NADAguides Widens its RV Valuation Products

April 19, 2012 by · Leave a Comment 

With Kelley Blue Book’s suspension of its RV valuation products, NADAguides remains a key source for data products and services, according to a press release.

NADAguides offers the most comprehensive data for truck campers, camping trailers, motorhomes, travel trailers, fifth-wheels, park models and heavy-duty tow vehicles including: year, manufacturer, model, length/width, floor plan, optional equipment, number of slides, plus engine and axles/weight specifications.

Founded in 1972, NADAguide’s resources include the Recreation Vehicle Appraisal Guidebook, the Older Recreation Vehicle Appraisal Guidebook, WindowLink (syndicated web-based content), web services (integrated data) and NADAguides’ newest product, RV CONNECT, a recreation vehicle inventory pricing and online management tool.

The NADAguides RV CONNECT online is a web-based tool that provides instant access from any web-enabled device to NADAguides pricing, including used wholesale trade-in and used vehicle retail values. NADAguides RV CONNECT online is not only accessible 24/7, but it also provides RV pricing and information that reflects real time market updates. Industry professionals can also incorporate dealer add-ons, utilize inventory reports with customized reference numbers, and create custom window stickers, providing them with an excellent source for management and marketing of recreation vehicle inventory dating from 1978 to 2012.

For additional information visit


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NADAguides Study: 2Q RV Web Traffic Up 29%

August 4, 2011 by · Leave a Comment 

The following is a blog authored by Julian Gothard of reviewing the second quarter Traffic Trends study from NADAguides.

The newly released Q2 NADAguides Traffic Trends study reported substantial consumer traffic growth in the powersports, boat and RV categories. Website traffic for RVs has risen 29% since the beginning of the year.

The increase was largely attributable to the lower than expected price of gas – currently at a nationwide average of $3.69 – as families planned their spring and summer camping vacations. Fuel prices did not reach $5 a gallon as many economists predicted, making RVs an affordable option for families to escape from daily activities and hit the road, while still having the creature comforts of home close at hand.

That sentiment was endorsed by Richard Coon, president of the Recreation Vehicle Industry Association (RVIA), who said recently that, “RV owners still get a bigger bang for their buck when compared to other types of vacations. Affordability is a key reason why RV travel appeals so much to families.”

This NADAguides information is fully supported by data supplied by RVIA, which indicates that the RV market continued to gain ground through the first half of 2011 with total wholesale shipments reaching 144,000 units, an increase of nearly 6% over the 136,000 units shipped in the same time period last year. RV shipments are trending slightly ahead of the year-end projections from economist Richard Curtin, director of the Survey of Consumers at the University of Michigan. In the Special 2011 issue of RV Roadsigns, RVIA’s quarterly shipment forecasting newsletter, he predicted shipments would rise to 260,200 units at the end of 2011, a 7.4% increase over the 242,300 units shipped in 2010. The RV industry experienced across the board increases in shipments of Class A, B and C motorhomes and all towable RV’s with the exception of folding camping trailers, where shipments were off by 19.1%.

Good news also for RVers in the market for “toys” as reported an increase of 23 percent in site traffic to motorcycles, ATVs and utility vehicles with consumers still able to find used units and late model new units within the range of affordability. NADAguides’ analysts report these great deals are prompting buyers to take action and site traffic for the powersports section of the site confirms this hike in consumer shopping activity. As consumer confidence continues to grow, the interest in motorcycles, ATVs and the like will also continue to spike, especially with smaller, entry-level machines.

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NADAguides’ RV CONNECT the Missing Link?

March 15, 2011 by · Leave a Comment 

20101230090737ENPRNPRN-NADA-LOGO-1005-1y-1293700057MRNADAguides, a comprehensive vehicle pricing and information provider and a resource for recreation vehicle pricing and valuation data, launches its CONNECT for Recreation Vehicles inventory pricing and management application.

The NADAguides RV CONNECT program is a customizable web-based product that is designed to provide instant access from any device to the most up-to-date NADAguides pricing, options, specification information and tools for the valuation, management and marketing of RV inventory, according to a news release.NADAGUIDES RV CONNECT

Industry professionals can conveniently log into CONNECT from any PC, laptop, tablet or smart phone, providing “anytime, anywhere” access to the most current vehicle pricing, information and tools, on an as-needed basis.

The NADAguides CONNECT application provides engine and weight specification data as well as year, manufacturer, model and option notes, which allows professionals to create accurate and detailed pricing reports.

Price reports are customizable with the ability to insert options and pricing, dealer add-ons with pricing, dealer addresses, special custom messages, logos, and current specials which can then be printed as official window stickers for showroom display. All CONNECT price reports can be saved using custom reference numbers for inventory, loans, applications, stock and other needs allowing them to be easily accessed and modified at a later date.

RV CONNECT provides wholesale trade-in and used retail values for truck campers, camping trailers, motor homes, travel trailers, fifth-wheels and park models dating from 1977 to 2011.

NADAguides is currently offering a one-year subscription to RV CONNECT for an introductory price of $175 – which includes a one-year subscription to the 2011 Recreation Vehicle print guidebook. Orders can be placed by calling (800) 966-6232.

Lenny Sims, vice president of operations for NADAguides, said, “NADAguides CONNECT was designed to make the vehicle valuation process more efficient for industry professionals. With easy access from anywhere on any device, printable window sticker options, customizing capabilities and much more, CONNECT is the answer for dealerships, credit unions and insurance companies looking to manage everything in one place.”

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NADAguides: RV Price Report Requests Up

January 12, 2011 by · Leave a Comment 

nadaguides-header-imageNADAguides, the most comprehensive automotive, classic car, motorcycle, boat and recreation vehicle pricing and information resource online, has announced its 2010 Traffic Trend Report – showing an increase in traffic growth across all vehicle types.

The guide’s RV site section saw an increase of 4% in consumer price report requests. The Recreation Vehicle Industry Association (RVIA) has also reported recent increases in shipments of RVs from January through October 2010 as compared to the same time period in 2009. This increase, in addition to the increased growth on, are key indicators that this industry may finally be attempting to right itself, according to a news release.

Other findings:

  • The Automotive section of experienced more than a 13% increase in unique visitors in quarter four of 2010 over the same time period in 2009. The analysts at NADAguides attribute this increase in traffic to a new site design, shopping tools and enhanced content as well as market influences such as new model launches and a returning economy.
  • The more than 13% growth of consumer traffic within new and used cars on in the fourth quarter of 2010 was the second largest site section of growth behind Classic Cars. New car sales for 2010 settled in around 11.6 million equating to an 11% increase over 2009 and fueling consumer in-market interest for new and used car research on
  • For the year, NADAguides reported a 10% increase in consumer price report requests from the site over 2009 with its greatest increase of 18% happening in the fourth quarter of 2010.
  • The Classic Cars section on showed the most significant growth in traffic with a 14% increase in unique visitors over 2009 and an increase in classic car value report requests of 21%. NADAguides’ analysts attribute this growth to a drop in collectible car pricing in certain segments easing the entry into car collecting for more enthusiasts and the volatility of the collector car market adding to economic pressures. Conversely, certain segments such as highline exotic cars, have been seen as a more sound option compared to other investments.
  • The NADAguides Motorcycle and Boat sections also experienced increases in unique visitor growth of 7% and 2%, respectively, from 2009 to 2010 with identical increases in motorcycle and boat price report requests. This site growth is contrary to the decrease in overall vehicle sales within these two industries during the same period. Through the third quarter of 2010, motorcycles, including motorcycles and ATV’s, had seen a decrease in sales of more than 15 percent according to the Motorcycle Industry Council (MIC). While new boat sales have been dropping since 2006, this industry has seen recent growth, according to NADAguides analysts.

Troy Snyder, director of product development at NADAguides, said, “The website continued its typical year-over-year growth in 2010, but heightened growth was experienced and can be quantitatively attributed to new and enhanced vehicle buying and shopping tools as well as a focus on site content. These enhancements to provide in-market consumers with the insight needed to make intelligent, clear and confident transactions in the marketplace. Revived consumer market activity and interest also fueled site growth as each of our vehicle segments began to see life return to new model announcements, supply chains and marketplaces.

About the NADAguides Traffic Trends Report

The Annual NADAguides Traffic Trends Report is an analytical review of millions of consumer behaviors and interest indicators on for the year. NADAguides’ Traffic Trends Report is an ongoing study, tracking and trending consumer research patterns and purchase intentions within the automotive, classic car, motorcycle, boat and recreation vehicle industries.

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NADAguides Partnering with GolinHarris

September 9, 2010 by · Leave a Comment 

nadaguides-header-imageNADAguides, a comprehensive recreation vehicle pricing and information resource, has selected GolinHarris as its public relations partner.

According to a news release, NADAguides and its consumer website,, have a wealth of data and expertise available to readers including:

  • Analysis of consumer buying trends and insights into changing consumer preferences.
  • Tools to make the recreation vehicle buying/selling process easy for consumers, including new and used pricing and information, tips and advice, maintenance suggestions.
  • Expert executive Lenny Sims, vice president of operations, available for comment on new and used RVs and industry trends.

Sims has nearly 30 years of editorial, managerial, business development and publishing experience. He developed in-depth valuation methodologies for the company’s broad range of traditional vehicle appraisal guidebooks and spearheaded the development, launch and continued successful expansion of the company’s online consumer website. He worked for 12 years as an editorial specialist spearheading all editorial processes at the company, with a special focus on RVs, motorcycles and limousines.

Sims is a vehicle enthusiast and enjoys spending time attending various RV, motorcycle, snowmobile and limousine shows throughout the country to preview the latest and greatest manufacturer additions

NADA analyzes more vehicle data on a monthly basis than any other data publisher on the market. More than a million vehicle transactions are analyzed by the organization every single month. This data is derived from manufacturers, dealers and over 200 auctions nationwide.

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