Navistar LPGA Classic is going to be held according to its schedule — from Sept. 20-23 in Prattville, Ala. — despite a shakeup in the Navistar management.
The news of shakeup in the Navistar’s upper management triggered concerns of the Ladies Professional Golf Association (LPGA) officials and players as they wondered what impact the management shakeup was going to have on one of the most prestigious LPGA tournaments, bettor.com reported.
Now that the company has undergone the change in senior management, the LPGA officials are keen to announce that the Navistar LPGA Classic is not going to be hurt, and it will be held according to its schedule.
Although players are happy to see the tournament’s schedule intact, the Navistar officials said that they will definitely be coming up with new plans regarding the sponsorship of the LPGA event for the future.
Navistar, which has been operating for years and boasts a massive presence in the market, was troubled by its engine strategy that put a drag on the company’s profitability.
Under pressure due to failure of the engine strategy, the CEO Daniel Ustian announced his immediate retirement.
Despite being hit by operational issues, the Navistar management responded quickly to the growing concerns of LPGA stars and officials, saying the tournament will remain intact. However, the company’s officials did not tell what they plan to do about the future events of the tournament.
Steve Schrier, a spokesman for the Navistar, said the company’s officials are glad that they are going to stage another edition of the tournament and hope for the best.
“Dan Ustian’s retirement from Navistar will have no impact on our plans for this year’s Navistar LPGA Classic and we look forward to another great event in September,” Schrier said.
“We are currently re-evaluating all of our sponsorship initiatives, including our investment in the LPGA. We have developed a long-standing partnership with the LPGA and the team at (the) Robert Trent Jones (golf course) and we will provide clarity on future commitments later this year.”
The spokesman pointed out that the company wants to stick to Prattville in future as well, as most of the LPGA stars like the course.
Monaco RV LLC, a manufacturer of motorized and towable recreational vehicles, will again be the presenting sponsor for the Navistar LPGA Classic at the Robert Trent Jones Golf Trail at Capitol Hill in Prattville, Ala., according to a press release.
In conjunction with the golf tournament, over 130 Monaco RV coach owners will assemble to hold their East Coast Come Home LPGA Rally on Sept. 15-18.
The Navistar LPGA Classic will feature 144 stars of the LPGA, including the top ranked players in the world. RVs are the choice of transportation for many players as they travel between tournaments. Several LPGA players are actually camping alongside Monaco RV Rally participants.
The Monaco RV East Coast Come Home LPGA Rally will offer many free-of-charge amenities for rally participants including: tickets to all of the LPGA tournaments, four nights dry-camping, two catered breakfasts, three cocktail hours, three catered dinners, entertainment on Friday and Saturday, leisure activities and games.
One of Monaco RV’s premier dealer partners, Alliance Coach of Wildwood, Fla., will be on site displaying Monaco’s new and innovative “Next Generation of RV’s” for 2012. A customer service team from Monaco RV will also be hand for the four-day event, to provide any needed maintenance and ensure rally participants have a safe and enjoyable time.
Monaco RV LLC connected with its owners Oct. 6-10 for the “Alabama Getaway” rally in Prattville, Ala., held in conjunction with the Navistar LPGA Classic presented by Monaco RV.
“The city of Prattville was a first-class host; this event showcased the best and brightest in women’s professional golf and they really put on a show for us,” said Ryan Lee, director of marketing, in a recent e-mail to Monaco owners.
There were over 85 coaches in attendance representing all Monaco RV makes and models, as well as a few non-Monaco RV brands. Rally attendees received free tournament tickets to enjoy this year’s LPGA event, along with five nights of dry-camping, food and drinks on select nights, games, activities and entertainment – all free of charge. Some of the LPGA tour pros were even accessible during the event to meet and answer questions.
“Monaco RV teamed up with dealer partner Alliance Coach of Wildwood, Fla., to bring a number of units to display at the rally, including Monaco and Holiday Rambler motorized products, as well as Holiday Rambler towable products. We were thrilled to have Alliance Coach be a part of this event with us and we appreciated all their efforts,” Lee stated.
Meanwhile, Navistar has committed to another two years of hosting the LPGA event, and Monaco RV is making plans for its second annual Alabama Getaway. “We were extremely encouraged and excited about the turnout for this tournament and rally, and we can’t wait to do it again next year,” he said.
Monaco RV LLC hosted more than 85 coaches — representing all Monaco makes ands models — for the Coburg, Ore.-based manufacturer’s inaugural “Alabama Getaway” rally, Oct. 6-10 in Prattville, Ala., in conjunction with the Navistar LPGA Classic Presented by Monaco RV.
According to Mike Snell, senior vice president of sales and product development, the event — which also included a few non-Monaco RV brands — was a tremendous success.
“The city of Prattville was a first-class host,” said Snell. “This event showcased the best and brightest in women’s professional golf and they really put on a show for us.”
Rally attendees received free tournament tickets to enjoy the LPGA event, along with five nights dry-camping, food and drinks on select nights, games, activities and entertainment — all free of charge. Some of the LPGA tour pros were also accessible during the event to meet and answer questions.
Monaco RV teamed up with dealer partner Alliance Coach, Wildwood, Fla., to bring a number of units to display at the rally, including Monaco and Holiday Rambler motorized products and Holiday Rambler towable units.
“We were thrilled to have Alliance Coach be a part of this event with us and we appreciated all their efforts,” said Snell.
Navistar has committed to hosting the LPGA event for the next two years and Monaco RV executives said the company will stage a rally at the 2011 program, as well. “We were extremely encouraged and excited about the turnout for the tournament and rally,” Snell said, “and we can’t wait to do it again next year.”
The Navistar LPGA returns to the Capitol Hill Golf Course in Prattville, Ala., for the fourth year in a row Oct. 4-10. The event brings a full field of 144 of the best women golfers in the world to town.
The tournament is still about a month away, but preparations for the event already are in full swing, the Montgomery Advertiser reported.
“Our department directors have been involved with this tournament each year, so we aren’t new to the preparations,” Mayor Jim Byard Jr. said. “It takes a lot of planning and hard work. In all, we are getting ready and are excited once again to welcome golfers and spectators to our city for a great week of world-class golf.”
The gallery totals for last year’s weeklong event were estimated at more than 48,000, said Jonathan Romeo, tournament director.
The event generated an economic impact of about $7 million for the River Region in 2009, according to information provided by the Prattville Area Chamber of Commerce.
This year could tack on at least a couple of million to the total, even with a sluggish economy in play, Romeo said.
“We have two very solid sponsors in Navistar and Monaco RV,” he said. “The LPGA has shrunk domestically in the last two years. There are fewer tournaments. Prattville has gained a reputation for being a go-to tournament on the tour.
“These ladies are out there chasing checks, and Prattville has become a favorite stop on the tour.”
Monaco is holding an owners’ rally and new product show in conjunction with the event.
Local support has a big part to play in the tournament’s popularity, he said.
“Each year we talk to the golfers, and they can’t stop raving about the food and how friendly the people are,” Romeo said. “The people of the River Region treat these ladies like rock stars. They enjoy themselves so much in Prattville, it doesn’t matter that it’s hot as hell most of the time when they are playing.”
The weather has been less than cooperative this summer, with long dry spells. But the Senator Course is ready, said Mike Beverly, director of golf at Capitol Hill. The three-course complex is part of the Robert Trent Jones Golf Trail.
Monaco RV has added vendor booths, on-site service technicians and even lowered the fees to attend the company’s 2010 Alabama Getaway Oct. 6-10 in conjunction with the Navistar LPGA Classic presented by Monaco RV in Prattville, Ala.
The rally fee includes tournament tickets, five nights of drycamping, three catered meals, four cocktail hours, two nights of entertainment, vendor-hosted seminars, golf outings (for an additional fee), special guests appearances and more.
Visit www.navistarlpgaclassic.com for more information.
Newly formed Monaco RV LLC is the “presenting sponsor” of the Navistar LPGA Classic, taking place Sept. 28-Oct. 4 in Prattsville, Ala. The womens’ golf sponsorship, agreed to long before Navistar International Corp.’s June 4 acquisition of certain Monaco Coach Corp. assets, is highlighted in a 31-second video promoting the golf tournament at the Robert Trent Jones Golf Trail at Alabama’s Capitol Hill.
“We highlight our various operating units to give them additional exposure,” says Navistar spokesman Roy Wiley in response to RVBusiness’s inquiries.
The video begins with a Monaco motorhome driving through the countryside followed by shots on the golf course, including sand bunkers and water hazards with a narrative saying, “Take a drive through the trees; spend some time on the beach; find yourself in the water or, if you prefer, avoid them altogether.
“Monaco RV is proud to be the presenting sponsor of the Navistar LPGA Classic on Alabama’s Robert Trent Jones Golf Trail at Capitol Hill. Visit NavistarLPGAClassic.com.
“Because one spectacular drive deserves another.”
Monaco stopped producing towable RVs and motorhomes in December and filed for Chapter 11 bankruptcy protection in March, terminating 2,000 employees. Warrenville, Ill.-based Navistar Inc., Navistar International’s principal operating company, of which Monaco is a wholly owned affiliate, has not yet said when production will restart or how many employees it will hire back, although word in the industry is that the West Coast-based company has already begun calling back some workers to its Wakarusa, Ind., facility.