David Avrin, an internationally known marketing and branding expert, will keynote the opening luncheon at the National Association of RV Parks & Campgrounds’ (ARVC) Outdoor Hospitality Conference & Expo (OHCE).
ARVC reported in a writtent announcement that OHCE’s opening luncheon begins at noon on Dec. 2 at the Rio All-Suites Hotel & Casino in Las Vegas.
Avrin specializes in showing businesses how to recognize, craft and promote a truly unique and marketable competitive advantage, while building their brand identity. He has been featured on hundreds of broadcast media outlets and is the author of three books, including It’s Not Who You Know, It’s Who Knows You. His latest book, Impossible to Ignore, is due out next year.
“We think David is really going to energize and inspire our members to think differently about how they promote their park’s guest experience while at the same time grow their business,”said Barb Youmans, ARVC’s senior director of membership and education.
Avrin has recently given presentations around the world, including Singapore, Bangkok, Melbourne, Monte Carlo, London, Buenos Aires and Dubai.
OHCE is a four-day event from Dec. 2-5 that includes 50 seminars, a tradeshow with more than 100 vendors, a tour of local parks and ARVC’s annual awards program. This year’s OHCE also includes two half-day workshops, one focusing on “Wi-Fi systems,”and the other providing information to help park operators obtain business loans.
For OHCE program and registration information, please visit www.arvc.org/OHCE.
Campers want entertainment. Management wants profits.
So how do campground operators discover the sweet spot where these two goals meet and create staff training models that meet both ends?
That will be the topic of Karen Brucoli Anesi’s seminar on human resources training at the Outdoor Hospitality Conference & Expo, which takes place Nov. 30 to Dec. 2 in Savannah, Ga., according to a news release from the conference sponsor, the National Association of RV Parks and Campgrounds (ARVC)
“I’m going to ask them to apply information differently so staff changes how they see their jobs and their performance,” said Anesi, a regent and instructor of guest relations and conflict management at the National School of Campground Management, who co-owns Lock 30 Woodlands RV Resort and Campground in Lisbon, Ohio.
One of the things she’ll discuss is formalizing and reinforcing “lessons of the day” through team huddles. “This isn’t significantly different from what Walmart uses to pull ‘associates’ together with a cheer when they send their diverse slate of teens, senior citizens, mid-level managers and seasonal part-time help all down the same road together to sell bananas, skateboards, snow tires and shampoo,” Anesi said.
“Every campground has that which unites its staff in the overall mission. Yet training seldom embraces that. I’m hoping my class will be able to demonstrate the value of playful, recreational, ongoing staff training.”
And if the human resource challenges at your park need more than a different approach to staff training, you might also be interested in attending Dr. Becky Winkler’s seminar on team development.
A Charlotte, N.C.-based organizational psychologist, Dr. Winkler plans to demonstrate exercises that can help staff members improve their communication with each other without hurting each other’s feelings or creating tension in the work environment. One of the biggest problems in any business, she said, is a lack of communication or a failure to communicate effectively. Dr. Winkler’s session will empower park operators to improve communication among their various team members.
Held at the Westin Savannah Harbor Resort & Spa and the Savannah International Trade and Convention Center, ARVC’s Conference and Expo will feature 43 educational seminars, more than twice the number of any previous ARVC conference.
Other seminar topics will include marketing through social and mainstream media, Google analytics, risk management and prevention, employment and cyber liability issues, as well as electric car charging and other green opportunities for campgrounds. It will also feature the campground industry’s largest tradeshow, with vendors showcasing the latest products and services for park operators across the country.
Based in Denver, ARVC is the national voice of the outdoor hospitality industry. For more information, visit www.arvc.org.
Things haven’t been going that well the past couple of years for Lee and Mike Weliczka of Aqua Vista Campground in Petersburg, N.Y.
According to an ARVC press release, last year, a freak windstorm uprooted and demolished 150 trees and totaled several trailers and 12 cars at their upstate New York campground.
This year, Hurricane Irene flooded 71 of their 156 campsites, and literally washed 20 of their campsites into the Little Hoosick River.
“Some people who have been camping with us for 25 years lost everything,” said Lee Weliczka, adding that the succession of disasters has taken place on top of a slow economy and just as the couple is starting to raise a family.
“This has been a very stressful period,” Weliczka said, adding that she and her husband are hoping to regain their enthusiasm for the campground business when they meet with other park operators Nov. 30-Dec. 2 at the Outdoor Hospitality Conference & Expo in Savannah, Ga.
While the Weliczkas have been members of ARVC for many years, they have never attended the annual conference and expo, largely because they’ve been too busy or haven’t seen the need. This time, it’s a different story.
“We’re really hoping for the conference to help us get reinspired about the campground business and to get suggestions from other people about the things they have done,” Weliczka said. “We need to be reinspired and to reignite our passion for the industry.”
The Weliczkas, in short, see the conference providing not only campground specific education they cannot easily obtain anywhere else, but opportunities to build networking and support networks from other park operators in New York and across the country.
The Weliczkas are among the 10 campground owners who received scholarships from the ARVC Foundation to attend this year’s Outdoor Hospitality Conference & Expo, which takes place at the Westin Savannah Harbor Resort & Spa and the Savannah International Trade and Convention Center.
The Conference and Expo will feature 43 educational seminars, more than twice the number of any previous ARVC conference, and will cover widely diverse topics ranging from the latest trends in park and employee management to marketing through social and mainstream media, Google analytics, risk management and prevention, employment and cyber liability issues, as well as electric car charging and other green opportunities for campgrounds. It will also feature the campground industry’s largest tradeshow, with vendors showcasing the latest products and services for park operators across the country.
But beyond the education and tradeshow, Lee Weliczka is eager to simply speak with other park operators in a national forum.
“I find I learn by talking to other people,” she said. “I want to learn about the new things coming out and learn how people do things.”
Weliczka said she is also eager to learn how other families run their parks, and balance their business with their personal lives.
For more information about this year’s Outdoor Hospitality Conference & Expo, visit www.arvc.org.