In a move already seen in the automotive sector but not yet in the RV industry, boat builder Brunswick Corp. is adding a payment protection promotion to its sales effort through the July 4 weekend.
From Memorial Day through the Fourth, Lake Forest, Ill.-based Brunswick will make the monthly payments for purchasers of its Bayliner, Maxum and Trophy boat brands who may lose their jobs due to current economic conditions.
Under the plan, Bayliner, Maxum and Trophy will pay up to nine months of payments if the boat buyer loses his or her job within a year after the boat purchase, according to a news release.
“In today’s economy, it is important to alleviate consumer concerns over many issues, including the potential of job loss,” said Brunswick
chairman and CEO Dustan E. McCoy. “So, we’re addressing it in an effective and impactful manner within the marine community. These brands aim to restore some confidence for the American boat buyer so they can make their dream boat purchase this summer, because we stand behind them not only with quality products, but also with resourceful financing and insurance options.”
Payment Protection is offered for all models in the Bayliner, Maxum and Trophy brand lines, with the qualifying monthly payments going up to
$500, McCoy explained. Customers must take delivery of their new boats by July 6.
“These brands are among the first in the marine industry to launch such a large-scale payment protection program, taking our cue from similar efforts that have been used successfully in the automotive industry by Hyundai, Ford and General Motors,” said Andy Graves, president of Brunswick’s U.S. Marine and Outboard Boat Group divisions. “We’re helping our dealers remove an important barrier to sales and reduce their inventories, while also offering true peace of mind for our boat customers. People are understandably anxious in this economy. Payment protection can help allay some of those fears, and help more of our customers experience the joy of boating this summer.”