Newmar Corp. announced it will introduce the Newmar Professional Product Institute (NPPI) at the Recreation Vehicle Industry Association (RVIA) National RV Trade Show, Nov. 27-29 in Louisville, Ky. According to a press release, the comprehensive training program will be on display and demonstrated in the Newmar exhibit Booth No. 3501 at the Kentucky Exposition Center in Louisville, Ky.
The Newmar Professional Product Institute is an online training academy and certification program designed for retail salespersons selling Newmar motorhome brands at dealerships across the U.S. and Canada. NPPI was developed by Newmar in conjunction with CVC Communications based in Fort Wayne, Ind., which has developed online training curriculum for dozens of companies nationwide, including several Fortune 500 companies.
“Newmar’s objective was to develop a new standard in product training in the RV industry that embraces the salesperson new to selling Newmar product, while still challenging the seasoned Newmar sales professional,” said John Sammut, vice president of sales and marketing for the Nappanee, Ind.-based builder. “With the expertise of CVC Communications, we feel we’ve accomplished our goal with the Newmar Professional Product Institute.”
The Newmar on-line training will consist of 14 modules covering many elements of the company, as well as courses on each of its nine motorhome lines. Newmar retail sales personnel completing all 14 modules and passing each course will earn exclusive Newmar apparel. Other premiums for NPPI graduates are also being developed.
Three Newmar Corp. executives and their spouses will depart on the 3rd Annual Product Road Show on Monday (Oct. 29).
According to a press release, motorhomes featured in this year’s caravan include: a 2013 Ventana driven by Vice President of Sales and Marketing John Sammut; a 2013 Dutch Star being driven by Newmar Chairman & CEO Richard Parks: and Newmar President Matt Miller will be driving a 2013 King Aire, Newmar’s top-line luxury brand.
“People year round ask us if and when we are taking another motor home trip”, said Sammut. “They feel that Newmar walks the walk when it comes to using its quality products and engaging in the RV lifestyle during these trips.”
All three motorhomes in the caravan will feature Newmar’s Comfort Drive Steering, an exclusive feature on most Newmar diesel products. The computer-assisted steering column self corrects, making the motorhome easier to steer while assisting the driver in staying on the road in stiff cross winds or on crowned roads.
The Newmar engineering department also installed the Smart RV|ID tracking system on Miller’s King Aire that will track his journey on a virtual map. In addition the motorhomes will feature static decals exhibiting the Go Newmar logo, which will be placed on the exterior rear of the coach.
Departing from the Newmar production facility in Nappanee, Ind., at 8 a.m., the executives will visit dealers in five states, tour the Cummins diesel engine plant in Columbus, Ind., as well as attend the Good Sam’s Rally at the Daytona Motor Speedway Nov. 1-4 .
Their travels can be followed on www.gonewmar.com where videos and pictures will be uploaded daily.
Nappanee, Ind.-based Newmar Corp. will be embarking on its GoNewmar Road Show on Oct. 29., showcasing the company’s new King Aire, Dutch Star and Ventana Class A motorhomes.
According to a press release, the two-week tour will be stopping at Newmar dealers and campgrounds along the East Coast, highlighted by an extended stop for the Good Sam Rally at Daytona Motor Speedway Oct. 31 through Nov. 4.
For the third year, Newmar’s leadership team will be driving the coaches, including President Matt Miller accompanied by his wife Pam, CEO/Chairman Richard Parks accompanied by his wife Candace, and Vice President of Sales and Marketing John Sammut accompanied by his wife Margaret.
The schedule includes:
• Oct. 29 — Knoxville, Tenn.
• Oct. 30 — Campers Inn of North Carolina in Mocksville, N.C.
• Oct. 31 — Daytona Beach, Fla.
• Nov. 1 to 4 — Good Sam Rally at Daytona Motor Speedway
• Nov. 5 — RV Connections in Panama City, Fla.
• Nov. 6 — Berryland RV in Ponchatoula, La., and RV Shop in Baton Rouge, La.
• Nov. 7 — Holiday World of Houston in Katy, Texas
• Nov. 8 — Ancira RV in Bourne, Texas
• Nov. 9 – Ancira Travel Villa in Alvarado, Texas, and Professional Sales in Colleyville, Texas
• Nov. 10 — Texarkana, Texas
• Nov. 11 — Crain RV in Little Rock, Ark.
• Nov. 12 — Franklin, Tenn.
• Nov. 13 — Cummins Inc., in Columbus, Ind.
Newmar Corp. held its 2011 Vendor Appreciation Dinner Thursday night (Oct. 18) at Das Dutchman Essenhaus in Middlebury, Ind., in an unusual family-style dinner at which the Nappanee, Ind.-based motorhome builder took the time to recognize vendors from throughout the country who excel at the fine points of servicing Newmar as an original equipment manufacturer.
It’s something that Newmar, a family-held company, has done for 18 years — with the exception of a couple of years during the recession – hosting a dinner for the top-rated suppliers and presenting awards to a number of them.
“We do a bi-annual evaluation of about 150 vendors,” explains Mike O’Connell, vice president of purchasing for Newmar. “Through that process, we end up with scores, everything from ‘excellent’ to ‘unacceptable,’ and the people that we invite to this Vendor Appreciation dinner received excellent scores.”
Of the 44 suppliers and 140 diners in attendance at this year’s dinner, the top award, the “Virgil Miller Award of Excellence,” went to Industrial Finishes, an Elkhart, Ind.-based exterior paint supplier. On hand to accept the award were President Glenn Duckworth, Eastern Region RV Manager Rich Dotson and Mike Pratt, who’s in charge of business development.
Also honored were Almega Tru-Flex Inc. (Wire Harnesses), Alro Steel Corp. (Structural Steel), Fantastic Vent division of Atwood Mobile Products (Ceiling Vents), Fabritech (Bed Spreads), Freightliner Custom Chassis Corp. (Chassis), Quality Hardwood Sales (Hardwood Stiles), S & H Metal Products (Galvanized Metal Boxes), Equipment Service/Stressco (Slideout Components), Postle Aluminum Co. (Aluminum Extrusions) and Winegard Co. (Satellite Dishes & Antennas).
Additional awards bestowed at the event included Salesman of the Year: Jim Cramer, Global Link; Inside Sales: Amanda Girten, Positron Corp. and Judy Hafel, Flexsteel Industries Inc.; Truck Driver of the Year: Ross Minanik, YRC, and the Innovation Award, which went to Equipment Service/Stressco.
In looking down the road in his dinner remarks, Newmar President Matt Miller said Newmar has put in place a succession plan that will keep the company in the family of his father, founder Mahlon Miller, for the next generation. And he said the company has been making headway as well in terms of product innovation, despite the limitations of the recent recession.
“We believe the future of our company is very bright,” said Miller. “We have taken the opportunity during the downturn to prepare ourselves for a lot of innovation, which we’ll be introducing in the next 12 to 18 months, and we’re not slowing down on that at all.”
“We have fewer dealers than we did before the downturn, but we have higher quality dealers, and we have initiatives underway to recruit more dealerships. We have fewer brands than we’ve had, but we’re more focused on the brands that we do have. And we feel good about where we’re at right now.”
If Newmar was coming out of “survival” mode at last year’s supplier dinner, added John Sammut, vice president of sales, the company this year “is getting back on the offensive in its approach to selling and marketing its products throughout the U.S. and Canada.”
In fact, Sammut said the last five weeks beginning with the week before the Elkhart’s 5th Annual RV Open House Week through mid-October were “the best five weeks of order writing at Newmar in four years.” For this and other strategic reasons, Sammut said, Newmar is accelerating production schedules to four units a day for the balance of 2012 and for some time into 2013.
Newmar Corp. announced today (Oct. 19) that Donald W. Pipes was recently hired as Comfort Drive Steering test drive manager.
Pipes will lead and coordinate the Nappanee, Ind.-based company’s Comfort Drive Test Drive promotions at 12 major retail events from late 2012 through the end of 2013, according to a news release. Pipes had been an OEM account manager at Spartan Motors Inc. since August 1995. His experience also includes a 26-year career in the U.S. Army and held the rank of colonel upon retirement from the military.
“I am very excited to bring Don Pipes on staff at Newmar to promote our innovative Comfort Drive Steering feature available on most all Newmar diesel products,” stated Matt Miller, Newmar president. “Don’s past experience interacting with customers, as well as his extensive knowledge of diesel chassis, will be extremely valuable in demonstrating the benefits of Comfort Drive Steering to hundreds of visitors at 12 RV events over the next year.”
Retail shows and rallies on the itinerary for test drive promotions include events such as Good Sam’s rallies, 2013 Family Motor Coach Association (FMCA) International Rally, the 2013 Tampa Supershow, the 2013 Pennsylvania RV and Camping Association (PRVCA) Show in Hershey, Pa., as well as several FMCA area rallies to be held in 2013. Pipes will manage a team of Newmar personnel using anywhere from two to four coaches at any of these events.
Comfort Drive Steering has been an exclusive Newmar feature available on most of their diesel brands since 2007. To learn more about Comfort Drive Steering, go to www.newmarcorp.com.
Newmar Corp. will display a sample of its 2013 model year motorhome lineup on Sept. 18-20 during the RV Industry’s Elkhart Open House Week.
The Newmar display will be located along County Road 6 in the parking lot of Ramco Engineering at 52965 Frederic Drive, according to a news release. This site was selected because of its convenient location just a mile west of the RV Hall of Fame. The Newmar product display will be visible and conveniently accessed from C.R. 6.
Lunch will be served Tuesday and Wednesday and a good sample of all Newmar brands will be available for viewing by visiting RV dealers. The 2013 Dutch Star will be just one of the Newmar motorhomes highlighted in the display.
Newmar representatives, including many Newmar executives, will be available on site all three days from 9:00 a.m. until 5 p.m. to show the product and answer any questions that dealer guests may have.
Established in 1968 Newmar is an innovator and leader in the RV manufacturing industry and recognized nationally for its excellence in quality. Newmar is privately owned and has a dealer network that spans across the United States and Canada. Newmar is located in Nappanee, Ind.
Nappanee, Ind.-based Newmar Corp. announced today that during the recently completed Family Motor Coach Association (FMCA) National Convention in Indianoplis, the company provide 72 attendees with test drives as part of its Comfort Drive Steering promotion.
According to a press release, participants were awarded $100 in free fuel once they completed a test drive and a survey.
“Comfort Drive Steering is an innovative feature that makes driving a Newmar diesel motorhome a much more comfortable and easy experience,” said Matt Miller, Newmar’s president. “Unlike a slideroom, however, Comfort Drive Steering can only be properly demonstrated during a thorough test drive. So we decided to allow our visitors to experience Comfort Drive Steering first hand at this event.”
The test drives conducted by Newmar personnel lasted about 40 minutes and covered roughly 23 miles. The course included secondary roads in addition to interstate roads conditions. Newmar made 80 test drive appointments available using four of its diesel motorhomes.
“I felt completely at ease driving the Dutch Star with Comfort Drive Steering,” commented Allen Polka from Comfort, Texas. “Driving the Newmar motorhome required me to place so much less pressure on the steering wheel to keep going straight or making a turn. It was like driving on auto pilot.”
Newmar Corp. handed off the keys to the new owner of the 1000th Essex built at its Nappanee, Ind.-based complex.
Shown in the photo, 2013 Essex owner Steve Biddle proudly accepted the keys to the coach from CEO Richard Parks (R) and Vice President of Sales & Marketing John Sammut.
Biddle noted: “I am very proud to own a Newmar product built by wonderful craftsman and in such a wonderful community. Newmar’s dedicated high-end service is what keeps me coming back.”
The Essex line evolved from the Mountain Aire Limited in 2003. The luxury motorhome features high-end cabinetry and exquisite paint finishes. According to Newmar, the Essex “redefined the high-end market and has stood the test of time.”
Established in 1968, Newmar is privately owned company with a dealer network that spans across the United States and Canada. For more information about Newmar products, visit www.newmarcorp.com.
Newmar Corp. rolled out its 2013 product lineup to consumers during the recently completed Good Sam Rally in Louisville, Ky., and at the Newmar Kountry Klub Rally in Gillette, Wyo.
According to a press release, the Nappanee, Ind.-based builder placed a design emphasis on bolder colors and more eye appeal in the new product line.
Highlighting the product change was the total life-cycle redesign of the Dutch Star Class A motorhome. One of Newmar’s best known brands, the Dutch Star features a new front cap with stainless steel grill and LED accent lighting, a new hood design with hidden hinges and a heavier duty windshield wiper system with more coverage area.
The rear cap has also been redesigned and features new automotive taillights with LED accents. Four distinct, exterior graphics choices allow customers to choose from a variety of colors and each graphic includes five different colors with blended paint “fades.”
Interior improvements include three wood choices, hidden hinges on all cabinetry and new designer mitered cabinet doors with glazing. Other amenities setting off the interior are polished porcelain tile with glass inserts, solid surface countertops and a new backsplash design with cut-glass.
Additional interior upgrades include a feature ceiling added to the bedroom of all floorplans and a soffit with standard halogen lighting added to the full-wall slide floorplan. Several former options were made standard for the 2013 model year such as auto gen start, Weather Pro electric patio awning, Oasis power entry door awning and side-view cameras.
The Dutch Star is offered in 10 floorplans in lengths of 37, 40 and 43 feet. The 37-footer is powered by a 400 ISL Cummins on a Freightliner chassis, while the 40-foot and 43-foot models are equipped with a 450 ISL Cummins on the Freightliner platform.
Other features on several floorplans include a Flexsteel L-shaped Extenda-Flex sofa and a 46-inch Sony television on an electronic powered mechanism that raises or lowers the television from behind a sofa or a fireplace.
“Prior to these rallies, all of us at Newmar were very excited about the all new 2013 Dutch Star,” said Pat Terveer, director of luxury sales, product planning and design for Newmar. “The results indicated our excitement was spot-on, as dealers and customers alike have shared their acceptance of the major changes. We expect Dutch Star to experience a significant growth in sales based on early results.”
Newmar Corp. announced the hiring of industry veteran Rick Powell as the new central region account manager for gas and diesel motorhomes.
According to a press release, Powell has over 30 years of RV experience in sales management, marketing and product planning.
“Rick’s wholesale and retail experience, as well as his knowledge of the central region qualifies him as the ideal hire for Newmar,” said John Sammut, Newmar’s vice president of sales and marketing. “He’s well-known and very well thought of by the dealer body. We are excited to have Rick join our team and drive sales in the central region.”
Powell and his wife, Gail, will continue to reside in Longview, Texas.