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Day 1: Breaking News from Louisville Show

November 30, 2010 by · Leave a Comment 

Tuesday, Nov. 30

Tuesday, Nov. 30

Following are highlights of some of the developments announced at or reported to RVBUSINESS.com during this week’s National RV Trade Show in Louisville, Ky.

RVIA Releases 3 Videos

The Recreation Vehicle Industry Association has released three new videos in conjunction with the 48th Annual National RV Trade Show underway this week in Louisville, Ky. One of the videos new appears on the RVBUSINESS.com homepage.

RVIA Welcomes Chinese Delegation

A delegation sponsored by the Department of Commerce in Beijing, China, is visiting the 48th Annual National RV Trade Show today and Wednesday in Louisville, Ky.flag.GIF

The Recreation Vehicle Industry Association (RVIA) will host a reception for the Chinese delegation tonight at the Kentucky Exposition Center. The Chinese will be meeting with U.S. vehicle manufacturers and suppliers. Tables have been set up and five interpreters have been hired to assist the attendees communicate with each other.

Some members of the delegation will be visiting the RV/MH Hall of Fame on Thursday in Elkhart, Ind., and visiting one or more RV plants.

RVIA President Richard Coon said there is great potential for the RV industry to enter China. Coon said the Chinese consumers have more disposable income and leisure time than ever before and are interested in learning more about the RV lifestyle.

Newmar Adds MCD Innovations Shades

MCD Innovations announced that Newmar Corp. is installing MCD shades in their 2011 Dutch Star and newly redesigned 2011 Ventana models. The windshield and driver/passenger shades in the Ventana replace the visors and curtains that have been installed in the past. The Dutch Star model also includes the cockpit shade system. In addition, American Duo house shades are available for these models.

Also used in both coaches on the driver’s side window is the innovative, patent-pending MCD SwayShade, the unique roller shade configuration that travels forward as it is pulled down so as to cover the lower front corner of the driver’s window, which a normal shade cannot do. Newmar specified this unique shade for both the Ventana and Dutch Star.

“With Newmar’s high standard of craftsmanship and their ability to lead the industry with their innovative products, we are pleased that they have selected the American Duo Shade System for two of their most popular coaches,” said MCD Innovations CEO Dave Townsley. “ We look forward to working with Newmar and providing their customers the best the industry has to offer in solar protection, outward visibility and privacy.”

“Newmar is constantly looking to partner with the best Suppliers in the Industry to provide our discerning customers with the quality products that they deserve in their motorhome. MCD American Duo Shades will be a valued addition to our Dutch Star and Ventana Diesel Brands,” said Kyle McCrary, director of luxury motorhomes and product design at Newmar Corp.

Accidents Hamper Show Traffic

Multiple accidents on Interstate 65 southbound near Eastern Parkway just north of the Kentucky Exposition Center in Louisville, Ky., site of this week’s National RV Trade Show, have closed two lanes this morning, a MetroSafe Communications supervisor told the Louisville Courier-Journal.

There were reports of injuries, but the supervisor did not know the severity or how many people were injured. A Trimarc incident report said six vehicles were involved.

All southbound lanes were closed for about an hour after one accident was reported about 5:40 a.m., but the two left lanes were re-opened just before 7 a.m.

No further details were immediately available.

Morin Named Canadian Dealer of the Year

Daniel Morin

Daniel Morin

Daniel Morin, owner of Roulottes Desjardins, St-Jerome, Quebec, was named Canadian RV Dealer of the Year by the Recreation Vehicle Dealers of Canada (RVDA of Canada).

Morin’s award was announced and presented Monday night (Nov. 29) during the Canada Night Dinner held at the Galt House in Louisville. Morin is a 41-year veteran of the RV industry. He was a founding member of the RVDA of Quebec, past chairman of the RVDA of Canada and past director of Go RVing Canada board.

Thor Falls Short of Analysts’ Forecasts

Thor logo Thor Industries Inc. fell short of profit forecasts provided by Wall Street analysts who follow the giant  RV company.

Thor said Monday its fiscal first-quarter profit edged higher amid a 21% jump in revenue, Businessweek reported.

The company reported net income of $23.7 million, or 44 cents a share, for the three months ended Oct. 31. That compares with net income of $23.4 million, or 42 cents a share, in the prior-year quarter.

Analysts surveyed by Thomson Reuters expected earnings of 54 cents a share, on average.

Revenue increased to $606.7 million from $502.6 million a year earlier.

Thor said RV sales rose 30 percent versus the same quarter last year, while bus segment sales declined 11 percent.

Peter Orthwein, Thor’s chairman, said gross margins were affected by increased discounting as dealers remained cautious entering the slowest season of the year.

Shares in Thor Industries rose 14 cents to $33.78 in aftermarket trading after falling 91 cents, or 2.6 percent, to $33.64 during the regular session.

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RVIA’s Coon Focuses on Long-Term Trends

November 30, 2010 by · Leave a Comment 

This morning in Louisville

This morning in Louisville

In a presentation titled “Forging Our Future” at Outlook 2011: “A New Era Begins” held today (Nov. 30) at the National RV Trade Show in Louisville, Ky., Recreation Vehicle Industry Association (RVIA) President Richard Coon examined emerging trends that will impact the RV marketplace in the future and provided a positive forecast for RV wholesale shipments in 2011.

Richard Coon

Richard Coon

The RVIA news account of his presentation follows.

“As we come together for the National RV Trade Show this year, we are once again on the path to recovery with the economy gradually gaining strength, RV shipments tracking upward, and a forecast projecting more growth in the coming year,” Coon said. “But, if we are to capitalize on the promise of a new era, there a few key issues that require our attention.”

Coon cited the availability of credit, the growth of green technology, the need for quality aftermarket service and the increasingly global nature of the RV market as trends that will shape the future of the RV industry.

He reported that while credit availability has been an issue for many industries, he has seen signs of recent improvement and said the RV industry was fortunate to have had financing partners that remained in the market.

“I want to take this opportunity to thank those banks and financial institutions for the loyalty and support they demonstrated by standing with us through the economic downturn,” Coon said.

He also pointed to the recent expansion of the Small Business Administration’s Dealer Floorplan Pilot Program as having the potential to loosen credit by providing more floorplan opportunities to dealers. The new program has been extended until September 2013, allows dealers to borrow up to $5 million, and, makes dealer with a higher net worth – up to $15 million – eligible.

Coon said there are several factors driving the trend toward more green technology, including consumers being more environmentally aware; market forces such as oil and gas prices, and government policy such as greenhouse gas regulations and CAFE standards.

“Given the various forces at work, our industry must continue to be proactive in designing and building the RVs of tomorrow,” Coon said

He also lauded the industry for the progress already made in this area, citing the trend toward better-designed and lighter-weight products in both the towable and motorhome segments of the market that that are more fuel-efficient.

Coon also stressed that as RVs become more technologically advanced, the need for quality aftermarket service will remain one of the industry’s top priorities. To help develop and drive new programs to bolster aftermarket service, Coon reported that RVIA is wrapping up a groundbreaking demographic study of the RV service technician that surveyed technicians, RV owners and RV dealers. This research will provided much-needed data about the RV service technician career path and the impact of the industry’s training and certification programs on service delivery and customer satisfaction.

Finally, Coon said another key long-term factor playing a critical role in the future of the RV industry is the increasingly global nature of the RV market. In addition to the United States and Canada, Europe and Australia have established RV markets while lucrative new markets are possible in South America, South Africa and China, in particular.

“There is very strong interest in the further development of the RV industry in China where consumers with more disposable income and leisure time than ever before have shown an interest in RV ownership,” Coon said. “That represents tremendous potential.”

He explained that RVIA is taking step to capitalize on this potential by forming a Foreign Affairs Subcommittee and an ad hoc China Committee to focus on critical issues, build relationships and work to harmonize building standards.

Coon concluded his remarks by providing the forecast for the RV market in 2011, reporting that University of Michigan economist  Richard Curtin forecasts wholesale RV shipments to finish 2010 at 236,700 units a 43% increase over the 165,700 units shipped in 2009.

2011 Forecast

Looking ahead to 2011,  Curtin sees RV shipments climbing by 4% to 246,000 units, with increases spread across all vehicle types:

  • Travel trailer shipments are expected to climb 3% to 145,600 units.
  • Fifth-wheels are expected to jump 5% to 57,200 units.
  • Folding camping trailers will increase by 2% to 14,000 units.
  • Truck campers will see an 8% rise to 2,900 units.

Motorized segments are also expected to see gains:

  • Class A motorhome shipments are set to rise 2% to 13,300 units.
  • Class B motorhomes will hit 1,900 units on 19% growth.
  • Class C motorhomes will increase by 8% to 11,100 units.
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VIDEO #2: CNBC News Visits Louisville Show

November 30, 2010 by · Leave a Comment 

Video #2, courtesy of CNBC News, features a look at this week’s National RV Trade Show underway in Louisville, Ky.

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RVIA Ready to Open 48th Annual Trade Show

November 29, 2010 by · Leave a Comment 

Kentucky Exposition Center

Kentucky Exposition Center

Units are in place and supplier booths were nearing completion today (Nov. 29) for Tuesday’s opening of the 48th Annual National RV Trade Show at the Kentucky Exposition Center in Louisville, Ky.

This year’s show will feature 766,000 square feet of display space, a 21% increase over last year’s show. Manufacturers take the bulk of that space, 698,000 square feet, or 22% more than the 2009 show. There are 679 supplier booths, a 17% increase over last year.

The show, sponsored by the Recreation Vehicle Industry Association (RVIA), runs through Thursday.

“It was a very smooth move in, one of the smoothest we’ve ever had,” said Mike Hutya, RVIA vice president of meetings and shows, who’s been in Louisville for more than a week orchestrating setup for the event. She was overseeing final booth set-up inside Freedom Hall when interviewed this morning by RVBUSINESS.com.

“Everybody seems to be in a very upbeat mood. It there has been a problem, we’ve chatted and worked it out amicably,” she said

“I think when attendees come, they will see the show they have come to expect normally,” she said. For instance, Freedom Hall is packed with 232 supplier booths.

The show experienced few last-minute glitches, she said.

There has been one manufacturer cancellation. Cikira RV, a towable manufacturer based in Sturgis, Mich., has withdrawn from the show, she said. She had no one on a waiting list to fill the open spot, she said, but Cikira’s booth location is behind another display and the vacant spot will not be readily obvious, she predicted.

Pre-show activities get underway tonight:

  • The Recreation Vehicle Dealers Association (RVDA) will hold its annual members reception from 5 p.m. to 6:30 p.m. in the Crowne C Ballroom of the Crowne Plaza. It will feature the presentation of RVDA’s Quality Circle Awards to brands/manufacturers that performed well on the association’s annual Dealer Satisfaction Index survey. The awards presentation begins at approximately 5:30 p.m.
  • RVDA of Canada will hold its annual “Canada Night Dinner” at the Galt House and will present its RV Dealer of the Year award. The event begins at 6 p.m.

Outlook 2011 Kicks off the Show

“Outlook 2011: A New Era Begins” will kick off the show with a lineup of insightful presentations that will focus on how the RV industry can meet the challenges and take advantages of the opportunities that a changing, more cost-conscious, linked-in market will present next year and beyond, according to a news release.

The free event will begin at 7 a.m. Tuesday with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. As one of the industry’s most anticipated annual events, another enthusiastic crowd of more than 1,000 is expected to be on hand and attendees are urged to arrive early as lines form before the doors officially open.

RVIA Chairman Gregg Fore will host the high-energy, multimedia program which will feature “Forging Our Future” with RVIA President Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.

In “Go RVing: Inspiration for a New Era”, Go RVing co-chairs Bob Olson and Tom Stinnett join RVIA Vice President and Chief Marketing Officer Gary LaBella, who is retiring at the end of this year, to introduce the new Go RVing Leads-Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.

“RVIA Public Relations: A New Era of Possibilities” with RVIA Public Relations Committee Chair B.J. Thompson and LaBella will feature the duo discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.

Featured performers include NFL great Terry Bradshaw, performance artists Quick Change and pianist Patrick Henry Hughes.

Media Attention is Back

This week’s show, which comes at the end of a year-long celebration of the industry’s centennial, is attracting a number of U.S. and foreign media. CNBC is interviewing Coon and will telecast that interview as well as footage from the show and interviews with a cross-section of industry representatives during its “Squawk Box” program on Tuesday. Reporters from Associated Press, the New York Times and the Wall Street Journal also are expected this week, as are reporters from Sweden, Italy and China.

The RVIA is again hosting a number of Chinese dignitaries and will sponsor a reception for them this week. The Chinese delegation will be visiting the RV/MH Hall of Fame in Elkhart, Ind., on Thursday.

Weather Forecast

One thing out of RVIA’s control is the weather and unlike the show, the forecast is gloomy. The forecast called for clear skies today but rain on Tuesday and rain and cold on Wednesday. But no snow.

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RVDA of Canada Holds ‘Canada Night’ Tonight

November 29, 2010 by · Leave a Comment 

image028The Recreation Vehicle Dealers Association of Canada (RVDA of Canada) will hold its annual “Canada Night Dinner” tonight in Louisville, Ky., on the eve of the opening of the 48th Annual National RV Trade Show.

The event will be held in the Galt House Hotel. Cocktails begin at 6 p.m. dinner at 7:30 p.m.

RVDA of Canada’s Dealer of the Year will be announced at this event.

The nominees are:

  • Craig Anstead of Paradise RV, Red Deer County, Alberta.
  • Kevin Betzold of GNR Camping World, Winnipeg, Manitoba.
  • Henry Epp of Country RV in Kelowna, British Columbia.
  • Ron Hall of Eldorado RV, Lethbridge, Alberta.
  • David McKee of The Hitch House, Shanty Bay, Ontario.
  • Daniel Morin of Roulottes Desjardins, St-Jérôme, Quebec.

The winner is chosen by the Award Committee, which is composed of the five previous winners and a representative from RV Lifestyle magazine – sponsor of the award.

Event sponsors are:

  • Federated Insurance Company of Canada.
  • Atlas Trailer Coach Products.
  • Aviva Elite Insurance Co.
  • Coach-Net Technical & Roadside Assistance.
  • Coast Distribution System Inc., Canada.
  • EPA Ultimate Concepts Inc.
  • First Canadian Insurance Corp.
  • GE Commercial Distribution Finance Canada.
  • KZ RV LP.
  • Northern Lite Mfg. Ltd.
  • Protective.
  • RBC Royal Bank.
  • SAL Group – Industrial Alliance Pacific.
  • Stag-Parkway.
  • Statistical Surveys Inc.
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Fleetwood RV Eyes Motorhome Rental Market

November 24, 2010 by · Leave a Comment 

Fleetwood RV Inc., a leading producer of Class A and Class C motorhomes, has renewed its commitment to the motorhome rental market; it is planning to actively pursue key players in the rental business during the48th Annual National RV Trade Show in Louisville, Ky., next week, the company announced in a news release.

“Over the past year we have been busy preparing our production facilities to handle more capacity as we actively pursue a leadership position in the rental marketplace,” said John Draheim, CEO of Fleetwood RV Inc. “We believe that we have the right products for this market and look forward to the opportunity to showcase our business plan in Louisville.”

Fleetwood RV will have one of its rental motorhome models on display in Louisville, but the company’s offering is not limited to one brand or floorplan.

“We have been talking with some of the top rental dealers in the nation, gathering their feedback and expanding our offering to help meet their needs,” said Mark Inkrote, national sales manager for Fleetwood RV’s entry level Class A and Class C motorhome products. “We have our sights on being the top manufacturer for these dealers and to helping grow their businesses in a competitive marketplace.”

For more information about Fleetwood RV and its entire line of motor home products, call (80) 322-8216 or visit www.fleetwoodrv.com. For more information about becoming a rental dealer for Fleetwood RV contact Mark Inkrote via email at mark.inkrote@fleetwoodrv.com or via phone at (951) 318-2054.

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‘Outlook 2011′ Kicks Off National Trade Show

November 24, 2010 by · Leave a Comment 

Opens National Show on Tuesday

Opens National Show on Tuesday

“Outlook 2011: A New Era Begins” will kick off the 48th National RV Trade Show with a lineup of insightful presentations that will focus on how the RV industry can meet the challenges and take advantages of the opportunities that a changing, more cost-conscious, linked-in market will present next year and beyond, according to a news release.

The free event will begin at 7 a.m. Tuesday with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. As one of the industry’s most anticipated annual events, another enthusiastic crowd of more than 1,000 is expected to be on hand and attendees are urged to arrive early as lines form before the doors officially open.

RVIA Chairman Gregg Fore will host the high-energy, multimedia program which will feature “Forging Our Future” with RVIA President Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.

In Go RVing: Inspiration for a New Era, Go RVing co-chairs Bob Olson and Tom Stinnett join RVIA Vice President and Chief Marketing Officer Gary LaBella to introduce the new Go RVing Leads-Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.

RVIA Public Relations: A New Era of Possibilities with RVIA Public Relations Committee Chair B.J. Thompson and LaBella will feature the duo discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.

As always, the Outlook program will also feature several special guests, and this year’s roster includes:

  • NFL Hall of Fame quarterback Terry Bradshaw – Appearing courtesy of the generous sponsorship of EverGreen Recreational Vehicles, the former Pittsburgh Steeler great will provide brief remarks on his personal gameplan detailing what it takes to achieve success.
  • Performance artists Quick Change – As an official halftime act for the NBA and former contestants on NBC’s “America’s Got Talent,” David Maas and Dania Kaseeva thrill and mystify audiences with their dramatic, sudden and amazing colorful costume changes.
  • The inspiring Patrick Henry Hughes – His motivating story has been told on “Oprah,” “Ellen,” “Today” and ABC’s “Extreme Make Over Home Edition”. Born unable to walk and without eyesight, Patrick Henry is a musical genius who began playing the piano at nine months old, and with the help of his father Patrick John is a member of the Louisville Cardinal Marching Band. Patrick Henry will perform at Outlook 2011 and share his story of overcoming obstacles.

“This promises to be another tremendous Outlook event with a program that both informs and entertains,” said LaBella. “We expect attendees will enter the show excited about the prospects for the RV industry as it enters a new era.”

The Outlook program and breakfast are free for attendees on a first-come, first-served basis. All Louisville show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance.

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Rebounding RV Industry Looks to Louisville

November 12, 2010 by · Leave a Comment 

Photo from past National RV Trade Show.

Photo from past National RV Trade Show.

With shipments rising and consumer demand remaining strong, the 48th Annual National RV Trade Show sponsored by the Recreation Vehicle Industry Association (RVIA) will bring together 2011 product lines, industry officials and RV dealers at the Kentucky Exposition Center (KEC) in Louisville, Nov. 30 through Dec. 2.

The show comes as industry shipments continue recovering from the recession and offers manufacturers an opportunity to display their latest innovations to dealers from around the nation. This year’s show will feature 309 exhibitors — 71 manufacturers and 238 suppliers — in more than 765,000 square feet of show space, the RVIA reported.

“The industry is looking forward to the future with confidence,” said RVIA President Richard Coon. “Shipments are improving, demand for our products and for the RV lifestyle remains strong, and we are well-positioned for continued growth over the next several years. This year’s show will offer more for all to see and propel us into that future.”

Outlook 2011: “A New Era Begins”

Outlook 2011: “A New Era Begins” will kick off the National RV Trade Show with a lineup of insightful presentations from RVIA President Richard Coon; the Go RVing team of co-chairs Bob Olson and Tom Stinnett along with RVIA Chief Marketing Officer Gary LaBella; and the RVIA Public Relations duo of PR Committee Chairman B.J. Thompson and LaBella. The reports will focus on how the RV industry can meet the challenges and take advantages of the opportunities that a changing, more cost-conscious, linked-in market will present next year and beyond.

Special guests appearing at the event include NFL great Terry Bradshaw, performance artists Quick Change, and the inspiring musical prodigy Patrick Henry Hughes. Bradshaw is appearing through the major sponsorship of EverGreen Recreational Vehicles.

Outlook 2011 begins at 7 a.m. with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. As one of the industry’s most anticipated annual events, another enthusiastic crowd of more than 1,000 is expected to be on hand and attendees are urged to arrive early as lines form before the doors officially open. The program and breakfast are free for attendees on a first-come, first-serve basis.

Seminars Scheduled

Attendees can take advantage of several sales and product seminars offered throughout the three-day show.

On Wednesday, Dec. 1, Go RVing will offer a free informational seminar (with full breakfast) about the newly-announced Leads-Plus Program, scheduled to launch in 2011. It will take place in Conference Room C105, beginning with breakfast at 7 a.m. and the workshop from 7:30 – 9:00 a.m. With seating limited for the Leads-Plus Program seminar, industry members are encouraged to register immediately by contacting Go RVing’s Margie Spence at mspence@rvia.org or (703) 620-6003, ext. 357.

The following morning on Thursday, Dec. 2, RV industry sales expert Chuck Morgan will present “Harnessing the Power of the Internet and Video for RV Dealers,” taking place from 8:00 – 9:00 a.m. in the KEC Second Floor Ballroom with a full breakfast served at 7:30 am. He will focus on improving a dealership’s internet presence by discussing the proper implementation of video, search engine marketing techniques, and the do’s and don’ts of social networking. For more information or to register for this session, contact RVIA’s Huyen Dang at (703) 620-6003, ext. 305, or at hdang@rvia.org.

In addition, there will also be a series of free, hour-long proprietary seminars conducted by exhibiting companies in Exhibit Hall 1A South Wing Corridor, Conference Room 109 throughout the three-day show.

The show also offers attendees one-on-one opportunities to learn more about local resources available to them. RV dealers can stop by the Go RVing booth for information about tying into the Go RVing advertising campaign. For information about RV technician learning opportunities and certification, attendees can stop by the RVIA Education booth.

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RVIA’s Coon to Look Ahead at Outlook: 2011

November 10, 2010 by · Leave a Comment 

Outlook 2011

Outlook 2011

Attendees at “Outlook 2011: A New Era Begins” on Tuesday, Nov. 30, in Louisville, Ky., will hear Recreation Vehicle Industry Association (RVIA)  President Richard Coon’s thoughts on important trends that will impact the RV industry as it continues to rebound from one of the most difficult periods in its history.

In a presentation titled “Forging Our Future,” Coon will touch on emerging factors that will affect the RV marketplace and provide a forecast for wholesale RV shipments in 2011, according to a news release.

Coon’s talk is one of several informative, forward-looking presentations at “Outlook 2011: A New Era Begins,” the kickoff event to RVIA’s 48th Annual National RV Trade Show. The free event will begin at 7 a.m. with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. Attendees are encouraged to come early as lines form well before the doors open.

“Outlook 2011″ will be hosted by RVIA Chairman of the Board Gregg Fore and will feature:

  • Go RVing: “Inspiration for a New Era” with Go RVing co-chairs Bob Olson and Tom Stinnett joining RVIA Vice President and Chief Marketing Officer Gary LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.
  • RVIA Public Relations: “A New Era of Possibilities” with RVIA Public Relations Committee Chairman B.J. Thompson and LaBella discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.
  • A lineup of special guests that includes NFL great Terry Bradshaw, performance artists Quick Change and the inspiring musical prodigy Patrick Henry Hughes.

The “Outlook 2011: A New Era Begins” program and breakfast are free for attendees on a first-come, first-served basis. All National RV Trade Show attendees are welcome, and no reservations are necessary.

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Outlook 2011 to Address RVIA’s PR Successes

November 5, 2010 by · 1 Comment 

Outlook breakfast

Outlook breakfast

Attendees at “Outlook 2011: A New Era Begins” on Nov. 30 in Louisville, Ky., will hear a detailed account of how the Recreation Vehicle Industry Association’s (RVIA) public relations efforts have preserved the image and appeal of RVs despite economic challenges and a rapidly evolving business environment, according to a news release.

In a presentation titled “RVIA Public Relations: A New Era of Possibilities,” RVIA PR Committee Chairman B.J. Thompson and RVIA Vice President and Chief Marketing Officer Gary LaBella will discuss the strategies and messages being used to maximize the exposure of RVing in a changing media landscape and highlight some of the high-impact publicity stoking demand for RVs. The two will also look ahead to examine what the RV industry and companies must focus on to achieve long-term growth in a new era of consumer behavior, technological innovation and marketplace revolution.

The PR presentation will also feature a special guest speaker. NFL great Terry Bradshaw, appearing courtesy of the major sponsorship of EverGreen Recreational Vehicles LLC, will tap into his contagious enthusiasm to share remarks on his personal game plan for success. Bradshaw, whose affiliation with Evergreen’s line of eco-friendly trailers was announced earlier this year, will also provide his thoughts on the RV industry.

Terry Bradshaw

Terry Bradshaw

“Outlook 2011: A New Era Begins” will provide an energizing start to RVIA’s 48th Annual National RV Trade Show with a lineup of entertaining and informative presentations. The free event will begin at 7 a.m. with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. Attendees are encouraged to come early as lines form well before the doors open.

The event will be hosted by RVIA Chairman Gregg Fore and feature “Forging Our Future” with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.

In “Go RVing: Inspiration for a New Era,” Go RVing co-chairmen Bob Olson and Tom Stinnett join LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.

The Outlook 2011 program and breakfast are free for attendees on a first-come, first-served basis. All Louisville show attendees are welcome, and no reservations necessary. Show badge registration will be available in the South Wing Lobby Entrance.

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