Rex Maughan, chairman, president and director of Forever Living Products International Inc. and its affiliate, Forever Resorts, was the recipient of the 21st Sheldon Coleman Great Outdoors Award at a featured event held at the 2009 Park Partners Forum Oct. 20 in Yosemite National Park.
Maughan is one of the recreation community’s most dynamic and influential leaders, and he has long played an active role in building public/private partnerships, fostering environmentally responsible development, connecting children to the outdoors and encouraging healthy outdoor activity, according to a release from the Recreation Vehicle Industry Association (RVIA).
“Rex Maughan is a visionary leader for the recreation and concessions industries. His companies lead the way for others, showing how business should be done to enhance recreation experiences for generations to come,” said Derrick Crandall, American Recreation Coalition (ARC) president.
In 2008, Maughan led efforts to produce the Outdoor Recreation Village at Super Bowl XLII in Glendale, Ariz., an activity that helped define ARC’s National Get Outdoors Day initiative. The event accelerated on-going collaborative efforts between the private sector and public officials to reverse declining park and public recreation site attendance by enticing a younger generation of visitors.
The Sheldon Coleman Great Outdoors Award is presented annually to an individual whose personal efforts have contributed substantially to enhancing outdoor experiences across America. The award was established in 1989 in honor of Sheldon Coleman (1901-1988), longtime chairman of the Coleman Co. and a visionary champion of outdoor recreation and conservation.
Past recipients of the award include former President George H.W. Bush, National Geographic Society Chairman Gil Grosvenor, then-U.S. Sens. John Breaux, Frank Murkowski and John Chafee, U.S. Reps. Jim Oberstar, Ralph Regula and Thomas Petri, former Transportation Secretary Norman Mineta, Snowbird Ski and Summer Resort Chairman and CEO Dick Bass, former Interior Secretary Dirk Kempthorne and former RVIA President Dave Humphreys.