Neb. Retailer Opens $1 Million Indoor Showroom

March 23, 2012 by · Leave a Comment 

As evidence of the comeback in RV sales, Rich & Sons RV in Grand Island, Neb., is currently holding the grand opening of its new $1 million showroom.

The Grand Island Independent reported that Tony Staab, sales manager, related that having an indoor arena to showcase its inventory has always been a dream.

Staab is the third generation of his family to have owned and operated Rich & Sons, which is fast approaching its 40th anniversary. “It will give our customers a good shopping experience, especially with Nebraska’s weather, which can be extreme at sometimes,” Staab said of the new showroom.

Rich & Sons is known not only for its wide selection of recreational vehicles but also for its parts department and customer service. We wanted to give them a state-of-the-art sales facility also, and we think we have done that,” Staab said.

The indoor arena is about 11,500 square feet and can house up to 18 units at a time. All of the sales representatives are now next to the indoor showroom to allow for better customer service.

“I have been planning this for years,” Staab said. “What we have done is to be able to put power to all the units we have inside.”

That allows sales representatives to show the customer how everything works. With the vehicles inside and out of the weather, Staab said, they can also simulate what the RVs look like set up for a campground.

“That allows us to show people that have not camped before what it feels like,” he said. “It is just a nice way of promoting and demonstrating what we are not able to do outside.”

Construction on the new indoor showroom started last fall. The Grand Island Area Chamber of Commerce held a ribbon-cutting ceremony on Thursday (March 22) to mark the grand opening, which runs through Sunday.

“We like to think that the sale of a unit is the first part of the relationship and not the last,” Staab said. “We have a lot of return customers and repeat buyers, and the main reason is that your family needs are going to change throughout your life. When your kids grow up or you have grandkids, there are different floor plans that you are going to need, and they will trade their unit in.”


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