NASCAR, Morgan RV Resorts and Silver Companies have announced a license to create “NASCAR RV Resorts,” a new branded concept to bring the sights, sounds and thrills of NASCAR to family camping locations across the country.
The first 13 locations include sites in eight different states and future expansion goals are for hundreds of additional locations in the next 10 years, according to a news release.
Beginning in the spring, the first NASCAR RV Resorts will come online and incorporate a full NASCAR experience for campers, including live NASCAR races shown on giant screens. These locations are: Stonebridge Park in Maggie Valley, N.C.; NASCAR RV Resort of Mays Landing, N.J..; Indian Creek RV Resort in Geneva-on-the-Lake, Ohio; Westward Ho Campground in North Kettle Moraine, Wisc.; Adirondack Gateway RV Resort in Saratoga Springs, N.Y.; Indiana Beach Campground in Monticello, Ind.; Wild Acres in Old Orchard Beach, Maine; Virginia Park RV Resort in Old Orchard Beach, Maine; Wagon Wheel in Old Orchard Beach, Maine; Megunticook Campground by the Sea in Rockport, Maine; Camden Hills RV Resort in Rockport, Maine, Endless Caverns and RV Resort, New Market, Va.; and Blueberry Hills RV Resort in Bushnell, Fla.
These locations will be rebranded and include activities providing the camper a full NASCAR experience away from the track such as tailgate events, televised race coverage on jumbo screens through NASCAR Media Group and DirecTV, including exclusive content from the race weekend only available at a NASCAR RV Resort. Additionally, campers will enjoy games, activities and retail opportunities with NASCAR themes every weekend, all season long.
“In a sense, NASCAR has been in the camping business for more than 60 years with NASCAR events representing some of the country’s largest campgrounds 38 weeks out of the year. The infield of any NASCAR Sprint Cup track demonstrates NASCAR fans’ strong association with camping and RV ownership,” said Blake Davidson, managing director, licensed products for NASCAR. “That passion extends beyond the track and this partnership bringing our sport to these locations through a NASCAR RV Resort is a natural connection with our fan base.”
The creation of NASCAR RV Resorts further solidifies NASCAR’s position with the camping industry. Prior to the 2009 season, Camping World was named the title sponsor for the sports truck series as well as the top weekly developmental series.
“There are tremendous synergies between what Camping World does today and the NASCAR RV Resorts and we are looking forward to bringing our partners together to maximize the benefits for the NASCAR fans,” said Davidson.
Race fans and their families and friends as well as non-racing families and friends will benefit as well with clean, safe, family friendly parks in some of the best locations in America.
“This is great news for RV Park owners and developers around the country. These new RV/Entertainment Centers will give the owner/developer the ability to convert or build their RV Park or site into a unique, one of a kind recreation and entertainment venue that fans and families alike will find exciting.” said Robert J. Moser, president and CEO of NASCAR RV Resorts. “There is no better combination of two more American sports/lifestyles/pastimes then NASCAR and camping.”
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S. and is the No. 2 rated regular season sport on television. NASCAR races are broadcast in more than 150 countries and 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series,) four regional series, and one local grassroots series, as well as two international series. Also, part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S states, Canada and Mexico.. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Bentonville (Ark.), Mexico City and Toronto.
About Morgan RV resorts
Morgan RV Resorts is the largest private owner and operator of RV parks in the U.S. Family owned and operated, the company provides quality, unique, affordable vacation accommodations in some of the country’s most beautiful and family-friendly destinations.
About Silver Companies
Established in 1941, Silver Companies is a diversified real estate investment and development company. Silver Companies and private real estate investment funds that are organized and managed by the company are involved in the ownership and development of commercial, office, retail, hotel, residential and apartment properties..
Freightliner Trucks, the leading heavy-duty truck manufacturer in North America, has teamed up with Revolution Racing as an official partner for the 2010 racing season.
Revolution Racing, owned by Max Siegel and John Story, operates four NASCAR Camping World Series East teams and six NASCAR Whelen All-American Series Late Model teams in an academy-style development program for NASCAR’s Drive for Diversity initiative.
Freightliner will debut with Revolution Racing at the Toyota Showdown at Toyota Speedway in Irwindale, Calif., on Jan. 29 and will serve as an associate sponsor of all 10 Revolution Racing teams throughout the 2010 season.
“Freightliner is proud to team up with Revolution Racing and the Drive for Diversity program,” said Melissa Clausen, director of product marketing for Freightliner Trucks. “Their core values open doors for these young talented drivers. The partnership with D4D further solidifies Freightliner’s commitment to diversity, both within the company and to all our customers. We look forward to an exciting year.”
“Freightliner has made a huge commitment to Revolution Racing and to our goal of developing young talent in NASCAR,” said Story, president of Revolution Racing. “We look forward to having Freightliner as a partner for our debut appearance at the Toyota Showdown and throughout the season on both our Camping World Series East and Whelen All-American Series teams.”
Revolution Racing’s driver line-up will be announced in early 2010. The driver selection process will be prominently featured in the upcoming television show “Changing Lanes,” scheduled to air on BET in 2010.
Freightliner Trucks is a division of Daimler Trucks North America LLC, headquartered in Portland, Ore., and is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets Class 4-8 trucks and is a Daimler company, the world’s leading commercial vehicle manufacturer. Freightliner Trucks received the highest overall ranking for vocational products in the 2009 J.D. Power and Associates Heavy Duty Truck Customer Satisfaction Study.
Headquartered in Mooresville, N.C., Revolution Racing also trains aspiring female and minority pit crew members and manages a youth racing initiative designed to identify drivers who may eventually race for the team in late model stock cars.
While the Camping World Truck Series is on the longest break of its season, sponsorship woes continue to plague its teams, according to the Bleacher Report in San Francisco, Calif.
With the economy in a downturn, the report notes, it was predictable that in NASCAR the truck series would be most affected.
While there have been full fields of 36 trucks racing three or four times, a change is becoming apparent as the trucks prepare for an April 25 race in Kansas.
Half a dozen of the full-time teams due to lack of sponsors may be forced to switch to “race-to-race mode, run a part-time schedule, or park their trucks for good.”
No team owner or driver has been immune to the difficulty of landing sponsors for their teams, the Bleacher Report notes, while a few have been successful with finding and securing sponsors.
“Probably the lone bright spot has been Kevin Harvick Inc. who landed Monster Energy Drink, Longhorn Brand Smokeless Tobacco and has been adding a bunch of one-race sponsorships from Oakley Sunglasses, Charter Communications and Bounty.
“The team over the off-season lowered their asking price for sponsorship, worked it out that they aren’t affecting the team’s performance on the track, and maybe some of these other struggling teams need to follow suit,” the report notes.
“We’ve seen Todd Bodine win at Daytona in a sponsor-less No. 30 truck, then follow it up the next week with a second-place finish at Fontana and haven’t been able to attract a sponsor. They flirted with Tilted Kilt, but nothing materialized from the one-race deal and had Whelen on board at Martinsville. They are now in race-to-race mode and no sponsor, no race. This is a shame, since they are a contender for the championship in 2009,” the magazine stated.
While the report mentions several other part- and-full-time teams and their “sponsorship woes,” Camping World Inc. President Marcus Lemonis, whose firm agreed last October to a multi-year title sponsorship of the former Craftsman Truck Series, insists that the industry would be better off worrying about other things.
“As we see it,” Marcus told RVBUSINESS.com, “the sport of NASCAR is healthy. ”What all of us need to be focused on is the health of our entire RV industry, not just parts and pieces. It is paramount that we understand the interdependence of our sector, and NASCAR is only one arena in which our industry’s products are dominant in usage. This, along with other arenas, is important to showcase what our industry has to offer.”
Sources confirmed to SPEEDtv.com that Camping World intends to remain as the title sponsor of the NASCAR Camping World Truck Series.
Published reports said NASCAR was shopping for a replacement Truck Series sponsor for Camping World, which is in the first year of a multi-year agreement with the sanctioning body.
But a spokesperson for the retailer said the company is actually helping locate a replacement sponsor for the Camping World East and West Series. Camping World previously had announced that 2009 would be its last year as title sponsor for the East and West Series.
“We have no intention at this point of trying to pull out of the Truck Series,” said Diana Ardelean of Camping World. “We’re very excited and fully in support of the Truck Series.”