Bank of the West and the Pacific-10 Conference announced Friday (Sept. 10) that Bank of the West is the “Official Bank of the Pac-10.”
The bank launched radio and television advertisements during Pac-10 games starting this past weekend, Bob Wolff, a spokesman for the San Francisco-based lender, told the San Jose (Calif.) Business Journal.
Among other things, the bank will provide banking and investment services to the Pac-10 Conference, have promotional signage at certain conference events, and be the presenting sponsor of the annual Pac-10 basketball tournament.
Wolff would not immediately disclose how much Bank of the West paid for the sponsorship.
The bank already sponsors the athletic departments of the University of California at Berkley, UCLA and future Pac-10 member University of Colorado. It also sponsors the Bank of the West Classic professional tennis tournament at Stanford. Current Pac-10 member schools are located in Washington, Oregon, California and Arizona.
Bank of the West, which has $61 billion in assets, is owned by Paris-based financial giant BNP Paribas.
“Bank of the West and the Pac-10 Conference share a commitment to excellence and rich histories deeply rooted in the Western United States,” said Michael Shepherd, chairman and CEO of Bank of the West, in a news release. “This relationship builds on our bank’s current sponsorship of university athletic programs, while bringing us closer to all of the Pac-10 schools, their fans and the communities we serve.”
“Excellence is certainly a core value of ours and Bank of the West is known for its excellence in customer satisfaction and delivering the highest quality of personal service. We’re delighted to have them join us as the official bank of the Pac-10 Conference,” Pac-10 Commissioner Larry Scott said. “They will support us in many ways, including being the presenting sponsor of the Pac-10 Hall of Honor at the Pac-10 Basketball Tournament and will provide all banking and investment services for us. We are very excited about the dynamic future for the Pac-10 and having outstanding partners like Bank of the West is a big part of that.”
The Pac-10 was represented in the transaction by Pac-10 Properties, a division of Fox Sports Net, which represents the Pac-10 Conference for all their sponsorships and is responsible for creating, selling, and activating this partnership.
Bank of the West has a presence throughout the entire Pac-10 Conference footprint, as well as Colorado and Utah, host states of two additional schools slated to join the conference – the University of Colorado and the University of Utah.
“This sponsorship leverages the promotional power of the ‘Conference of Champions’ – the strongest college athletic conference brand in the nation,” said Andrew Rosen, chief marketing officer for Bank of the West. “It will provide positive exposure for the Bank of the West brand through expanded media coverage and sponsor privileges, with an audience that is closely aligned with our key market segments.”
As the Official Bank of the Pac-10, Bank of the West will have access to brand exposure through entitlements including broadcast and print media coverage, on-site signage for select conference events and promotions throughout its 19-state footprint and nationally.
Bank of the West will also provide corporate banking services to the conference through its National Banking Office in Walnut Creek, Calif.