New Jersey RV dealers reported strong sales during the 3rd Annual NJRVDA Fall RV Expo, held September 21-23 at Six Flags Great Adventure, a new location for the show.
According to a press release, sales were up approximately 20% compared to previous years with many first-time buyers taking advantage of aggressive pricing from the dealers at the show, hosted by the New Jersey Recreation Vehicle Dealers Association (NJRVDA).
Organizers said that dealers were upbeat on the move to Six Flags as the venue would allow the event to grow year by year while also offering attendees the opportunity to enjoy the Fall events at the amusement park.
D.P. Ball Advertising of Chardon, Ohio, handled the marketing initiative for the second year in a row and reported that participating dealers agreed that, because of show’s success, they will continue to offer show deals on their lots through Oct. 20.
Sales were across-the-board with lightweight trailers and fifth-wheels rating as the most popular purchases while motorhomes dealers also experienced strong sales.
“The momentum is there and dealers are prepared to continue to offer buyers bargains in order to clear out both new and pre-owned inventory from their dealerships in time for new factory orders that will be arriving in the winter,” said Ball, who has specialized in advertising for RV dealers for nearly three decades.
After last year’s inaugural New Jersey RV Dealers Association (NJRVDA) Fall RV Expo exceeded attendance and sales forecasts, the organization said it will host its second expo at First Energy Park, home of the Philadelphia Phillies affiliate Lakewood Blue Claws, on Oct. 7-9.
The NJRVDA said it discovered that in today’s economy, “power in numbers is the way to go with RV shows.” With an increased awareness and budget, the association is determined to “make this event the best of its kind on the East Coast.”
“We are not in the trade show business; therefore we want to promote the RV business in the same manner as we sell our products. They are the most cost-efficient, and they offer safe vacations for families,” said NJRVDA President Walter Hynes. “Consumers want to see, touch and price many brands before they purchase, and this show will offer that, with over 300 models in one location.”
Tim Waters, NJRVDA vice president added, “Our manufacturers are motivated by increased production orders from dealers, and each dealer has worked closely with these RV companies to keep the lines moving and, in turn, offer the buying public great value for their money.”
NJRVDA reported that this year’s event will feature many lightweight towables, including fold-down campers, travel trailers, fifth-wheels and van campers, along with Class C and Class A motorhomes — both gas and diesel – from all the major manufacturers. Also on hand will be increased numbers of booth vendors with campground information, insurance, tow vehicles and many other products. Parts and accessory vendors will also display at the show.
“Our goal is to double both attendance and sales this year by offering the most reasonably priced admission and best bargains available,” said Hynes. “The feedback from consumers after last year was rewarding, and now we know that we can compete with any show in the region.”
The New Jersey RV Dealers Association will sponsor The Fall RV Expo at FirstEnergy Park in Lakewood, N.J., Oct. 1-3.
First Energy Park is home to the Lakewood BlueClaws, the A-League affiliate of the Philadelphia Phillies, and is one of the largest facilities in the Northeast.
RV buyers will be able to take advantage of very aggressive pricing on all the newest 2011 models as well as some bargain pricing on 2010 models, according to a news release. Over 200 new RVs will be displayed from all major manufacturers with RV types including ffolding camping trailers, travel trailers, fifth-wheels, hybrids, park models, Class C motorhomes, Class A motorhomes, deiesel pushers, toy haulers, van campers and even tow vehicles. Parts and accessories will also be available as well as some campground information.
The BlueClaws concessions and restrooms will be open during the Fall RV Expo, and parking is free.
“This will certainly be the biggest sale of its kind in the tri-state area,” said Walter Hynes, vice president of the NJRVDA. “Our dealer network is motivated to make this show the best value for the RV enthusiast.”
Admission is only $5 per carload. Show hours are Friday-Saturday, 10 a.m. to 7 p.m.; Sunday, 10 a.m. to 5 p.m.
FirstEnergy Park is located at 2 Stadium Way in Lakewood, located at the intersection of Cedar Bridge and New Hampshire avenues. For more information, go to www.njfallrvexpo.com.