The “NBA on ESPN RV Tour,” an experiential marketing promotion for ABC and ESPN’s NBA coverage, will be on-site at more than 15 NBA games this season, including the Los Angeles Lakers at the Orlando Magic game on Sunday (Feb. 13), howardthedunk.com reported.
The RV will be located just outside of the main entrance of the Amway Center, from 12:30 to 3:30 p.m. The RV will open its doors at 12:30 p.m., allowing fans to tour the RV, as well as participate in activities such as free throw contests, vertical jump challenges and souvenir photo stations. NBA on ESPN branded premiums, such as mini-basketballs, T-shirts, backpacks and rally towels will also be given away at the RV.
New activities for fans include playing EA’s NBA Jam for the PS3 and experiencing ESPN’s new 3D programming firsthand. Also, at each Tour stop, fans will have the opportunity to participate in the Hanes Comfort Zone 3-Point Contest to test their shooting skills against other local contestants. Winners of each stop will be entered into a national pool. At the end of the season, one lucky grand prize winner will receive an all expenses paid trip for two to game one of the 2011 NBA Finals.
The NBA on ESPN RV Tour is an effort to promote ESPN and ABC’s expanded NBA television coverage, airing games on Wednesdays, Fridays and Sundays throughout the season. Fans can track the RV’s progress online and view photos and videos of tour stops via the RV’sFacebook Fan Page and Twitter feed.
The “NBA on ESPN RV Tour” is continuing its national road trip, now into its third consecutive season.
The RV, in which ESPN personalities “travel” to games in ESPN’s NBA on-air promotions, will be on-site at more than 20 regular season NBA games this season, the NBA All Star Weekend and the NBA playoffs, according to a news release from the Recreation Vehicle Industry Association (RVIA). The tour begins with the San Antonio Spurs home opener vs. the New Orleans Hornets tonight (Oct. 28).
“We’re excited that ESPN has decided to continue this promotional effort in which the motorhome plays such a key role,” said Gary LaBella, RVIA vice president and chief marketing officer. “The tour and the commercials help promote RVing to another important television audience and enhance Go RVing’s advertising on other ESPN programming such as NASCAR, PBA bowling and thoroughbred horse racing.”
The “NBA on ESPN RV Tour” promotes ESPN and ABC’s expanded NBA television coverage, airing games on Wednesdays, Fridays and Sundays throughout the season. As the RV travels from game to game, it also makes a number of in-market stops including visits at ESPN Zones, ESPN the Weekend at Walt Disney World Resort in Orlando, and at a number of charitable organizations. Last season, the RV crisscrossed its way across the country, making more than 36 different stops at NBA games in more than 14 different states, while logging more than 40,000 miles.
At each tour stop, NBA fans have the opportunity to tour the RV, parked in a prominent location of the hosting arena, as well as participate in activities such as free throw contests, vertical jump challenges, souvenir photo stations, and more. NBA on ESPN branded premiums, such as mini-basketballs, T-shirts, backpacks and rally towels are also given away at the RV. Fans can also track the RV’s progress online and view photos and videos of tour stops via the RV’s Facebook Fan Page and Twitter feed.