Attendees at the Recreation Vehicle Industry Association’s (RVIA) “Outlook 2011: A New Era Begins” will be thrilled and mystified by the dramatic, sudden and seemingly impossible colorful costume changes by popular performance artists Quick Change, according to an RVIA news release.
As the official halftime act for the National Basketball Association (NBA) and former contestants on NBC’s “America’s Got Talent”, David Maas and Dania Kaseeva have entertained audiences worldwide with their amazing act.
“Quick Change’s performances are absolutely incredible as they change costumes at lightning speed,” said Gary LaBella, RVIA’s vice president and chief marketing officer. “Their act visually demonstrates important qualities we all need to have to be successful in today’s business environment – the ability to rapidly transform and adapt.”
“Outlook 2011: A New Era Begins” will kick off the 48th National RV Trade Show on Tuesday morning, Nov. 30, at 7 a.m. in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom. The free event will begin with a complimentary sit-down breakfast. As one of the industry’s most anticipated annual events, another enthusiastic crowd of more than 1,000 is expected to be on hand and attendees are urged to arrive early as lines form before the doors officially open.
RVIA Chairman Gregg Fore will host the high-energy, multimedia program, which will feature “Forging Our Future” with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.
In “Go RVing: Inspiration for a New Era,” Go RVing co-chairs Bob Olson and Tom Stinnett join RVIA Vice President and Chief Marketing Officer Gary LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.
“RVIA Public Relations: A New Era of Possibilities” with RVIA Public Relations Committee Chair B.J. Thompson and LaBella will feature the duo discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.
The program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations necessary. Show-badge registration will be available in the South Wing Lobby C Entrance.