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OIA Data Touts Outdoor Rec Economic Impact

April 2, 2013 by · Leave a Comment 

The Outdoor Industry Association (OIA) has released figures quantifying the economic impact of outdoor recreation in all 50 states, with a separate report for each state that tallies direct spending, jobs, salaries and tax revenue.

This data demonstrates that outdoor recreation is an important driver of state economies, supporting jobs, businesses and communities, according to a news release.

The state-by-state figures expand upon a national report OIA published in June 2012, which found that nationally Americans spend $646 billion each year on outdoor recreation, directly supporting 6.1 million jobs and generating nearly $80 billion in tax revenue.

“Outdoor recreation is a growing American industry that produces significant economic benefits,” said Will Manzer, chairman of the OIA Board of Directors and former CEO of Eastern Mountain Sports. “For example, Americans spend almost twice as much on outdoor recreation as they spend on pharmaceuticals each year. And outdoor recreation supports more than twice as many jobs as the oil and gas industry.”

Outdoor recreation creates diverse jobs in product development, manufacturing, marketing, logistics, sales, retail, public land management, guiding services and more – and also supports service sector and other jobs when people spend money on trips and travel-related expenses associated with outdoor pursuits.

With nearly 140 million Americans participating in outdoor activities each year, outdoor recreation is a larger and more critical sector of the American economy than most people realize.

The outdoor industry can continue to generate jobs and be an economic driver in the United States if parks, waters and trails are managed as a system designed to sustain these economic dividends for America.

“Outdoor recreation is good for the American economy and our future,” said Frank Hugelmeyer, president and CEO of OIA. “When we invest in the nation’s network of public lands and waters, we are protecting and enhancing outdoor experiences for the benefit of the thousands of businesses, communities and families whose livelihoods depends on the outdoor recreation economy.”

The new data is an expansion to OIA’s 2006 study and tracks direct jobs as well as direct consumer spending on gear, vehicles, trips and travel in 10 activity categories. OIA commissioned Southwick Associates, a research firm that specializes in shooting sports, hunting, angling, natural resource and environmental economics, to perform the research. Motorcycle Industry Council and National Marine Manufacturers Association contributed funding and data to support this study.

The national report as well as a one page fact sheet for each U.S. state is available on the OIA website at outdoorindustry.org/recreationeconomy.

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OIA: Americans Spend $646B on Outdoor Rec

February 14, 2013 by · Leave a Comment 

Outdoor Industry Association (OIA) released figures today (Feb. 14) quantifying the economic impact of outdoor recreation in all 50 states, with a separate report for each state that tallies direct spending, jobs, salaries and tax revenue. This data demonstrates that outdoor recreation is an important driver of state economies, supporting jobs, businesses and communities, according to a news release.

The state-by-state figures expand upon a national report OIA published in June 2012, which found that nationally Americans spend $646 billion each year on outdoor recreation, directly supporting 6.1 million jobs and generating nearly $80 billion in tax revenue.

“Outdoor recreation is a growing American industry that produces significant economic benefits,” said Will Manzer, chairman of the OIA Board of Directors and former CEO of Eastern Mountain Sports. “For example, Americans spend almost twice as much on outdoor recreation as they spend on pharmaceuticals each year. And outdoor recreation supports more than twice as many jobs as the oil and gas industry.”

Outdoor recreation creates diverse jobs in product development, manufacturing, marketing, logistics, sales, retail, public land management, guiding services and more — and also supports service sector and other jobs when people spend money on trips and travel-related expenses associated with outdoor pursuits.

With nearly 140 million Americans participating in outdoor activities each year, outdoor recreation is a larger and more critical sector of the American economy than most people realize.

The outdoor industry can continue to generate jobs and be an economic driver in the United States if parks, waters and trails are managed as a system designed to sustain these economic dividends for America.

“Outdoor recreation is good for the American economy and our future,” said Frank Hugelmeyer, president and CEO of OIA. “When we invest in the nation’s network of public lands and waters, we are protecting and enhancing outdoor experiences for the benefit of the thousands of businesses, communities and families whose livelihoods depends on the outdoor recreation economy.”

The new data is an expansion to OIA’s 2006 study and tracks direct jobs as well as direct consumer spending on gear, vehicles, trips and travel in 10 activity categories. OIA commissioned Southwick Associates, a research firm that specializes in shooting sports, hunting, angling, natural resource and environmental economics, to perform the research. Motorcycle Industry Council and National Marine Manufacturers Association contributed funding and data to support this study.

The national report as well as a one page fact sheet for each U.S. state is available on the OIA website at www.outdoorindustry.org/recreationeconomy.

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OIA Grows Outdoor University Webinar Offerings

January 18, 2012 by · Leave a Comment 

The Outdoor Industry Association (OIA) is expanding its Outdoor University program in 2012, quadrupling the number of live webinars it offers while also providing access to more recorded sessions on its website.

According to a press release, in 2012 Outdoor University will offer live sessions at Outdoor Retailer, and also webinars that may air as frequently as twice weekly on topics ranging from retail innovation, research, sustainability, best practices, trade and supply chains, and other issues the outdoor recreation industry faces.

OIA said it is expanding its educational opportunities in response to member demand and to provide resources to help outdoor recreation companies improve business processes and grow sales. Led by industry experts and business influencers, Outdoor University sessions give participants the option to join workshops and online discussions, or access recorded curriculum online, on-demand. Sessions are free for OIA members and available for a nominal fee to nonmembers.

“We are in a unique position to provide broad knowledge and information outdoor recreation companies need to solve key challenges and achieve business success,” said LaRae Marsik, vice president of business intelligence for OIA. “Our 2012 sessions cover a broad range of topics. These are valuable resources, yet we recognize that our members face time and resource constraints. By offering recorded sessions online, we are creating a valuable knowledge platform our members can access when they have time.”

New this year, Outdoor University is recording most of its live sessions — in addition to webinars — to provide members with greater access to OIA’s educational resources.

Outdoor University will present seven live sessions at Outdoor Retailer Winter Market this week. Topics range from the challenges of producing products in America, establishing and maintaining business credit, how to attract investment dollars, and supply-chain sustainability issues.

In addition, a live session Feb. 7 at the University of Colorado will feature Patagonia CEO Casey Sheahan, discussing the challenges and opportunities he faces in running one of the most socially responsible companies in the world. Sheahan will demonstrate how Patagonia’s growth accelerated even faster when it brought total awareness to the full spectrum of its real-world impacts and extreme transparency to its daily operations.

OIA usually announces Outdoor University sessions two months in advance. For more information about Outdoor University and upcoming opportunities, visit outdoorindustry.org/events.outdooruniversity.php.

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Outdoor Retailer Winter Market to Open Tomorrow

January 17, 2012 by · Leave a Comment 

A record 21,000 visitors are expected to fill hotels and restaurants to near capacity in Salt Lake City this week for what appears to be the largest Outdoor Retailer Winter Market ever staged, according to a report in the Salt Lake Tribune.

The not-open-to-the-public show connects buyers from outdoor specialty stores with more than 900 manufacturers from around the world.

The show opens Wednesday (Jan. 18) with a demo day at the Solitude Ski Resort, then begins a four-day Thursday-through-Sunday run at the Salt Palace. The Winter show and its summer counterpart, which have been staged in Salt Lake City since 1996, are typically Utah’s largest conventions. The Winter Market is expected to generate close to $20 million for the area economy.

“We are expecting an attendance uptick,” said show manager Kenji Haroutunian. “We can see hotel registration numbers are coming in quite strong. There will be 273 new exhibitors at the show. This is the biggest Winter Market ever staged, even without much snow.”

New this year is a confluence between Outdoor Retailer and the Sundance Film Festival, which also opens this weekend, as well as the fact that snowboarding giant Burton will attend the Winter Market for the first time.

In conjunction with the event, several seminars conducted by the Outdoor Industry Association (OIA) are slated at the Salt Lake City Marriott. The schedule includes:

Jan. 19

7-9 a.m.: OIA Industry Breakfast, presented by The North Face: The Greening of Business – Pathways to Stronger and Smarter Company Performance. Keynote Speaker: Andrew Winston, Founder of Winston Eco-Strategies and co-author of Green to Gold.

11 a.m. to 1 p.m.: Beyond the Eco Index: Innovation in the Wool Supply Chain – Focus on Processing

Noon to 1:30 p.m.: The Retail Realities of Winter Apparel – What Customers Want and What They’re Buying

1:30-3 p.m.: Can You “Make It in America?”

Jan. 20

10-11:30 a.m.: The Dollars Dating Game – How Outdoor Companies Find and Maintain a Credit Companion Today

Noon to 1:30 p.m.: Training Sucks (And It Can Suck the Life Out of Your Business)

Noon to 1:30 p.m.: Beyond the Eco Index: Status Report on the Down Supply Chain

6-8 p.m.: OIA Outdoor Inspiration Awards Celebration presented by adidas Outdoor

Jan. 21

11 a.m. to 12:30 p.m.: Outdoor Investment Idol – Equity Judges Debate What’s Cool to Invest In and Why

 

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