In conjunction with a comprehensive education lineup at the 6th Annual North American Trailer Dealers Association (NATDA) Trade Show & Convention, valuable education webinars are being offered to NATDA members this summer. According to a press release, the convention is set to run Sept. 5 in St. Louis.
Kent Lewis, president of Formic Media and MAX Awards ‘Marketer of the Year’ winner, will be hosting two workshops and a class at the convention while also offering a limited-seating free webinar for NATDA Members.
Titled “9 Obsolete Digital Marketing Strategies You Should Ignore,” the webinar will be held June 26 from 1:30 p.m. to 2:30 p.m. CDT. The class is limited to 25 people. Click here to register.
A synopsis of the webinar states: The world of digital marketing is constantly evolving, making it difficult for trailer industry professionals to keep up. While it’s difficult to know exactly what to do with your marketing initiatives, there is a quick list of strategies and tactics not to do. Lewis will outline nine digital marketing strategies that you should avoid. This webinar will cover a variety of outdated digital techniques you can safely ignore, including QR codes, gaming product reviews and keyword-based website optimization. From this presentation, you will be able to transform your marketing for 2014 and beyond.
North American Trailer Dealers Association (NATDA) announced a lineup of award-winning speakers and timely class topics slated for the 6th Annual NATDA Trade Show & Convention, set to run Sept. 5-7 in St. Louis.
Speakers set for Sept. 5 include Kent Lewis, president of Formic Media Inc. and Chad Carr, president of Rainmaker Business Consulting. Classes for this year’s program are “Business Management: How Do I Know When it’s Time to Grow;” “Online Marketing: Top 5 Digital Marketing Trends: Embrace or Die;” “Making Parts & Service a Profit Center: Three Dealers Share Their Secrets;” and a dealer-to-dealer roundtable Session.
In addition to the dealer education being offered, intensive workshops will also be available, free of charge, to attending dealers on Sept. 5. Topics included are; “Today’s Trailer Parts Brake Business”; “Growing Your Business via Search Engine Optimization”; “Growing Your Business via Social Media Marketing”; and “Business Consulting: Why Should I Hire a Consultant?”
The NATDA Trade Show & Convention is the first and only industry event that caters specifically to trailer dealers. This event is not open to the public. All segments of the industry are represented including living quarter horse trailers, cargo, race car, horse, marine, dump, flatbed and toy hauler markets.
The North American Trailer Dealers Association (NATDA) is readying for what it anticipates will be the largest and most successful show in the organization’s history. According to a press release, the 6th Annual NATDA Trade Show & Convention will take place Sept. 5-7 at the America’s Center in downtown St. Louis.
In conjunction with significant growth of exhibitor floor space from 240,000 square feet in 2012 to 290,000 square feet this year, exhibitor participation from markets related to the trailer industry has experienced a substantial rise in interest, including the truck accessories and RV segments.
NATD reported that 78% of the substantial exhibitor floor space is already sold out, including 15 first-time exhibiting vendors and six first-time exhibiting manufacturers.
The 2012 Trade Show & Convention was extremely successful for NATDA, with an attendee increase of 58% compared to its 2011 show. The success “brought an immense surge of support for the 2013 show,” according to the release, enabling NATDA to provide education seminars free of charge to attending Dealers.
In addition, attending dealers are eligible to receive free hotel accommodations – one room for two nights, per dealership – for a limited time at the prestigious Renaissance St. Louis Grand Hotel, which is located directly across the street from the trade show.
The trade show is the first and only industry event that caters specifically to the trailer dealer and is not open to the public. All segments of the industry are represented, including: enclosed, utility, horse, LQ horse, flatbed, toy hauler markets, towable RVs, race car, marine and dump. In addition to the vast array of trailers, a wide variety of accessory vendors will be exhibiting, including product and service vendors, financial institutions and insurance companies.
For more information visit www.natda.org/tradeshow.
The North American Trailer Dealers Association (NATDA) reported today (Oct. 3) that attendance increased 58% at the Sept. 6-8 5th Annual Trade Show & Convention in St. Louis.
According to a press release, the show has seen a continual growth in exhibitors and dealer attendees, even throughout the recession. The show started in 2008 in Fort Worth, Texas, with 106,000 square feet and has sold out of show space every year, while continuing to grow in size to its current footprint of 240,000 square feet in 2012. The number of exhibiting trailer manufacturers also grew from 46 in 2011 to 63 this year.
“The centralized and convenient location of St. Louis helped, but the incredible support from our industry has been the backbone to our success,” said NATDA President and co-founder Andy Ackerman. “Now that our young association has this momentum, we aren’t wasting any time and are already working towards creating a 2013 Trade Show that will break even more records.”
A recent survey conveyed that dealers want to see greater manufacturer participation, as 68% of the dealers said the primary reason they attend the show is to meet with their current manufacturers and suppliers.
“The dealers’ time away from their dealerships is incredibly valuable and our show gives them the opportunity to maximize their time away, and be able to meet with all of their manufacturers in one location,” said Ackerman. “When the first trade show was held, we had very few exhibitors encouraging their dealers to attend, but we’ve seen that mindset change. The 2012 show had an incredible amount of suppliers encouraging their current dealers to attend.”
GE Capital, Commercial Distribution Finance (CDF), announced its participation in this year’s North American Trailer Dealers Association (NATDA) annual trade show and convention, which will be held Sept. 6-8 in St. Louis.
“CDF has been supporting the trailer industry for more than 25 years,” David Wilson, commercial leader of CDF’s Diversified Products Group, said in a press release. “Today, we provide financing programs to nearly 80 manufacturers in the U.S. and Canada. Our long history in the industry, our dedicated experts and our world-class business intelligence tools demonstrate our commitment.”
GE Capital will be manning booth #816 at the America’s Convention Center in downtown St. Louis.
NATDA president Andrew Ackerman noted that an estimated $9 million in orders were written at the 2011 show. With nearly double last year’s number of manufacturers participating this year and more than double the number of dealers expected to attend, NATDA is projecting sales during the show will top $18 million.
“We’ve successfully developed this annual event into a buying show,” Ackerman said. “With specials being offered by almost every exhibiting company, dealers have incredible buying options. Cash discounts, freight allowances and free floorplan programs have made St. Louis the place to be in 2012. And for those who aren’t ready to buy, it’s a great way to see next year’s models.”
The show caters to all segments of the trailer industry, including utility, living quarter, horse, cargo, race car, marine, dump, flatbed, recreational vehicle and toy hauler markets. Attendance is free for all trailer dealers as well as dealers in related industries.
Dealers can register by visiting www.natdatradeshow.com.
The North American Trailer Dealers Association has announced that the second annual Canadian Dealer Summit will be held during the 2012 NATDA Trade Show Sept. 6-8 in St. Louis, Mo.
The Summit will feature guest speakers, including QAI Laboratories and Flaman Group of Companies, with presentations designed specifically for the Canadian dealer audience, according to a news release.
“NATDA has always embraced its Canadian members and have put in many hours of research and development to offer specific education and services for Canadian trailer dealers,” said Andy Ackerman, NATDA president. “We recognize that Canada is a different market with different needs than the U.S., and we are devoted to serving those needs to the best of our ability. We are excited to be able to offer a special 90 days free floor plan program through GE and the participating trailer manufacturers, and a new retail financing solution available only for our Canadian dealer members. Both of these new programs will be available at the 2012 NATDA Trade Show.”
Topics at the Canadian Dealer Summit will include: Guest speakers from Quality Assurance Institute (QAI) and Steve Whittington, discussing: United States versus Canadian compliance, efficient importation of U.S. trailers into Canada, braking requirements, towing capacities, an overview of Canadian Federal and Provincial regulations, and the impact regulations have on customers and to Dealers.
The Canadian Dealer Summit is free for all dealers and exhibitors that have a connection to the industry. The NATDA Trade Show is also free for all dealers to attend and walk the floor. For more information on the 2012 Trade Show & Convention, please visit www.natdatradeshow.com, or call (727) 360-0304.
The North American Trailer Dealers Association (NATDA) reported that the 2012 Trade Show & Convention, slated for Sept. 6-8 in St. Louis, is “shattering all previous show participation numbers.”
According to the company’s website, exhibitor registration is up 48% over last year, and dealer registration figures have increased by 82%.
Dealers from 49 states, six Canadian provinces and Puerto Rico have already registered for the show, representing 500-600 trailer dealerships.
“We typically have 35 trailer manufacturers exhibiting, but with the record-breaking boost in dealer attendance, that number has grown to 52 manufacturers and we still have over three months prior to the show,” said Andy Ackerman, president of St. Petersburg, Fla.-based NATDA.
This is the 5th Annual Trade Show and Convention, which has grown from 100,000 square feet in 2008 to 240,000 square feet in 2012. Click here to register.
NATDA is the only professional business association in North America that serves the light- and medium-duty trailer dealers.
The North American Trailer Dealers Association (NATDA) recently announced that the first annual Canadian Dealer Summit will be held during the 2011 NATDA Trade Show, set to run Sept. 8-10 at the Dallas Convention Center.
According to a press release, the summit will feature guest speakers, including QAI Laboratories and the National Association of Trailer Manufacturers (NATM), with presentations designed specifically for the Canadian dealer audience.
“NATDA has always embraced its Canadian members, but recently we have put in many hours of research and development to offer specific education and services for Canadian trailer dealers,” said Andy Ackerman, NATDA president. “We recognize that Canada is a different market with different needs than the U.S., and we are devoted to serving those needs to the best of our ability. I think the Canadian Dealer Summit at this year’s show represents a significant step in the right direction.”
Topics at the Canadian Dealer Summit will include U.S. versus Canadian compliance, trailer industry trends, new technology and products in the market, efficient import and sale of U.S. trailers in Canada, and comparison of providence regulations.
The Canadian Dealer Summit is free for all dealers that have a connection to the industry, but pre-registration is required to secure a seat. The NATDA Trade Show is also free for all dealers to attend and walk the floor. Special events at this year’s show include world-renowned keynote speaker, Warren Greshes, a dealer breakfast, a kick-off party at Gilley’s Dallas and the Redneck Parts Carnival. For more information on the 2011 event, please visit www.natdatradeshow.com or call 727-360-0304.
Redneck Trailer Supplies, the official trailer parts supplier of the North American Trailer Dealers Association (NATDA), will be holding the first-ever Redneck Parts Carnival during the 2011 NATDA Trade Show in Dallas, Texas. The trade show will be held Sept. 8-10 at the Dallas Convention Center, according to a news release.
The carnival, sponsored by Redneck and its vendor partners, will provide trailer dealers with an opportunity to see new, innovative products designed for the trailer industry. There will also be specific training seminars being conducted throughout the show by Redneck’s 10 key vendor partners, including Cequent, Carlisle, B&W Hitch, D T Products, Laclede Chain, Firestone, Kinedyne, R C Industries, Curt and Tekonsha.
After last year’s show, the NATDA conducted a survey gathering input from their members. Redneck said that the survey results clearly pointed to the fact that the dealers want to see more new products and product training.
The Springfield, Mo.-based company said that the Redneck Parts Carnival will “be a way to give the trailer dealers what they requested in last year’s survey.”
For more information about the show and registration, visit www.natdatradeshow.com, or contact NATDA at 727 – 360 – 0304.
The North American Trailer Dealers Association (NATDA) has launched a new consumer site for everything trailer related. The site, www.NATDA.com, includes over 4,000 online trailer inventory listings, a dealer directory of trailer dealers across North America, partner programs targeted at trailer consumers (trailer warranties and retail trailer insurance) and tips for safe towing, according to a news release.
“NATDA recognized the need in our industry for a central consumer website where consumers can find everything they need to buy a trailer and operate it safely,” said Andy Ackerman, NATDA president.
NATDA has partnered with leading, full service, interactive media agency, NetSource Media. With over 15 years of experience providing online solutions to dealers, NetSource comes with all the technology and skills necessary to serve NATDA dealers and host the extensive new consumer site, the released stated.
The launch of the new site is paired with a massive social media, print and web-based marketing campaign to promote the new site to industry professionals and consumers.
The North American Trailer Dealers Association, established in 2007, is the only professional business association in North America that serves the light- and medium-duty trailer dealers and brings them together as a unified team. NATDA organizes and facilitates the annual Trade Show and Convention, provides education and business webinars to dealers, publishes the bi-monthly industry magazine, NATDA, and offers many discounts, programs and services to dealers across North America.
NetSource Media’s team has been developing online services for dealers since 1995, with the launch of www.RVUSA.com, an industry-leading classified site for RVs. Since their beginning, their focus has always been innovation and finding new ways to help their clients grow. Today, NetSource Media offers a full array of online marketing and inventory services to vehicle dealers across industries, with specialized services for trailers, RV, power sports (ATV, motorcycle, snowmobiles, etc.), boats and heavy-duty trucks.