer 30A

Forest City, Iowa-based Winnebago Industries Inc. announced today (Oct. 11) the introduction of a 31-foot floorplan in its 2012 Winnebago Sightseer Class A motorhome line.

“The 2012 Winnebago Sightseer 30A is simply an amazing floorplan,” said Winnebago Vice President of Sales and Marketing Roger Martin in a press release. “Amazing in that you won’t believe the amount of space and features found in this gas powered Class A coach. The 30A certainly lives much larger than its 31-foot length – seeing is believing in this case.”

The double-slide Sightseer 30A features an innovative, extendible sectional U-shaped dinette that takes seating from two to six in a matter of minutes. Add to that a 42-inch LCD TV that can slide out for optimal viewing when the slideroom is not extended, Corian counter and backsplash, MCD roller shades, and a stylish new interior, and the Sightseer has all the style and function found in larger, more expensive coaches. Additional key features on the interior include swiveling Ultraleather cab seats, fully equipped in-line galley with two pantries, enclosed bathroom and a rear bedroom that offers a roomy wardrobe, chest of drawers and walk-around queen bed.

Winnebago Sightseer 30A interior

“The Sightseer also offers fresh new exterior styling, with a new front-end design that makes a great first impression,” Martin continued. “This coach also offers side-hinged compartment doors standard, electric patio awning, and most importantly, Winnebago Industries’ quality construction. This coach is well rounded, with impressive interior and exterior appointments.”

“I was really, really impressed with the layout of the 30A floorplan,” said Mark Eisenhart, marketing director for Tom Johnson Camping Center in Concord, N.C. “It definitely feels a lot bigger than a 30-foot coach. The kitchen layout is huge, and the U-shaped dinette is fantastic. It’s both functional and useable, creating a great sleeping space. In the bedroom, the amount of storage available is phenomenal. How Winnebago packaged all this into 30-feet is amazing.”

The Winnebago Sightseer features three other floorplans for 2012:

• The triple slide 33C that offers a large driver’s side slideroom that expands the entire galley and dinette, and an optional buffet-dining table module with a 42-inch LCD TV.

• The family favorite 35J that features bunk beds and sleeping space for up to seven.

• The double slide 36V that includes Winnebago Industries’ extendible sectional sofa and a mid-coach 42-inch TV.

For more information on the 2012 Winnebago Sightseer, or to find a dealer, visit www.gowinnebago.com.

 

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Motorhome Fire Deaths May be Murder-Suicide

October 6, 2011 by · Leave a Comment 

The investigation into the deaths of three people whose bodies were found inside a charred motor home at the Grand Canyon points to a possible murder-suicide, National Park Service officials said Wednesday (Oct. 5).

Grand Canyon spokeswoman Shannan Marcak did not elaborate, other than to say the bodies appear to be those of an adult and two children and that no one else is involved. Authorities have not released the identities, but a Minnesota school district identified the three as two students and their father.

Jennifer McNeil, a spokeswoman for the North St. Paul-Maplewood-Oakdale school district, identified them as Jersey DeHaven, a kindergartener at Skyview School in Oakdale, sixth-grader Jace DeHaven and their father, Anthony DeHaven, who had been vacationing in Arizona. She said a grandmother of the students informed school officials of the deaths Tuesday.

Firefighters responded to a report Monday of smoke in the RV’s cab, but it was fully engulfed in flames when they arrived. Once it was extinguished, investigators were able to enter the RV and found the occupants’ remains.

One autopsy was conducted Wednesday but the results weren’t released. Marcak said she didn’t expect positive identification until later this week.

The RV was in a parking area along the most-traveled road into the Grand Canyon’s popular South Rim near a sign where tourists often pose for pictures. Authorities had reopened the area to the public by Wednesday afternoon after removing what was left of the RV, Marcak said.

 

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Monaco Open House Offers Breadth of Product

September 16, 2011 by · Leave a Comment 

Monaco RV LLC, manufacturer of motorized and towable recreational vehicles, is preparing to showcase the breadth of its product offering at Elkhart County’s 4th Annual Open House September 19-22. Monaco RV will showcase its “Next Generation of RVs” at a display a few minutes south of the RV/MH Hall of Fame, at the intersection of C.R. 17 and U.S. 20.

Monaco will display nearly 50 different product offerings from its diverse portfolio of brands covering nearly every segment of the market. On display will be: Monaco brand diesel, gas, Class A and B motorhomes; Holiday Rambler diesel, gas, Class A, B and C motorhomes; Holiday Rambler travel trailers and fifth-wheels; R-Vision travel trailers and fifth-wheels; and Bison horse trailers with living quarters.

The display will be open Monday through Thursday from 9 a.m. to 6 p.m., and lunch will be served daily from 11 a.m. to 1 p.m. Monaco RV will also have sales and management personnel available to provide information, offer demonstrations and answer questions.

“We are excited to be able to bring our ‘Next Generation of RVs’ to dealers who will be in the Elkhart area,” said Mike Snell, senior vice president of sales and product development. “We believe our partnership with Navistar, has brought us new technology, new engineering and superior designs that have never been seen in the RV market before. Our 2012 models are the best products we have ever offered.

“We plan to expand on these products and raise the bar even higher in the future. We will continue to focus on innovation, quality and customer service to deliver the finest, most customer appealing products to our dealer partners.”

 

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Thor Motor Coach Continues as Market Leader

September 12, 2011 by · Leave a Comment 

Thor Motor Coach continues as the No. 1 retailing brand of motorhomes in North America with 22.93% share through June 2011, according to Statistical Surveys Inc.

In a press release, Thor Motor Coach said the results also show the Thor Industries Inc. division as the fastest growing motorhome brand among the top eight major manufacturers with a 27.9% increase over last year. Class C sales captured the No. 1 market position with an impressive market share growth of 31.50% compared to the previous year.

“Packing in features that include camper favorites like Mega-Storage Compartments, single step entrances and molded fiberglass front caps have helped us solidify our dedication to the Class C market. Over the past six months we have introduced several new floorplans that integrate features making the coach even more livable,” said Mike Savage, Thor Motor Coach’s Class C product manager.

The company said that over the last few months retail customers have responded well to the addition of several impressive new features on the Hurricane and Challenger lines, the redesign of the Tuscany, and several new floor plans on the Windsport, Serrano and A.C.E. lines.

“Our continued focus on what retail customers’ desire helps us to bring innovative floorplans with intelligent features to the market. Our after-the-sale support programs like Concierge Connection and Rapid Response Parts along with the stability of a strong and financially sound company are added reasons consumers continue to display their confidence in our products,” stated Dana Simon, vice president of sales.

 

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Fleetwood Unveils ’12 Providence Diesel Pusher

September 1, 2011 by · Leave a Comment 

Providence diesel pusher

Fleetwood RV Inc. debuted new models in the company’s Class A diesel pusher lineup along with the entry-level Jamboree Searcher and Tioga Montara C-bodies during the two-year-old company’s Aug. 23-25 National Dealer Meeting at the Grand Wayne Center in Fort Wayne, Ind.

Introductions by Decatur, Ind.-based Fleetwood included:

Providence: Aimed at the “higher end of the price spectrum,” the 2012 Providence diesel pusher offers several upscale amenities such as polished porcelain floors, molded fiberglass roof and enhanced interior design with wall art and countertop edge detail upgrades. The line is available in four floorplans – three 42-foot models powered by a 450-hp Cummins 8.9L engine and a 40-footer equipped with the 380-hp ISC Cummins engine. The 42P is a tag-axle unit while the 42M offers a triple-slide and full-wall bath. Standard features include full-body paint, Aqua-Hot system (42M only), 2,000-watt pure sine wave inverter w/remote, hardwood cabinet doors/drawers, double roller shades, side-swinging luggage doors, and exterior grill and galley (optional).

Discovery:The diesel pusher Discovery lineup features six models, including three tag axle units, all powered by a 380-hp Cummins ISC 8.3L engine. All-new floorplans for 2012 include the 42D, a quad-slide layout with a luxurious master suite, and the 42M, a full-wall-slide model with a Sony 40” mid-ship LCD TV. Features include 84-inch ceiling height, full-body paint, porcelain tile floor with decorative inserts,

Class C Tioga Montara

hardwood cabinet doors/drawers, double roller shades, side-swinging luggage doors and optional exterior grill and galley.

• Jamboree Searcher and Tioga Montara: Both C models are available in three floorplans, including a 22- and 23-footer along with an all-new 25-foot model. All units feature a cab-over bed, spacious dinette and full bath with shower. Other features include hardwood cabinet doors; high-gloss smooth fiberglass exterior; a one-piece molded fiberglass front cap; and a full basement exterior with pass-through storage. Priced to compete in the entry-level market, MSRP’s are $64,190.

 

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Fleetwood Hires Marketing Firm, Taps Into Trends

August 30, 2011 by · Leave a Comment 

Fleetwood RV's John Draheim

Fleetwood RV Inc. President and CEO John Draheim told dealers during the company’s Aug. 23-25 National Dealer Meeting at the Grand Wayne Center in Fort Wayne, Ind., that the Decatur, Ind.-based motorhome builder has been taking a close look at the way it’s perceived by its dealer network and end-consumers.

Toward that end, Draheim introduced Fleetwood’s new “marketing partner,” Fort Wayne-based LaBov & Beyond, a niche marketing agency whose clients include automotive, financial service, marine and sports businesses – particularly companies that sell through dealers and distribution networks.

In an effort to “stay connected with what’s going on in the market,” Fleetwood asked LaBov & Beyond to talk to their customers, interview dealers and engage with owners. The agency in the past year interviewed 30 dealers and gathered input from numerous others while sitting down with 100 consumers and surveying 250 others online, and Draheim shared some of the highlights of those interviews.

He said the dealers gave the two-year-old company high marks for product – with some advice on fit and finish – plus kudos for sales and service, organization and its ability to build relationships in the marketplace.

“You told us that we need to help you drive traffic, that it’s a very difficult market and if there’s things that we can do to help you drive traffic that you’ll help us,” said Draheim.

“You also told us in this process two interesting things: One, you’re seeing a lot of first-time buyers and there’s no rhyme or reason to what they buy. They may buy a Class C, a Searcher or Montera. They may come in and buy a (lower priced gas Class A) Storm. They may actually buy a (higher-priced diesel A-body) Revolution. But the point is that there are new buyers coming into the market space, and it’s healthy for our industry.

“You also told us that the percentage of cash buyers has gone way up in the past 18 to 24 months, which is yet another new phenomenon.”

Consumers, he added, are more informed than their predecessors due to the Internet.

Fleetwood's Storm targets entry-level Class A segment

“The shopping and buying process that the owners are going through today has changed,” said Draheim. “On average, they’re starting their process three to six months prior to making a purchase. In some cases, it’s much longer. We also found that they tend to keep their coach between 24 and 50 months before they trade. They start their research, their education process, online. They gather their information from websites. They download or request brochures from those websites. Then, they may go to a show or rally.

“We asked them why? Because they feel it (a show or rally) is a more non-threatening environment than a retail dealership. They’re not ready to buy. They’re still researching. They move from the awareness phase of the buying process to the consideration phase, but they’re still not ready for a transaction. And they also told us that the purchase is as much about the relationship as it is the product – just as some of you have told us that our relationship in some cases is more important than the product. The customers feel the same way about you in the buying process.”

Fleetwood, in turn, has been working to integrate some of this input into its corporate and marketing, sales and follow-through strategies.

During the meeting, Fleetwood also honored its top dealers for the year. Awards included:

• Ancira Travel Villa, Alvarado, Texas — Top Dealer for Discovery, Bounder, American Tradition and American Revolution

• Centre Du VR. Victoriaville, Victoriaville, Quebec — Top Dealer for Southwind and Jamboree

• Dixie RV Superstore, Hammond, La. — Top Dealer for Discovery and Tioga

• General RV Center, Wixom, Mich. — Top Dealer for Bounder Classic; Overall Top Motorhome Dealer Multi Location

• Giant RV, Montclair, Calif. — Top Dealer for Southwind and Terra; No. 1 Jamboree Dealer in the Nation; No. 1 Providence Dealer in the Nation

• Harberson RV Pinellas, Clearwater, Fla. — Top Dealer for Southwind

• Holiday World of Houston, Katy, Texas — Top Dealer for Discovery

• Holland Motor Homes, San Diego, Calif. — Top Dealer for Bounder Classic and Jamboree

• La Mesa RV Center, Sanford, Fla. — Top Dealer for Expedition, Jamboree and Storm

• Lazydays RV Center, Seffner, Fla. — Top Dealer for Southwind, Bounder Classic, Storm and Terra; Overall Top Motor Home Dealer Single Location; No. 1 Dealer for Discovery, Bounder, Expedition and Tioga; No. 1 Dealer for American Heritage, American Eagle, American Tradition and American Revolution; Overall Top American Coach Dealer; #1 Dealer for American Heritage, American Eagle, American Tradition and American Revolution.

• McGeorge Camping Center, Ashland, Va. — Top Dealer for Storm

• Mike Thompson’s RV Superstore, Colton, Calif. — Top Dealer for Tioga

• Mike Thompson’s RV Superstore, Fountain Valley, Calif. — Top Dealer for Tioga

• Neil’s Motor Homes, North Hills, Calif. — Top Dealer for Terra

• Northside RV’s, Lexington, Ky. — Top Dealer for Terra

• RV World, Yuma, Ariz. — Top Dealer for American Eagle and Bounder Classic

• Tom Johnson Camping Center, Concord, N.C.– Top Dealer for Southwind, American Heritage, American Eagle, American Tradition and American Revolution

• Tom Raper RV, Richmond, Ind. – Top Dealer for Discovery and Bounder

• Dixie RV Superstore, Hammond, Louisiana — #1 Terra Dealer in the Nation

• Mike Thompson’s RV Super Store, Santa Fe Springs, Calif. — #1 Storm Dealer in the Nation; #1 Tioga Dealer in the Nation

• Niel’s Motor Homes, North Hills, Calif. — #1 Southwind Dealer in the Nation

• Tom Johnson Camping Center, Marion, N.C. — #1 Jamboree Dealer in the Nation

• Woody’s RV World, Calgary, Alberta — #1 Bounder Classic Dealer in the Nation

• El Monte RV, El Monte, Calif. — Overall Top Rental Dealer

 

 

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Fleetwood’s New Site Part of Marketing Innovation

August 26, 2011 by · Leave a Comment 

Fleetwood RV Inc., a leading producer of Class A and Class C recreational vehicles, recently unveiled its new website, www.fleetwoodrv.com.

According to a press release, the site has been designed to be the “best on-line resource for both current Fleetwood owners and prospects.”

Fleetwood said it is committed to forward-thinking in the RV industry, including products as well as marketing.

“Our new website is just the beginning of our marketing innovation, which will continue,” said John Draheim, president and CEO of the Decatur, Ind.-based company. “When planning the new website, we looked at best practices in the automotive, boat and RV industries to create a site that will change the way people engage with our products. We want our website to be a destination, not just a stop along the road, and I think this redesign sets that tone clearly.”

Fleetwood’s new website not only has a whole new look and feel, but it also provides clearer product information, larger product images, and a “Build Your Own” feature that allows consumers to build customized flyers that they can save, print or share on social media sites.

 

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