Heritage Motor Coach Resort and Marina in Orange Beach, Ala., is reporting continued sales and rental growth despite depressed economic conditions and damage to local beaches from the Gulf oil spill in 2010.
According to a press release, the luxury waterfront Class A motorhome resort features 79 units, each with its own customizable coach house, as well as 42 boat slips. The company said that since opening in 2009, nearly 60% of its available property has sold – 46 units and 24 boat slips have been sold. The average price point per unit is $225,000 with boat slips sold separately.
The resort’s owner and founder, Duke Gibbs, attributes the success to the resort’s unique location and its focus on providing owners and visitors with special events and opportunities.
“Events are the key to success, especially with RVers being such a social crowd,” said Gibbs. “We focus the core of our marketing efforts on providing owners and visitors with complimentary special events from onsite pool parties and BBQs to area attractions including sunset cruises and concerts.”
During the recent Memorial Day holiday, Heritage Motor Coach Resort and Marina planned a special weekend for owners and visitors with complimentary events, including more than 100 people from the resort going to see the ZZ Top/Lynard Skynard concert. Thanks to a partnership with Prevost & Liberty Coach, the resort provided free transportation to and from the concert in a luxury Prevost Motor Coach. This resulted in the resort being 100% booked and selling seven units.
“Orange Beach is a growing beach community with white sand beaches, great restaurants and nightlife, but not over commercialized,” added Gibbs. “Our great location coupled with Southern hospitality helps make the area and our resort a unique experience.”
The resort’s rental program is also enjoying growth. From February to May 2011, rentals grew by 400%. The remainder of summer is booking up fast with Fourth of July weekend almost sold out.
“We have about 10 units left for the Independence Day weekend,” said Gibbs. “Last summer we were dealing with the oil spill, so it is very exciting to know that there is renewed interest in our area. We are looking forward to being full and providing owners and visitors with a memorable summer vacation.”
The resort is planning more events over the next few months. For more information go to www.heritageorangebeach.com