2nd Northern California RV Show Underway

May 17, 2010 by · Leave a Comment 

A second Northern California RV Show and Sale underway at the Alameda County Fairgrounds in Pleasanton, Calif,., is another positive sign for the economy, according to its organizer.

There are normally two shows held each year. Due to the dismal economy, GoodTimes Promotions held only one in 2009, followed by a January show this year, Mike Nohr, founder of the company, told The Oakland Tribune.

“We had a lot of folks come out to the winter show and we sold a lot of RVS,” Nohr said. “People are feeling better about the economy and want to get back to doing some of the things they love — like traveling.”

Nationwide, RV shipments to dealers in February totaled 20,100 units, an increase of 27% from January, and 95% greater than the same month last year, according to the Recreation Vehicle Industry Association (RVIA).

February was the best monthly total in nearly two years, according to the association.

“What’s driving the increased shipments is retail sales outpaced wholesale shipments every month of the year last year,” said Kevin Broom, the group’s spokesman. “So some of what we’re seeing is restocking (by dealers).”

The RV industry is experiencing other signs of consumer confidence, including increased attendance at RV shows across the country, Broom said. Visits to the association’s consumer site have increased as well, even as the group reduced spending on that┬áspecific advertising campaign, he noted.

“So people are still out there researching but are just postponing the purchase,” Broom said. “As they get more confident (about the economy), they are willing to make discretionary purchases, which is what an RV is.”

The show and sale runs through May 23 at the fairgrounds and will include 70,000 more square feet of RV displays than usual, according to the show’s promoter.

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