Arctic Fox’s Northwood Mfg. brought dealers from throughout the western United States and western Canada to the company’s manufacturing complex in La Grande, Ore., Oct. 3-7 for its 2012 product preview — and to let those retailers know that in spite of all the changes the products have undergone, Northwood as a company and the way it conducts business has not changed.
“Northwood’s objective is to provide both dealers and the end user with the best-built towable products in the market,” said Ward King, Northwood COO, in a release. “Northwood has built its reputation by providing dependable, high-value recreation vehicles by insisting upon quality components and demanding quality craftsmanship from our dedicated production line associates. Ron Nash’s stamp is on everything that we do — it is our company culture. We could not abandon that influence; it is the solid foundation on which we build. That commitment will never change.”
Donald Cochran, national director of sales, led the dealers through all the exciting changes the company has been working on over the last year.
“Using input from owners and our dealers, we have spent the last year fine-tuning our brands to provide product solutions that will satisfy today’s consumer and lead to improved sales and profitability for our dealer partners,” Cochran said. “Our products have been revitalized and energized. They are positioned for a major resurgence when the winter show season gets under way.”
All Arctic Fox models now feature laminated construction complete with welded aluminum frames. Additionally, Arctic Fox is now sporting a bold new look thanks to an aerodynamic front fiberglass cap with integrated LPG tank cover as well as an updated logo and graphics package. All exterior compartments have been equipped with “slam latch” catches.
The Silver Fox Edition, in particular, was on the receiving end of a host of new features, including a new stylish aerodynamic grey fiberglass cap with integrated LPG tank cover. Interior enhancements include solid-surface galley countertops, antique-glazed deep maple cabinet doors and, in the bedroom, a large skylight with blackout shade and Northwood’s Tru-Rest memory foam mattress.
Like all Arctic Fox models, it also enjoys the convenience of an Interior Command Center — a centralized location for switches and the monitoring station.
“This is a new Arctic Fox that looks dramatically different than previous versions. We have increased the value of our products. We want to give our current customers a reason to buy a new Arctic Fox and we want to attract new buyers. All these improvements were incorporated without a price increase,” stated Cochran.
Other major changes to the Northwood lineup included:
•Silver Fox Edition fifth wheels. Redesigned from the ground up with a wide-body design, they feature a grey aerodynamic cap complete with docking lights and “Tight Turn” radius design. The stack-rail chassis design allows for cavernous below deck storage; other exterior enhancements include keyless entry and an exterior convenience center complete with 12V disconnect.
Interior upgrades include solid-surface counter tops and antiqued-glazed, deep maple cabinets throughout, new furniture styling, new window-treatment applications and designer Iron décor items. Livability was greatly enhanced as a result of the 6-foot, 6-inch tall main floor slideouts in conjunction with the wide body design.
•Returning to its original position in the market, Nash has been repositioned and rebranded as Nash LT and Nash DLX, both featuring the certified Northwood off-road chassis with 15” radial tires, an enclosed, insulated and heated fresh water tank and a durable, easy to clean fiberglass exterior siding. The Nash DLX also includes a 10-gallon water heater, a generator-ready compartment and a 2000-pound receiver.
•A new look to the Desert Fox. Sporting bold body-wrap Desert Fox icon graphics, this toy hauler also features 16-inch aluminum wheels, solar reflective windows, motion detector patio lighting, and electric awning. Interior highlights include a stainless-steel appliance group, Kicker Premium Sound System w/Amp, CD/DVD player, designer interior with logo accents.
•Two new Snow River fifth-wheel models — Northwood’s “step-up” product — were showcased. The 2665RKSS features a rear u-shaped kitchen as well as a super slide; the 2765RLSS features a center galley and super slide with a pair of recliners in the rear. Both of these models are less than 30 feet, and are mid-profile, half-ton-towable units that provide full stand-up head room on the upper deck.
•Fox Mountain, Northwood’s aluminum-framed, laminated mid-profile fifth-wheel brand, was displaying two new models as well. The new 245RKS is a rear kitchen model and the 265RLSS is a rear-lounge model with a center galley and super-slide that features a pair of recliners in the rear. Both models have a GVWR of 9,500 pounds, making them towable by new half-ton trucks.
In addition to the company’s new-product preview, Lance Rinker, Northwood’s director of materials and marketing was on hand to report on the launch of Northwood’s new user-friendly website and provide some insight into the planned marketing efforts currently under development. According to Rinker, one major focus will be on developing materials that help communicate some of the unique processes/features that distinguish Northwood products — including the launch of the “Absolute Northwood” campaign. He also reported that all Northwood towable brands will now feature a decal at the entry door that boasts the certification of Northwood’s chassis by a third-party engineering firm that conducted aerospace Interference Grid Technology Design Analysis for optimum performance and safety.
“This certification proves that Northwood is committed to building better products and further distinguishes Northwood products from others in the market,” said Rinker.
Northwood Manufacturing Inc. has redesigned its website, offering visitors a sleeker look with enhanced features.
According to a press release, new features include simplified navigation, 360-degree virtual tours, additional video content and new printed material formats.
Keying in on the La Grande, Ore.-based builder’s loyal customer base, the site also has a renewed focus on testimonials.
The website launch coincides with the unveiling of four major product redesigns including: Arctic Fox truck camper – Silver Fox Edition; aluminum superstructure Arctic Fox; Nash travel trailer; and the Desert Fox toy hauler.
Visit the website at www.northwoodmfg.com to view all the new product innovations and enhancements.
La Grande, Ore.-based Northwood Manufacturing Inc. and Torklift International joined forces to produce the “ultimate back porch,” according to a press release.
The new Fox Landing, fabricated by Torklift, is engineered specifically for Arctic Fox truck campers and features an innovative, expansive entry platform that affixes on an even wider standard bumper.
It is equipped with four equal-height steps, including a mid-step between the extra-wide bumper and threshold. The steps conveniently fold up and out of the way in seconds.
The stairway can be installed to the left or right of the landing and folds up, out of the way, for travel or when hitching your boat or trailer. A convenient single pin locks secures the folded steps. Additionally, Glow Step Treads offer extra safety in low light situations.
La Grande, Ore.-based RV builder Northwood Manufacturing Inc. has added Palmer, Alaska, dealer Valley RV Center Inc. as the newest member of its expanding dealer network. Valley RV has been operating in the Anchorage market for 15 years.
Northwood COO Ward King, stated: “This is such a great fit for us and for Valley RV Center. Northwood enjoys a very strong market share in Canada due to our reputation for durable, all-weather construction. It makes sense that these product attributes make Northwood a perfect choice for the Alaskan RVer. We are looking forward to a long-term relationship with this quality dealership.”
Wayne Boitz, owner of Valley RV Center, added, “Northwood products are very desirable but the dealers who carry them won’t part with them. We jumped at the opportunity to grab their new brands.”
Palmer will represent Northwood’s new Wolf Creek camper line as well as the Fox Mountain half-ton fifth-wheel line and the Snow River travel trailer and fifth-wheel products.
“Our new brands are already beginning to gain traction. We believe they will soon enjoy the same owner satisfaction and referral rate we enjoy with our established brands” said Northwood’s National Sales Director Donald Cochran.
Northwood produces the several towable brands including Nash, Arctic Fox, Arctic Fox truck campers and Desert Fox toy haulers. In addition, Northwood has launched new brands: Snow River, a step-up travel trailer and fifth-wheel line; Fox Mountain, a mid-profile fifth-wheel line; and Wolf Creek, a value oriented truck camper. You can contact Northwood Manufacturing via the following: Toll Free: 800-Ron-Nash (800-766-6274); firstname.lastname@example.org; or visit the website: www.Northwoodmfg.com.
La Grande, Ore.-based Northwood Manufacturing Inc. has added Sparks, Nev., dealer A1 RV to its expanding retail network.
“We are excited to be back in the Reno/Sparks market with A1 RV,” said Northwood COO Ward King. “They are commited to customer satisfaction and realize that it all starts with a quality product and a quality experience.”
Jami Heiskanen, owner/operator of A1 RV, was pleased with the opportunity. “We are grateful for our partnership with Northwood Manufacturing,” he said. “A1 RV chose to become a Northwood Dealer because we were looking for a lifelong partnership with a manufacturer that upholds our same beliefs. We believe that Northwood products are built to last, that the quality is unmatched and the people are integrity driven.”
Jim Jones, Northwood’s CEO, added, “We are thrilled about this response to our brands and our quality commitment.It is gratifying to have dealers and consumers seek our products as a result of our track record for building quality RV’s. Our reputation for quality is well known among the consumer public. It has been particularly rewarding this year to receive broad-based dealer recognition via RVDA’s Quality Circle Award.”
For additional information on Northwood call 800-Ron-Nash (800-766-6274); e-mail email@example.com; or visit the website at www.Northwoodmfg.com.
La Grande, Ore.-based Northwood Manufacturing Inc. attributes the company’s “commitment to quality” as being integral in its recent naming as a Quality Circle Award recipient. Inclusion for the award was based on results from the Recreation Vehicle Dealers Association’s (RVDA) annual Dealer Satisfaction Index (DSI).
“Receiving the Quality Circle Award is an accomplishment we take great pride in,” said Northwood CEO Jim Jones. “It is very gratifying to be acknowledged by our dealers for our commitment to quality. We continually strive to build RVs that will withstand the rugged Northwest terrain and climate while at the same time serve as our customer’s comfortable and secure home away from home.”
Northwood, along with the other recipients, will be recognized on Oct. 5 as part of the RV Dealers International Convention/Expo at the Rio All-Suite Hotel Casino in Las Vegas. Jones will be on hand to accept the award during the presentations held as part of the Celebrate Excellence: All-Industry Gala.
Northwood Manufacturing is a towable manufacturer in the Pacific Northwest and Western Canada. Northwood produces several brands including Nash, Arctic Fox, Arctic Fox truck campers and Desert Fox toy haulers. In addition, Northwood has launched new brands: Snow River, a step-up travel trailer and fifth-wheel line; Fox Mountain, a mid-profile fifth-wheel line; and Wolf Creek, a value oriented truck camper. You can contact Northwood Manufacturing via the following: toll free, 800-Ron-Nash (800-766-6274); firstname.lastname@example.org; or visit the website at www.northwoodmfg.com/.
Northwood Manufacturing Inc. recently hosted its annual Northwood RV Owners Association (NROA) rally at the company’s home base in LaGrange, Ore., attracting 50 rigs and around 150 people.
According to a press release, “Northwood has always been a customer-intimate company – concerned for and involved with the retail customers who have put their trust in Northwood products and their reputation for lasting quality.” Northwood said that the company leadership remains accessible to the public at large, and to dealer partners and a loyal customer base.
The rally, which is organized each year by the NROA, included in-plant tours, allowing owner to see how the product is made. Northwood said it even assigns a team of technicians to visit the campground where the rally was held and help owners with product concerns.
Northwood also arranges for seminars from supplier resources, like Carefree, Suburban, and ALKO, to help the owners maintain and maximize what they currently own and how they might upgrade their current unit with the latest conveniences after market. One of this year’s seminars was “How to reseal your RV,” which demonstrated the how’s-and-why’s of sealant renewal.
Fun activities included a golf tournament, four-wheel riding, wine tasting and a potluck. There were also opportunities to learn how to quilt and how to western dance. An industrious group of ladies completed and presented two quilts: one each for owners Ron and Sherry Nash.
The rally culminated with a Northwood-hosted barbecue luncheon with Northwood staff and executives mingling with the owners. As a final token of thanks, the executives conducted a raffle in which every attending RV was assured of winning an RV-related prize.
All entrants were resubmitted for a grand prize, which was a 110/12-volt refrigerator or freezer. The prize give-a-way was conducted by Northwood executives, including CEO Jim Jones, Director of Purchasing and Marketing Lance Rinker, Director of Manufacturing Keith Williams, Director of Sales Donald Cochran and COO Ward King.
Cochran noted, “Northwood Manufacturing values this organization of fine people and the opportunity they present to keep communications open with the Northwood RV owner. These rallies offer a great insight into what is important to the customer.”
Northwood Manufacturing Inc. is a towable manufacturer in the Pacific Northwest and Western Canada, producing lines under the brand names of Nash, Arctic Fox, Arctic Fox truck Campers and Desert Fox yoy haulers. Northwood has also launched several new brands, including: Fox Creek, a basic camping trailer; Snow River, a step-up travel trailer and fifth-wheel line; Fox Mountain, a mid-profile fifth-wheel line; and Wolf Creek, a value-oriented truck camper.
Don MacDonald, owner of BC RV Sales in Chilliwack, British Columbia, Canada, took delivery of the first Fox Creek travel trailer produced by Northwood Manufacturing Inc., La Grande, Ore.
Fox Creek is Northwood’s new product targeted specifically to the first time or value buyer, according to a news release. Fox Creek is a basic camping trailer. This product has everything required to have an enjoyable camping experience without all the bells and whistles and the cost associated with them.
Unlike most starter products in the industry today, Fox Creek features a hung fiberglass exterior. This decision is consistent with Northwood’s philosophy of providing durable products built to withstand an active lifestyle and a rugged environment.
“When combined with Northwood’s off-road chassis, the Fox Creek will be a better choice for consumers looking for affordable, lasting value,” the release stated.
Upon completion of the lineup, Fox Creek will offer six travel trailer models ranging in length from 17 feet to 27 feet. MSRPs will range from $15,000 to $25,000.
Located on the Vedder Canal in northwest Chilliwack, BC RV Sales has been servicing the needs of towable customers since they opened the doors in 2000. In part, the growth and success of BC RV Sales is attributable to the strategy of specializing in towable products. The recent expansion has increased the dealership size to 6 acres and they are putting the finishing touches on the recently renovated service bays and offices.
MacDonald, a full-line Northwood dealer, perceives the addition of Fox Creek (and the other new brands) as a way to maximize his sales volume while strengthening his relationship with Northwood.
Northwood Manufacturing Inc. is a major towable manufacturer in the Pacific Northwest and Western Canada. Northwood produces the iconic northwest brands: Nash, Arctic Fox and Arctic Fox truck campers and Desert Fox toy haulers. In addition to the Fox Creek, Northwood has launched Snow River, a step-up travel trailer and fifth-wheel line; Fox Mountain, a mid-profile fifth-wheel line; and Wolf Creek, a value-oriented truck camper. You can contact Northwood Manufacturing via the following: 800-Ron-Nash (800-766-6274); email@example.com; or visit the website www.northwoodmfg.com.
Donald Cochran has been promoted to national sales director at Northwood Manufacturing Inc., La Grande, Ore.
Cochran has served as Northwood’s southwest regional sales director for the past year and before that spent 15 years with Fleetwood Enterprises Inc., according to a news release
Cochran’s experience as a manufacturer ranges from sales professional and sales management all the way through plant/regional and general manager.
Cochran will operate out of his remote office in Southern California.
Contact Cochran at (760) 415-7719, fax (760) 645-7115 or e-mail him at firstname.lastname@example.org.
Apache Camping Center, a family operated RV dealership with stores in Portland, Ore., Everett, Wash., and Tacoma, Wash., recently took delivery of the first Wolf Creek truck camper built by Northwood Manufacturing Inc., La Grande, Ore.
Wolf Creek is one of four new brands recently launched by Northwood Manufacturing Inc. Wolf Creek is a series of non-slide truck campers that are better matched to lighter duty trucks, according to a news release.
The greatest similarity between Wolf Creek and Northwood’s Arctic Fox truck camper is the quality of the workmanship. Considerably lighter than Arctic Fox, Wolf Creek is not short on amenities. Wolf Creek campers feature welded aluminum frame construction with maximum insulation for four-season usage. It is even available with heated holding tanks. The camper is designed to accommodate two 5-gallon LPG tanks, two RV batteries and up to 36 gallons of fresh water. The 8 1/2-foot models (one configured for long bed trucks, the other for short bed trucks) carry MSRPs between $16,000 and $25,000 depending on equipment.
Kevin Baker oversees the three stores from the main dealership in Portland. Baker’s sister, Lisa Johnson, manages the Everett location, while Baker’s son, Kevin, manages the Tacoma location.
A prominent RV dealer in the Portland market, Apache Camping Center entered the RV industry in 1971 when Baker’s father moved to Portland. Apache has been a Northwood dealer since 1994 and is a top retailing dealer for Northwood. Representing the full line of Northwood products, the Apache team perceives the addition of Wolf Creek (and the other three new brands) as their best opportunity in increase market share in their markets.
Northwood is a towable manufacturer in the Pacific Northwest and Western Canada. Northwood produces the Nash and Arctic Fox truck campers and Desert Fox toy haulers. In addition to the Wolf Creek, Northwood has launched Fox Creek, a value oriented trailer line; Snow River, a step-up travel trailer and mid-profile fifth-wheel line; and Fox Mountain, a mid-profile fifth-wheel line.
For more information contact Northwood at (800) Ron-Nash (800-766-6274); e-mail: email@example.com; or visit the Northwood website, www.Northwoodmfg.com.